ITV

Tag: BARC

  • Aaj Tak Tops Charts across platforms with Unmatched Viewership on Union Budget 2024 Coverage

    Aaj Tak Tops Charts across platforms with Unmatched Viewership on Union Budget 2024 Coverage

    Aaj Tak has set new benchmark with its coverage of the Union Budget 2024, reinforcing its position as the leading Hindi news channel. According to the latest BARC data, Aaj Tak was the most-watched channel during the Finance Minister’s live speech as well as throughout the budget day.

    During the live telecast of the Finance Minister’s speech on Union Budget 2024, which took place on 23rd July from 11:00 AM to 12:30 PM, Aaj Tak led the Hindi news segment with a notable 15.2% share, demonstrating its dominance in the coverage of this crucial event. Throughout the entirety of Union Budget Day, Aaj Tak continued to lead with a 14.9% viewership share, highlighting its absolute dominance and audience engagement over the 24-hour period.

    In addition to its success on traditional television, Aaj Tak also achieved a significant milestone in the digital realm. The channel’s YouTube Live stream during the FM speech garnered an impressive average concurrent user count of 127.9k. This achievement underscores Aaj Tak’s leadership and impact in digital news viewership, further cementing its role as a key player in both traditional and online media.

    Source: BARC |HSM | 15+ | 23-07-2024 | 11:00:50 – 12:28:24 Hrs | Gross AMA’000

    Source: BARC |HSM | 15+ | 23-07-2024 | 24 Hrs | Gross AMA’000

    Source: Ratingology | YouTube Live | 23-07-2024 |11:00-12:27 Hrs | Average Concurrent Users

  • Times Now claims leadership during union budget week

    Times Now claims leadership during union budget week

    Mumbai: Times Now is claiming supremacy in the English news channel category during budget week with a 34.3 per cent viewership share (Source: BARC| 10L+| NCCS AB 22+| Wk.30 2024) and an impressive 12,48,000 reach (Source: BARC| 10L+| NCCS AB 22+| Wk.30 2024).

    A press release issued by it states that its budget coverage “stood out for its extensive and comprehensive programming, featuring detailed infographics highlighting key economic indicators, sector-wise expectations, and significant announcements.”

    The channel has also stated that it was  “No 1 on budget day, dominating the genre with a 33.7 per cent viewership share (Source: BARC| 10L+| NCCS AB 22+| 23 July 2024).”

    Times Now has further claimed that it became the preferred choice amongst viewers for budget-related news thanks to its seasoned journalists and strategic content. During finance minister Nirmala Sitharaman’s speech, it said that it registered a 34 per cent viewership share, “the highest in the genre” (Source: BARC| 10L+| NCCS AB 22+| 23 July 2024, 11 AM – 12 Noon),  Real-time graphical analysis of the speech kept viewers informed on the budget’s implications, making this the most crucial hour of the day with a reach of 44,000 (Source: BARC| 10L+| NCCS AB 22+| 23 July 2024, 11 AM – 12 Noon).

    Times Now’s union budget programming featured examinations of the Indian economy and its challenges during pre-budget discussions. Key panel discussions offered crucial insights into the budget, with tax experts Rohinton Sidhwa and Saloni Roy decoding its significance for various sectors, industries, and the middle class.

    Former chief economic advisor KV Subramanian provided perspectives on expected reforms, while representatives from industry bodies like CII outlined their demands from the government.

    Prominent government personalities, including union minister of commerce and industry Piyush Goyal, minister of petroleum and natural gas Hardeep Singh Puri and minister of railways and information & broadcasting Ashwini Vaishnaw, along with top departmental secretaries and opposition voices, shared exclusive insights on the budget.

  • News18 Network’s counting day TV viewership leaves IPL finale behind

    News18 Network’s counting day TV viewership leaves IPL finale behind

    Mumbai: According to the latest data released by the Broadcast Audience Research Council (BARC), the News18 network has achieved an unprecedented reach of 16.20 crore on counting day, surpassing the television reach of the 2024 IPL Finale, which was 10.90 crore.

    The total reach of counting day was calculated by aggregating the reach of Network18’s 20 channels across various languages, while IPL Finale’s total reach was derived from 13 Star Sports channels. (counting day Unrolled Data | Source: BARC | Channel: Network18 (20 channels) | Metric: Reach TG: 2+|Period: 04th June 24, 24 Hrs I Market: All India) (IPL Finale | Source: BARC | Channel: Star Sports (13 channels) Metric: Reach TG: 2+| Period: 26th May’24, 24 Hrs | Market: All India)

    Amassing 41.1 per cent market share, CNN-News18 emerged as the undisputed leader in the English news genre on the counting day of the 2024 Lok Sabha elections. (Source: BARC | Metric: Market Share per cent | TG: 15+ AB | Period: 04 June’24, 24 Hrs | Market: India |7 Channels considered) (Source: BARC | Metric: Market Share per cent | TG: 15+ AB | Period: Wk 23’24, 24 Hrs | Market: India |7 Channels considered)

    News18 India recorded a whopping 7.69 crore (unrolled) reach on the counting day. The number one Hindi news channel recorded a 3.74 crore reach, its nearest competitor had a reach of 3.40 crore. The Counting Week data also shows News18 India’s remarkable cumulative reach of 11.15 crore. (Source: BARC | Metric: Reach TG: 2+ | Period: 04th June’24,24 Hrs | Market: HSM | *As per BARC CER) (Source: BARC | Metric: Cume Reach| TG: 2+ | Period: Wk 23’24, 24 Hrs | Market: HSM)

    To highlight its unparalleled viewership on the counting day, News18 Network launched a media campaign on Friday. The news network released a front-page ad in all editions of The Economic Times, showcasing comprehensive dominance over competitors on the counting day of the 2024 Lok Sabha elections.

    News18’s programming on counting day started at 6 AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the counting day coverage stayed on top of all key developments and reactions as they came in.

    Bolstered by top anchors such as Zakka Jacob, Kishore Ajwani, Anand Narasimhan, Rubika Liyaquat, Amish Devgan, Rahul Shivshankar, Aman Chopra, Shivani Gupta and Prateek Trivedi, News18 Network not only aims to expand its market share but also enhance brand image and establish stronger ties with advertisers with growing visibility.

  • BARC ratings: CNN-News18 races ahead of competitors to become No.1 on counting day

    BARC ratings: CNN-News18 races ahead of competitors to become No.1 on counting day

    Mumbai: According to the latest data by the Broadcast Audience Research Council (BARC), CNN-News18 has emerged as the undisputed leader in the English news genre on the counting day of 2024 Lok Sabha elections.

    The channel amassed a 41.1 per cent market share on the crucial counting day, whereas its closest competitor on the second position captured a distant 24 per cent market share. (Source: BARC | Metric: Market Share per cent | TG:15+ AB | Period: 4 June 24, 24 Hrs | Market Share: 7 Channels Considered)

    The impressive performance of CNN-News18 is attributed to its precise reporting, real-time updates from counting centres, expert views and insightful analysis of the results throughout the day. With quality production, engaging graphics and news television’s top anchors such as Zakka Jacob, Anand Narasimhan, Shivani Gupta and Rahul Shivshankar, CNN-News18’s presentation elucidated complex trends and data, making it easily accessible to the audience.

    With 5.5 lakh concurrent views on YouTube, CNN-News18 recorded the highest YouTube viewership during the crucial counting hour. (Source: DataBeings, 4 June, 2024, 1:00 PM)

    CNN-News18’s programming on counting day started at 6 AM, bringing the most accurate trends throughout the day. Combined with live on-ground reportage, the Counting Day coverage stayed on top of all key developments and reactions as they came in.

  • Times Now continues undisputed leadership

    Times Now continues undisputed leadership

    Mumbai: Asserting its dominance as the election news headquarters, Times Now emerged as the preferred news destination during the six-week polling phase of the Lok Sabha elections. Commanding the electoral landscape with extensive election reportage, and curated programming, Times Now led with a 29 per cent market share (BARC| 10L+| NCCS AB 22+| Wk.16-21’24) and garnered an impressive 31 per cent market share (BARC| 10L+| NCCS AB 22+| Wk.21’24, Weekdays 2000-2300hrs) in primetime viewership outpacing its competitors.

    Viewership Shares – Wk.16-21 2024

    Source: BARC| 10L+| NCCS AB 22+| Wk.16-21’24

    Prime Time Shares

    Source: BARC| 10L+| NCCS AB 22+| Wk.21’24, Weekdays 2000-2300hrs

    As the elections advanced in phases, on the 5th phase of polling day, May 20, 2024, Times Now demonstrated its leadership by securing an impressive 27% viewership share (BARC| 10L+| NCCS AB 22+| 20th May 2024) reinforcing its dominance even on polling days.

    5th Polling Day – 20th May 2024

    Source: BARC| 10L+| NCCS AB 22+| 20th May 2024

    Election news coverage on Times Now set a new benchmark in reportage, offering viewers comprehensive and engaging content throughout the electoral process. The channel’s strategic content included flagship shows like India Upfront and The Newshour; exclusive interviews with top political leaders such as Prime Minister Narendra Modi, Union Home Minister Amit Shah, and External Affairs Minister S. Jaishankar, which were top picks among viewers. In a series of firsts for the channel, the special election programming featured engaging shows such as Election Premier League, Public Manch, and National Debate that encouraged critical thinking and active engagement in the democratic process, solidifying Times Now’s position as the go-to choice for election coverage. Enhancing the election coverage, the innovative ‘Election Yatra’ mobile studio travelled across the country, capturing the essence of democracy through interviews and on-ground talk shows.

  • Pen Studios’ All Time Movies leaps to the top in Hindi movie space

    Pen Studios’ All Time Movies leaps to the top in Hindi movie space

    MUMBAI: Being a latecomer can be a disadvantage. But not so for Hindi movie channel All Time Movies (ATM) 

    The Pen Studios-promoted service has roared into the top 10 channels roster with 34 GRPs in week 20 in  the HSM 15+ universe (Source: BARC). This is according to data provided to indiantelevision.com by channel executives. 

    Pen Studios has a library of both original Hindi and dubbed films. 

    ATM is available on both pay TV and free to air platforms DD Free Dish. 

    What’s more the channel is doing well on the latter as well. In week 20 ATM has roared into the top 3 Hindi movie channel ladder with 82 GRPs in Hindi 15+ HSM Free (U+R). (Source: once again BARC).

    Clearly, ATM is getting the notes flowing into Pen Studios. 

     

  • Dr Bikramjit Chaudhuri to join as the new chief of measurement science & analytics, BARC India

    Dr Bikramjit Chaudhuri to join as the new chief of measurement science & analytics, BARC India

    Mumbai: Broadcast Audience Research Council (BARC) India has announced the appointment of Dr Bikramjit Chaudhuri as its new chief of measurement science & analytics. He will succeed Dr Derrick Gray, a veteran Audience Measurement and Advanced Analytics executive, who has been a well-respected member of the BARC India family for six incredible years.

    Dr Bikramjit Chaudhuri (Bikram) is a PhD from IIT Bombay and holds a master of statistics degree from the Indian Statistical Institute, Delhi. He comes in with a rich experience spanning over three decades in the areas of Statistics, Stochastic Modelling, Market Measurement, Consumer Segmentation, AI & ML, Demand Forecasting and Big Data Analytics. He has several research papers, publications, and patents in these aspects under his belt.

    Bikram is currently associated with the Datamatics Group of Companies as the Global Head of Data Science & Advanced Analytics, since 2016. Prior to Datamatics, Bikram has held multiple leadership roles, and has led large teams of senior talent across levels at KPMG, Nielsen and ZS Associates.

    Sharing his enthusiasm, Bikram said, “I am excited to join BARC India as the Chief of Measurement Science & Analytics. It will be an absolute honour and privilege to be a part of a multitalented and versatile team that runs the largest Audience Measurement system in the world, in one of the most complex multimedia markets. I am looking forward to leveraging my deep expertise and diverse experience to further evolve the current measurement system to meet the growing needs of the industry. Looking forward to an exhilarating journey and a fulfilling association with BARC India.”

    BARC India chief executive officer Nakul Chopra said, “Derrick has been a wonderful partner, a mentor and a friend to numerous individuals and industry peers. We congratulate him as he embraces his next adventure and wish him nothing but the absolute best. In his stead, I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in Big Data, Research and Business Intelligence. I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with but also help navigate our future in this fast-evolving environment.”

  • Cricket live show – reigning over 400 million viewers on TV

    Cricket live show – reigning over 400 million viewers on TV

    Cricket Live – The pre/post-match show surrounding live matches on Star Sports during cricket mega events like TATA IPL and Cricket World Cups has for long delivered an astounding scale on television. In TATA IPL 2023 Cricket Live reached 407 million viewers on Star Sports, a scale like never before (BARC). In the ongoing season of TATA IPL, the show has already reached 334 million unique viewers in just 29 days, a new record for Star Sports. In fact, as per BARC 80% of the live match viewers on television watch Cricket Live. 

    Star Sports

    The Ultimate ‘Impact’ Show

    As per BARC, in less than 30 days, Amul Cricket Live has amassed 344 million viewers, a scale like never before on Star Sports during the Incredible Premier League. Just a month’s reach of Cricket Live is 3X or more of the full season reach of the largest shows on television including reality, comedy and dance shows which range between 100-120mn. In fact,a full season’s reach of Cricket Live on television is almost equivalent to the combined reach of these shows. Even the single day reach of Cricket Live on TV in the TATA IPL Final last year was 126 million, equivalent to the full season reach of the biggest reality show of the year. 

    Star Sports

    Viewership Growth Across Audience Segments on Cricket Live

    The unrivaled passion for cricket has attracted viewers across segments on Cricket Live and the viewership growth across these segments has been robust over the last couple of editions. 45% of Cricket Live viewers on TV are female, growing by a staggering40% over 2022. Youth is another segment that has showcased a massive increase growing 40% over two editions. In terms of affluent viewers, Cricket Live has witnessed a 35% growth in viewership, showcasing high affinity towards premium audiences. (BARC Data)

    High Impact Visibility Across the Star Sports Network

    Cricket Live is broadcast across the Star Sports network,spanning across multiple language feeds, bringing in a regional flavor to the broadcast. Featuring across these feeds are 100+ cricket legends and experts joining a host of TV anchors that have become household names in India. 

    Stay tuned to know more about the ways in which brands leverage Cricket Live. 
     

  • IPL 2024 viewership on TV crosses 40 crore for first 18 matches on Disney Star

    IPL 2024 viewership on TV crosses 40 crore for first 18 matches on Disney Star

    Mumbai: As per BARC, more than 40 crore viewers tuned in for the live TV broadcast of the first 18 matches of IPL 2024 on Disney Star network, marking the highest-ever cumulative reach for the live broadcast of 18 matches. The broadcaster has also recorded 12380 crore minutes of watch time, a growth of 15 per cent compared to 2023 edition. Additionally, the TVR witnessed a growth of 17 per cent compared to 2023 edition. The growth in viewership reflects fans’ unwavering support and love for IPL on TV. Star Sports will celebrate fans through a special week, starting 15 April, highlighting the ‘Ajab fandom of IPL’ and paying homage through various initiatives that highlight the distinct ways each fan engages with their favourite sport and teams.

    The inclusion of Indian Sign Language feed and AI technology in the TATA IPL 2024 broadcasts has met with positive response, attracting a wider audience, and fostering a more inclusive viewing experience. Shows like Cheeky Singles, feat. Carry Minati has further boosted IPL’s appeal by infusing fresh perspectives and diverse content into the coverage. Through an immersive broadcast, Star Sports aims to make IPL 2024 a truly unforgettable and personal experience for all.

    Source:

    BARC data for 2+U+R

  • News18 Bangla overtakes ABP Ananda, asserts dominance in the West Bengal market

    News18 Bangla overtakes ABP Ananda, asserts dominance in the West Bengal market

    Mumbai: According to the recent Broadcast Audience Research Council (BARC) data, News18 Bangla has showcased remarkable week-on-week growth in its market share, surpassing ABP Ananda in both cumulative reach and the market share during the 8 am-8 pm time slot.  This consistent upward trajectory has firmly established News18 Bangla as the foremost leader in the West Bengal market.

    Showing commanding growth for the past seven weeks, News18 Bangla garnered a higher market share, surpassing Republic Bangla, TV9, and Zee 24 Ghanta by 50.6 per cent, 71.8 per cent, and 188 per cent, respectively. (Source: BARC, Market Share, Week 5’24, All India, TG:15+) All Day

    The channel saw an impressive cumulative reach and led by a significant margin of 27.8 per cent over ABP Ananda. (Source: BARC, Weekly Cume Reach’000, Week 4’24, All India, TG 15+) All Day

    News18 Bangla also demonstrated leadership in market share between 8 am to 8 pm, reinforcing itself as the premier destination for news in West Bengal. News18 Bangla captured 26.2 per cent market share, leaving behind ABP Ananda at a market share of 24.2 per cent. (Source: BARC; West Bengal; All 15+; All Days, 08:00 – 20:00; Period: Week 5’24; Market Share per cent)

    As part of News18 Bangla’s efforts to deliver the fastest, most authentic and relevant information, the channel has uplifted its programming with a renewed focus on highlighting local issues, while bringing the national perspective to the audiences. News18 Bangla’s exhaustive coverage across diverse geographies in West Bengal has played a pivotal role in its success story. It reflects the channel’s commitment to delivering serious, inclusive journalism that resonates with viewers nationwide.