Tag: BARC

Star Plus retains leadership position in Hindi GEC urban in BARC week 25

MUMBAI: &TV emerged as the new player in the space by replacing Star Utsav in its tenth position in Hindi GEC (U+R) according to the Broadcast Audience Research Council (BARC) of India data for week 25 of 2019. In rural areas, Colors and Sony interchanged their sixth and seventh positions respectively as compared to the previous week. In urban areas, Star Plus retained its leadership position.

Hindi GEC (U+R)

Dangal TV retained its first position this week, followed by Zee TV and Star Plus that stood at second and third positions respectively. Big Magic jumped to the fourth from second position as compared to the previous week. Sony Sab, Colors, Sony Entertainment Television, Star Bharat continued to be in their fifth, sixth, seventh and eighth positions respectively. This week &TV emerged as the new player in the space by replacing Star Utsav in its tenth position.

Hindi Rural GEC

In rural areas, Dangal TV, Big Magic, Zee TV, Star Plus continued to be in first, second, third and fourth positions respectively. Colors and Sony interchanged their sixth and seventh positions respectively as compared to the previous week. Sony Entertainment Television, Star Bharat, Sony Pal and Star Utsav also retained their seventh, eighth, ninth and tenth positions respectively.

Hindi Urban GEC

In urban areas, Star Plus retained its leadership position. Zee TV and Sony Sab exchanged their second and third positions respectively. Sony Entertainment Television and Colors also interchanged their fourth and fifth positions respectively. Star Bharat, Dangal, Big Magic, &TV and Sony Pal retained their sixth, seventh, eighth, ninth and tenth positions respectively as compared to the last week.

June 28, 2019
IPL brand valuation hits $6.3 bn in 2018

MUMBAI: The year 2008 was the beginning of a new era for sports in India with the launch of the Indian Premier League (IPL). Statistics show that 93 per cent of all sports viewers in 2018 watched cricket content and a report by Duff & Phelps pegged the brand valuation of IPL in 2018 at $ 6.3 billion.

The report traces the evolution of each IPL team brand from the year 2014 to 2018. Mumbai Indians has maintained its top spot with its 2018 value at $113 million. It is followed by Kolkata Knight Riders at the second spot with $104 million in brand value. Royal Challengers Bangalore, Chennai Super Kings, Sun Risers Hyderabad, Delhi Dare Devils, Kings XI Punjab and Rajasthan Royals trailed with $98 million, $98 million, $70 million, $52 million, $52 million and $43 million respectively.

According to a Broadcast Audience Research Council of India report, the top two most-watched ODI matches between 2016 and 2018 were played between India and Pakistan. It clocked 12.3 billion impressions in 2018 despite the absence of international tournaments in the year. It also stated that cricket programming was up by 79 per cent in 2018 as against the year 2016, with over 89,000 hours. Talking about the ads, it observed a growth of 14 per cent across all cricket content from 2016 to 2018.

In 2016, viewership was dominated by T20 matches, whereas in 2017, One Day match dominated. Also, sports viewership year-on-year has gone up in the 2016-2018 period. From 43 billion impressions in 2016 the viewership has gone up to 51 billion impressions, growing at a CAGR of nine per cent. Additionally, the last three years have seen a steady increase in cricket content on sports channels.

Women viewers make up 48 per cent of all cricket viewers, up from 295 million in 2016 to 342 million in 2018. The Women’s World Cup final between India and England had a viewership of 39 million impressions. Considering the overall scenario, 50 per cent of IPL viewers is less than 30 years of age and youth (15-30-year olds) still dominate cricket viewership with 35 per cent of live cricket viewership coming from this audience.

Furthermore, in 2019, IPL clocked in 1.53 billion impressions minus the final match viewership. According to BARC data, the first three games of IPL 2019 witnessed a 31 per cent surge in viewership as compared to the last year. So when it comes to India, the wave for regional languages is expected to grow. Last year, Star India aired the IPL final in eight languages across 17 channels.

According to the BARC data analysed by Insidesport.co, 22 per cent of the viewership for IPL has come from regional language feeds.

June 28, 2019
BARC India board forms two-member committee to review data validation & outlier policy

MUMBAI: Broadcast Audience Research Council (BARC) India’s board has constituted a two-member committee to review the TV audience measurement firm’s data validation and outlier policy, Indiantelevision.com has learnt. The board’s decision comes on the back of chaos triggered by the Telecom Disputes Settlement and Appellate Tribunal’s (TDSAT) ruling to permit landing page placement for TV channels. Former BARC chairman Nakul Chopra and Pravin Tripathi are part of the committee.

“This is a great move. We at BARC India welcome the board's decision because as a joint industry body, operating in compliance with the Ministry of I&B, we follow best practises for the industry. An independent overview of the process and any recommendation to improve, are always welcome and we look forward to working with this committee,” a BARC spokesperson told Indiantelevision.com.

Following the TDSAT ruling, BARC had stopped filtering out outlier data (from landing pages from its weekly viewership numbers. However, it reverted to its earlier methodology from week 23 onward citing the mandate of its board and claiming it had received representations received from various stakeholders.

"As per representations received from various stakeholders and as per our board mandate, we are in the interim reverting back to our earlier process for treatment of landing page. The same will be reflective from week 23 onward till further notice. The process is also under review by the board. BARC India cannot identify landing pages. It has been identifying reach outliers. This practice is followed for all channels but the impact is more pronounced for smaller viewership channels like English news, business news and not for genres like Hindi GEC etc,” BARC had stated.

The industry has voiced differing opinions on not just the TDSAT ruling but also BARC’s treatment of landing pages in viewership measurement.

BARC’s weekly viewership numbers with and without landing page data has exhibited contrasting trends particularly in genres like English news. In a sense, the BARC board’s decision can be seen as an attempt to allay fears of a section within the industry that isn’t particularly satisfied with the transparency in the data validation and outlier policy of the TV measurement body.

June 27, 2019
BARC week 24: Dangal regains pole position across genres

BENGALURU: Enterr 10 TV’s Hindi GEC Dangal regained first place in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week or period under review) after a short hiatus. The channel had been placed second in the list in the previous week. Star India’s sports channel Star Sports 1 Hindi also climbed a place to second rank on the back of the ongoing ICC Cricket World Cup Tourney 2019 in England and Wales. Sun TV Network’s flagship Tamil GEC Sun TV dropped a couple of ranks to third place. All the channels in BARC’s weekly list of top 10 channels across genres in the week under review were the same as in the previous week, but with a shuffling of ranks.

Six Hindi GECs and one channel each from the Hindi movies, sports, Tamil and Telugu genres made up BARC’s across genres list for week 24 of 2019. From the network’s perspective, there were three channels from Star India, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 TV, Sun TV Network and Viacom18 respectively.

As mentioned above, at first rank was Hindi GEC Dangal TV in week 24 of 2019 garnered 806687 million weekly impressions as compared to third rank and 805.510 million weekly impressions in week 23. Dangal also headed BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking market -HSM (U+R) and HSM (R). Dangal was ranked seventh in HSM (U). An Indian mythology programmes– Mahima Shanidev Ki and a family drama Baba Aiso Var Dhundo on Dangal were in BARC’s list of Top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (R).

Moving up to second rank with 763.962 million weekly impressions in week 24 of 2019 was Star Sports 1 Hindi as compared with third rank and 784.016 million weekly impressions in week 23. The channel was also ranked first in BARC’s weekly list of top 5 Sports channels during the week under review. Further, three of the top 5 sports programmes on average rating across all original airings in the week were aired on Star Sports 1 Hindi.

With 762.613 million weekly impressions in week 24 of 2019 was Sun TV at third rank as compared to first rank and 811.795 million weekly impressions in the previous week. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and four of the top 5 Tamil programmes in this market based on average rating across all original airings in the week were aired on Sun TV.

Maintaining its previous week’s fourth rank was Zeel’s Hindi GEC Big Magic with 690.539 million weekly impressions as compared to 695.790 million weekly impressions in week 23. Big Magic was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Big Magic was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U).

Climbing up two places to fifth rank was Zeel’s flagship Hindi GEC Zee TV in week 24 of 2019 with 680.603 million weekly impressions as compared to seventh rank and 612.470 million weekly impressions in week 23. Zee TV was ranked third in HSM (U+R), HSM (U) and HSM (R). The Balaji Telefilms produced Kumkum Bhagya, its spinoff Kundali Bhagya and Tujhse Hai Raabta aired on Zee TV were among the top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R), HSM (R) and HSM (U).

Dropping a rank to sixth place in week 24 of 2019 was Star India’s flagship Telugu GEC Star Maa with 626.797 million weekly impressions as compared to fifth rank and 653.203 million weekly impressions in week 23. Star Maa was also ranked first in BARC’s weekly list of top 5 Telugu GECs in the Andhra Pradesh/Telangana markets and three of the five programmes in BARC’s weekly list of top 5 Telugu programmes based on average rating across all original airings in the week in these markets were aired on Star Maa.

Also dropping by a rank to seventh place in week 24 of 2019 was Star India’s flagship Hindi GEC Star Plus with 624.298 million weekly impressions as compared to sixth rank and 626.032 million weekly impressions in week 23. Star Plus was also ranked fourth in BARC’s weekly list of top 10 Hindi GECs in both HSM (U+R) and HSM (R) and first in HSM (U). Yeh Rishta Kya Kehlata Hai on Star Plus was amongst BARC’s weekly list of top 5 Hindi GEC programmes on average rating across all original airings in the week in HSM (U+R).

SPN’s Hindi GEC Sony SAB retained its previous weeks rank at number eight with 552.626 million weekly impressions as compared to 541.665 million weekly impressions in week 23. Sony SAB was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked second in HSM (U). One of the longest running Indian sitcom – Taarak Mehta Ka Ooltah Chashma on Sony SAB was among BARC’s weekly list of top 5 Hindi GEC programmes on average rating across all original airings in the week in HSM (U).

Climbing up a rank to ninth place in week 24 of 2019 was SPN’s Hindi movies channel Sony Max with 524.681 million weekly impressions as compared to tenth rank and 526.994 million weekly impressions in the previous week. Sony Max also topped BARC’s weekly lists of top 5 Hindi movies channels in HSM (U+R), HSM (U) and HSM (R). Hindi feature films Bahubali The Beginning and KGF Chapter 1 were in BARC’s weekly list of top 5 Hindi Movies programmes on average rating across all original airings in the week in HSM (U+R), HSM (R) and HSM (U).

Viacom18’s flagship Hindi GEC Colors dropped a place to tenth rank in week 24 of 2019 with 521.025 million weekly impressions as compared to ninth rank and 536.369 million weekly impressions in week 23. Colors was ranked sixth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked fourth in HSM (U).

June 25, 2019

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 24 of 2019.

Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions in the BARC week 24 data as well. They respectively made 171289, 72202, and 30195 ad insertions.

However, Brooke Bond Lipton India Ltd climbed up one spot from the past week’s results to rank fourth with 27279 insertions. It was followed by Cadburys India Ltd, which leapt from last week’s ninth spot, with 27182 insertions.

Rank	Advertiser	Insertions
		Week 24
1	HINDUSTAN LEVER LTD	171289
2	RECKITT BENCKISER (INDIA) LTD	72202
3	ITC LTD	30195
4	BROOKE BOND LIPTON INDIA LTD	27279
5	CADBURYS INDIA LTD	27182
6	MARICO LTD	26226
7	SMITHKLINE BEECHAM	25260
8	COLGATE PALMOLIVE INDIA LTD	24954
9	PROCTER & GAMBLE	22111
10	AMAZON ONLINE INDIA PVT LTD	20497
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Week 24 of BARC rankings saw some shuffles in the top brands category. Dettol Liquid Soap made a fresh entry into the list, that too on the top spot with 12117 ad insertions. It was followed by Colgate Dental Cream, which ranked sixth the past week, with 11332 insertions.

The third spot was occupied by Trivago, which has leapt from the last week’s fifth spot, with 11083 ad insertions. Another new entrant in the list was Pet-Saffa Bharat on the fourth spot with 10870 insertions.

Last week’s top brand, Lizol slipped to the fifth position this week with 10196 insertions.

Rank	Brands	Insertions
		Week 24
1	DETTOL LIQUID SOAP	12117
2	COLGATE DENTAL CREAM	11332
3	TRIVAGO	11083
4	PET SAFFA-BHARAT	10870
5	LIZOL	10196
6	AMAZON.IN	9098
7	CLINIC PLUS SHAMPOO	8974
8	SANTOOR SANDAL AND TURMERIC	8876
9	DETTOL TOILET SOAPS	8417
10	HARPIC 10/10	8056
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

June 23, 2019

No change in ranks as Republic TV continues to dominate English news

BENGALURU: There was no change in the list or ranks of channels in Broadcast Audience Research Council of India (BARC) weekly list of top 5 English news channels in week 24 of 2019 (Saturday, 8 June 2019 to Friday, 14 June 2019, week under review or consideration) as compared to the previous week when English news ratings had plunged.

All the five channels recorded even lower ratings in week 24 of 2019 than in week 23. Combined ratings of the top English news channels plunged even further in week 24. This can probably be attributed to BARC having reverted to the earlier process of treatment of landing page beginning with week 23.Many in industry feel that BARC reverting to treatment of landing pages and filtering out data from outliers is better. Added to this is the fact that the timings of the ongoing cricket journey by the ICC World Cup 2019 in England and Wales overlap primetime of most channels, including English news, could have affected viewership ratings.

Like week 23, Republic TV continued to rule the English news genre in week 24 of 2019 with 0.566 million weekly impressions as compared to 0.582 million weekly impressions in week 23. Times Now followed at second place in week 24 of 2019 with 0.418 million weekly impressions as compared to 0.463 million weekly impressions in week 23.

At third rank was DD India with 0.334 million weekly impressions in week 24 of 2019 as compared to 0.408 million weekly impressions in week 23. CNN News18 was ranked fourth with 0.289 million weekly impressions as compared to 0.375 million weekly impressions in week 23. India Today Television completed the quintet with 0.251 million weekly impressions in week 24 of 2019 as compared to 0.259 million weekly impressions in the previous week.

June 21, 2019
Star maintained leadership in Hindi GEC urban in BARC week 24

MUMBAI: Zee TV and Star Plus interchanged their third and fourth positions respectively as compared to the last week in Hindi GEC (U+R) according to the Broadcast Audience Research Council India (BARC) data for week 24 of 2019. In rural areas, Star Bharat and Sony Pal exchanged their eighth and ninth positions respectively as compared to the previous week. In urban areas, Sony Sab jumped to the second position from fourth position as compared to the previous week.

Hindi GEC (U+R)

Dangal TV, Big Magic retained their first and second positions. Zee TV and Star Plus interchanged their third and fourth positions respectively as compared to the last week. Sony Sab, Colors, Sony Entertainment Television, Star Bharat and Sony Pal also continued to be in fifth, sixth, seventh, eighth, ninth and tenth positions respectively as compared to the previous week.

Hindi Rural GEC

In rural areas, Dangal TV, Big magic, Zee TV, Star Plus, Sony Sab, Colors , Sony Entertainment Television retained their first, seco nd, third, fourth, fifth, sixth and seventh positions. Star Bharat and Sony Pal exchanged their eighth and ninth positions respectively as compared to the previous week. Star Utsav continued to be in tenth position.

Hindi Urban GEC

In Urban areas, Star Plus retained its leadership position. Sony Sab jumped to the second position from fourth position as compared to the previous week. Zee TV climbed a two slot to third position from fourth position. Colors came down to the fourth position from third position. Sony Entertainment nosedived to the fifth position from second position as compared to the previous week. Star Bharat, Dangal, Big Magic continued to be in sixth, seventh and eighth positions respectively. &TV and Sony Pal interchanged their ninth and tenth positions respectively.

June 20, 2019
Agencies, advertisers weigh in on BARC India filtering out outlier data

MUMBAI: Recently, The Broadcast Audience Research Council India (BARC) announced that it is reverting to its earlier process of treatment of landing pages and filtering out outliers from the data as it released its week 23 ratings. This came just a week after the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) verdict allowing broadcasters and distributors of television channels to place registered satellite television channels (whose TV rating was measured by BARC India) on the landing page or boot up screen.

This frequent change in the measurement module might have led to some confusion within the advertising community that relies heavily on BARC data for its marketing planning on television. Marketers Indiantelevision.com spoke to said that they prefer this data filtered out.

MediaCom general manager Sudipto Chatterjee explained that any sudden spike in the reach or viewership of a channel is termed as an outlier. Citing an example of English news channels, which have comparatively lesser sampling than any other news channels, he elaborated, “Let’s say it has a base of 1000 subscribers and even if 150-250 more people view it, the range will look like it has shot up greatly, thus being counted as an outlier.”

Placing channels on the landing page may lead to such outlier spikes but the viewership might not follow since it depends on the content that a channel features and that’s what media planners and marketers look at while strategising their plans.

Chatterjee added, “We need to understand that in overall media planning, the outliers might just amount for 5-10 per cent of investment. It will not add anything to the GRP or reach. It is based on your consumer affinity. For media planners like us, we do not really buy numbers. It is more about content and what kind of audience I am looking at. Nobody looks at the minimal up and down in the ratings.”

RK Swamy BBDO president and director Sangeetha N also mentioned that the landing page strategy is generally adopted by channels with very low ratings and any surges, even due to calculation errors, on such low bases, will be insignificant.

She said, “For how long can a channel with poor content but deep pockets hold viewer attention by forcing landing page viewing? Only good content will define where the target audience will move to.”

Carat India SVP Mayank Bhatnagar also shared similar views as he noted, “I feel that landing page is a mechanism to get people to sample a channel. If the content is good, one will continue to watch the channel or else they will move on. It doesn’t matter if the channel has the landing page rights for a month or even a year. Content is the key to get the viewership.”

Advertisers also share a similar view. Angel Broking chief marketing officer Prabhakar Tiwari shared, “In our view, landing page is a purely promotional exercise. As per some industry data, a channel may get an increased viewership between 4 to 18 per cent subject to target demographics of a particular cable operator by investing in landing page-based promotions. We also have our internal research to guide us, as we take channel-specific media calls. Media decisions are taken after a lot of deliberation and we measure all factors before coming to a decision.”

Although the data, filtered or unfiltered, does not really impact the marketing strategies, experts prefer having filtered statistics at their hands as it is more transparent and reliable, and thus feel that BARC India’s decision is a welcome move.

Sangeetha noted, “The resuming of outliers being filtered out – whether manually or through automation – will mean more meaningful data, closer to reality, and hence will be welcomed. By this method, no channel gets preference over another by getting the landing page rights through the purchase of the same, hence prima facie no channel can have an unfair advantage.”

Bhatnagar said, “By eliminating the outlier data, all channels are now on the same platform and can have an end-to-end comparison. Now it all depends on content.”

June 18, 2019
BARC week 23: Sun TV claws back to first place across genres, Star Sports 1 Hindi re-enters list

BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was ranked one in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 23 of 2019 (Saturday, 1 June 2019 to Friday, 7 June 2019, week under review). Enterr 10 TV’s Hindi GEC Dangal, the normal occupier of first place in non-IPL week’s after the implementation of TRAI’s new tariff order climbed down to second place during the week under review.

And now that ICC’s World Cup 2019 cricketing tourney is on, Star India’s Hindi Sports channel – Star Sports 1 Hindi re-entered BARC’s weekly across genres list at third rank in week 23 of 2019. Consequently, a number of channels dropped a rank in week 23 of 2019 as compared to their ranks in the previous week. Sony Pictures Network India (SPN) Hindi movies channel Sony Max also re-entered BARC’s across genres list on the back of SS Rajamouli’s Bahubali The Conclusion and old faithful Sooryavansham among other movies at tenth rank.

Six Hindi GECs, and one channel each from the Hindi movies, sports, Tamil and Telugu channels comprised BRAC’s weekly list of top 10 channels across genres in week 23 of 2019. From the network’s perspective, there were three channels from the Star India fold, two channels each from SPN and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 TV, Sun TV Network and Viacom18 in the list.

As mentioned above, Sun TV was ranked one in week 23 of 2019 with 811.795 million weekly impressions as compared to second rank and 765.397 million weekly impressions in week 22. Sun TV also headed BARC’s weekly list of top 5 Tamil channels in the Tamil Nadu and Puducherry markets and four of the top 5 Tamil programmes in this market based on average rating across all original airings in the week were aired on Sun TV.

Dangal TV at second rank in week 23 of 2019 garnered 805.510 million weekly impressions as compared to first rank and 884.884 million weekly impressions in week 22. Dangal also headed BARC’s weekly lists of top 10 Hindi GECs in the combined urban and rural Hindi speaking market -HSM (U+R) and HSM (R). Dangal was ranked seventh in HSM (U). An Indian mythology programmes– Mahima Shanidev Ki and a family drama Baba Aiso Var Dhundo on Dangal were in BARC’s list of Top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (R).

Star Sports 1 Hindi entered BARC’s weekly list of top 10 channels across genres in week 23 of 2019 with 784.016 million weekly impressions at third rank. The channel was also ranked first in BARC’s weekly list of top 5 Sports channels during the week under review. Further, four of the top 5 sports programmes on average rating across all original airings in the week were aired on Star Sports 1 Hindi.

Dropping a place to fourth rank in week 23 of 2019 was Zeel’s Hindi GEC Big Magic with 695.790 million weekly impressions as compared to third rank and 732.325 million weekly impressions in the previous week. Big Magic was ranked second in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R). Big Magic was ranked eighth in BARC’s weekly list of top 10 Hindi GECs in HSM (U). The Indian mythology drama Parmavtar Shree Krishna aired on Big Magic was present in BARC’s weekly list of top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (R).

Star India’s flagship Telugu GEC Star Maa also dropped a rank to fifth place in week 23 of 2019 with 653.203 million weekly impressions as compared to fourth rank and 643.989 million weekly impressions in week 22. Star Maa was also ranked first in BARC’s weekly list of top 5 Telugu GECs in the Andhra Pradesh/Telangana markets and four of the five programmes in BARC’s weekly list of top 5 Telugu programmes based on average rating across all original airings in the week in these markets were aired on Star Maa.

Dropping down a place to sixth rank was Star India’s flagship Hindi GEC Star Plus with 626.032 million weekly impressions as compared to fifth rank and 641.814 million weekly impressions in week 22. Star Plus was also ranked third, fourth and first in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), HSM (R) and HSM (U) respectively. The reboot of Balaji Telefilm’s Indian soap opera Kasauti Zindagi Kay on Star Plus was amongst BARC’s weekly list of top 5 Hindi GEC programmes on average rating across all original airings in the week in HSM (U).

Zeel’s flagship Hindi GEC Zee TV also dropped a place to seventh rank with 612.470 million weekly impressions as compared to sixth rank and 628.588 million weekly impressions in week 22. Zee TV was ranked fourth in HSM (U+R), fifth in HSM (U) and was ranked third in HSM (R). The Balaji Telefilms-produced Kumkum Bhagya its spinoff Kundali Bhagya aired on Zee TV were among the top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R), HSM (R) and HSM (U). Another programme on Zee TV -Tujhse Hai Raabta was also in BARC’s weekly list of the top 5 Hindi GEC programmes based on average rating across all original airings in the week in HSM (U+R).

SPN’s Hindi GEC Sony SAB retained its previous week’s eighth rank in week 23 of 2019 with 541.665 million weekly impressions as compared to 535.117 million weekly impressions in week 22. Sony SAB was ranked fifth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked fourth in HSM (U).

Viacom18’s flagship Hindi GEC Colors dropped two ranks to ninth place in week 23 of 2019 with 536.639 million weekly impressions and seventh rank and 612.337 million weekly impressions in week 22. Colors was ranked sixth in BARC’s weekly lists of top 10 Hindi GECs in HSM (U+R) and HSM (R) and was ranked third in HSM (U).

As mentioned above, SPN’s Hindi movies channel Sony Max entered BARC’s weekly list of top 10 channels across genres in week 23 of 2019 with 526.994 million weekly impressions. Sony Max was ranked second in BARC’s weekly lists of top 5 Hindi Movies channels in HSM (U+R) and HSM (U) and was ranked first in HSM (R). Three movies on the channel – Bahubali 2 The Conclusion, Sooryavansham and Nela Ticket were among BARC’s weekly list of top 5 Hindi Movies programmes in HSM (U+R) and HSM (R), while Bahubali 2 The Conclusion and Sooryavansham were in the top 5 Hindi movies channels list in HSM (U).

June 18, 2019
Zee channels top Kannada, Bangla markets in BARC week 13

MUMBAI: In the Bengali market, Zee Bangla emerged as the leader in BARC data week 13. Big Ganga garnered the second spot in the Bhojpuri market. In the Kannada segment, Zee Kannada dominated the market. Kochu TV secured fifth position in the Malayalam space. Colors Marathi bagged third position in the Marathi market. Sun TV and Star Maa emerged as the dominant players in the Tamil and Telugu space respectively.

Bangla

Zee Bangla, Star Jalsha and Jalsha Movies stood at first, second and third positions respectively. Aakash Aath and Zee Bangla Cinema secured fourth and fifth positions respectively.

Bhojpuri

Bhojpuri Cinema, Big Ganga and Dabangg stood at first, second and third positions respectively. Bhojpuri Dhamaka Dishum and Oscar Movies Bhojpuri secured fourth and fifth positions respectively.

Kannada

Zee Kannada stood at first position, followed by Colors Kannada, Udaya TV, Star Suvarna and Udaya Movies securing second, third, fourth and fifth positions respectively.

Malayalam

Asianet, Flowers TV, Mazhavil Manorama, Surya TV and Kochu TV stood at first, second, third, fourth and fifth positions respectively.

Marathi

Fakt Marathi, Zee Marathi and Colors Marathi stood at first, second and third positions respectively. On the fourth and fifth slots, Zee Talkies and Star Pravah secured positions.

Tamil

Sun TV, Zee Tamil, Star Vijay, KTV and Star Sports 1 Tamil garnered first, second, third, fourth and fifth positions respectively.

Telugu

Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Star Maa Movies stood at first, second, third, fourth and fifth positions respectively.

April 8, 2019