Tag: BARC

BARC week 52: News18 Gujarati enters top five list

MUMBAI: In week 52 of BARC India ratings, the regional segment witnessed one new entry in the Gujarati space. News18 Gujarati was the new entrant replacing VTV News at the fifth position. Colors Bangla, which was at the fourth position in week 51, has moved out of the top five list in week 52 and been replaced by Sun Bangla in the fourth position. Zee Bangla Cinema re-entered the list in week 52 in the fifth position.

Zee Bangla, Star Jalsha, Jalsha Movies, Sun Bangla and Zee Bangla Cinema were the top five Bangla channels in week 52 of BARC India ratings.

Bangla

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 52
1	Zee Bangla	346836
2	STAR Jalsha	291478
3	Jalsha Movies	64443
4	Sun Bangla	52206
5	Zee Bangla Cinema	51785
WB (U+R): NCCS All : 2+ Individuals

Bhojpuri Cinema, Big Ganga, B4U Bhojpuri, Bhojpuri Dhamaka DISHUM and Dabangg were the top five Bhojpuri channels.

Bhojpuri

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 52
1	Bhojpuri Cinema	53159
2	Big Ganga	42602
3	B4U Bhojpuri	36211
4	Bhojpuri Dhamaka DISHUM	13217
5	Dabangg	11953
Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals

Colors Gujarati Cinema, Colors Gujarati, ABP Asmita, TV9 Gujarati, and News18 Gujarati were the top five Gujarati channels.

Gujarati

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 52
1	Colors Gujarati Cinema	27028
2	Colors Gujarati	21622
3	ABP Asmita	13329
4	TV9 Gujarati	11495
5	News18 Gujarati	8268
Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals

Zee Kannada, Colors Kannada, Udaya TV, Star Suvarna, and Udaya Movies were the top five Kannada channels.

Kannada

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 52
1	Zee Kannada	511496
2	Colors Kannada	290739
3	Udaya TV	222129
4	Star Suvarna	186178
5	Udaya Movies	163157
Karnataka (U+R) : NCCS All : 2+ Individuals

Asianet, Flowers TV, Mazhavil Manorama, Surya TV and Zee Keralam was the pecking order in week 52 of BARC India ratings.

Malayalam

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 52
1	Asianet	302444
2	Flowers TV	110206
3	Mazhavil Manorama	107192
4	Surya TV	99060
5	Zee Keralam	80800
Kerala (U+R) : NCCS All : 2+ Individuals

Zee Marathi, Colors Marathi, STAR Pravah, Fakt Marathi and Zee Talkies were the top five Marathi channels.

Marathi

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 52
1	Zee Marathi	311846
2	Colors Marathi	213126
3	STAR Pravah	158346
4	Fakt Marathi	137726
5	Zee Talkies	114115
Mah/ Goa (U+R) : NCCS All : 2+ Individuals

Sun TV, STAR Vijay, Zee Tamil, KTV and STAR Vijay Super were the top five channels.

Tamil

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 52
1	Sun TV	926897
2	STAR Vijay	478908
3	Zee Tamil	355607

January 5, 2020

BARC week 51: Sun Bangla replaces Zee Bangla Cinema

MUMBAI: In week 51 of BARC India ratings, regional segment witnessed one new entry in the Bangla space. Sun Bangla was the new entrant replacing Zee Bangla Cinema in the fifth position.

Zee Bangla, Star Jalsha, Jalsha Movies, Colors Bangla and Sun Bangla were the top five Bangla channels in week 51 of BARC India ratings.

Bangla

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 51
1	Zee Bangla	354444
2	STAR Jalsha	260882
3	Jalsha Movies	59484
4	Colors Bangla	49791
5	Sun Bangla	47330
WB (U+R): NCCS All : 2+ Individuals

Bhojpuri Cinema, Big Ganga, B4U Bhojpuri, Dabangg and Bhojpuri Dhamaka DISHUM were the top five Bhojpuri channels.

Bhojpuri

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 51
1	Bhojpuri Cinema	48247
2	Big Ganga	47903
3	B4U Bhojpuri	39415
4	Dabangg	13141
5	Bhojpuri Dhamaka DISHUM	11638
Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals

Colors Gujarati Cinema, Colors Gujarati, TV9 Gujarati, ABP Asmita and VTV News were the top five Bhojpuri channels in their pecking orders.

Gujarati

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 51
1	Colors Gujarati Cinema	25602
2	Colors Gujarati	23952
3	TV9 Gujarati	13569
4	ABP Asmita	13188
5	VTV News	8074
Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals

Zee Kannada, Colors Kannada, Udaya TV, Star Suvarna, and Udaya Movies were the top five Kannada channels.

Kannada

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 51
1	Zee Kannada	547822
2	Colors Kannada	288083
3	Udaya TV	204073
4	Star Suvarna	201252
5	Udaya Movies	145968
Karnataka (U+R) : NCCS All : 2+ Individuals

Asianet, Flowers TV, Mazhavil Manorama, Zee Keralam and Surya TV and was the pecking order in week 51 of BARC India ratings.

Malayalam

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 51
1	Asianet	312489
2	Flowers TV	85868
3	Mazhavil Manorama	85414
4	Zee Keralam	75296
5	Surya TV	65514
Kerala (U+R) : NCCS All : 2+ Individuals

Zee Marathi, Colors Marathi, STAR Pravah, Fakt Marathi and Zee Talkies were the top five Marathi channels.

Marathi

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 51
1	Zee Marathi	326317
2	Colors Marathi	216464
3	STAR Pravah	151815
4	Fakt Marathi	128162
5	Zee Talkies	106013
Mah/ Goa (U+R) : NCCS All : 2+ Individuals

Sun TV, STAR Vijay, Zee Tamil, KTV and STAR Vijay Super were the top five channels in their pecking order.

Tamil

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 51
1	Sun TV	897193
2	STAR Vijay	450131
3	Zee Tamil	376458
4	KTV	335439
5	STAR Vijay Super	128889
Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals

STAR Maa, ETV Telugu, Gemini TV, Zee Telugu, and STAR Maa Movies were the top five Telugu channels in week 51 of BARC India ratings.

Telugu

Rank	Channel Name	Weekly Impressions (000s) sum
		Week 51
1	STAR Maa	703267
2	ETV Telugu

January 4, 2020

Hindi GEC & Southern channels evenly matched across genres as TV viewership drops

BENGALURU: Southern languages channels shared equal space in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genres list with Hindi GECs in week 50 of 2019 (Saturday, 7 December 2019 to Friday, 13 December 2019, week or period under review). In the meantime, TV viewership dropped to 13.8 billion weekly impressions in week 50 of 2019 from 14.2 billion in the previous week.

Overall TV and OTT weekly viewership according to BARC data declined 2.8 percent to 14 billion weekly impressions during the period under review from 14.4 billion impressions reported in week 49 of 2019. The Top 10 Pay Channels Across genres incurred a higher loss than the Top 10 Free to Air (FTA) Channels Across Genres did in week 50 of 2019 as compared to week 49, as their respective chartswhich follow in this paper will demonstrate.

Please refer to the chart for TV and OTT viewership for week 49 and 50 of 2019:

Top 10 Channels on All Platforms Across Genres

There were five channels each from Hindi GEC and three South Indian languages in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genre for week 50 of 2019 as mentioned above. There were two channels each from the Tamil and Telugu genres and one channel from the Kannada genre in the top 10 across genres on all platforms weekly list for week 50 of 2019.

There were three channels from Zee Entertainment Enterprises Limited (Zeel), two channels each from Star India and Network18/Viacom18 and one channel each from Enterr 10 Television, Sony Pictures Network India (SPN) and the Sun Tv Network in BARC’s weekly list of Top 10 Channels on All Platforms Across genre for week 50 of 2019.

Nine of the channels in the across genres on all platforms list in week 50 of 2019 were same as in the previous week with some shuffling of ranks. Star India’s Tamil GEC Star Vijay exited the list in week 50, while the Network18 associated Telugu GEC ETV Telegu reentered the weekly list. One channel, the most watched one – Dangal TV was free to air (FTA), while the other nine were on the pay TV platform.

The Top 10 Channels on All Platforms Across Genres recorded weekly impressions of 6.655 billion in week 50 of 2019, 3.4 percent lower than the 6.887 million weekly impressions in week 49.

Please refer to the figure below:

Top 10 Pay TV channels Across Genres

It was the three South Indian languages channels that dominated BARC’s weekly list of Top 10 Pay Channels Across Genres in week 50 of 2019 in terms of viewership. There were five channels – two each from the Tamil and the Telugu and one from Kannada genres in BARC’s weekly list of Top 10 Pay Channels Across Genres during the period under review. Besides the five South Indian channels, there were four Hindi GEC’s in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 50 of 2019. The combined weekly impressions of the five South Indian channels was 3.099 billion weekly impressions, 9.7 percent more than the 2.826 billion weekly impressions of the Hindi GECs’ in week 50 of 2019. In week 49 of 2019 (previous week), there were six South Indian languages channels and four Hindi GECs’ in BARC’s weekly list of Top 10 Pay Channels Across Genres.

Further, as has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs’ at ranks one and two respectively in the list.

Nine of the channels in the weekly pay TV across genres list in week 50 0f 2019 were same as in the previous week with a slight shuffling of ranks. SPN’s flagship Hindi GEC Sony Entertainment Television or SET reentered the list on the exit of Star India’s Tamil GEC Star Vijay. There were three channels fromZeel, two channels each from Network18/Viacom18, SPN and Star India and one channel from Sun Tv Network in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 50 of 2019.

As mentioned above, the Top 10 Pay Channels Across Genres lost viewership in week 50 of 2019 as compared to week 49. The combined viewership of the Top 10 channels in week 50 of 2019 was 5.925 billion weekly impressions, 4.1 percent lower than the 6.178 billion weekly impressions in week 49.

Please refer to the chart below

Top 10 Free channels Across Genres

Nine channels in BARC’s weekly list of Top 10 Free to Air Channels Across Genres in week 50 of 2019 were the same as in the previous week with slight changes in the ranks. SkyStar’s Hindi Movies channel ABZY Movies exited the list in week 50 of 2019 to be replaced by Doordarshan’s sports channel DD Sports, now that the one day series between India and West Indies is being played.

There were three channels each from Enterr 10 Television, the B4U Network and Zeel and one channel from Doordarshan in BARC’s weekly list of Top 10 Free Channels Across Genres for week 50 of 2019. There were three channels from the Hindi Movies genre, two movies each from the Bhojpuri and the Hindi GEC genres, and there was one channel each from the Marathi, Music and Sports genres in week 50 of 2019 in the free channels across genres weekly list.

The combined viewership of the Top 10 Free Channels Across genres in week 50 of 2019 dropped 1.7 percent to 2.348 billion weekly impressions as compared to 2.388 billion weekly impressions in the previous week.

Please refer to the chart below:

December 21, 2019
BARC Week 49: Across genres list shared equally by Hindi and South Indian GECs

BENGALURU: There were five channels each from Hindi GEC and three South Indian languages in Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels on All Platforms Across genre for week 49 of 2019 (Saturday, 30 November 2019 to Friday, 6 December 2019, week or period under review). There were three channels from the Tamil genre and one channel each from the Kannada and Telugu genres in the top 10 across genres on all platforms weekly list for week 49 of 2019.

There were three channels each from Star India and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 Television, Sony Pictures Network India (SPN), Sun Tv Network and Viacom 18 in BARC’s weekly list of Top 10 Channels on All Platforms Across genre for week 49.

Eight of the channels in the across genres on all platforms list in week 49 were same as in the previous week. Zee’s Tamil channel Zee Tamil Star India’s Tamil GEC Star Vijay reentered the weekly list at the cost of SPN’s flagship Hindi GEC Sony Entertainment Television (SET) and the Network18/Viacom18 associated Telugu GEC ETV Telugu. The first seven channels in BARC’s weekly list of Top 10 Channels on All Platforms Across genre for week 49 of 2019 were same in rank and file. Zeel’s Zee Kannada climbed up a place in week 49 to eighth rank in week 49 from ninth place in the previous week. One channel, the most watched one – Dangal TV was free to air (FTA), while the other nine were on the pay TV platform.

Please refer to the figure below:

Top 10 Pay TV channels Across Genres

It was the three South Indian languages channels that dominated BARC’s weekly list of Top 10 Pay Channels Across Genres in week 49 of 2019. There were six channels – three from Tamil, two from Telugu and one from Kannada genres in BARC’s weekly list of top 10 pay channels across genres during the period under review.Besides the six South Indian channels, there were four Hindi GEC’s in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 49 of 2019.

Nine of the channels in the weekly pay TV across genres list in week 49 0f 2019 were same as in the previous week with a slight shuffling of ranks. SET exited the list and was replaced by Star India’s Tamil GEC Star Vijay. There were three channels each from Star India and Zeel, two channels from Network18/Viacom18 and one channel each from SPN and Sun Tv Network in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 49 of 2019.

As has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs’ at ranks one and two respectively in the list.

Please refer to the chart below:

Top 10 Free channels Across Genres

Top 10 Free to Air Channels Across Genres

The first nine channels in BARC’s weekly list of Top 10 Free to Air Channels Across Genres in week 49 of 2019 were the same as in the previous week with slight changes in the ranks. Enterr 10 Television’s Hindi Movies channel Enterr 10 exited the list in week 49 of 2019 to be replaced by Zeel’sMusic channel Zing.

There were three channels each from Enterr 10 Television, the B4U Network andZeel and one channel from SkyStarin BARC’s weekly list of Top 10 Free Channels Across Genres for week 49 of 2019. There were three channels each from the Hindi Movies and the Bhojpuri genres, two were Hindi GECs’ and there was one channel each from the Marathi and Music genres in week 49 of 2019.

Please refer to the chart below:

Television viewership went up by 0.2 million weekly impressions in. week 49 of 2019 as compared ton week 48 while OTT viewership remained the same at 0.2 billion weekly impressions as per BARC weekly data for TV+OTT for week 49 of 2019. Please refer to the chart below:

December 13, 2019

Santoor Sandal and Turmeric becomes top brand in BARC week 48 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 November and 29 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 48 of 2019.

Top Advertisers:

Minor shuffles were observed in the week 48 rankings of BARC, as compared to the past week. As expected, Hindustan Unilever Ltd remained the top advertiser. It had made 191003 ad insertions on TV.

Reckitt Benckiser reclaimed its position on the second spot, after a minor slip in the past week, with 62287 insertions.

ITC Ltd slipped down a spot to rank third. Its impression count was 61685. Wipro Ltd. climbed up two spots and rank fourth with 44039 insertions.

Ponds India found itself on the fifth spot, two ranks down from week 47, with 42943 insertions.

Other top advertisers in the list were as follows: Godrej Consumer Products Ltd, Brooke Bond Lipton India, Smithkline Beecham, Cadbury India Ltd, and Procter & Gamble respectively.

Rank	Advertiser	Insertions
		Week 48
1	HINDUSTAN LEVER LTD	191003
2	RECKITT BENCKISER (INDIA) LTD	62287
3	ITC LTD	61685
4	WIPRO LTD	44039
5	PONDS INDIA	42943
6	GODREJ CONSUMER PRODUCTS LTD	39458
7	BROOKE BOND LIPTON INDIA LTD	34798
8	SMITHKLINE BEECHAM	27864
9	CADBURYS INDIA LTD	22208
10	PROCTER & GAMBLE	19906
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

The top brands also witnessed little reshuffles in the BARC week 48 rankings. Lux Toilet Soap was replaced from the top slot by Santoor Sandal and Turmeric, which ranked up two places, with 16803 insertions. Lux Toilet Soap came in second with 16504 insertions.

Vaseline Intensive Care Lotion slipped down a rank, with 14410 insertions. Trivago maintained its position on fourth rank with 13699 insertions. Dettol Toilet Soaps re-entered the list at fifth spot after a small break with 12629 insertions.

Other top brands in the list were as follows: Santoor Beauty Soaps, Horlicks, Lizol, Flipkart Video Originals, and Clinic Plus Shampoo, respectively.

Rank	Brands	Insertions
		Week 48
1	SANTOOR SANDAL AND TURMERIC	16803
2	LUX TOILET SOAP	16504
3	VASELINE INTENSIVE CARE LOTION	14410
4	TRIVAGO	13699
5	DETTOL TOILET SOAPS	12629
6	SANTOOR BEAUTY SOAPS	12455
7	HORLICKS	11166
8	LIZOL	9966
9	FLIPKART VIDEO ORIGINALS	9860
10	CLINIC PLUS SHAMPOO	9184
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

December 9, 2019

Eight of top ten across genres channels from 4 major networks

BENGALURU: Week 48 of 2019(Saturday, 23 November 2019 to Friday, 29 November 2019, week or period under review) saw two each channels from four major networks amongst Broadcast Audience Research Council of India (BARC) weekly list of Top 10 Channels Across Genres on All Platforms. Star India, Viacom18 and Zee Entertainment Enterprises Limited (Zeel) had one channel from the Hindi GEC genre and one channel each from three South Indian genre language in BARC’s across genres on all platforms weekly list for the week under review. Sony Pictures Network India (SPN) had two channels from the Hindi GEC genre during the period.

Nine of the channels in BARC’s across genres on all platforms weekly list for week 48 were the same as in week 47 with a slight tweak in the ranks. The Network18/Viacom18 associated ETV Telugu reentered BARC’s across genres on all platforms weekly list at the cost of Zeel’s Tamil GEC Zee Tamil during week 48 of 2019. The combined weekly impressions of the top 10 channels across genres on all platforms were slightly lower because viewership of the 9 persisting channels declined slightly in week 48 of 2019 as compared to the previous week.

As has become a norm, Enterr 10 Television’s free to air (FTA) Hindi GEC Dangal headed BARC’s across genres on all platforms weekly list on all platforms in week 48 of 2019, followed by the Sun Tv Network’s flagship Tamil GEC Sun TV. As mentioned above, the other 8 channels were from 4 major networks. Six Hindi GEC’s, two Telugu channels and one channel each from the Kannada and Tamil genres made up BARC’s weekly list of top 10 channels across genres on all platforms. Nine of the channels in BARC’s weekly list if top 10 channels on all platforms across genres were on the pay TV platform while one was FTA.

Please refer to the chart below:

BARC’s weekly list of top 10 pay channels across genres saw one change – Network18/Viacom18’s Telugu GEC ETV entered the list at the cost of the same network’s kids channel Nick.

BARC weekly list of Top 10 Pay Channels Across Genres had three channels from Zeel, two channels each from SPN, Star and Viacom18 and one channel from the Sun Tv Network in week 48 of 2019. There were five channels from the Hindi GEC genre, two channels each from the Tamil and Telugu genres and one channel from the Kannada, genre in BARC’s weekly list of Top Channels Across Genres on the Pay Platform in week 48 of 2019.

As has been the case over the past few weeks, the most watched pay channels were not Hindi GEC – they were Tamil and Telugu GECs’ at ranks one and two respectively in the list.

Please refer to the chart below:

BARC’s weekly list of Top 10 Free Channels Across Genres was the same in rank and file in week 48 of 2019 as in the previous two weeks. Four channels from Enterr 10 Television, three channels from the B4U Network, two channels from Zeel and one channel from SkyStar made up BARC’s weekly list of Top 10 Free Channels Across Genres for week 48 of 2019. Four of the channels were from the Hindi Movies genre, three were from the Bhojpuri genre, two were Hindi GECs’ and one channel was from the Marathi genre in week 48 of 2019.

Please refer to the chart below:

Though TV viewership seems to have remained stagnant in week 48 of 2019 as compared to the previous week at 14 billion impressions, OTT viewership seems to have doubled according to BARC data. Please refer to the figure below:

December 9, 2019
BARC week 47: Vaseline Intensive Care Lotion’s position further improved

MUMBAI: The Broadcast Audience Research Council of India (BARC) has released its data for top advertisers and brands for the period between 16 November and 22 November 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 47 of 2019.

Top Advertisers:

A little shuffle in the top advertisers list released by BARC in the week 47 of 2019 was observed, as compared to the past week. Hindustan Unilever Ltd remained unmoved from the top spot this week as well. It had made 186608 ad insertions on TV. ITC Ltd climbed up a spot to rank second, with 55523 ad insertions.

Ponds India also improved its position by a spot and ranked third this week with 43079 ad insertions. Reckitt Benckiser slipped down by two positions to rank fourth, with 42921 insertions. Fifth in the list was last weeks 9th ranker, Godrej Consumer Products Ltd, with 37824 insertions.

Other top advertisers in the list were as follows: Wipro Ltd, Cadbury India Ltd, Brooke Bond Lipton India, Procter & Gamble, and Smithkline Beecham, respectively.

Top Brands:

The top brands also witnessed little reshuffling in the BARC week 47 rankings. Lux Toilet Soap maintained its top position with 15393 ad insertions. Vaseline Intensive Care Lotion climbed up a spot to rank second with 14687 insertions.

Santoor Sandal and Turmeric also improved its position by a spot, ranking third with 14220 ad insertions on TV. Trivago slipped down two spots to rank fourth with 14012 insertions. Ranking fifth was Horlicks, which improved its position by one rank, with 11076 insertions.

Other top brands in the list were as follows: Surf Excel Easy Wash, Airtel 4G, Clinic Plus Shampoo, Santoor Beauty Soaps, and Colgate Dental Cream, respectively.

December 1, 2019
Bhojpuri market is a priority for all FMCG brands: Enterr10’s Joy Chakraborthy

MUMBAI: Bhojpuri content has been giving a tough time to its Hindi counterparts if one goes by weekly Broadcast Audience Research Council of India (BARC) data. In week 45, as in several others, the channel was leading with 63910 weekly impressions (000s). Apart from grabbing the viewership, the FTA channel is also in the top priority list of the advertisers who are targeting the Hindi-speaking belt.

In an interaction with Indiantelevision.com, Enterr10 CEO Joy Chakraborthy informed that 70 per cent of advertising on television is from FMCG brands. When the entire industry was down, television or GECs didn't suffer much due to the FMCG sector. "Bhojpuri market has been a revelation in the last few years as it has a huge population base and it covers Bihar, Jharkhand, UP and Uttrakhand which is primarily the Hindi belt. The market is a single regional market that is a priority for all FMCG brands," said Chakraborthy.

He further said, "This is a priority market for FMCGs and Bhojpuri Cinema is a leader channel in that market. We have most of the FMCG brands on board, HUL, P&G, Dabur, etc, to name a few. We may have said no to certain brands in case they don’t fit in our rate bracket." However, the sector is largely dependent on national advertisers as the regional one are unable to fit into the channel’s advertising bracket.

Chakraborthy states that advertisers can avoid the network if they are targeting Mumbai and Delhi but they can't if they are targeting Hindi belt. “We are three to four times ahead of anybody. We are on very high demands in categories which are focusing on Hindi belt," he said.

Even though Bhojpuri Cinema has been present since 2015, Chakraborthy says that the space is getting competitive only now. “That gives us a larger incentive to strive, think differently and maintain our number one status. This channel is definitely advertisers delight,” he said. The channel has also changed its strategy and is now taking business based on ER (engagement rates) only. “We are seeing good growth on our ERs and this is reflected in the market and people have started accepting us. We started selling proper time-band. Earlier, we were only selling primetime but now we started selling non-primetime. We also started selling fixed programme rates," he said.

The channel has 350+ movies in its library along with the recently launched World Television Premiere slot, which airs fresh content on the channel every Saturday.

"The reach of Bhojpuri Cinema is unparallel in the market and that is across urban and rural. We have the biggest library and are the first destination for film sellers as everyone wants their films to be aired on the no. 1 channel. This is what also gets us the advertising premium. The channel believes in ROI and provides content that is advertising-friendly. The aim to maintain and grow the leadership position is a clear objective. We have a hold on distribution as well as right content procurement to help reach this goal and remain the most sought-after Bhojpuri channel for advertisers," he stated.

The content aired on the channel largely consists of Bhojpuri films and high-impact Bhojpuri award shows/events. "There is no match with the movie content that we have and that is the reason why when you see the adex, maximum no of brands are onboard. The strength of the channel is its unparallel film content that delivers steady ratings. In addition to that, the high-impact, star-studded award shows and events give a huge spike," he opined.

November 19, 2019
CNN News18 moves to 3rd rank as Republic TV continues to lead English News

BENGALURU: Network18’s English News channel CNN News18 has moved over the past few weeks from fifth rank in week 41 of 2019 to third rank in week 44 (Saturday, 26 October 2019 to Friday, 1 November 2019, week or period under review). The channel was ranked fourth in weeks 42 and 43 of 2019. In the meantime, the Arnab Goswami headed Republic TV continued its leadership role of the genre that it had retaken in week 23 of 2019.

All the five channels in Broadcast Audience Research Council of India’s (BARC) weekly list of Top 5 English News Channels in week 44 were the same as in week 43 of 2019 (previous week or period). There was some shuffling in ranks. Week 43, which had witnessed elections and counting of votes for two state assemblies, saw the combined viewership of Top 5 English News Channels jump up by 34 percent to 2.524 million weekly impressions as compared to 1.888 million weekly impressions in week 42. The week under review saw the combined ratings of the Top 5 English News channels drop 22 percent from the 2.524 million weekly impressions to 1.978 million weekly impressions. Please refer to the figure below

Please refer to the figure below for the ranks of the Top 5 English News Channels:

Top 5 English News Channels performance in week 44 of 2019

As mentioned above Republic TV continued on at rank one in week 44 of 2019 with 0.624 million weekly impressions as compared to 0.846 million weekly impressions in the previous week. Also continuing on at second rank was Times Now in week 44 of 2019 with 0.454 million weekly impressions as compared to 0.658 million weekly impressions in week 43.

CNN News18 climbed up a place to third rank in week 44 of 2019 with 0.317 million weekly impressions as compared to fourth rank and 0.327 million weekly impressions in week 43. DD India also climbed up a place to fourth rank in week 44 of 2019 with 0.311 million weekly impressions as compared to fifth rank and 0.306 million weekly impressions in week 43. The India Today Group’s India Today Television dropped two places to fifth rank with 0.272 million weekly impressions from third rank and 0.387 million weekly impressions in week 43.

Please refer to the figure below:

November 12, 2019

BARC week 44: Santoor Sandal and Turmeric is top brand

MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 October 2019 and 1 November 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 44 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 209521 and 69373 ad insertions, respectively.

ITC Ltd has grabbed third position with 45744 ad insertions. Brooke Bond Lipton India was spotted in the fourth position this time as it made 41777 insertions on TV. Wipro Ltd moved up five spots to rank fifth with 35309 insertions.

The pecking order of the top 10 advertisers in week 44 were Hindustan Lever, Reckitt Benckiser, ITC Ltd, Brooke Bond Lipton India, Wipro Ltd, Ponds India, Procter & Gamble, Cadburys India, Godrej Consumer and Colgate Palmolive India at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth position respectively.

Rank	Advertiser	Insertions
		Week 44
1	HINDUSTAN LEVER LTD	209521
2	RECKITT BENCKISER (INDIA) LTD	69373
3	ITC LTD	45744
4	BROOKE BOND LIPTON INDIA LTD	41777
5	WIPRO LTD	35309
6	PONDS INDIA	33595
7	PROCTER & GAMBLE	32321
8	CADBURYS INDIA LTD	31343
9	GODREJ CONSUMER PRODUCTS LTD	24275
10	COLGATE PALMOLIVE INDIA LTD	22540
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals,

Top Brands:

Santoor Sandal and Turmeric ranked first in the top brands category of BARC week 44 ratings. It had inserted 18995 ads on TV during this period. The second spot was acquired by Surf Excel Easy Wash with 13807 insertions. Trivago grabbed third position with 12457 insertions. Clinic Plus Shampoo, Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Honda Activa 125, Santoor Beauty Soaps and MDH Masala Range were the other top brands spotted in the top 10 brand's list of BARC India ratings week 44.

Rank	Brands	Insertions
		Week 44
1	SANTOOR SANDAL AND TURMERIC	18995
2	SURF EXCEL EASY WASH	13807
3	TRIVAGO	12457
4	CLINIC PLUS SHAMPOO	11043
5	LUX TOILET SOAP	10303
6	LIFEBUOY TOILET SOAP	10093
7	LIZOL	9740
8	HONDA ACTIVA 125	9277
9	SANTOOR BEAUTY SOAPS	8896
10	MDH MASALA RANGE	8622
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, MUMBAI: Broadcast Audience Research C

November 10, 2019