Tag: BARC

  • Slapstick is back in India with Eena Meena Deeka

    Slapstick is back in India with Eena Meena Deeka

    Mumbai: Cosmos-Maya’s non-dialogue slapstick comedy show Eena Meena Deeka was recently launched on the Disney Channel. The ratings coming in have been very encouraging. For the show to do well in a genre which is exciting, inventive, and witty and requires great skill to produce, the creators have a lot to cheer about.  

    According to recent BARC data, average impressions for the show are significantly higher than those for category toppers like Motu Patlu and Chhota Bheem for the month of December, 2018. There is no other non-dialogue show in the Top 10 in the kids’ animation category for this period.

    The show, having been syndicated to more than 100 countries worldwide, is also doing exceedingly well digitally on Cosmos-Maya’s YouTube channels, WowKidz and Wow Toons and has garnered around 300 million views cumulatively owing to the internationally recognized genre it falls into. It is also available for viewing on Netflix.

    Eena Meena Deeka essentially tells the story of the constant chase between a cunning hungry fox and three chicks, Eena, Meena and Deeka. The show borrows from the archetypal battle between malevolence and innocence, which was immortalized by the likes of Tom & Jerry and Oggy and the Cockroaches.

    Dheeraj Berry, the show’s creator and SVP- Development & Current Projects, Cosmos Maya, himself a Walt Disney fan, feels there may be another reason for the success of Eena Meena Deeka. “The relationship between the characters in Eena Meena Deeka is such that they can’t live without each other. Young viewers vicariously experience sibling bonding in the show”  

    Anish Mehta, CEO, Cosmos-Maya adds, “People love to laugh. Slapstick comedy has the ability to engage audiences of all age groups. That perhaps is the reason why Eena Meena Deeka airs in more than 100 countries today. In the Indian sphere, we are in an era where kids can access content on their mobile phones without having to care about high data charges. The time is right for the short format, non-dialogue slapstick comedy to make a comeback.”

  • Sun TV, Star Maa among most watched non-Hindi channels across genres at close of 2018

    Sun TV, Star Maa among most watched non-Hindi channels across genres at close of 2018

    BENGALURU: At its normal number one position and at third rank in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genres in week 52 of 2018 were Sun TV and Star Maa respectively. BARC’s weekly list for top 10 channels across genres for week 52 of 2018 (Saturday, 22 December 2018 to Friday, 28 December 2018) had five Hindi GEC, two channels each from the Hindi movies and Telugu genres, and one channel from the Tamil GEC genre. From the network’s perspective, there were three channels each from Star India and Zee Entertainment Enterprises Ltd (Zeel), two channels from Sony Pictures Network India (SPN) and one channel each from the Sun TV Network and Viacom 18 Media Networks Pvt Ltd (Viacom 18).

    As mentioned above at its normal first rank in week 52 of 2018 was Sun TV with 1,012.658 million weekly impressions as compared to 973.093 weekly impressions in week 51. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and four programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Continuing at rank 2 from the previous week in week 52 of 2018 was Zeel’s FTA Zee Anmol with 785.124 million weekly impressions as compared to 766.527 million weekly impressions in week 50. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The channel was the most watched Hindi channel across genres during the week. The Balaji Telefilms produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R).  Another two programmes aired on the channel – Mahek  and Ek Main aur Ek Tu were ranked fourth and third respectively in HSM (R).

    Climbing up three places to third rank was Star India’s flagship Telugu GEC Star Maa with 782.262 million weekly impressions in week 52 of 2018 as compared with 683.707 million weekly impressions in week 51. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Zeel’s flagship Hindi GEC Zee TV also retained rank 4 in week 52 of 2018 with 700.671 million weekly impressions as compared to 752.121 million weekly impressions in week 51. Zee TV was ranked second in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and third in HSM (U), and was ranked seventh in HSM (R). Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fifth and third ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U). Kundali Bhagya was ranked fourth respectively in HSM (U+R).

    Viacom 18’s Hindi movies channel entered BARC’s across genres weekly list in week 52 of 2018 with 690.626 million weekly impressions at fifth rank. The channel ended 2018 with a bang – all the top five movies in BARC’s weekly list of top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R) were aired on Rishtey Cineplex. Rishtey Cineplex was the most watched Hindi Movies channel in BARC’s across genres weekly list.

    Star India’s pay TV Hindi GEC Star Bharat dropped a place from the previous week’s fifth rank to sixth rank in week 52 of 2018 with 658.078 million weekly impressions as compared to 693.134 million weekly impressions in week 51. Star Bharat was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and sixth and fifth in HSM (R) and HSM (U) respectively. The Hindi mythology Radhakrishn on Star Bharat was ranked fifth in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).

    Star India’s flagship Hindi GEC Star Plus dropped four places from the previous week to seventh place in week 52 of 2018 with 654.141 million impressions as compared to 764.975 million weekly impressions and second rank in week 51. Star Plus was ranked fourth in BARC’s weekly lists of top 10 Hindi GECs in in the combined urban and rural Hindi speaking markets or HSM (U+R) and was ranked first in HSM (U) and ninth in HSM (R).

    Zeel’s flagship Telugu GEC Zee Telugu rose two spots to eighth rank in week 52 of 2018 with 634.910 million weekly impressions as compared to 529.277 million weekly impressions in week 50. The channel was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

    SPN’s Hindi Movies channel Sony Max also dropped a couple of spots to ninth rank in week 52 of 2018 with 625,252 millon weekly impresions as compared with 575.714 million weekly impressions in week 51. Sony Max was ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R), first in HSM (U) and was ranked fourth in HSM (R). Hindi feature films (HFF) Sui Daaga, Bahubali the Beginning and Son of Satyamurthy were ranked second, third and fifth respectively in HSM (U).

    SPN’s flagship Hindi GEC Sony Entertainment Television (SET) re-entered BARC’s top 10 across genres weekly list in week 52 of 2018 at tenth rank with 603.330 million weekly impressions. SET was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U). The reality show Indian Idol on the channel was ranked third and first in BARC’s list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

  • Trivago top brand in BARC week 52

    Trivago top brand in BARC week 52

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 December 2018  and 28 December 2018.
    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 52 of 2018.

    Top Advertisers:

    Hindustan Unilever Ltd, the owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products, didn't budge from the top position even in the last week of 2018 in the advertiser category with 122404 insertions.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic also maintained its position on the second spot with 42995 insertions. ITC followed the pack this week again with 42396 insertions.

    Ponds India stood fourth with 33946 insertions and SBS Biotech has attained the fifth position with 26175 insertions.

    Top Brands:

    Trivago once again reached the top spot in the brand's category in week 52 rankings of BARC, with 11557 insertions. Myntra.com stood at an impressive second with 10769 insertions followed by PhonePe, which improved from fifth position last week, with 10768 insertions.

    Dr Ortho Oil & Capsule and Mahindra Marazzo stood fourth and fifth with 9591 and 9301 insertions, respectively.

  • Aaj Tak continues overall domination in BARC week 52

    Aaj Tak continues overall domination in BARC week 52

    MUMBAI: CNN News18 continued at third position for yet another week with 264 impressions ‘000 in the English news genre. Aaj Tak continued to dominate the entire Hindi news genres with strong impressions overall. English business news genre saw no changes this week.

    English News

    Republic TV maintained its lead in the first position in the English news genre with 711 impressions ‘000. Times Now came in at second place with 571 impressions ‘000. CNN News18 continued on third position for yet another week with 264 impressions ‘000.  India Today Television stood on the fourth position with 219 impressions ‘000. NDTV 24X7 with 181 impressions ‘000 continued to stand at the fifth position.

    English business news

    The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 342 impressions '000. ET Now and BTVI stood in their second and third positions with 105 impressions '000 and 55 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 13 impressions '000.

    Hindi News (U+R)

    Aaj Tak continued to stay on top of the Hindi news (U+R) genre with 130,110 impressions ‘000. News18 India is placed on the second place with 115,771 impressions ‘000. After changing their positions with each other, Zee News and ABP News stood in third and fourth positions respectively with 109,043 and 100,206 impressions ‘000. India TV was placed in the fifth position with 98,313 impressions ‘000.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 60,592 impressions ‘000. News18 India and ABP News were at second and third positions with 50,564 impressions ‘000 and 49,894 impressions ‘000, respectively. Zee News with 43,931 impressions ‘000 was placed at the fourth place. India TV took the fifth spot with 40,251 impressions’000.

    Hindi news urban

    Aaj Tak stood on top with 69,518 impressions ‘000 followed by News18 India with 65,207 impressions ‘000. Zee News stood at the third place with 65,112 impressions ‘000. India TV was placed at the fourth position with 58,062 impressions ‘000. ABP News took the fifth place with 50,311 impressions ‘000.

  • Malayalam, Tamil see mild shifts in BARC data week 52

    Malayalam, Tamil see mild shifts in BARC data week 52

    MUMBAI: No changes were observed in Bengali, Bhojpuri, Kannada, Marathi and Telugu cluster in BARC data week 52. In the Malayalam space, Mazhavil Manorama and Flowers TV swapped their second and third positions. Moreover, Zee Tamil and Vijay TV interchanged their second and third positions in the Tamil market.

    Bangla

    No changes were observed in the Bengali space. Zee Bangla, Star Jalsha, Jalsha Movies, Colors Bangla and Sony Aath retained their first, second, third, fourth and fifth positions respectively with 386897 impressions '000s, 325757 impressions '000s, 66014 impressions '000s, 62484 impressions '000s and 55477 impressions '000s.   

    Bhojpuri

    No changes were observed in Bhojpuri space. Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and News18 Bihar Jharkhand continued to be on first, second, third, fourth and fifth positions with 46064 impressions '000s, 39489 impressions '000s, 13030 impressions '000s, 5466 impressions '000s and 2342 impressions '000s respectively.

    Kannada

    Colors Kannada, Zee Kannada, Udaya TV, Udaya Movies and Star Suvarna continued to be on first, second, third, fourth and fifth positions respectively with 419903 impressions '000s, 408132 impressions '000s and 219586 impressions '000s, 199272 impressions '000s and 163705 impressions '000s.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position with 287847 impressions '000s. Mazhavil Manorama and Flowers TV swapped their second and third positions respectively with 117863 impressions '000s and 111054 impressions '000s. Surya TV and Asianet Movies also continued to be on fourth and fifth positions with 103391 impressions '000s and 68863 impressions '000s.

    Marathi

    Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 347766 impressions '000s, 156468 impressions '000s, 124342 impressions '000s, 109910 impressions '000s and 51346 impressions '000s.

    Tamil

    Sun TV retained its first position with 937052 impressions '000s. Zee Tamil and Vijay TV interchanged their second and third positions with 549439 impressions '000s and 524356 impressions '000s respectively. KTV and Adithya TV continued to be in fourth and fifth positions respectively with 366937 impressions '000s and 119183 impressions '000s.

    Telugu

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies hold on to their first, second, third, fourth and fifth positions respectively with 733243 impressions '000s, 606478 impressions '000s, 469008 impressions '000s, 439597 impressions '000s and 199017 impressions '000s.

  • Zee Anmol led BARC (U+R), rural in week 52

    Zee Anmol led BARC (U+R), rural in week 52

    MUMBAI: Zee Anmol continued to be in first position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 52 of 2018. Zee Anmol retained its first position in the rural market. Star Plus retained its first position in the urban areas

    Hindi GEC (U+R)

    Zee Anmol continued to be in first position with 783610 impressions ‘000s. Zee TV climbed to the second position from third position as compared to the previous week with 667580 impressions ‘000s. Star Bharat also climbed to third from fourth position with 650558 impressions ‘000s. Star Plus that was on second position last week fell to the fourth position this week with 621686 impressions ‘000s. Sony Entertainment Television stood at fifth position from eighth position with 581218 impressions ‘000s.

    Star Utsav, Colors, Sony Pal, Rishtey and Dangal TV stood at sixth, seventh, eighth, ninth and tenth positions respectively with 567006 impressions ‘000s, 551962 impressions ‘000s, 538666 impressions ‘000s, 464947 impressions ‘000s and 459737 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol retained its first position with 636855 impressions ‘000s. Sony Pal, Star Utsav, Dangal TV and Rishtey stood at second, third, fourth and fifth positions respectively with 378092 impressions ‘000s, 375015 impressions ‘000s, 358549 impressions ‘000s and 343705 impressions ‘000s.

    Star Bharat, Zee TV, Big Magic, Star Plus and Colors stood at sixth, seventh, eighth, ninth and tenth positions respectively with 313541 impressions ‘000s, 257357 impressions ‘000s, 209686 impressions ‘000s, 191954 impressions ‘000s and 172345 impressions ‘000s.

    Hindi Urban GEC

    Star Plus retained its first position with 429732 impressions ‘000s. Sony Entertainment Television, Zee TV and Colors stood at second, third and fourth positions respectively with 424615 impressions ‘000s, 410223 impressions ‘000s and 379617 impressions ‘000s.   

    Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV continued to be in fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 337017 impressions ‘000s, 310264 impressions ‘000s, 191991 impressions ‘000s, 160574 impressions ‘000s, 146755 impressions ‘000s, 299705 impressions ‘000s, 138444 impressions ‘000s.

  • Zee Anmol most watched Hindi channel across genres in penultimate week of 2018

    Zee Anmol most watched Hindi channel across genres in penultimate week of 2018

    BENAGLURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol was the most watched Hindi channel across genres in week 51 of 2018 (Saturday, 15 December 2018 to Friday, 21 December 2018, week or period under review). Overall, the channel was ranked second, just behind the regular incumbent of rank one – the Sun TV Network’s flagship Tamil GEC Sun TV during the week under review in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 51 of 2018. Hence Zee Anmol was the most watched Hindi channel – be it the GEC or the movies genre.

    Six Hindi GECs, two Telugu channels and one channel each from the Hindi Movies and Tamil genres made up BARC’s list of top channels across genres (across genres list) in week 51 of 2018. From the network’s perspective, there were four channels from Star India, three channels from Zeel and one channel each from Sony Pictures Network India (SPN), Sun TV and Viacom 18 that made up BARC’s across genres list during the period under review.

    At its normal first rank in week 51 of 2018 was Sun TV with 973.093 million weekly impressions as compared to 1972.898 weekly impressions in week 50. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and three programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Zee Anmol climbed up a rank to second place in week 51 of 2018 with 766.527 million weekly impressions as compared to 780.784 million weekly impressions in week 50. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R). Another two programmes aired on the channel – Mahek  and Ek Main aur Ek Tu were ranked fifth and third respectively in HSM (R).

    Dropping down a place to third rank was Star India’s flagship Hindi GEC Star Plus with 764.975 million impressions as compared to 787.518 million weekly impressions and second rank in week 50. Star Plus was ranked second in BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and was ranked first in HSM (U) and eighth in HSM (R). The 4 Lion Films soap Kulfi Kumar Bajewala aired on Star Plus was present in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U) during primetime  based on average rating across all airings (original and repeat).

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s fourth rank in week 51 with 7562.121 million weekly impressions as compared to 734.226 million weekly impressions in week 50. Zee TV was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U), and was ranked seventh in HSM (R). Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fourth and third ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and second and fourth respectively in HSM (U).

    Another Star India Hindi GEC Star Bharat climbed up one place to fifth rank in week 51 of 2018 with 693.134 million weekly impressions as compared to 674.982 million weekly impressions in week 50. Star Bharat was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), and fifth in HSM (R) and HSM (U). The Hindi mythology Radhakrishn on the channel was ranked fifth in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).

    Star India’s flagship Telugu GEC Star Maa dropped a rank to sixth place in week 51 of 2018 with 683.707 million weekly impressions as compared with 687.563 million weekly impressions in week 50. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    SPN’s Hindi movies channel Sony Max re-entered BARC’s across genres list in week 51 of 2018 with 575.714 million weekly impressions. Sony Max was ranked first in BARC’s weekly list of top 5 Hindi movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R). Hindi feature film (HFF) Sarrainodu was ranked third in BARC’s weekly list of top 5 Hindi movies programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and second in HSM (U). Two other movies on the channel – HFF Bahubali 2 the Conclusion and PK were ranked third and fifth in HSM (U).

    Viacom18’s flagship Hindi GEC Colors also retained eighth rank in week 51 of 2018 with 572.851 million weekly impressions during the week under review as compared to 576.088 million weekly impressions in week 50 of 2018. Colors was ranked sixth in in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and was ranked tenth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was ranked second and first in BARC’s weekly list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

    Star India’s FTA Hindi GEC Star Utsav dropped two ranks to ninth place in week 51 of 2018 with 569.081 million weekly impressions as compared to 628.094 weekly impressions in week 50. Star Utsav was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (R).  and was ranked seventh in HSM (U).

    Zeel’s flagship Telugu GEC Zee Telugu dropped a place to tenth rank in week 51 of 2018 with 529.277 million weekly impressions as compared to 563.158 million weekly impressions in week 50. The channel was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

  • ABP News moves back to its fifth position in BARC week 51

    ABP News moves back to its fifth position in BARC week 51

    MUMBAI: ABP News saw a three-spot jump last week, but moved back to the fifth position in the Hindi news urban genre in BARC week 51. Zee News and India TV are at fourth and fifth positions after interchanging their slots respectively in Hindi news (U+R) and Hindi news rural genre. The English business news genre saw no changes again this week.

    English news

    Republic TV maintained its lead in the first position in the English news genre with 792 impressions ‘000. Times Now came in at second place with 676 impressions ‘000. CNN News18 after a week’s gap came at second position with 292 replacing impressions ‘000 India Today Television which dropped to the fourth position with 289 impressions ‘000. NDTV 24X7 with 177 impressions ‘000 continued to stand at the fifth position.

    English business news

    The English business news genre yet again saw no changes this week. CNBC TV18 continued to stay in the first place with 405 impressions '000. ET Now and BTVI stood in their second and third positions with 161 impressions '000 and 40 impressions '000. CNBC TV18 Prime HD also held on to its fourth position with 12 impressions '000.

    Hindi news (U+R)

    Aaj Tak continued to stay on top of the Hindi news (U+R) genre with massive 146,758 impressions ‘000. News18 India has moved up a slot to the second position with 119872 impressions ‘000. ABP News dropped a slot to the third position 108,950 impressions ‘000. Zee News and India TV are at fourth and fifth position after interchanging their slots with 106468 impressions ‘000 and 99024 impressions ‘000, respectively.

    Hindi news rural

    Aaj Tak is positioned first in the Hindi news rural genre with 71,173 impressions ‘000. ABP News and News18 India are at second and third positions with 56,904 impressions ‘000 and 53,820 impressions ‘000, respectively. Zee News and India TV are at fourth and fifth position after interchanging their slots with 45480 impressions ‘000 and 39793 impressions ‘000 respectively.

    Hindi news urban

    Aaj Tak stood on top with 75,585 impressions ‘000 followed by News18 India which climbed a slot to the second position with 66052 impressions ‘000. Zee News climbed two slots to the third position with 60989 impressions ‘000. India TV dropped a spot to the fourth position with 59230 impressions ‘000. ABP News witnessed a steep fall of three spots to the fifth position with 52046 impressions ‘000.

  • No changes in urban areas, Star Plus continues to lead in BARC week 51

    No changes in urban areas, Star Plus continues to lead in BARC week 51

    MUMBAI: Rishtey emerged as the new player, securing tenth position in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 51 of 2018. Dangal TV and Star Bharat swapped their fourth and fifth positions in the rural market. No changes were observed in the urban areas

    Hindi GEC (U+R)

    Zee Anmol, Star Plus, Zee TV, Star Bharat, Star Utsav, Colors, Sony Pal, Sony Entertainment Television and Dangal TV retained their first, second, third, fourth, fifth, sixth, seventh, eighth and ninth positions respectively with 764424 impressions ‘000s, 726911 impressions ‘000s, 714003 impressions ‘000s, 685395 impressions ‘000s, 561540 impressions ‘000s, 551706 impressions ‘000s, 518218 impressions ‘000s, 497633 impressions ‘000s and 446359 impressions ‘000s.

    Rishtey emerged as the new player, securing tenth position with 417356 impressions ‘000s.

    Hindi Rural GEC

    Zee Anmol, Star Utsav and Sony Pal continued to be in first, second and third positions respectively with 620112 impressions ‘000s, 366455 impressions ‘000s and 363800 impressions ‘000s. Dangal TV and Star Bharat swapped their fourth and fifth positions respectively with 348979 impressions ‘000s and 343723 impressions ‘000s.

    Rishtey, Zee TV, Star Plus, Big Magic and Colors retained their sixth, seventh, eighth, ninth and tenth positions respectively with 304760 impressions ‘000s, 278086 impressions ‘000s, 218885 impressions ‘000s, 196686 impressions ‘000s and 168990 impressions ‘000s.

    Hindi Urban GEC

    No changes were observed in the urban areas. Star Plus, Zee TV, Colors, Sony Entertainment Television, Star Bharat, Sony Sab, Star Utsav, Sony Pal, Zee Anmol and &TV continued to be on first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively with 508025 impressions ‘000s, 435917 impressions ‘000s, 382716 impressions ‘000s, 368641 impressions ‘000s, 341673 impressions ‘000s, 299705 impressions ‘000s, 195085 impressions ‘000s, 154418 impressions ‘000s, 144312 impressions ‘000s and 135752 impressions ‘000s.

  • 5 Star India channels in most watched channels list; Star Plus most watched Hindi channel

    5 Star India channels in most watched channels list; Star Plus most watched Hindi channel

    BENGALURU: Half the channels in Broadcast Audience Research Council of India’s (BARC) weekly list for the ten most watched channels across genres in week 50 of 2018 (Saturday, 8 December 2018 to Friday, 14 December 2018, week or period under review) were from the Star India Network. This was the week during which election results for five Indian states were announced. Besides the Star India channels, there were three channels from Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sun TV Network and Viacom 18 in the week under review. From the genres perspective all the ten channels were GEC, there were six Hindi GEC channels and two channels each from the Tamil and the Telugu genres.

    Star India’s flagship Hindi GEC Star Plus was ranked second in the list, behind the Sun Network’s flagship Tamil GEC Sun TV and hence was the most watched Hindi channel across genres during the period under review.

    At its normal first rank in week 50 of 2018 was Sun TV with 972.898 million weekly impressions as compared to 1,027.961 weekly impressions in week 49. Sun TV also led BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market and three programmes in BARC’s list of top 5 Tamil programmes during primetime in these markets based on average rating across all airings (original and repeat) in the week under review were aired on Sun TV.

    Climbing up a place to second rank in week 50 of 2018 was Star Plus with million impressions as compared to 785.322 million weekly impressions in week 49. Star Plus was ranked second in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking markets or HSM (U+R) and was ranked first in HSM (U) and eighth in HSM (R). The 4 Lion Films soap Kulfi Kumar Bajewala and the longest running soap in terms of number of episodes, Yeh Rishta Kya Kehlata Hai aired on Star Plus were present in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (U) during primetime  based on average rating across all airings (original and repeat).

    Dropping a place to third rank was Zeel’s free to air or FTA Hindi GEC Zee Anmol in week 50 of 2018 with 780.784 million weekly impressions as compared to 849.099 million weekly impressions in week 49. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced soap Kumkum Bhagya was ranked first in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R). Another two programmes aired on the channel – Mahek and Ek Main aur Ek Tu were ranked third and fourth respectively in HSM (R).

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s rank four in week 50 of 2018 with 734.226 million weekly impressions as compared to 780.033 million weekly impressions in week 49. Zee TV was ranked third in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and second in HSM (U), and was ranked seventh in HSM (R). Two programmes that were aired on Zee TV- Kumkum Bhagya, and its spinoff Kundali Bhagya were at fourth and third ranks respectively in BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and third and second respectively in HSM (U).

    Star India’s flagship Telugu GEC Star Maa also moved up a place in week 50 of 2018 to fifth rank with 687.563 million weekly impressions as compared with 702.918 million weekly impressions in week 49. Star Maa was ranked first in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market. Five programmes that were aired on Star Maa were present in BARC’s weekly list of top 5 Telugu programmes during primetime based on average rating across all airings (original and repeat) in the week in the same market.

    Another Star India pay TV Hindi GEC Star Bharat dropped a rank to sixth place in week 50 of 2018 with 674.982 million weekly impressions as compared to 750.394 million weekly impressions in week 49. Star Bharat was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), and HSM (R) and was ranked fifth in HSM (U). The Hindi mythology Radhakrishn on the channel was ranked fifth in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R).

    Star India’s FTA Hindi GEC retained its seventh rank in week 50 of 2018 with 628.094 million weekly impressions as compared to 641.354 weekly impressions in week 49. Star Utsav was ranked fifth in BARC’s list of top 10 Hindi GECs in HSM (U+R) seventh in HSM (U) and was ranked second in HSM (R).

    Viacom18’s flagship Hindi GEC Colors also retained its previous week’s eighth rank in week 50 of 2018. The channel garnered 576.088 million weekly impressions during the week under review as compared to 575.390 million weekly impressions in week 49 of 2018. Colors was ranked sixth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and was ranked tenth in HSM (R). The third season of the Balaji Telefilms produced supernatural drama Naagin 3 was ranked second and first in BARC’s weekly list of top 5 Hindi GECs programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (U) respectively.

    Zeel’s flagship Telugu GEC Zee Telugu also retained its week 49th rank of ninth in week 50 of 2018. Zee Telugu scored 563.158 million weekly impressions as compared to 545.402 million weekly impressions in week 49. The channel was ranked second in BARC’s weekly list of top 5 Telugu channels in the Andhra Pradesh and Telangana market.

    Star India’s flagship Tamil GEC Star Vijay entered BARC’s weekly list of top 10 channels across genres in week 50 of 2018 at tenth rank with 523.625 million weekly impressions. Star Vijay was ranked second in BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry market.