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Tag: BARC

  • Southern channels continue Pay-TV viewership dominance across genres

    Southern channels continue Pay-TV viewership dominance across genres

    BENGALURU: In the recent past, channels in two South Indian languages, Tamil and Telugu, have been the most watched pay-TV channels across genres, according to Broadcast Audience Research Council of India (BARC) weekly data. There have been exceptions to this. The weeks when the annual cricketing bonanza Indian Premier League had been played had sports channels dominating viewership of pay-TV channels. Further, though Viacom18’s flagship Hindi GEC Colors became the second most watched pay-TV channel in the country in the start of 2020, the Sun TV Network’s Tamil GEC Sun TV led pay-TV viewership at rank one.

    Media reports from around the world stated that the World Health Organisation or WHO had declared the coronavirus outbreak as a pandemic on 11 March 2020. BARC data for week 10 of 2019 (Saturday, 7 March 2020 to Friday, 13 March 2020, week or period under review) of the top 10 Pay Channels Across Genres shows that Sun TV and Star India’s Star Maa were the first and the second most watched channels across genres. The duo had led pay-TV across genres weekly ratings for pervious week also.

    Most watched pay channels across genres in week 10 of 2020

    Five Hindi GECs, two Tamil and one channel each from the Hindi Movies, Kannada and Telugu genres comprised BARC’s weekly list of the Top 10 Pay Channels Across Genres for week 10 of 2020. There were three channels each from Sony Pictures Network India (SPN), Star India and Zee Entertainment Enterprises Limited (Zeel) and one channel from the Sun TV Network. Nine of the channels were GECs, while one was from the Hindi movies genre during the week under review.

    The list of top 10 pay channels across genres during the period was the same up to rank 7 as compared to the previous week. Star India’s flagship Tamil GEC Star Vijay climbed up to eighth place in week 10 of 2020 from tenth place in week 9. ZEEL’s flagship Kannada GEC dropped a place to ninth rank in week 10 of 2020 from eighth rank in the previous week. SPN’s Hindi Movies reentered the top 10 pay channels across genres list in week 10 of 2020, while the Sun Tv Network’s flagship Telugu GEC Gemini TV exited the list.

    Please refer to the figure below for ratings of the Top 10 Pay Channels Across Genres for weeks 9 and 10.

    Most watched free channels across genres in week 10 of 2020

    Enterr 10 Television’s Hindi GEC Dangal led BARC’s weekly list of Top 10 Free Channels Across Genres in week 10 of 2020, as it had in the previous weeks. Dangal has been the most watched channel across genres ever since BARC recommenced publication of data in week 13 of 2019 after the implementation of Telecom Regulatory Authority of India or TRAI’s New Tariff Order or NTO.

    During the period under review, three channels each from the Bhojpuri, Hindi GEC and Hindi Movies genres and one channel from the Hindi Music genre comprised BARC’s weekly list of Top 10 Free Channels in week 10 of 2020.  Four of the channels were from Zeel and there were three channels each from B4U and Enterr 10 Television.

    Nine of the channels in BARC’s weekly list of Top 10 Free Channels in week 10 of 2020 were the same as in the previous week with changes in ranks. Enterr 10 Television’s Marathi GEC Fakt Marathi exited the list in week 10 of 2020, while B4U’s Bhojpuri Movies channel B4U Bhojpuri reentered the list.

    Please refer to the figure below for ratings of the Top 10 Free Channels Across Genres for weeks 9 and 10

    Most watched channels on all platforms across genres in week 10 of 2020

    Dangal continued its domination of BARC’s weekly lists of Top 10 Channels on All Platforms Across Genres in week 10 of 2020 at rank 1 as it has in the recent past. The first eight channels in BARC’s across genres on all platforms weekly list during week 10 were the same as in week 9 of 2020 with a some shuffling of ranks. Two channels reentered the list -Zeel’s Hindi GEC Big Magic and Star Vijay, while two channels – Zeel’s Zee Kannada and Sun Tv Network’s Gemini TV exited it.

    All the 10 channels in BARC’s weekly lists of Top 10 Channels on All Platforms Across Genres in week 10 of 2020 were GECs’. Seven of the channels were Hindi GECs’, while there were two Tamil and one Telugu channel in the list. From the networks’ perspective, there were three channels from Star India, two channels each from SPN and Zeel and one channel each from Enterr 10 Television, Sun Tv Network and Viacom18.

    Please refer to the figure below for ratings of the Top 10 Channels on All Platforms Across Genres for weeks 9 and 10

  • News channels across genre fail to retain week 8’s exceptional performance

    News channels across genre fail to retain week 8’s exceptional performance

    MUMBAI: After an exceptional performance in week eight, news channels' viewership slumped in week nine of Broadcast Audience Research Council (BARC) India ratings. The Hindi news channels fell by over 17 per cent, whereas English news channels declined by over 43 per cent.

    In week eight, news broadcasters reported exponential growth on the back of the United States president Donald Trump’s visit to India and the riots in the national capital. These two events kept news channels buzzing the whole week between 22-28 February.

    However, in week nine (29 February to 6 March), they couldn’t maintain the same momentum as that of the previous week despite the novel corona virus scare in India that entered earlier this month.

    Despite dominating the chart for the ninth week straight, TV Today Network’s Hindi news channel Aaj Tak declined by over 24 per cent to 1,23,507 weekly impressions as compared to 1,63,089 impressions in last week. The channel grew over 60 per cent in terms of viewership in week eight.

    Though India TV moved one position up in the list of top five Hindi news channels list, it slipped by over 14 per cent to 1,02,710 weekly impressions in week nine as compared to 1,19,531 impressions in week eight. The channel had garnered over 35 per cent in terms of viewership in the last week.

    Not just in terms of viewership but also by the ranking, Zee Entertainment Enterprises’ Hindi news channel Zee News has tumbled in the current week. The channel fell by over 18 per cent to 1,00,538 weekly impressions in the current week as compared to 1,22,585 impressions in week eight.

    Network18’s Hindi news channel News18 India has improved both in terms of viewership and rank, but failed to match up with last week’s numbers. The channel, which ranked at fourth spot, fell marginally by over 6 per cent to 99,504 weekly impressions as against 1,06,683 in week eight of BARC.

    Meanwhile, Republic Media Network’s Hindi news channel Republic Bharat somehow made a mark in the list of top five news channels at the last spot. The channel fell by 22 per cent to 85,184 weekly impressions as compared to 1,09,170 impressions in week eight of BARC.

    In the English category, Republic Media Network’s Republic TV maintained a stronghold in the first position in the top five news channels list. However, the channel fell substantially by over 45 per cent to 589 weekly impressions as against 1083 impressions in the earlier week.

    Followed by Republic TV, Times News Network’s English news channel Times Now also fell significantly by over 47 per cent to 416 weekly impressions as against 785 impressions in week eight. The channel had gained most in terms of viewership by over 90 per cent in the previous week.

    Whereas TV Today Network’s English news channel India Today, while retaining its third spot in the list of top five channels, has declined by over 36 per cent to 291 weekly impressions in the current week as compared to 457 impressions in the previous week.

    The government-owned English news channel DD India has climbed one spot up at fourth position from fifth. However, the channel fell by 36 per cent to 222 weekly impressions as compared to 347 in terms of viewership in week eight of BARC.

    At the last position, Network18’s English news channel CNN-News18 has tumbled by around 46 per cent to 205 impressions as against 397 impressions in week eight. The channel had advanced by over 87 per cent in the previous week of BARC.

  • News channels grow exponentially in BARC week 8 on the back of Trump visit, Delhi riots

    News channels grow exponentially in BARC week 8 on the back of Trump visit, Delhi riots

    MUMBAI: The viewership of news channels have risen exponentially in week 8 (22-28 February) of Broadcast Audience Research Council India (BARC) as compared to week 7 (15-21 February).

    In the current week, English news channels' combined viewership has grown substantially by over 82 per cent, whereas the Hindi news channels' weekly impressions rose by over 42 per cent.

    Week eight saw two national important events in the country: United States’ president Donald Trump’s official two-day state visit to India and the riots in north-eastern part of the national capital on the back of the Citizenship Amendment Act protest.

    In week seven, news channels had failed to maintain the shine and tumbled largely with respect to impressions as the viewership of the news broadcasters is very much dependent on the events that usually happen in the country and across the globe.

    TV Today Network’s Hindi news channel Aaj Tak, dominated the chart for the eighth week straight and has reported growth by over 60 per cent to 163089 weekly impressions as compared to 101399 weekly impressions in week seven. The channel, so far, has shown the biggest viewership gain this year alone.

    Climbing two positions up, Zee News has gained the second-highest viewership in the current week. The channel advanced by 53 per cent to 122585 weekly impressions as against 80122 impressions in week seven. Zee News has gradually paved its way to the second position this week from the fifth position in week six of BARC.

    Retaining its place at the third spot, India TV gained its viewership by around 35 per cent to 119531 weekly impressions in week eight as compared to 88603 impressions in week seven.

    Failing to make in the list of top five channels for the previous two weeks, Republic Media Network’s Hindi news channel Republic Bharat has grabbed the fourth spot. The channel has maintained its stance all these weeks this year in the urban category of top five news channels list.

    Despite being a rise in the viewership pattern, the Network18’s Hindi news channel News18 India has fallen to fifth position this week from the second spot in the previous week. The channel grew by around 19 per cent to 106683 weekly impressions in week eight as compared to 90255 impressions in week seven of BARC.

    In the English category, Republic Media Network’s English news channel Republic TV has grown substantially by over 85 per cent to 1083 impressions this week as compared to 585 in the previous week. Republic TV has been ranked number one, so far, this year in the top five English news channels.

    Gaining most viewership in percent-wise, Times News Network’s English news channel Times Now has gained over by 90 per cent to 785 weekly impressions in week eight as against 413 in week seven. Like Republic, the channel has been maintaining the second spot in the list of top five channels so far.

    Both India Today of TV Today Network and CNN News18 of Network18 have been ranked on the same position as that of last week – third and fourth. Both channels have grown exponentially in terms of weekly impressions; India Today grew by around 59 per cent to 457 impressions, whereas CNN News18 advanced by over 87 per cent to 379 impressions this week.

    Dethroning NDTV 24×7, DD India has been featured in the top five English news channels list almost after two weeks. The government-owned English news channel has gained 347 weekly impressions in week eight of BARC.

  • Colors’ streak as most-watched pay Hindi GEC across genres continues

    Colors’ streak as most-watched pay Hindi GEC across genres continues

    BENGALURU: Network18/Viacom18’s flagship Hindi GEC Colors became the most watched Hindi GEC on the pay platform across genres in week 2 of 2019. The channel continued its most watched pay Hindi GEC channel across genres streak in week 7 of 2020 (Saturday, 15 February 2020 to Friday, 21 February 2020, period or week under review) according to Broadcast Audience Research Council of India (BARC) weekly data for the top 10 channels across genres on all platforms and top 10 pay channels across genres. Hence week 7 of 2020 was the sixth consecutive week that the channel was the most watched pay Hindi GEC across genres. It must be noted that Enterr10 Television’s free-to-air (FTA) Hindi GEC Dangal continued its run as the most watched channel across genres on all platforms as well as on the FTA platform.

    All the 10 channels in BARC’s weekly list of top 10 pay channels across genres on all platforms in week 7 of 2020 were GECs. Six were Hindi, two were Telugu and there was one channel each from the Kannada and Tamil genres. There were three channels from Zee Entertainment Enterprises Ltd (Zeel), two channels each from Sony Pictures Network India (SPN) and Star India and one channel each from Enterr 10 Television, the Sun Tv Network Ltd and Network18/Viacom18. Nine of the most channels were on the pay platform, while one was FTA. 

    Please refer to the chart below:

    Top 10 Pay channels Across Genres

    As mentioned above, Colors was the most watched pay Hindi GEC across genres per BARC weekly data for top 10 pay channels across genres in week 7 of 2020. BARC commenced publishing data in the public domain of the top 10 pay channels across genres in week 35 of 2020. During the 19 weeks of 2019 for which data was publicly available, the first two ranks in BARC’s weekly pay TV across genres lists were generally held by Tamil and Telugu GECs. Colors has broken that trend in 2020 – the two most watched channels in the country were Tamil and Hindi GECs. The Sun Tv Network’s flagship Tamil GEC Sun TV was the most watched pay channel across genres in week 7 of 2020.

    Nine of the channels were GECs while one channel was from the kids’ genre in BARC weekly list of top 10 pay channels across genres in week 7 of 2020. There were five Hindi GECs, two Telugu GECs and one channel each from the Kannada GEC, kids and Tamil GEC genres in BARC’s weekly list of top 10 pay channels across genres in week 7 of 2020. From the networks’ perspective, there were three channels from Zeel, two channels each from SPN, Star India and Viacom18 and one channel from the Sun Tv Network  in BARC’s weekly list of Top 10 Pay channels Across genres in week 7 of 2020 were same as in the previous week with some shuffling of ranks. ETV Telugu, the Viacom18 associated Telugu GEC exited the list in week 7 of 2020 and was replaced by a kids channel from its own network – NICK. Please refer to the chart below:

    Top 10 Free channels Across Genres

    Dangal and Zeel’s Hindi GEC Big Magic continued to be the most watched free channels in BARC’s weekly list of top 10 free channels across genres in week 7 of 2020 at ranks one and two respectively. Nine of the channels in BARC’s FTA across genres list in week 7 of 2020 were the same as in the previous week. Zeel’s Zing exited the list while its recently launched Bhojpuri channel Zee Biskope entered. 

    There were four channels from Enterr10 Television and three channels each from B4U Network and Zeel. Four of the channels were Bhojpuri, three were Hindi movies, two were Hindi GECs and there was one channel from the Marathi genre in BARC’s weekly list in week 7 of 2020. Please refer to the chart below:


     

  • News channels fail to retain shine; tumble substantially in week 7 of BARC

    News channels fail to retain shine; tumble substantially in week 7 of BARC

    MUMBAI: The viewership of  news broadcasters is very much dependent on events. And, this has become quite evident in week seven of Broadcast Audience Research Council of India (BARC) as news channels failed to maintain the shine, tumbling largely in impressions compared to  week six.

    In the current week, Hindi news channels declined by over 20 per cent, whereas  English news channels fell by nearly 40 per cent in terms of weekly impressions as compared to the past week.

    News channels saw a rise in viewership by over 14 per cent in week six specifically due to the Delhi Legislative Assembly elections.

    Dominating the chart for the  seventh week straight,  TV Today Network’s Hindi news channel Aaj Tak has declined by over 30 per cent to 101399 weekly impressions in week seven as compared to 146178 impressions in week six. The channel had gained over 25 per cent of impressions in the past week.

    Despite the slump in viewership by over 11 per cent, Network18’s News18 India has climbed one spot up to grab the second position in the list of top five news channels with 90255 weekly impressions as against 108032 in week six. The channel had grown by 7 per cent in terms viewership in the past week.

    Following the footsteps of News18 India, both the news channels in Hindi genre – India TV and Zee News, despite a decline in weekly impressions, have ranked at third and position. In week seven, the former fell by over 10 per cent to 88603 weekly impressions versus 99364 in week six, whereas Zee News slowed down by around 19 per cent to 80122 impressions as against 98654 in the previous week.

    The most drastic shift was shown by ABP News Network’s Hindi news channel ABP News that fell to fifth from the second position in terms of viewership. The channel tumbled by over 30 per cent to 74713 weekly impressions in week seven as against 108032 impressions in the earlier week of BARC.

    ABP News had given a cut-throat competition to Aaj Tak in week six by gaining almost as same as the size of viewership in terms of percentage. It had grown by 25 per cent last week. The channel made into the list of top five channels as it successfully maintained its rural viewership.

    Failing to make into the final list of top five, Republic Media Network’s Hindi news channel somehow got featured in the urban section of the Hindi news channels' list. However, Aaj Tak has continued to maintain the top position in both urban and rural segments of Hindi news channels in week seven.

    The decline continued in the English segment too as all the five channels in the list fell substantially in terms of viewership. And the most affected channel out of all news channels across genre is Republic Media Network’s Republic TV, which fell by near 50 per cent in the current week as compared to the last week. The channel reported 585 weekly impressions in week seven as compared to 1141 in the previous week.  

    This week, the other four channels in English news genre maintained their spots. Times News Network’s Times Now ranked at second position fell by 38 per cent to 413 impressions in week seven as compared to 664 weekly impressions in the previous week of BARC.

    TV Today Network’s India Today TV, Network18’s CNN News18 and NDTV 24×7 have been ranked at third, fourth and fifth positions respectively on the list. India Today fell by over 30 per cent to 288 impressions as against 415 in week six, CNN News18 by over 23 per cent to 202 impressions versus 263 in the earlier week and NDTV 24×7 by over 29 per cent to 182 weekly impressions from 258 in the last week.

  • Sports channels reverse viewership loss but still weak in week 6 of BARC

    Sports channels reverse viewership loss but still weak in week 6 of BARC

    MUMBAI: The viewership of overall sports channels continued to decline as per data published by Broadcast Audience Research Council (BARC) India. Sports broadcasters fell marginally by over 2 per cent in week six (8-14 February) as compared to week five (1-7 February).

    The decrease in eyeballs is perhaps due to the sluggish performance of team India in cricket that is broadcast on Star Sports and the dull week for Sony Sports with few international live matches of combat sports that has failed to live up to the expectations of the viewers.

    Leading the race at number one spot, Star Sports 1 Hindi has slightly improved its individual performance compared to the last week. The channel soared by over 7 per cent to 331536 weekly impressions in week six as against 308715 impressions in week five of BARC.

    Star India has the exclusive right to broadcast all the Board Cricket Council of India cricket matches on all of its platforms across genres – men and women.

    Retaining its position at number two on the chart, the government-owned DD Sports has somehow reversed its viewership count to positive. The channel grew by over 5 per cent to 77532 weekly impressions than the previous week impressions of 73671 in week five.

    Despite having the broadcasting privilege of team India’s cricket matches on Free Dish DD Sports, it failed to increase its viewership count. However, the difference in viewership pattern between number one and two positions is around 77 per cent.

    India tour to New Zealand has come to the last leg of two test matches between both the teams. India had won the five-match T20 series with a clean sweep but faced defeat in the 50-over format against the Kiwis.

    Of the three-series one day international (ODI), two of them were played in the week six of BARC. The guest failed to retain its winning streak in ODI as same as T20 against the host, and which probably upset viewers and eventually got low eyeballs on television screens of a sports broadcaster.

    Except the top two positions in the top five channels list, the other two channels of Star India – Star Sports First and Star Sports 3 – have declined substantially by over 31 per cent and 27 per cent to 46244 and 34947 weekly impressions in week six as compared to 67311 and 48033 in week five respectively.

    Both channels — Star Sports First and Star Sports 3 – have been ranked at the third and fourth positions respectively in the list.

    Post the conclusion of Australian Open 2020, the viewership of Sony Pictures Sports Network’s Sony Ten 1 has continued to slump. This week, the channel's viewership fell by near 14 per cent to 31204 weekly impressions as against 36202 impressions in week five.

    The only channel from Sony sports cluster to feature in the list fell by over 50 per cent this week as compared to week four (25-31 January) during which it had the ongoing grand slam tournament.

    The Sony sports cluster owns the majority of international sports property right to broadcast on its various platforms such as Tennis, Football, Ultimate Fighting Championship and World Wrestling Entertainment to name a few. The next big event the broadcaster will televise is UEFA: Champions League – Round of 16 that has already begun from 19 February. It also has Australia tour of South Africa from 21 February.

  • Dettol Toilet Soaps secures top spot in BARC week 6 ratings

    Dettol Toilet Soaps secures top spot in BARC week 6 ratings

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 8 February and 14 February 2020, respectively. 

    The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 6 of 2020.

    Top Advertisers:

    Not many changes were observed in the week 6 ratings of BARC. Hindustan Lever Ltd and Reckitt Benckiser (India) Ltd remained the top two advertisers with 179339 and 132883 insertions, respectively. 

    Just like the last week, the following spot was acquired by ITC Ltd with 51958 insertions. Brooke Bond Lipton India Ltd and Cadburys India Ltd interchanged their last week’s spot to rank fourth and fifth, respectively. They recorded 37552 and 34363 ad insertions. 

    Other top brands in pecking order were as follows:Procter & Gamble, Colgate Palmolive India, Smithkline Beecham, Godrej Consumer Products Ltd, and the new entrant – Lakme Lever Ltd, respectively.

    Top Brands: 

    Dettol Toilet Soaps re-entered the list after a small break and that too on the top spot. It had made 21099 insertions. Harpic Bathroom Cleaner and OLX.in were also the fresh entrants in the list on second and third position with 15462 and 14034 insertions, respectively.

    Trivago slipped down three spots from last week’s top position to rank fourth this time with 13996 insertions. Dettol Antiseptic Liquid ranked fifth with 13335 insertions. 

    The subsequent pecking order was as follows: Lux Toilet Soap, Harpic 10/10, Surf Excel Easy Wash, Moov Advance Diclofenac Gel, and Veet Men Hair Removal Cream, respectively. 

  • Hindi news channels viewership increases by 14 per cent in week 6 of BARC

    Hindi news channels viewership increases by 14 per cent in week 6 of BARC

    MUMBAI: Delhi Legislative Assembly election has proved to be most fruitful for the news channels across genres. However, Hindi news broadcasters’ viewership has substantially grown by over 14 per cent in week six as compared to week five, according to the data published by Broadcast Audience Research Council of India (BARC).

    One of the reasons behind the growth of viewership was the recently concluded Delhi elections. The polling was done on 8 February and the results of the same were declared on 11 February. Delhiites gave the mandate to Aam Aami Party, which garnered as many as 62 seats in 70-member Assembly.

    TV Today Network’s Hindi news channel Aaj Tak has continued to be the leader with the first spot in the top five channels list in the genre. The channel’s viewership grew by around 25 per cent to 146178 weekly impressions in week six as compared to 117478 impressions in week 5 of BARC. The channel also continued to maintain its dominance in both rural and urban segment viewership.

    Outperfoming all its peers, ABP News Network’s Hindi news channel ABP News has given a tough fight to all other four channels in the list, including Aaj Tak. The channel, grabbing the second position, has improved its viewership count substantially by 24 per cent to 108032 impressions in week six as against 87015 impressions in week five. The channel was at the fifth position in week five of BARC.

    Retaining its position at number three, News18 India, a Hindi news channel of Network18, grew by around 7 per cent to 101566 impressions in week six as compared to 95139 impressions in week five. Similarly, India TV maintaining its stance at fourth position grew by over 12 per cent to 99324 weekly impressions in week six compared previous week to 88477 impressions in week five.

    Meanwhile, the Zee Entertainment Enterprises’ Hindi news channel Zee News has fallen to the fifth position from second and has seen a marginal increase of viewership growth by 1 per cent to 98564 impressions in week six as compared to 97652 weekly impressions in week five of BARC.

    Despite being the biggest financial event in the country – Budget 2020, the viewership of news channels across genre, except business news channels, had slowed down by 20 per cent in week 5 (1-7 February) as compared to the previous week, BARC data had mentioned on its website.

    The rise in the viewership of channels growth in week six has pointed out that the audience is more inclined towards political developments than financial happenings in the country. The current data has reversed all negatives posted in week five as compared to the current week as per BARC.

  • News viewership grew by 60% during budget speech

    News viewership grew by 60% during budget speech

    MUMBAI: The biggest financial event of the country—Budget 2020 — has helped news channels, especially business news channels across segment to increase their viewership substantially, a data from Broadcast Audience Research Council (BARC) says.

    Union finance minister Nirmala Sitharaman gave the longest budget speech from 11 am to 1.43 pm on 1 February. The Hindi, English and Hindi+English business news channels recorded a rise of over 60 per cent to 3 million impressions during these 2 hours and 43 minutes.

    Moreover, at least 22 million eyeballs of unique viewers were glued to the screen of business news channels across genre, which posted growth of over 30 per cent.

    BARC on its official twitter handle mentioned: “During #Budget2020, Indian news viewership saw an impressive growth with regards to impressions and unique viewers!”

    The budget viewership was recorded during week 5 of BARC that was compared to the same time slot of week 4 of the weekly impressions. BARC in its Twitter post said: “The growth in impressions were considered over the previous week 4 during the same time period from 11 am to 1.43 pm.”

    The audience measurement body also said in its micro-blogging post that BBC World News has been excluded as the budget speech wasn’t aired live by the channel.

    Despite Budget 2020, the viewership of general news channels across genre were slowed down in week 5 (1-7 February) as compared to week 4 (25-31january), the BARC mentioned on its website.

    However, the budget being the most important event for the business news channels, both CNBC TV18 of Network18 group and ET Now of Times News Network, in the English category, grew by over 100 per cent to 727 and 266 weekly impressions in week 5 respectively.

    The Reliance group-owned business news channel, CNBC TV18 being the leader in the business news channel in week 4 had garnered 275 weekly impressions. On the contrary, ET Now had received 123 weekly impressions in week 4.

    In the Hindi business news category, both Network18’s CNBC Awaaz, and Zee Entertainment Enterprise’s Zee Business grew by 21 per cent and 41 per cent respectively during Budget week. The former garnered 2492 weekly impressions, whereas the latter settled at 2131 impressions in week 5 as compared to 1965 and 1249 impressions in week 4 respectively.

    Week 5 was considered to be weak compared to week 4, as it had no major important event for news channels to keep viewers engaged except for the Budget 2020 and Delhi poll campaigns that concluded on February 6. Whereas, week 4 had seen many national importance events such as Republic Day, Delhi Assembly poll campaigns, and the Shaheen Bagh firing. 

  • Lalitha Jewellery becomes top brand in BARC week 5 ratings

    Lalitha Jewellery becomes top brand in BARC week 5 ratings

    MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 February and 7 February 2020, respectively. 

    The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 5 of 2020.

    Top Advertisers:

    Hindustan Level Ltd remained the top advertiser in BARC week 5 rankings with 155825 insertions. It was followed by Reckitt Benckiser (India) Ltd which had made 66312 insertions. 

    ITC Ltd ranked third by making 44617 insertions. Fourth and fifth spots were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 34830 and 28523 insertions, respectively. 

    Other top brands in pecking order were as follows: Procter & Gamble, Wipro Ltd, Colgate Palmolive India,  Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.

    Top Brands: 

    Lalitha Jewellery rose as the topmost brand in week 5 rankings of BARC, with 14486 insertions. Trivago came in second by making 14117 ad insertions on television. 

    It was followed by Lux Toilet Soap, which had made 10059 insertions. Fourth and fifth spots were acquired by Policybazaar.com and Surf Excel Easy Wash with 9322 and 8624 insertions, respectively.

    The subsequent pecking order was as follows: Unicharm Mamy Poko Pants, Dove Hairfall Rescue, Santoor Sandal and Turmeric, Lizol, and Clinic Plus Shampoo, respectively.