Tag: BARC

BARC week 44: Top 10 pay channels lost & FTA channels gained ratings across genres

BENGALURU: Broadcast Audience Research Council of India (BARC) data for week 44 of 2019 (Saturday, 26 October 2019 to Friday, 1 November 2019, week or period under consideration) for Top 10 Channels Across Genres revealsthat the combined ratings of Pay TV were lower as compared to the previous week. At the same time, Free to Air of FTA channels gained viewership in week 44 of 2019 as compared to the previous week in terms of combined weekly ratings of the Top 10 channels of each platform. The channels, genres and rankings in the respective weekly lists were not all the same for both weeks – week 44 and week 43 of 2019 in the case of BARC Across Genres on All Platforms and Across Genres on Pay Platform lists.

Combined weekly impressions of the Top Channels Across Genres on All Platforms in week 44 of 2019 at 6,824.793 million were 3.1 percent lower than the 7,043.023 million weekly impressions for week 43. Combined weekly impressions of the Top Pay Channels Across Genres in week 44 of 2019 at 6,322.534 million were 1.8 percent lower than the 6,437.237 million weekly impressions in week 43. Combined weekly impressions of the Top 10 Free channels in week 44 of 2019 at 2,594.861 million were 4.1 percent higher than the 2,491.909 million weekly impressions in week 43.

Top 10 Channels Across Genres on All Platforms

The Network18/Viacom18 associated Telugu GEC re-entered ETV Telugu BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 44 of 2019 while Zee Entertainment Enterprises Limited (Zeel) Kannada GEC Zee Kannada exited the list. The rest of the channels in the list for week 44 of 2019 were same as in the previous week with a some shuffling in ranks.

Six Hindi GECs’, two Telugu channels and one channel each from the Kids and Tamil genres made up BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 44 of 2019. From the network’s perspective there were three channels from Network18/Viacom18, two channels each from Star India and Sony Pictures Network India (SPN) and one channel each from Enterr10 Television, The Sun Tv Network and Zeel. Nine of the channels in week 44 were on the pay platform, while one was on the Free platform.

Please refer to the chart below:

Top 10 Pay Channels Across Genres

Nine of the channels in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 44 of 2019 were the same as in the previous week. The one change was the entry of ETV Telugu and the exit of Zeel’s Telugu GEC Zee Telugu. Five Hindi GECs’, two Telugu and one channel each from the Kannada, the kids and the Tamil genre made up BARC’s weekly list of Top 10 Pay Channels Across Genres in week 44 of 2019. From the network’s perspective, there were three channels from Network18/Viacom18, two channels each from SPN, Star India and Zeel and one channel from the Sun Tv Network. As has become almost a norm, the two most watched pay channels were not Hindi GECs’ – they were Tamil (Sun TV) and Telugu (Star Maa).

Please refer to the chart below:

Top 10 Free Channels Across Genres

The list of channels in BARC’s weekly list of Top 10 Free Channels Across Genres during the week under review was the same as in the previous week (week 43 of 2019) with a slight shuffling in ranks. Four Hindi Movies channels, three Bhojpuri channels, two Hindi GECs’ and one channel from the Marathi genre made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 44 of 2019. From the network’s perspective, there were four channels from Enterr10 Television, three channels from B4U, two channels from Zeel and one channel from Skystar.

Please refer to the chart below:

November 8, 2019
ABP News Network No. 1 on Counting Day of Maharashtra and Haryana, Vidhan Sabha 2019: BARC

MUMBAI: India’s leading media group, ABP News Network was the most preferred news destination for viewers on counting day for the Maharashtra and Haryana Assembly Elections 2019. Surpassing all competitors, ABP News Network retained their top position with 70 Million gross viewership in a day. (Source: BARC; TG: NCCS 15+; Mkt: HSM; Period: 24th Oct'19 (All Day))

Amongst Hindi news channels, ABP News remained at numero uno position. From minute to minute updates of the elections in Maharashtra and Haryana to political experts drilling down on several policies at ABP News’s election summit, Shikhar Sammelan, ABP News Network made sure that its viewers were well-informed.

The regional channels of ABP News Network – ABP Ananda, ABP Asmita, ABP Majha and ABP Sanjha thoroughly reported and analysed the Maharashtra and Haryana elections, delivering comprehensive facts and insights on various public issues.

In Maharashtra, where the state elections were held, ABP Majha was No.1 news channel during the peak hours on the result day, according to ‘BARC’. ABP Majha also created a landmark of attaining 1, 62,000 concurrent users on its YouTube channel on the day of State Assembly Results.

(Source: BARC; TG-NCCS 15+, Mkt – Mah/Goa, GVMs; Timing – 07:00 AM to 10:00AM on 24th October 2019)

Furthermore, in Uttar Pradesh & Uttarakhand, ABP Ganga topped the charts on 24th October, the result day for state by-polls and Maharashtra & Haryana elections. The channel attained this position in the 10 – 75 lakh urban market comprising of top 11 cities of Uttar Pradesh & Uttarakhand.

(Source: BARC; TG-NCCS 15+, Mkt – UP/UK 10L-75L, 24th October 2019)

With a resounding victory on counting day, all channels of ABP News Network have established themselves as the bastions of solid journalism and the gold standard in their respective genre.

Speaking on this achievement, Mr Avinash Pandey, CEO, ABP News Network said, “It is not just a statistic but it is the faith shown by our viewers that makes us extremely proud.

Our unshakeable commitment towards reliable and unbiased reporting of the elections has ensured us to be the most trustworthy news platform. Our focus on regional penetration has also helped us in achieving this landmark. We at ABP News Network are determined to maintain our position as the best news service.”

Catering to a vast audience the network apprised its viewers with all the latest trends, buzz in the market, live reporting, analysis, special programs, etc. The network prioritized its audience and hence is able to retain number 1 position.

November 7, 2019
BARC news 42: English news viewership steady over 3 consecutive weeks

BENGALURU: The combined ratings of the Top 5 English news channels for weeks 40, 41 and 42 of 2019 was 1.092 million, 1,878 million and 1.888 million impressions respectively according to Broadcast Audience Research Council of India (BARC) data. The channels in the list during all the three weeks were the same, albeit with a small tweak in ranks. As has become a norm, the Arnab Goswami-led Republic TV has topped the ranks for the last twenty weeks in a row between week 23 of 2019 and week 42 of 2019 – the latest week for which BARC’s ratings data is available at the time of writing of this report. During this 20-week period, Times Now has been ranked second for 16 weeks, while pubcaster DD India was ranked second for four weeks. Ranks four and five have been the domains of Network18’s CNN News18 and the India Today Group’s India Today Television. Please refer to the chart below for combined weekly impressions of the Top 5 English news Channels in thousands of impressions followed by the chart of Ranks of Top English news channels.

Ratings in Week 42 (Saturday, 12 October 2019 to Friday, 18 October 2019)

The combined weekly ratings of the top 5 English news channels in week 42 of 2019 increased slightly to 1.888 million weekly impressions from 1.878 million weekly impressions in week 41. Three channels – Republic TV, CNN News18 and India Today Television gained viewership while DD India and Times Now saw viewership decline during week 42 of 2019. The biggest gainer in viewership was CNN News18, while DD India saw the steepest decline during the week under review.

Please refer to the chart below.

At rank one, Republic TV saw a small increase in viewership to 0.581 million weekly impressions in week 42 of 2019 as compared to rank one and 0.579 million weekly impressions in week 41. Times Now climbed back to second rank during the week under review with slightly lower ratings of 0.409 million weekly impressions as compared to third rank and 0.416 million weekly impressions in the previous week. Dropping a place in week 42 of 2019 to third rank was DD India with 0.403 million weekly impressions as compared to second rank and 0.433 million weekly impressions in week 41.

Also climbing up a place to fourth rank was CNN News 18 in week 42 of 2019 with 0.252 million weekly impressions as compared to fifth rank and 0.219 million weekly impressions in week 41. Completing the quintet was India Today Television in week 42 of 2019 with 0.243 million weekly impressions as compared to fourth rank and 0.231 million weekly impressions in the previous week.

October 28, 2019
BARC week 42: Three Zeel channels in across genres on all platforms list once more

BENGALURU: Three channels from Zee Entertainment Enterprises Ltd (Zeel), two channels each from Sony Pictures Network India (SPN) and Star India, and one channel each from Enterr 10 Television, the Sun Tv Network and Viacom18 were present in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms in week 42 of 2019 (Saturday, 12 October 2019 to Friday, 18 October 2019). Over the past few weeks, only one channel from the Zeel stable was present in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms. Zeel’s Kannada GEC Zee Kannada and Telugu GEC Zee Telugu joined its flagship Hindi GEC Zee TV at the cost of Star India’s Star Vijay and Viacom18’s Kids channel Nick.

Six of the channels were Hindi GECs, two were from the Telugu genre and there was one channel each from the Kannada and Tamil genres in the list.

Of the 10 channels in the list, nine were on the pay platform, while the lone FTA entrant was from the Hindi GEC genre from Enterr 10 Television Network’s Dangal that managed to retain its numero uno rank in week 42 of 2019, as it has over the past few weeks.

Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier. Ultimately, Dangal retook the numero uno mantle in BARC’s Across Genres on all platforms weekly list. In general, Dangal has been the most-watched channel across genres on all platforms also as mentioned by us earlier.

Please refer to the chart below:

Top 10 Channels Across Genres on Pay Platform

BARC’s weekly list of Top Channels Across Genres on Pay Platform had three channels from Zeel, two channels each from SPN, Star India and Viacom18 and one channel from the Sun Tv Network in week 42 of 2019. There were five channels from the Hindi GEC genre, two channels from the Telugu genre and one channel each from the Kannada, Kids and Tamil genres which made up BARC’s weekly list of Top Channels Across Genres on the Pay Platform in week 42 of 2019

Two channels were replaced in BARC’s weekly list of Top Channels Across Genres on Pay Platform in week 42 of 2019. Zee Kannada and Zee Telugu re-entered the list at the cost of Star Vijay and SPN’s Hindi movies channel Sony Max.

As was the case in the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs at ranks one and two respectively in the list.

Please refer to the chart below:

Top 10 Free Channels Across Genres

Four channels from the B4U Network, three channels from Enterr 10 Television, two channels from Zeel and one channel from SkyStar made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 42 of 2019. Four of the channels were from the Hindi Movies genre, three were from the Bhojpuri genre, two were Hindi GECs and one channel was from the Marathi genre in week 42 of 2019. One Sports channel – Star India’s FTA Star Sports First exited BARC’s weekly list of Top 10 Free Channels Across Genres in week 42 of 2019, while Enterr 10 Television’s Hindi Movies channel Enterr 10 re-entered the list in week 42 of 2019.

Please refer to the figure below:

October 28, 2019

BARC week 41: Amazon, Flipkart’s festive season sales make them top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 5 October 2019 and 11 October 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 41 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 40 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 156539 and 102356 ad insertions, respectively.

Amazon Online India Pvt Ltd was replaced from the third position by Procter & Gamble, which ranked sixth the past week, with 44196 insertions.

ITC Ltd climbed up a spot to rank fourth this time as it made 37308 insertions on TV. Godrej Consumer Products Ltd moved up five spots to rank fifth with 36026 insertions.

Rank	Advertiser	Insertions
		Week 41
1	HINDUSTAN LEVER LTD	156539
2	RECKITT BENCKISER (INDIA) LTD	102356
3	PROCTER & GAMBLE	44196
4	ITC LTD	37308
5	GODREJ CONSUMER PRODUCTS LTD	36026
6	BROOKE BOND LIPTON INDIA LTD	30209
7	CADBURYS INDIA LTD	24446
8	PONDS INDIA	24013
9	COLGATE PALMOLIVE INDIA LTD	22747
10	PROCTER & GAMBLE HOME PRODUCTS	21592
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Santoor Sandal and Turmeric climbed up two spots to claim the first rank in the top brands category of BARC week 41 rankings. It had inserted 17007 ads on TV during this period. Second spot was acquired by Trivago, which climbed up from last week’s fifth slot, with 14573 insertions.

Lizol ranked up a spot to sit on third position with 12647 insertions. Dettol antiseptic liquid made fresh entry into the list on fourth position, with 10701 insertions. It was followed by Colgate Dental Cream that had 9662 insertions.

Rank	Brands	Insertions
		Week 41
1	SANTOOR SANDAL AND TURMERIC	17007
2	TRIVAGO	14573
3	LIZOL	12647
4	DETTOL ANTISEPTIC LIQUID	10701
5	COLGATE DENTAL CREAM	9662
6	AMAZON.IN	9658
7	HARPIC BATHROOM CLEANER	9215
8	SURF EXCEL EASY WASH	9204
9	VIVO V17 PRO	9156
10	DETTOL LIQUID SOAP	9054
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

October 20, 2019

Most-watched regional news channels

BENGALURU: Regional news is has more per capita consumption in respective languages than Hindi or English news . Further, the consumption of all regional news channels is larger than Hindi news.

Data across three separate periods has been considered in this paper – For the current period, data for a 26-week period, starting week 13 of 2019 until week 39 of 2019, has been used. For the pre-NTO period, data across 23 weeks between week 35 of 2018 and week 5 of 2019 has been considered. For the post-NTO period, due to BARC’s adoption of an earlier method of treatment of landed pages and outliers, data across 17 weeks between week 23 and 39 of 2019 has been considered.To arrive at the per capita viewership or consumption, the author has considered the 17 weeks average (post NTO) and the 23 weeks average (pre NTO) number divided by the respective population of the respective market as per BARC India, Households and Individuals Universe Estimate – 2018 (BARC Population Estimates 2018).

Why these specific periods?

BARC started publication of viewership data in the public domain of news channels in the four South Indian languages in week 1 of 2019. Four additional regional news channels besides the four South Indian languages in the public domain were added in week 35 of 2018. Later, BARC had stopped publishing data in the public domain between weeks 6 and 12 of 2019 to enable viewership to stabilise. Hence the only stable data available in the public domain before the implementation of NTO was between weeks 35 of 2018 and week 5 of 2019, or for a 23-week period. After recommencement of publishing data in week 13 of 2019, BARC reverted to an older method of treating landed changes and outliers in week 23 of 2019.The latest data available at the commencement of writing of this article was week 39 of 2019, hence average viewership for this period of 17 weeks has been considered. For overall viewership trends in the current period, data between weeks 13 and 39 or for 26 weeks (roughly half a year) has been considered.

Markets and Demography

BARC has specified the following demographics of the news channels for the data that it releases in the public domain:

Hindi news: Hindi Speaking Markets, both urban and rural or HSM (U+R): NCCS All: 15+ Individuals.

Telugu news: Andhra Pradesh or AP/Telangana (U+R): NCCS All: 2+ Individuals

Kannada news: Karnataka (U+R): NCCS All: 2+ Individuals

Tamil news: Tamil Nadu/Puducherry (U+R): NCCS All: 2+ Individuals

Malayalam news: Kerala (U+R): NCCS All: 2+ Individuals

Oriya news: Odisha (U+R) : NCCS All : 2+ Individuals.

Assamese news: Assam / North East / Sikkim(U+R): NCCS All: 2+ Individuals.

Bangla news: West Bengal or WB (U+R): NCCS All : 2+ Individuals,

Marathi news: Mah/ Goa (U+R) : NCCS All : 2+ Individuals.

English news: All India (U+R): NCCS AB: Males 22+ Individuals.

BARC considers HSM or Hindi Speaking Market as All India without the four South Indian markets. Hence, the author has subtracted the NCCS 15+ population of the four South Indian markets from the All India NCCS 15+ population to arrive at the HSM 15+ population numbers. In the case of per capita consumption for South India, the author has taken the sum of average weekly impressions of the top 5 channels for each language and then added the four sums to arrive at the total average weekly impressions for South India, this total average has then been divided by the 2+ population figures for each of the four languages/six states as per BARC Population Estimates 2018. In the case of English news, the author has calculated the NCCS 22+ Males population by extrapolating the overall male and female ratio and the ratio of the 22+ individuals with the all India population with the sum of BARC numbers for NCCS A 22+ and NCCS B 22+. To arrive at the per capita consumption of news on the top 5 channels for the country, the 23 week average of the 10 languages has been divided by the 2+ population of India as per the above mentioned BARC Universe estimates. Individual HSM (R) and HSM (U) viewership numbers have not been considered to arrive at the per capita consumption of news on the top 5 channels for the country.

Per Capita news Consumption post and pre implementation of NTO

Please refer to the chart below for per capita news consumption of the top 5 channels of each language.

Current Status

The charts below covers data between weeks 13 and 39 of 2019, the last week for which BARC data was available at the time of writing of this report. This report covers approximately six months of calendar year 2019. BARC had stopped publication of data in the public domain after week 5 of 2019 to enable ratings to stabilise after the implementation of TRAI’s new tariff order and recommenced publication of the same in week 13 of 2019. Hence, here onward this paper looks at news-watching trends of top 5 news channels across 10 languages.

The unit of viewership measure in all cases in the charts below is thousand weekly impressions. Please refer to the figure below:

As is obvious from the chart above, viewership of the top 5 regional news channels of 8 languages is far higher, by an average of about 46.33 percent,than the viewership of Hindi news channels in HSM (U+R) during the 26 weeks under review).

Most-watched regional news channels

Here below is a chart showing the viewership data for news channels in the eight languages mentioned above in their respective markets. As is obvious, Kannada news has a much bigger viewership even in absolute numbers than other languages.

Most-watched Assamese news channels

Five channels were present in BARC’s weekly list of Top 5 Assamese news channels during all the weeks between weeks 13 and 39 of 2019. News Live was the most-watched Assamese news channel by far.

Most-watched Bangla news channels

There were five channels that have consistently appeared in BARC’s weekly lists of Top 5 Bangla news channels during all the 26 weeks under review in this paper. As is obvious, ABP Ananda was the most-watched Bengali news channel, followed by Zee 24 Ghanta. Please refer to the figure below:

Most-watched Kannada news channels

BARCs weekly lists of Top 5 Kannada news channels between weeks 13 and 39 also had five channels that were consistently present during the entire period. TV9 Kannada was by far the most-watched Kannada news channel followed by Public TV during the period under consideration in this paper. Please refer to the figure below

Most-watched Malayalam news channels

Seven channels, each of them at least once, appeared in BARC’s weekly lists of Top 5 Malayalam news channels during the period under consideration. Of these 7, three have consistently appeared in the Malayalam news channels lists during all the 26 weeks under review. These three channels were – Asianet News, which is by far the most-watched Malayalam news channel, followed by Manorama News and Mathrubhumi News. Please refer to the chart below:

Most-watched Marathi news channels

In the case of Marathi news also, five channels consistently appeared in BARC’s weekly lists of Top 5 Marathi news channels. ABP Majha was the most-watched Marathi news Channel. During 15 of the 23 weeks under consideration, TV9 was the second most-watched Marathi news channel. However, since week 32 of 2019, Saam TV has been ranked second in BARC’s weekly lists of Top 5 Marathi news channels. Please refer to the chart below.

Most-watched Oriya news channels

Seven channels, each of them at least once, appeared in BARC’s weekly lists of Top 5 Oriya news channels during the period under consideration. Of these 7, three have consistently appeared in BARC’s weekly Oriya news channels lists during all the 26 weeks under review. They are OTV, which was the most-watched Oriya news channel, followed News7 and Kanak News at second and third place respectively. Please refer to the figure below:

Most-watched Tamil news channels

Six channels appeared in BARC’s weekly lists of Top 5 Tamil news channels at least once. Three of these channels have consistently appeared during all the 26 weeks under consideration in BARC’s Top Tamil news channels list. Polimer News was the most-watched Tamil news channel by far and was followed by Thanthi TV and Puthiya Thalaimurai at second and third place respectively. Please refer to the figure below:

Most-watched Telugu news channels

Six channels appeared in BARC’s weekly lists of Top 5 Telugu news channels at least once between weeks 13 and 39 of 2019. Three of these channels have consistently appeared during all the 26 weeks under consideration in BARC’s Top Telugu news channels list. TV9 Telugu was the most-watched Telugu news channel during the 26 weeks under consideration in this paper. NTV news was at second place followed by V6 news at third place. Please refer to the chart below:

Closing Remarks

Media groups and news networks such as the ABP Group and Associated Broadcasting Company Private Limited (TV9) have channels in more than one language that are among the Top 5 channels in that market or language. Many of them have news channels in other languages/markets also.

Television news is an important genre. India has multiple languages and small and big networks, independent channels – television broadcasters to be more precise – cater to viewers’ tastes by beaming in content that they prefer. News is an important genre, and there are news channels galore across languages – some of them have even been crowned as ‘views’ channels. The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India were ‘news channels’. The FICCI report says that news, which commands a 7 percent share of viewership garnered a disproportionately high share of advertising volumes. The lion’s share totaling 77 percent of the viewership was taken by escapism – or movies and GECs. Yet, Hindi regional news was amongst the top 10 genres and had 5 percent of the advertisement share in terms of volumes of advertisements or insertions.The report also says that contrary to popular perception, TV viewership is high amongst youth (15-30 years) even in the digital age. Youth contribute 32 percent to total viewership with a 30 percent and 32 percent split between urban and rural India.

An earlier BARC report says that news events cannot escape the lure of drama. And drama includes elections and election results, deaths of celebrities, high court and supreme court verdicts on celebrities and sensitive issues, major changes such as demonetisation announced by the central government, major public holidays such as Independence and Republic days, important events such as the Uri surgical strikes that pertain to terrorist attacks and counter-attacks, etc. Data for election results week – week 21 of 2019, could not be considered in this paper for analysis of per capita consumption because of the change in BARC’s methodology two weeks after election results week. However, week 21 data has been considered in other parts of the report.

October 19, 2019
BARC week 40: Dangal most watched channel across genres

BENGALURU: Two channels – Enterr 10 Television’s free to air (Free or FTA) Hindi GEC Dangal and the Sun Tv Network’s flagship Tamil GEC Sun TV having been vying for the top slot in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels across genres as mentioned by us earlier.
During the Indian cricketing bonanza tourney, the IPL, it is Star India Hindi Sports channel Star Sports 1 Hindi that often held onto the numero uno status. Between week 13 and week 40 of 2019, it is Dangal that has held first rank in BARC’s weekly lists for 16 of the 28 weeks. Dangal has held on to first place for four consecutive weeks until week 40. Further, since B4U Movies exited BARC’s weekly list across genres on all platforms in week 38 of 2019, Dangal is the only FTA channel in its fold. The other 9 channels have been pay channels. Dangal retook the numero uno mantle in BARC’s Across Genres on all platforms weekly list.

It must be noted that BARC had stopped publishing viewership data in the public domain since week 6 of 2019 to allow ratings to stabilise after the implementation of Telecom Regulatory Authority of India (Trai) New Tariff Order. BARC recommenced putting up ratings in the public domain only in week 13 of 2019.

BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 40 of 2019

Six Hindi GECs, two Tamil channels and one channel each from the Hindi Movies and Telugu genres comprised BARC’s Weekly list of Top 10 Channels Across Genres for week 40 of 2019 (Saturday, 28 September 2019 to Friday, 4 October 2019, week or period under review). From the networks’ perspective, there were three channels each from Star India and Sony Pictures Network India (SPN), and one channel each from Enterr 10 Television, Sun Tv Network, Viacom18 and Zee Entertainment Enterprises Limited (Zeel) in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 40 of 2019.

The list of channels in BARC’s weekly list of Top 10 Channels Across Genres on All Platforms in week 40 of 2019 was the same as in week 39 with some shuffling of ranks. Please refer to the figure below:

BARC’s weekly list of Top 10 Pay Channels Across Genres in week 40 of 2019

Except for Dangal, BARC’s weekly list of Top 10 Pay Channels Across Genres in week 40 of 2019 had the same nine channels as the above across genres on all platforms list. The tenth channel in week 40 of 2019 was different from week 39 – Zeel’s Kannada GEC Zee Kannada exited the list to be replaced by Viacom18’s Kids genre channel Nick in week 40 of 2019.

BARC’s weekly list of Top 10 Pay Channels Across Genres in week 40 of 2019 had five Hindi GECs, two Tamil channels and one channel each from the Hindi Movies genre, Kids genre and Telugu genres. From the network’s perspective, there were three channels each from Star India and SPN, two channels from Viacom18 and one channel each from the Sun Tv Network and Zeel.

Please refer to the figure below

BARC’s weekly list of Top 10 Free Channels Across Genres in week 40 of 2019

BARC’s weekly list of Top 10 Free Channels Across Genres in week 40 of 2019 had the same channels as in week 39 with some shuffling in ranks.

Three channels each from Hindi Movies genre and Bhojpuri genre, two channels from the Hindi GEC genre and one channel each from the Marathi and Sports genres made up BARC’s weekly list of Top 10 Free Channels Across Genres in week 40 of 2019. There were three channels each from B4U and Enterr 10 Television, two channels from Zeel and one channel each from SkyStar and Star India networks.

Please refer to the figure below.

October 16, 2019
BARC India’s oversight committee finds process accurate and unbiased

MUMBAI: While Broadcast Audience Research Council (BARC) India had appointed an oversight committee in June 2019 to review its data validation and outlier policy which identifies and eliminates outliers including reach outliers, the two-member committee led by Nakul Chopra and Praveen Tripathi has successfully submitted its report to the board. The committee conducted an extensive review of the entire process and presented a detailed assessment of the ongoing practice. The committee stated that the current process is accurate and unbiased and recommended BARC India to continue to follow the process as it is.

According to the committee, there is no manual intervention in the process of treating outliers. The entire process is driven by robust algorithms and rules which makes the process unbiased. This is applied to all channels in a fair manner which in return helps BARC India give transparent and reliable data to its subscribers. Over the last four years this process has been enhanced and made more robust. New learnings and increased automation have been incorporated with every change. The committee is also working closely with BARC India to further automate the identification and treatment of landing page.

As a long term solution, the committee also recommended that BARC India should appoint a permanent oversight committee which acts independently from a maker-checker standpoint. The board is reviewing the report and will decide on a concrete plan in the near future.

“The oversight committee has successfully submitted its report which should reinforce the faith of industry in the process. We have always ensured the fairness and transparency of all our processes and are proud that the findings of the committee re-affirm the same. We will continue working with the oversight committee and Industry members to improve the measurement standards,” BARC India chairman Punit Goenka said.

October 15, 2019

BARC week 40: Amazon, Flipkart’s festive season sales make them the top two brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 28 September 2019 and 4 October 2019.

Top Advertisers:

The third spot was acquired by Amazon Online India Pvt Ltd, which because of the ongoing festive sale season inserted 46330 ads on TV. In fourth position, the list had Brooke Bond Lipton India Ltd with 32878 insertions.

ITC Ltd ranked fifth with 28018 ad insertions.

Rank	Advertiser	Insertions
		Week 40
1	HINDUSTAN LEVER LTD	177084
2	RECKITT BENCKISER (INDIA) LTD	115699
3	AMAZON ONLINE INDIA PVT LTD	46330
4	BROOKE BOND LIPTON INDIA LTD	32878
5	ITC LTD	28018
6	PROCTER & GAMBLE	25317
7	COLGATE PALMOLIVE INDIA LTD	22238
8	FLIPKART.COM	22168
9	CADBURYS INDIA LTD	21545
10	GODREJ CONSUMER PRODUCTS LTD	20858
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Unsurprisingly, the top 2 brands to advertise on Indian TV between 28 September and 4 October were Amazon.in and Flipkart.com. With their festive season sale going on, they made 36675 and 22168 insertions, respectively.

The third top brand was Sandoor Sandal and Turmeric, which was also the top brand to advertise on TV during Ganesh Chaturthi and Onam, as revealed by the latest TAM report, with 17426 insertions.

Lizol ranked fourth with 16119 insertions and Trivago was in the fifth spot with 12233 insertions.

Rank	Brands	Insertions
		Week 40
1	AMAZON.IN	36675
2	FLIPKART.COM	22168
3	SANTOOR SANDAL AND TURMERIC	17426
4	LIZOL	16119
5	TRIVAGO	12233
6	HARPIC BATHROOM CLEANER	10711
7	RELIANCE TRENDS	9877
8	CB-DR ORTHO OIL	9856
9	HARPIC 10/10	9772
10	SURF EXCEL EASY WASH	9661
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

October 14, 2019

BARC week 39: Not much impact of UNGA on Hindi news viewership

BENGALURU: Pakistan Premier Imran Khan’s shenanigan’s at the United Nations General Assembly (UNGA) did not seem to have much effect on the viewership of Hindi news channels in week 39 of 2019 as combined weekly impressions of the BARC’s weekly list of top 5 Hindi news channels grew by just 7 percent as compared to the previous week. Hindi news viewership in Hindi speaking markets – both urban -HSM (U) and rural (HSM (R), as well as the combined markets -HSM (U+R) seemed immune to Islamophobia and Islamic Terror that many global leaders spouted during their respective UNGA speeches as BARC data for the top 5 Hindi news channels in HSM (U+R) increased to 545.803 million weekly impressions in week 39 of 2019 from 511.897 million weekly impressions in week 38. Viewership growth in week 39 of 2019 was driven by HSM (U), while Aaj Tak and Zee News were the biggest gainers in both HSM (U) and HSM (R), as well as HSM (U+R)

Comparatively, viewership of the top 5 English News channels increased by as much as 41 percent during the week under review as compared to the previous week.

Hindi news viewership in HSM (U+R)

While the channels listed among the top 5 Hindi news channels in HSM (U+R) were the same, there was a small shufflingof ranks in week 39 of 2019 (Saturday, 21 September 2019 to Friday, 27 September 2019, week or period under consideration). Aaj Tak retained its numero uno rank that it has held on to almost forever with 17 percent increase in viewership in week 39 of 2019 at 127.463 million weekly impressions as compared to 114.016 million weekly impressions in week 38.

Zee News climbed up a place to second rank with an increase of 11 percent in week 39 of 2019 to 112.261 million weekly impressions as compared to third rank and 100.993 million weekly impressions in the previous week. India TV dropped a place to third rank despite an increase of 3 percent viewership to 104.248 million weekly impressions in week 39 of 2019 as compared to second rank and 101.656 million weekly impressions in week 38. News18 India retained fourth rank in the week under review with an increase of 3 percent in ratings to 103.011 million weekly impressions as compared to 99.971 million weekly impressions in week 38. ABP News also retained fifth rank in week 39 of 2019 with an increase of 4 percent in viewership to 98.820 million weekly impressions as compared to 95.261 million weekly impressions in week 38.

Please refer to the figure below:

Hindi news Viewership in HSM (U)

Viewership of the top 5 Hindi news channels in HSM (U) increased 8 percent to 319.149 million weekly impressions in week 39 of 2019 from 294.229 million weekly impressions in week 38. Please refer to the figure below.

Aaj Tak saw its ratings increase by 13 percent in week 39 to 74.127 million weekly impressions in HSM (U) from 65.773 million weekly impressions in week 38. Zee News climbed up a rank to second place in week 39 of 2019 with an increase of 13 percent in viewership to 66.739 million weekly impressions from third place and 58.824 million weekly impressions in week 38. News18 India dropped a place to third rank – its ratings increased 3 percent in week 39 of 2019 to 63.055 million weekly impressions from second rank and 61.067 million weekly impressions in week 38. India TV retained rank four in week 39 of 2019 with an increase of 5 percent in viewership to 61.169 million weekly impressions from 58.101 million weekly impressions in the previous week. ABP News also retained fifth rank with a 7 percent increase in viewership in week 39 of 2019 to 54.059 million weekly impressions from 50.464 million weekly impressions in the previous week.

Hindi news viewership in HSM (R)

While the channels in BARC’s list of top 5 Hindi news channels in HSM (R) were same in week 39 of 2019 and week 38, there was a small tweaking in ranks. Further, two of the five channels saw viewership decline, while three saw viewership growth. Combined ratings of top 5 Hindi news channels in HSM (R) in week 39 of 2019 increased just 4 percent to 229.035 million weekly impressions from 219.734 million weekly impressions in week 38.

In the case of HSM (R) also, Aaj Tak retained rank one with 11 percent increase in ratings to 53.336 million weekly impressions from 48.244 million weekly impressions in week 38. Zee News climbed two places to second rank with 8 percent increase in viewership to 45.522 million weekly impressions from fourth rank and 42.169 million weekly impressions in week 38. ABP News dropped a place to third rank with almost flat ratings (decline of 0.1 percent in viewership) to 44.761 million weekly impressions in week 38 of 2019 from second rank and 44.797 million weekly impressions in week 38. India TV also dropped a rank to fourth place with a decline of 1 percent in viewership to 43.078 million weekly impressions in week 39 of 2019 from third rank and 43.554 million weekly impressions in week 38. Republic Bharat retained fifth rank with an increase of 3 percent in viewership to 42.338 million weekly impressions from 40.970 million weekly impressions in the previous week. Please refer to the figure below:

October 9, 2019