BARC – Page 31

BARC week 39: ‘Howdy Modi’ and UNGA proceedings boost English news viewership

BENGALURU: Indian Prime Minister Narendra Modi’s speech at the United Nations General Assembly (UNGA) and incidents related to the event such as the speech of Pakistan’s Prime Minister Imran Khan and the abrogation of article 370, helped boost up English news viewership in Broadcast Audience Research Council of India’s (BARC) week 39, 2019 ratings. After the super success of ‘Howdy Modi’, the Indian premier’s speech was the most awaited one by world. Short to the point, the speech called upon the world to unite to face challenges such as terror, climate, fight against poverty, etc.

The combined viewership of the top 5 English news channels in week 39 of 2019 (Saturday, 21 September 2019 to Friday, 27 September 2019, week or period under review) increased 0.788 million weekly impressions or by 41 per cent as compared to the previous week – week 38. Needless to say that all the five channels saw ratings climb up at least 32 per cent during the period under review.

As mentioned above, viewership of the top 5 English news channels increased 41 per cent in week 39 of 2019 to 2.716 million impressions as compared to 1.928 million weekly impressions. Please refer to the figure below:

The ranks of the top 5 English news channels in week 39 of 2019 were the same as those in week 38 of 2019. Please refer to the chart below:

English news channels in week 39 of 2019

Despite Arnab Goswami being conspicuous by his absence during some of the boisterous and uncontrolled debates that contribute hugely to his channel’s viewership and numero uno position, Republic TV saw its viewership increase 44 per cent or by 0.272 million weekly impressions in week 39 of 2019 from 0.621 million weekly impressions in the previous week. Times Now, at second rank, saw viewership increase by 0.152 million (32 per cent increase) weekly impressions in week 39 of 2019 to 0.621 million weekly impressions from 0.469 million weekly impressions in week 38.

Continuing on at third rank, pubcaster Doordarshan’s English news channel saw ratings increase by 0.130 million weekly impressions (42 per cent increase) to 0.439 million weekly impressions in week 39 of 2019 from 0.309 million weekly impressions in the previous week. India Today Group’s India Today TV at rank 4, saw its ratings increase 0.125 million weekly impressions or increase by 45 per cent to 0.401 million weekly impressions in week 39 of 2019 from 0.276 million weekly impressions. Completing the quintet at rank 5, Network18’s CNN News18 saw viewership increase 43 per cent or by 0.109 million weekly impressions in week 39 of 2019 to 0.362 million weekly impressions from 0.253 million weekly impressions in week 38.

Please refer to the figure below:

October 7, 2019

BARC week 38: Hindi News ratings fall as AajTak continues dominance

BENGALURU: Hindi News ratings continued their decline in week 38 of 2019 (Week 38: Saturday, 14 September 2019 to Friday, 20 September 2019, period or week under review). After the big jump in ratings in week 21 0f 2019 when the opinion polls followed by results of the national elections, Hindi News ratings had witnessed a steep decline. The abrogation of Article 370 and the formation of the new union territories of Jammu and Kashmir and Ladakh on 5 August 2019 during week 32 of 2019 saw ratings peak a bit once again, only to gradually climb down. Weekly data of Top 5 Hindi News channels sourced from Broadcast Audience Research Council of India (BARC) reveals that the combined total of ratings of the top 5 Hindi News channels in the combined urban (U) and rural (R) Hindi speaking market (HSM) dipped 13 percent in week 38 of 2019 as compared to the previous week. Ratings of the Top 5 Hindi News channels in the urban market – HSM (U) declined 14 percent as compared to a 11 percent fall in the case of HSM (R) during the period under review. BARC data has more weightage for the urban markets as compared to the rural markets.

AajTak from the India Today Group continued its unimpeded and uninterrupted dominance of the Hindi News genre in HSM (U+R), HSM (U) and HSM (R). Please refer to the figures below for the combined ratings of the top 5 Hindi News channels in HSM (U+R), HSM (U) and HSM (R) respectively.

Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (U+R)

The combined weekly ratings of the Top 5 Hindi News channels in HSM (U+R) declined 13 percent to 511.897 million impressions in week 38 of 2019 as compared to 587.374 million weekly impressions in week 37. While the same channels were present in BARC’s weekly list in HSM (U+R), there was some shuffling in ranks between the two weeks. All the channels witnessed decline in ratings in week 38 of 2019 as compared to week 38.

AajTak at rank one, witnessed a 16 percent decline in ratings during the period under review in HSM (U+R) to 114.016 million weekly impressions from 134.965 million weekly impressions in week 37. India TV jumped up two places to second rank in week 38 of 2019 with 101.656 million weekly impressions despite a 7 percent decline in viewership from 109.803 million weekly impressions and fourth rank in week 37.

Zee News slipped a place to third rank in week 38 of 2019 with 100.993 million weekly impressions, a drop of 17 percent as compared to 121.535 million weekly impressions and second rank in the previous week. News18 India also dropped a place to fourth rank in week 38 of 2019 with 99.771 million weekly impressions, a 10 percent decline from the 111.695 million weekly impressions and third rank in week 37. ABP News retained its rank 5 in the list in week 38 of 2019 with 95.261 million weekly impressions which was 13 percent lower than the 109.376 million weekly impressions in week 38.

Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (U)

The combined weekly impressions of the top 5 Hindi News channels in HSM (U) declined 14 percent to 294.229 million weekly impressions in week 38 of 2019 from 340.308 million weekly impressions in the previous week. The five channels in the list for both the weeks – weeks 38 and 37 of 2019 were the same, however, with a shuffling in ranks.

Continuing on at rank 1 in week 38 of 2019, AajTak witnessed a 15 percent drop in ratings in HSM (U) to 65.773 million weekly impressions as compared to 77.704 million weekly impressions in week 37. Climbing up a place to second rank, News18 India saw its ratings decline 11 percent to 61.067 million weekly impressions in week 38 of 2019 from 68.636 million weekly impressions and third rank in the previous week. Zee News dropped a place to third rank and saw its ratings decline 19 percent in week 38 of 2019 to 58.824 million weekly impressions from second rank and 72.467 million weekly impressions in week 37. India TV retained rank 4 in week 38 of 2019 with a decline of 9 percent in viewership to 58.101 million weekly impressions from 64.100 million weekly impressions in week 37. ABP News retained fifth place in week 38 of 2019 with a 12 percent decline in ratings to 50.464 million weekly impressions from 57.401 million weekly impressions in week 37.

Top 5 channels of the Hindi News genre in week 38 of 2019 in HSM (R)

The combined weekly impressions of the Top 5 Hindi News channels in HSM (R) declined 11 percent to 219.734 million weekly impressions in week 38 of 2019 from 247.066 million weekly impressions in week 37. The first four channels in the week under review were the same as in the previous week, while the ArnabGoswami-associated Republic Bharat re-entered BARC’s weekly list of Top 5 Hindi News channels in HSM (R) as News18 India exited it. There was a shuffling of places between ranks three and four in week 38 of 2019.

AajTak, at rank one, saw its viewership decline by 16 percent to 48.244 million weekly impressions in week 38 of 2019 from 57.261 million weekly impressions in week 37. ABP News at second rank saw its ratings drop 15 percent to 44.797 million weekly impressions from 51.975 million weekly impressions and second rank in week 37. India TV climbed a place to third rank in week 38 of 2019 despite a decline of 5 percent to 43.554 million weekly impressions as compared to fourth rank and 45.703 million weekly impressions in the previous week. Zee News dropped a place to fourth rank in week 38 of 2019 with a 14 percent reduction in viewership to 42.169 million weekly impressions from third rank and 49.068 million weekly impressions in week 37. Republic Bharat re-entered BARC’s weekly list of top 5 Hindi News channels in HSM (R) with 40.970 million weekly impressions.

September 27, 2019

Colgate Dental Cream rises as top brand in BARC week 37 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 07 September 2019 and 13 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 37 of 2019.

Top Advertisers:

Minor changes were noticed in the BARC ratings in week 37. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained in the top two slots with 143015 and 109810 ad insertions, respectively.

Godrej Consumer Products Ltd and Procter & Gamble interchanged their last week’s position to rank third and fourth, respectively. They had made 45585 and 37797 insertions. ITC Ltd climbed up three ranks to stand fifth with 34665 insertions.

Rank	Advertiser	Insertions
		Week 37
1	HINDUSTAN LEVER LTD	143015
2	RECKITT BENCKISER (INDIA) LTD	109810
3	GODREJ CONSUMER PRODUCTS LTD	45585
4	PROCTER & GAMBLE	37797
5	ITC LTD	34665
6	BROOKE BOND LIPTON INDIA LTD	29381
7	CADBURYS INDIA LTD	27401
8	COLGATE PALMOLIVE INDIA LTD	24225
9	PROCTER & GAMBLE HOME PRODUCTS	19898
10	SMITHKLINE BEECHAM	18757
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Colgate Dental Cream was the top advertiser on television in week 37, with 11797 insertions. Policybazaar.com came second with 10817 ad insertions.

The third and fourth spots were acquired by Kalyan Jewellers and Trivago, as they made 9946 and 9673 insertions, respectively. Last week’s top performer, Lizol came in fifth with 9645 insertions.

Rank	Brands	Insertions
		Week 37
1	COLGATE DENTAL CREAM	11797
2	POLICYBAZAAR.COM	10817
3	KALYAN JEWELLERS	9946
4	TRIVAGO	9673
5	LIZOL	9645
6	OLX.IN	9530
7	DETTOL LIQUID SOAP	9525
8	HARPIC BATHROOM CLEANER	8896
9	HARPIC 10/10	8768
10	DETTOL ANTISEPTIC LIQUID	8703
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

September 21, 2019

BARC week 36: Harpic comes into 2nd place

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 August 2019 and 06 September 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 36 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 36 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 144065 and 142324 ad insertions, respectively.

Procter & Gamble climbed back to the third position from last week’s seventh, with 35271 insertions. It replaced Godrej Consumer Products Ltd, which slipped down a spot to rank fourth with 34577 insertions.

Brooke Bond Lipton India Ltd stayed in fifth position with 29487 insertions.

Rank	Advertiser	Insertions
		Week 36
1	HINDUSTAN LEVER LTD	144065
2	RECKITT BENCKISER (INDIA) LTD	142324
3	PROCTER & GAMBLE	35271
4	GODREJ CONSUMER PRODUCTS LTD	34577
5	BROOKE BOND LIPTON INDIA LTD	29487
6	CADBURYS INDIA LTD	27107
7	PROCTER & GAMBLE HOME PRODUCTS	22062
8	ITC LTD	21823
9	COLGATE PALMOLIVE INDIA LTD	17674
10	SMITHKLINE BEECHAM	17227
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

BARC week 36 rankings saw a little up and down in the top brands’ list. While Lizol remained on top position with 18121 rankings, Harpic 10/10 replaced VIVO S1 from the second spot, with 11555 insertions.

Trivago remained in the third spot as it made 10099 insertions; Colin came in at fourth position with 9623 ad insertions on TV. VIVO S1 ranked fifth with 9483 insertions.

Rank	Brands	Insertions
		Week 36
1	LIZOL	18121
2	HARPIC 10/10	11555
3	TRIVAGO	10099
4	COLIN	9623
5	VIVO S1	9483
6	DETTOL LIQUID SOAP	8705
7	DETTOL TOILET SOAPS	8691
8	HORLICKS	8398
9	COLGATE DENTAL CREAM	8239
10	DETTOL ANTISEPTIC LIQUID	8024
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

September 13, 2019

BARC week 35: Lizol is top brand

MUMBAI:The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 24 August 2019 and 30 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 35 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184652 and 93829 ad insertions, respectively.

Godrej Consumer Products Ltd stayed firm at third position, as it made 35824 insertions. ITC Ltd was replaced by Cadbury’s India Pvt Ltd that climbed from last week’s seventh position with 31791 insertions.

Brooke Bond Lipton India Ltd took away the fifth spot from Procter & Gamble, taking a small leap of one rank with 31423 insertions.

Rank	Advertiser	Insertions
		Week 35
1	HINDUSTAN LEVER LTD	184652
2	RECKITT BENCKISER (INDIA) LTD	93829
3	GODREJ CONSUMER PRODUCTS LTD	35824
4	CADBURYS INDIA LTD	31791
5	BROOKE BOND LIPTON INDIA LTD	31423
6	ITC LTD	31053
7	PROCTER & GAMBLE	29782
8	SMITHKLINE BEECHAM	21482
9	COLGATE PALMOLIVE INDIA LTD	21019
10	LAKME LEVER LTD	16465
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol climbed back to the top spot in the week 35 of BARC top brands rankings after a small gap. It made 12297 insertions. VIVO S1 held the second spot this week also with 12269 insertions.

Trivago also remained stagnant on third position with 11493 insertions. Fourth spot was taken by a new entrant in the list, Sachi Saheli Ayurvedic Syrup that had 10818 insertions. Ranking fifth was Horlicks with 10217 insertions.

Rank	Brands	Insertions
		Week 34
1	COMPLAN	13530
2	VIVO S1	12228
3	TRIVAGO	11925
4	COMFORT FABRIC CONDITIONER	9868
5	LALITHAA JEWELLERY	9262
6	SACHI SAHELI AYURVEDIC SYRUP	9127
7	HARPIC PLATINUM	8288
8	DAILYHUNT	7931
9	LIFEBUOY TOILET SOAP	7836
10	SURF EXCEL EASY WASH	7740
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands**

September 8, 2019

Complan becomes the top brand in BARC Week 34 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 17 August 2019 and 23 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 34 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in the week 34 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 173532 and 86290 ad insertions, respectively.

Godrej Consumer Products Ltd, which ranked fourth, last week, replaced Procter & Gamble from the third position, as it made 39975 insertions. ITC Ltd also climbed up one spot to rank fourth with 34175. The fifth spot was acquired by Procter & Gamble with 33058 insertions.

Rank	Advertiser	Insertions
		Week 34
1	HINDUSTAN LEVER LTD	173532
2	RECKITT BENCKISER (INDIA) LTD	86290
3	GODREJ CONSUMER PRODUCTS LTD	39975
4	ITC LTD	34175
5	PROCTER & GAMBLE	33058
6	BROOKE BOND LIPTON INDIA LTD	31354
7	CADBURYS INDIA LTD	27495
8	COLGATE PALMOLIVE INDIA LTD	22450
9	SMITHKLINE BEECHAM	20626
10	MARICO LTD	16148
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Interestingly, this week’s top brand in BARC weekly data is Complan, which was missing from the list for the longest time now. It had made 13530 insertions.

Sitting on the second spot is last week’s third-ranked Vivo S1 with 12228 insertions. Next in the list is Trivago, which has slipped one slot, with 11925 ad insertions. Comfort Fabric Conditioner is another new entrant in the list, ranking fourth with 9868 insertions.

Lalithaa Jewellery improved its position massively to rank fifth, as compared to the last week’s eighth position, with 9262 insertions.

Rank	Brands	Insertions
		Week 34
1	COMPLAN	13530
2	VIVO S1	12228
3	TRIVAGO	11925
4	COMFORT FABRIC CONDITIONER	9868
5	LALITHAA JEWELLERY	9262
6	SACHI SAHELI AYURVEDIC SYRUP	9127
7	HARPIC PLATINUM	8288
8	DAILYHUNT	7931
9	LIFEBUOY TOILET SOAP	7836
10	SURF EXCEL EASY WASH	7740
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands**

September 3, 2019

Amazon is top brand to advertise on TV during festive season: BARC

MUMBAI: Total TV consumption during the festive season saw a slight increase in the year 2018 as compared to the consecutive time period in 2017, a recent Broadcast Audience Research Council (BARC) India data reveals. While the average weekly impressions were 28.8 billion for the time period between 26 August and 20 October 2017, they were 33.1 billion between 15 September and 9 November 2018.

This festive season, ranging between Ganesh Chaturthi and Diwali, is a preferred slot for advertisers and brands as well to grab maximum eyeballs. It also translates into several offers being announced by top brands and thus leads to a heavier influx of advertising.

The BARC data indicates that Hindustan Unilever remains the topmost advertiser during the past two festive seasons, with 1132959 and 1054249 insertions in 2017 and 2018, respectively. Amazon.in, which usually announces big sales during the time period with ‘The Great Indian Festival Sale’, was the top brand to advertise on TV for both the years with 132750 and 146049 insertions, respectively.

FESTIVE SEASON 2017
Period: 26th August – 20th October 2017
Top 15 Brands & Advertisers (Total TV)
Top 15 Advertisers	No. of Insertion	Top 15 Brands	No. of Insertion
HINDUSTAN LEVER LTD	1132959	AMAZON.IN	132750
RECKITT BENCKISER (INDIA) LTD	508368	LALITHAA JEWELLERY	115612
GODREJ CONSUMER PRODUCTS LTD	224795	VIDEOCON D2H	70684
PROCTER & GAMBLE	215573	DOVE CREAM BATHING BAR	70022
CADBURYS INDIA LTD	202196	CLOSE UP EVER FRESH	65619
BROOKE BOND LIPTON INDIA LTD	185564	LUX TOILET SOAP	59011
AMAZON ONLINE INDIA PVT LTD	158033	VIVO V7 PLUS	58833
PATANJALI AYURVED LTD	140990	FLIPKART.COM	56670
ITC LTD	126166	PEARS	54134
SMITHKLINE BEECHAM	123607	ATTICA GOLD COMPANY	51332
LALITHA JEWELLERY	115612	PET SAFFA	48555
TVS MOTOR COMPANY	114873	HORLICKS	48427
SBS BIOTECH	113704	SURF EXCEL EASY WASH	46256
SUPER CASSETTES INDUSTRIES	111303	HARPIC 10X	46210
COLGATE PALMOLIVE INDIA LTD	103444	DR ORTHO OIL & CAPSULE	46104

FESTIVE SEASON 2018
Period: 15th September – 9th November 2018
Top 15 Brands & Advertisers (Total TV)
Top 15 Advertisers	No. of Insertion	Top 15 Brands	No. of Insertion
HINDUSTAN LEVER LTD	1054249	AMAZON.IN	146049
RECKITT BENCKISER (INDIA) LTD	683557	TRIVAGO	87446
ITC LTD	347809	SANTOOR SANDAL AND TURMERIC	80327
AMAZON ONLINE INDIA PVT LTD	290918	WIPE	70044
GODREJ CONSUMER PRODUCTS LTD	277549	ROOP MANTRA AYUR FACE CREAM	67535
PROCTER & GAMBLE	233830	DETTOL TOILET SOAPS	65953
SBS BIOTECH	181203	DR ORTHO OIL & CAPSULE	63013
CADBURYS INDIA LTD	179948	LIZOL	60669
BROOKE BOND LIPTON INDIA LTD	163532	HARPIC	57910
SMITHKLINE BEECHAM	159996	COLGATE DENTAL CREAM	57253
WIPRO LTD	155059	FLIPKART.COM	55390
COLGATE PALMOLIVE INDIA LTD	153803	DETTOL LIQUID SOAP	54306
PONDS INDIA	149171	HORLICKS	51577
MARICO LTD	137980	PET SAFFA	50655
GOOGLE	125019	GOODKNIGHT POWER ACTIV PLUS	50186

It is interesting to note from the data that two brands from the jewellery segment, Lalithaa and Attica Gold Company were not a part of the list in 2018. Videocon D2H also made an exit from the list in 2018.

From the advertisers’ side, TVS motors and Amazon Online were some of the brands who couldn’t make it to the top 15 list in 2018. The new entrant on the list in 2018 was Google that ran some really interesting campaigns during the season.

September 3, 2019

BARC week 34: DD India drops to fifth place in English news genre

BENGALURU: PubcasterDoordarshan’s English News channel DD India dropped to its lowest rank ever in week 34 of 2019 since Broadcast Audience Research Council of India (BARC) recommenced publishing viewership data in the public domain. Earlier, the ratings agency had stopped publishing data in the public domain starting week 6 of 2019 allow ratings to stabilize on implementation of Telecom Regulatory Authority of India (TRAI) New Tariff Order. BARC restarted putting up data on its website in week 13 of 2019 on coercion from TRAI.

During the 22 weeks(including weeks 13 and 34 of 2019) since, DD India has been ranked first in BARC’s weekly list of top 5 English News channels four times, has been ranked second 6 times, has been ranked third ten times, and has been ranked fourth and fifth once each. Hence, DD India’s ranking in week 34 (Saturday, 17 August 2019 to Friday, 23 August 2019) has been its lowest ever in 22 weeks. Please refer to the figure below

All the five channels in BARC’s weekly lists of top 5 English News channels have been the same during the 22 weeks (weeks 13 to 34) under consideration in this paper, except that there has been a shuffling of ranks.

The combined weekly impressions of BARC’s top 5 English News channels dipped once again in week 34 of 2019 as compared to week 33. This time the week-on-week dip in ratings was even higher at 14.9 percent (0.379 million impressions) as compared to the dip of 11.7 percent (0.338 million weekly impressions) between weeks 33 and 32 of 2019.In week 34 of 2019, three channels – DD India (52.4 percent drop), CNN News18 (20.3 percent drop) and Times Now (9.5 percent drop) saw ratings fall. Two channel in BARC’s weekly list of top 5 English News channels in week 34 witnessed growth in ratings. They were Republic TV (increase of 0.048 million weekly impressions) and India Today TV (increase of 0.005 million weekly impressions) . Please refer to the figure below:

Let us see how the top 5 English News channels performed in week 34 of 2019

The Arnab Goswami led Republic TV retained its first rank with 0.762 million weekly impressions in week 34 of 2019 as compared to 0.714 million weekly impressions in week 33. Times Now climbed up a place to second rank in week 34 of 2019 with 0.498 million weekly impressions as compared to rank three and 0.550 million weekly impressions in the previous week. Climbing up two places to rank three in week 34 of 2019 was India Today Television with 0.321 million weekly impressions as compared to rank five and 0.321 million weekly impressions in week 33. Retaining its previous week’s rank four was CNN News18 with 0.315 million weekly impression in week 34 of 2019 as compared to 0.395 million weekly impressions in week 33. DD India completed the quintet with less than half of its week 33 viewership. At fifth rank,DD India garnered 0.272 million weekly impressions in week 34 of 2019 as compared to second rank and 0.572 million weekly impressions in week 33.

Please refer to the figure below:

August 30, 2019

DD Kashir sees 50% increase in viewership from J&K between 5-16 August

MUMBAI: After the abrogation of article 370 in Jammu and Kashmir, there have been speculations all over the media about communication blackout in the valley. Commenting on the issue, Prasar Bharati CEO Shashi Shekhar Vempati said between 5 to 16 August, Kashmir’s TV channel DD Kashir saw 50 per cent increase in viewership from the Jammu and Kashmir region citing BARC data.

“Contrary to narratives carried by certain sections of foreign media on information blackout, viewership data released by BARC India reveals that between 5 Aug & 16 August DD Kashir saw a 50 per cent increase in viewership from J&K region and a 60 per cent increase from all over India,” Vempati tweeted.

Vempati also added that during the same period other prominent news channels also saw a viewership spike from the Jammu and Kashmir region as high as 30-80 per cent. Recently, the central government announced the decision of scraping the special constitutional provision of Article 370 that governed the relationship between India and the state of Jammu and Kashmir.

August 24, 2019

BARC week 33: Vimal Elaichi Pan Masala top brand

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 10 August 2019 and 16 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 33 of 2019.

Top Advertisers:

Hindustan Unilever was the top advertiser in the week 33 rankings of top advertisers released by BARC. It had made 159833 ad insertions on TV during this period. It was followed by Reckitt Benckiser (India) Ltd, which had 109438 insertions.

Procter & Gamble took the third spot with 42020 ad insertions and Godrej Consumers Products Ltd stood fourth with 38408 insertions. They were followed by ITC Ltd that had made 37151 insertions on TV.

Top Brands:

Vimal Elaichi Pan Masala took the top spot in the category of brands in week 33 rankings of BARC. It has made 33286 ad insertions. Second in the list was Trivago with 12041 insertions.

Vivo S1 came in third with 11409 insertions followed by Dettol Liquid Soap, which had made 9896 insertions. Dettol Range of Products ranked fifth with 9817 insertions on TV.

August 23, 2019

Tag: BARC