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Mumbai: The News Broadcasters Federation (NBF) has written to Broadcast Audience Research Council (Barc) expressing its apprehensions around the manner in which the agency is to resume...
Mumbai: With ad volumes of 4940.62 (‘000s) FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the fourth week of 2022 (22 to 28 January),...
Mumbai: Sun TV was the most viewed channel in the fourth week of 2022 (22 to 28 January) according to Broadcast Audience Research Council (Barc) data. However,...
Mumbai: With weekly ratings of 3001.92, Sun TV was the most viewed channel in the third week of 2022 (15-21 January) according to Broadcast Audience Research Council (Barc)...
Mumbai: Maintaining lead in the second week of 2022 (8-14 January), Hindustan Lever Ltd (HUL) delivered ad volumes of 4010.93, as per Barc data. Reckitt Benckiser India...
Mumbai: Tamil GEC Sun TV was the most viewed channel in the second week of 2022 (8 January-4 January) according to Broadcast Audience Research Council (Barc)...
Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According...
Mumbai: Continuing the lead from the last week of 2021, Sun TV began the New Year as the top performer in the first week of 2022. The...
Mumbai: It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading...
Mumbai: Maintaining hold on the top position, Sun TV garnered 2826.17 (‘000s) AMA in Broadcast Audience Research Council (Barc) week 52 (25 December to 31 December 2021). ...
Mumbai: 2021 was the year of the paradox. The return of LIVE sports and original programming on TV continued to attract new and more advertisers to...
Mumbai: According to recently released data by the Broadcast Audience Research Council (Barc), Sun TV was the most-watched channel with weekly ratings of 2739.54 AMA in...
Mumbai: Sun TV maintained its hold over the top spot in week 50 (11 December to 17 December), according to recently released Broadcast Audience Research Council (Barc)...
Mumbai: Hindustan Lever (HUL) has emerged as the top advertiser in week 50 (11 December to 17 December) in the recently released weekly Barc data. The...
Mumbai: According to recently released Broadcast Audience Research Council (Barc) data, Hindustan Lever Ltd was the top advertiser in week 49 (4 December to 10 December). The FMCG...
Mumbai: Maintaining its hold on the first position, Sun TV was the most-watched channel (All India) for the third consecutive time in week 49 (4 December –...
Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser once again in week 48 (27 November to 3 December) according to the data released Broadcast Audience Research Council (Barc)....
Mumbai: According to Broadcast Audience Research Council (Barc) data for week 48 (27 November to 3 December), Sun TV was the most-watched channel with weekly AMAs of 2861.9...
Mumbai: FMCG major Hindustan Lever Ltd (HUL) dominated the top-10 advertiser list in week 47 (20 to 26 November) according to Broadcast Audience Research Council (Barc) data. Recorded...
Mumbai: Toppling Star Plus, Sun TV became the most watched channel in Broadcast Audience Research Council (Barc) week 47 (20 to 26 November). The channel garnered weekly AMAs...
Mumbai: FMCG firms beginning with Hindustan Lever Ltd dominated the top-10 advertiser list in week 46 (13 to 19 November) according to Broadcast Audience Research Council...
Mumbai: Star Plus regained the top spot after a gap of two weeks as per Broadcast Audience Research Council (Barc) data for week 46 (13 to...
Mumbai: Riding high on the festivals and sports events, the total ad volume on Television was recorded to be the highest in October, according to the...
Mumbai: With ad volumes of 5074.45 (‘000s), Hindustan Lever Ltd (HUL) was the most prolific advertiser in week 44 (30 October to 5 November) according to Broadcast...
Mumbai: Clocking 3226.18 (‘000s) AMA, Sun TV regained the top slot in week 44 (30 October to 5 November) according to data released by Broadcast Audience Research Council...
Mumbai: With ad volumes of 4600.63 Hindustan Lever Ltd (HUL) was the top advertiser in week 43 (23 – 29 October) according to Broadcast Audience Research Council (Barc)...
Mumbai: With weekly AMAs of 2723.92 (‘000s), Star Plus regained the top spot in week 43 (23 October to 29 October) according to data released by Broadcast...
Mumbai: With ad volumes of 4257.91, FMCG major Hindustan Lever Ltd (HUL) continued to lead Barc’s top advertiser tally in week 42 (16-22 October). Reckitt Benckiser (India) Ltd...
Mumbai: After struggling at the third position for months, Telugu GEC Star Maa has finally toppled long-time leaders and close contestants Sun TV and Star Plus to...
Mumbai: FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96...
Mumbai: Maintaining last week’s lead at the top position, Sun TV bagged 2844.7 AMA in week 41 (between 9-15 October) according to Broadcast Audience Research Council...
Mumbai: Ad volumes on television continue to post healthy growth, with the July-September quarter registering 461 million seconds of advertising – which is the highest this year,...
Mumbai: Garnering weekly AMAs of 2844.59 (‘000s), Sun TV emerged as the most viewed channel in Broadcast Audience Research Council (Barc) week 40 (2 to 8...
Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad...
Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39...
Mumbai: Hindi GEC Star Plus maintained its hold at the top position in Broadcast Audience Research Council (Barc) week 39 (from 25 September to 1 October)....
Mumbai: Hindustan Lever Ltd led the top-ten advertisers list in Barc week 38 (between 18 and 24 September). The FMCG major recorded total ad volume of 5097.68...
Mumbai: Star Plus trumped close rivals Sun TV and Star Maa to emerge as the most viewed channel in Barc week 38 (between 18 and 24 September)....
Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last week, according to Barc data. The...
Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72....
Mumbai: Broadcast Audience Research Council (BARC) India’s top-ten advertiser (across genres) list for week 36 was led by Hindustan Lever Ltd (HUL) with total ad volumes of 4750.01....
Mumbai: Star Maa, the Telugu GEC from Star Network has toppled Tamil GEC Sun TV to emerge as the top channel in the Broadcast Audience Research...
Mumbai: The News Broadcasters Federation (NBF) has demanded BARC to resume the release of audience measurement data for the news genre which has been unilaterally withheld for...
Mumbai: Tamil GEC Sun TV continues to dominat the list of top ten most viewed channels in week 35 with 2785.23 AMA, according to the Broadcast...
Mumbai: The top ten advertiser list for week 35 was led by FMCG giant Hindustan Lever Ltd (HUL) with an ad volume of 5072.06 (‘000 secs),...
Mumbai: Nielsen is in the eye of the storm once again following the suspension of accreditation for National and Local TV Ratings service in the US...
Mumbai: Regional GECs Sun TV (Tamil) and Star Maa (Telugu) have toppled long-time leader Star Plus to lead the tally for Barc Week 33 (14 August...
Mumbai: Sunil Lulla, the ex-CEO of Broadcast Audience Research Council (BARC) who recently stepped down from his position at the TV measurement company to pursue entrepreneurial ambitions,...
Mumbai: The top-ten advertiser list for Barc Week 33 was led by FMCG giant Hindustan Unilever with ad volumes of 4393.11 (‘000 secs). The second position...
Mumbai: The top-ten advertisers list for BARC week 32 (7 August to 13 August) was led by Hindustan Unilever Ltd (HUL) with ad volume of 4445.94...
