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MUMBAI: The industry led TV ratings agency BARC India has announced its new logo and brand visual identity that has a tinge of inspiration from the...
MUMBAI: For the past three months, the focus of the entire TV industry has been on the new industry-backed Broadcast Audience Research Council (BARC). It was...
MUMBAI: A fortnight ago, concerns were raised about India’s audience measurement system, Broadcast Audience Research Council’s (BARC), rolling out its operation on time. BARC’s chairman...
MUMBAI: Prime Focus Technologies (PFT), the technology subsidiary of Prime Focus, has announced that the Broadcast Audience Research Council (BARC) has contracted it to offer play-out...
MUMBAI: The silver lining in the TV rating system in India might see dark clouds if Broadcast Audience Research Council’s (BARC) chairman Punit Goenka is to...
MUMBAI: The long tail gets an unfair deal – be it in television viewership ratings, print media readership surveys or radio audience research. The long tail,...
MUMBAI: Civolution, a Netherlands-based provider of technology and solutions for identifying, managing and monetising content has announced that the Broadcast Audience Research Council (BARC) has contracted it...
MUMBAI: A blueprint for India’s own architecture for measuring television viewership is likely to be ready by the end of next month. Broadcast Audience Research...
MUMBAI: The Broadcast Audience Research Council (BARC) appears to be reaching the final stretch of putting together its vendors for its TV ratings measurement system. Today,...
MUMBAI: Television ratings agencies seem to be the flavour of the season. On the one hand, Kantar Research, one of TAM Media’s major shareholders, has moved...
MUMBAI: It was just last week that the Ministry of Information and Broadcasting (MIB) notified the TV ratings agency registration regulations. And the industry-backed Broadcast Audience...
NEW DELHI: There has been some hue and cry about the manner in which the Ministry of Information & Broadcasting (MIB) has apparently rushed to notify the...
MUMBAI: The Ministry of Information & Broadcasting (MIB) has finally put its stamp on the TV rating guidelines and the government order is already out on the...
MUMBAI: The media industry went into a tizzy last week when the union cabinet accepted the Ministry of Information and Broadcasting (MIB)’s proposed regulatory framework for television rating agencies...
MUMBAI: To have foreign direct investment (FDI) in TV ratings or not, that is the question. And the recently-cleared TV ratings guidelines by the Cabinet Committee...
The year Indian news television channels got a sneak peek at what Pi Patel must have experienced while battling the raging storm in mid-seas in Ang...
MUMBAI: The Telecom Regulatory Authority of India’s (TRAI’s) recommendations are seeing movement to enable them to serve as the gold standard for television ratings. Currently with...
MUMBAI: The French audience measurement company Médiamétrie will be the ratings partner for the Broadcast Audience Research Council (BARC). Though multiple vendors, both Indian and international...
NEW DELHI: Even as the industry body Broadcast Audience Research Council (BARC) is struggling with its teething problems, the Information and Broadcasting Ministry (I &B) has...
The BARC Board met today to evaluate the Technology options and decide on the road ahead. It was recognized that BARC has the opportunity to change...
MUMBAI: Hindustan Unilever Limited’s Hemant Bakshi has been elected the chairman of the ISA. The newly elected executive council of the Indian Society of Advertisers (ISA)...
MUMBAI: The Telecom Regulatory Authority of India (TRAI) is once again showing it means business. It has come out with its final recommendations on what should...
MUMBAI: The TV ratings tornado that had struck the industry a couple of months ago has died down and it appears as if even the same...
KOLKATA: The Broadcast Audience Research Council (BARC) has clarified that its technical committee’s evaluation panel plans to appoint three vendors (read three, not two as reported...
NEW DELHI: The Evaluation Panel of the Technical Committee of the Broadcast Audience Research Council (BARC) will meet from 14 to 17 August in the hill...
BENGALURU: In what was the first of four to five open houses that BARC intends to hold in India, the apex body shared details about the...
BENGALURU: In what was the first of four to five open houses that BARC intends to hold in India, the apex body shared details about the...
It has clearly broadcast its intent: the Rs 37,000 crore Indian TV broadcasting industry wants change in the way TV viewership is monitored in India. Though...
NEW DELHI: Even as the government-mandated Broadcast Audience Research Council (BARC) has been working on getting its act together, the Telecom Regulatory Authority of India (TRAI)...
At first appearance, Broadcast Audience Research Council (BARC) CEO Partho Dasgupta comes across as a pretty mild-mannered professional. But don‘t let that fool you: beneath the...
MUMBAI: Even as the day saw a couple of more notices to unsubscribe from TAM‘s TV ratings. The Advertising Agencies Association of India (AAAI) president Arvind...
Does the Indian TV broadcast industry want TAM? In one word, the answer is No. Definitely not in the form and manner it is monitoring TV...
MUMBAI: It finally looks like the industry is rallying around TAM Media. First, the AAAI announced its support for TAM this morning. Now it is the...
MUMBAI: For long, there has been a hue and cry about the progress of the Broadcast Audience Research Council (BARC) and the development of an alternative...
NEW DELHI: The last date for receipt of comments on the Telecom Regulatory Authority of India‘s (TRAI‘s) consultation paper on accreditation of television rating organisations has...
Mumbai: It has been in the making for around three years now. But the Broadcast Audience Research Council (BARC) – the Indian media sector‘s riposte to...
MUMBAI: In an effort to create a reliable television rating system, the Telecom Regulatory Authority of India (Trai) today issued a paper to deal with issues...
NEW DELHI: Though the Broadcast Audience Research Council (Barc) is expected to give out its first report by March 2014, the Government has been urged by...
NEW DELHI: The ongoing satellite capacity crunch and the challenges of navigating a complex regulatory environment to identifying the future trends in the country‘s multichannel TV...
2012 proved to be a year when the broadcasters, media and ad agencies were fighting for change. The year began with the hunt for a TV...
Developing a new television audience rating system is a long, arduous and costly process. It has required as a prerequisite that the three major stakeholders –...
Yesterday, BARC took a decisive step forward. Punit Goenka in his role as Chairman, BARC announced the issuance of a Request for Information or RFI from...
MUMBAI: The Broadcast Audience Research Council (BARC) on Thursday called for information on state-of-the art television audience measurement from players across the globe, in a first...
As the ancient Chinese proverb goes – May you live in interesting times! 2012 was certainly an interesting year. Worsening economic conditions caused India‘s GDP growth...
MUMBAI: The first step towards making the Broadcast Audience Research Council (BARC) operational has been taken with the formation of the television audience measurement body‘s technical...
MUMBAI: Don‘t mistake the alternative television ratings system to be under the total control of the private broadcasters, advertising agencies and the advertisers. The government is...
NEW DELHI/MUMBAI: The government on Tuesday directed broadcasters, advertisers and advertising agencies to submit a detailed plan for making Broadcast Audience Research Council (BARC) functional soon....
NEW DELHI: The pressure on TAM Media Research, India‘s sole television ratings provider, is just not easing. The Information & Broadcasting (I&B) Ministry has decided to...
MUMBAI: Television broadcasters need to have patience as all the stakeholders are taking steps to move to a system of audience measurement acceptable to all, said...
MUMBAI: With NDTV‘s lawsuit against television ratings provider TAM Media raising concerns among the industry affiliates, the Advertising Agencies Association of India (AAAI) and the Indian...
