Tag: BARC

What BARC’s temporary cessation of news channel ratings means for all

MUMBAI: With all the hullabaloo around the news TV space and allegations of rigging flying thick and fast, the viewership monitor BARC has decided to take a breather as far publishing of weekly ratings of the purveyors of news is concerned. This temporay cessation could impact the overall industry – especially advertisers and those involved in the news business. More so because advertisers and agencies will not have access to the de facto ratings cuurrency that allows them to price the air time and TV spots they buy from the news channels.

The committee has shared its point of view on why it has taken such a step. Excerpts:-

Why has BARC India taken the step of not reporting news channels?

In the light of the recent developments, the BARC board has proposed that its technical committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to and to significantly hamper the potential attempts of infiltrating the panel homes. This exercise would cover all Hindi, regional, English news and business news channels with immediate effect.

Therefore, starting with the ‘News Genre,’ BARC will cease publishing the weekly individual ratings for news channels during the exercise. This exercise is expected to take around eight to 12 weeks including validation and testing under the supervision of BARCs TechComm. The monitoring service will continue to release weekly audience estimates for the news genre by state and language.

Which genres will be affected by this change?

The decision will initially impact all Hindi, regional, English news and business news broadcasters. BARC will continue to provide estimates for the overall news genre every week by state and language.

For how long will the data not be available for news channels?

The BARC TechCom will revisit the rule sets of niche genres to improve their statistical robustness and to significantly hamper the potential attempts of infiltrating the panel homes. Starting with the news genre, BARC would stop declaring the individual channel ratings for news channels while this reworking of the rule sets is being done. This exercise would take around eight to 12 weeks including validation and testing under the TechComm’s supervision. BARC will keep its stakeholders updated as it augments these processes.

Which data and analysis will not be possible or will not be available because of the withholding of ratings?

The withholding of ratings will, inter -alia, will lead to non – availability of the following viewership variables for impacted channels:
• Impressions
• Daily reach
• Average Time Spent (ATS)
• Cumulative reach
• Rating %

Since these variables will not be available, analysis such as viewer movement and behavioural track analysis will not be possible.

However, the above details will be available at a genre level.

Will BARC be collecting and processing data for impacted channels during this period? Will the individual channel data be released post this period?
BARC will continue to collect and process data for the impacted channels. BARC’s TechComm will advise a protocol for release of individual channel data, post its work on niche channels.

Will playout data be collected during this period for the impacted channels?

Yes, playout data will be collected for the impacted channels during this period.

Will Spot Trek service be impacted due to this withholding of ratings?

BARC will continue to confirm spot – related data to its Spot Trek subscribers. There will be no impact on the Spot Trek service.

Are the numbers released by BARC inclusive of the impacted news channels?

The data for news channels will still be included in the audience estimates for aggregate such as total TV. It is only the audience estimates for the individual channels that will be masked.

What data will be reported for the impacted news channels?

BARC will continue to release audience estimates for the overall news genre every week by state and language. However, channel–wise data will not be released.

I am not a news channel. Why has my data been withheld?

Individual news channels audience estimates will not be reported. The genre classification is determined by “Policy for Genre Classification of TV Channels” as last updated in September 2019 and as updated on the BARC website. This classification is updated on a quarterly basis.

As per the BARC policy on genre classification, a TV channel is classified as a news channel, when more than 60 per cent of the TV Channel content for a given week averaged across a calendar quarter from 6:00 Hrs. – 26:00 Hrs. consists of news and news- related content.

Are genres other than news genres also going to be impacted?

The BARC TechComm will review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to and to significantly hamper the potential attempts of infiltrating the panel homes.

October 15, 2020
News Broadcasters Association welcomes suspension of TV ratings

KOLKATA :The NBA welcomes the decisions of BARC to suspend the measurement of television viewership ratings of news channels for a period of twelve weeks. NBA, which represents the news channels believes that the suspension is an important step in the right direction.

BARC which measures TV viewership on behalf of broadcasters, advertisers and advertising agencies should use twelve weeks to completely overhaul its systems and restore the credibility of the information it collects about What India Watches.

Earlier, the NBA also stood in favour of brands like Bajaj, Parle, Dollar and Amul for their decision of boycotting news channels spreading 'toxicity, abuse and fake news'. NBA president Rajat Sharma said such a decision would contribute to the association's fight against this menace.

October 15, 2020
BARC temporarily halts news channel ratings amid TRP row

KOLKATA: In the light of the recent developments, BARC board has proposed that its technical committee (Tech Comm) review and augment the current standards of measuring and reporting the data of niche genres, to improve their statistical robustness and to significantly hamper the potential attempts of infiltrating the panel homes. This exercise would cover all Hindi, regional, English news and business news channels with immediate effect.

Therefore, starting with the ‘news genre,' BARC will cease publishing the weekly individual ratings for all news channels during the exercise. This exercise is expected to take around eight-twelve weeks including validation and testing under the supervision of BARCs TechComm. BARC will continue to release weekly audience estimates for the genre of news by state and language.

BARC India board chairman Punit Goenka said: “Given the most recent developments, the BARC board was of the opinion that a pause was necessitated to enable the industry and BARC to work closely to review its already stringent protocols and further augment them to enable the industry to focus on collaborating for growth and well-natured competitiveness”.

BARC India CEO Sunil Lulla said: “We at BARC take our role in truthfully and faithfully reporting ‘what India watches’ with the greatest sense of responsibility and work with integrity to ensure that our audience estimates (ratings) remain true to their purpose." He added: “Besides augmenting current protocols and benchmarking them with global standards, BARC is actively exploring several options to discourage unlawful inducement of its panel home viewers and further strengthening its code of conduct to address viewership malpractice."

October 15, 2020
IPL clocks 269 million viewers in opening week: BARC-Nielsen

NEW DELHI: Dream 11 IPL has started with a bang as the much awaited tournament clocked over 269 million viewers in its opening week, as per the BARC Nielsen data. The tournament clocked over 60.6 billion viewing minutes across seven matches and 21 channels.

The viewership, this year, was higher despite one less match played in the opening week and also the tournament was showcased on fewer channels in comparison to 2019. As per the data, there are 21 TV channels presenting IPL in 2020 in comparison to 24 channels that showcased the matches in 2019.

Interestingly, in 2020, the tournament also witnessed 15 per cent growth in the viewing minutes over 2019. There is also a growth of cumulative reach of one percent and 21 per cent growth in average impressions per match. In 2019, there were 32.2 million impressions per match whereas 2020 clocked 39 million impressions per week.

Match 1 (Mumbai Indians vs CSK) clocked 11.2 billion viewing minutes along with 52 million impressions and a cumulative reach of 158 million. All the three parameters performed better than the last year as there was a growth of 65 per cent in viewing minutes, 29 per cent in average impressions and 21 per cent in cumulative reach.

Match 2-7 clocked an average of seven billion viewing minutes with each match garnering at least 34 million impressions and a minimum of 100 million cumulative reach.

44 per cent of the television households watched the game live with over 57 per cent of male audience in it. The data indicates that there were over 11 million more viewers per match when compared to the last year.

Interestingly, the total advertising volume for IPL 2020 opening week was 15 per cent higher than the last year. There was a significant increase of 19 and 22 per cent in the advertiser and the brand count.

And finally, on the OTT front, the overall user base saw a growth of 32 per cent. Disney + Hotstar user base grew by 99 per cent during this time and fantasy sport apps also witnessed a surge of nearly 80 per cent. The smartphone usage and video streaming went up by 8 and 13 per cent during this period.

October 1, 2020
Bigg Boss Telugu Season 4 launch rating breaks all records, dethrones Season 3

According to BARC data for Week 36'20, Star Maa continues to dominate the Telugu GEC . Bigg Boss Telugu Season 4 launch got massive ratings. This is one of the most successful launch of the reality show. This Season started with a bang. Termed as one of the most successful launch , the launch episode saw 4.5 crore viewers tuning to Star Maa in the 1st week of launch according to the data released by BARC India.

This Season of Bigg Boss launch was the highest-rated season ever. The launch episode garnered 18.5 TVR, not only making it the highest-rated launch episode across non-fiction shows of the category (in the BARC universe) but also the highest-rated launch episode in the history of Bigg Boss Telugu (since BB Season 1).

As per the data Star Maa remains dominant leader in the Telugu general entertainment category with 1122 highest ever GRP’s. StarMaa New Brand identity also saw a growth of 18% this week over last 4 weeks.

September 18, 2020
Star Plus most watched pay TV channel across genres in Week 35

BENGALURU: Star India’s Hindi GECs’ Star Plus and Star Utsav topped all the three across genres weekly lists published by Broadcast Audience Research Council of India in the public domain for Week 35 of 2020 (Saturday, 29 August 2020 to Friday, 4 September 2020, week or period under review). While Star Utsav topped BARC’s weekly lists of Top 10 Channels on All Platforms Across Genres and Top 10 Free Channels Across Genres, flagship Hindi GEC Star Plus topped BARC’s weekly list of Top 10 Pay Channels Across genre during the period under review. Further, Star Plus was ranked second in BARC’s weekly list of Top 10 Channels on All Platforms Across Genres.

Hindi GEC’s once again prop up Television Viewership

BARC data reveals that viewership in Week 35 and Week 34 was the same at 16.9 billion weekly impressions. Analysis of BARC data for the Top 2, 3, 4, 5 or 10 channels of genres/sub-genres/languages/ platforms in the public domain indicates that as in the case of Week 34, it was again Hindi GECs’ that propped up television viewership. The Top 5 Kids, Hindi and English Movies and News channels in 10 languages lost viewership in Week 35 of 2020 as compared to the previous week. Analysis of BARC data for the top 4, 5 or 10 GEC channels reveals that though GEC viewership climbed up slightly, GECs’ of most languages lost viewership, while the Hindi GEC genre, which is quite a large genre, gained viewership. To quite an extent, Hindi GECs’ helped maintain television viewership in terms of weekly impressions. It must be noted that Week 34 of 2020 had witnessed the largest drop on 0.7 billion weekly impressions from the 17.6 billion weekly impressions in Week 33 of 2020.

Top 10 Channels on All Platforms Across Genres

The Top 10 Channels on All Platforms Across Genres were all GECs’. Hindi GECs’ dominated the list in Week 35 of 2020. There were eight of them present in the Across Genres on All Platforms list in Week 35 of 2020. Besides the 8 Hindi GECs’, there was one channel each from the Tamil and Telugu genres. As mentioned above, Star India’s Hindi GEC Star Utsav continued heading BARC’s weekly list of Top 10 Channels on All Platforms Across Genres in Week 35 of 2020 for the fourth week in a row. As a matter of fact, 8 of the 10 channels in BARC’s Weekly list for Week 35 of 2020 were the same as in the previous week. Two Telugu channels from the weekly list for Week 34 0f 2020 exited and were replaced by two Hindi GECs’ in Week 35 of 2020. Zee Entertainment Enterprises Limited (Zeel) flagship Kannada GEC and the Network18 (Viacom18) affiliated ETV Telugu exited and were replaced by Zeel’s flagship Hindi GEC Zee TV and Viacom18’s Hindi GEC Colors Rishtey.

There were 3 Star India channels, two channels each from Sony Pictures Network India (SPN) and Zeel and one channel each from Enterr 10 Television, Sun TV Network (Sun TV) and Network18/Viacom18 in the list for Top 10 Channels on All Platforms Across Genres in Week 35 of 2020.

Please refer to the chart below:

Top 10 Pay Channels Across Genres

Sun TV gave way to Star Plus which led BARC Weekly list of Top 10 Pay Channels Across Genres during the period under review. Nine of the 10 channels in BARC’s weekly list for Week 35 of 2020 were the same as in the previous week, but with some shuffling of ranks. Zee Kannada, exited the list and was replaced by Star India’s flagship Tamil GEC Star Vijay. BARC’s weekly list of Across genres pay channels was dominated by two South Indian languages GECs’ – there were six of them – three each from the Tamil and Telugu genres and four Hindi GECs’ in the list for Week 35 of 2020.

There were three channels each from Star India and Star India two channels from Network18/Viacom18 and one channel each from SPN and the Sun Tv Network in BARC’s weekly top pay channels list for Week 34 of 2020. Please refer to the chart below.

Top 10 Free Channels Across Genres

Star Utsav headed BARC’s weekly list of Top 10 Free Channels Across Genres in Week 35 of 2020. All of the 10 channels in BARC’s weekly list of Top 10 Free Channels Across Genres in Week 35 of 2020 were the same as in Week 34 with only one shuffling ranks – Zeel’s Big Magic moved up one rank to eighth place and Viacom18’s Hindi Movies channel Rishtey Cineplex dropped a rank to ninth in Week 35 of 2020 as compared to Week 34.

There were three channels from Zeel, two channels from Viacom18 and one channel each from B4U Network, Enterr 10 Television, Goldmine Telefilms, SPN and Star India in BARC’s weekly list of Top 10 Free Channels Across Genres in Week 35 of 2020. There six Hindi GECs’ and four Hindi Movies channels in BARC’s weekly list of Top 10 Free Channels Across Genres in Week 35 of 2020. Please refer to the figure below:

September 16, 2020
Hindi channels prop up Top TV channels viewership as Star Utsav dominance continues

BENGALURU: Television viewership in terms of weekly impressions declined 3.98 percent in Week 34 of 2020 (Week 34: Saturday, 22 August 2020 to Friday, 28 August 2020, week or period under review) as compared to the immediate previous week 33. Per Broadcast Audience Research Council of India (BARC) weekly data in the public domain, overall TV+OOH viewership in Week 34 of 2020 was 16.9 billion weekly impressions as compared to 17.6 billion weekly impressions in Week 33. After a steady increase since Unlock 1.0 (Week 22 of 2020), the drop of 0.7 billion impressions was the steepest one since the country opened up after the Covid2019 Lockdown that had commenced on 25 March 2020 or midweek in Week 13 of 2020. At that time, home-tied Indians turned to the easiest and most accessible medium for live news. Indians wanted to know more and more about the new pandemic that had forced most of the world to suddenly stop. Television viewership shot up to 20.9 billion impressions in Week 14 of 2020, with the News genre recording the largest growth, while GEC viewership slid down. Four genres – GEC, Movies, News and Kids are normally responsible for more than 90 percent of television viewership. The breakup for the COVID2019 average between Weeks 2 to 4 of 2020 was: GEC at 52 percent, Movies at 23 percent, and News and Kids at 7 percent each, or a combined total of 89 percent. The breakup of the combined total of 94 percent for these four genres in Week 13 of 2020 was GEC 40 percent, Movies 29 percent, News 18 percent and Kids 7 percent. It must be noted that overall television viewership had climbed up

Despite the drop in Week 34 of 2020, TV viewership based on weekly impressions in Week 34 of 2020 was 1.4 percent more than the average of Weeks 2 to 4 of 2020 of 14.8 billion weekly impressions. The current ratings agency BARC along with the older one Nielsen commenced editions of “Crisis Consumption – Impact Of COVID -19 On TV And Smartphone Behaviour Across India”. At the time of writing of this paper, eleven editions have been released by BARC-Nielsen. The ratings duo has standardized the average data for Weeks 2 to 4 of 2020 as a measure for television consumption trends. The author has also used the same yardstick to analyze television consumption trends of the Top channels based on BARC weekly data published each week in the public domain of the top 2 or 3 or 4 or 5 or 10 Television channels of each genre, sub-genre, language and/or platform in all-India or the respective market, The analysis of this paper is limited to that extent. Where required, data from the 11 editions released by BARC-Nielsen has been used. Though the percentages of share of consumption may differ from the numbers in the BARC-Nielsen reports and those arrived at by the author based on limited BARC data available in the public domain, BARCs’ historical conclusions generally conform with them. Please refer to the figure below for TV+OOH viewership data as per BARC Weekly data.

Viewership share of GECs’ has been growing post Week 22 of 2020 per the latest BARC-Nielsen report which included data for Week 33 of 2020. Week 22 of 2020 was when a number of genres started creating fresh content after UNLOCK 1.0 commenced. Viewership share of GECs’ was 52 percent of overall television in Week 33 of 2020 which is at par with the Pre-COVID2019 average (average of Weeks 2 to 4 of 2020). In Week 12 of 2020, it had plunged to an all-time low of 39 percent. The 11th edition of the BARC-Nielsen report that included data for Week 33 of 2020 revealed that the overall television viewership of 17.6 billion impressions was still 22 percent higher than the pre-COVID2019 viewership. The breakup of growth in viewership between the HSM and South in Week 33 of 2020 was 24 percent and 17 percent respectively.

Analysis of BARC data of the top 3, 4, 5 or 10 channels of different genres of GECs’ reveals that despite viewership of the top 56 unique GEC channels from multiple genres declining 0.7 percent in Week 34 of 2020 as compared to 54 unique GEC channels from multiple genres in Week 34, the ratings of top 16 Hindi GECs’ was flat (increased 0.1 percent) as compared to the previous week. The drop in viewership was mainly in the regional languages including South Indian languages GECs’.

Similarly, in the case of News channels, though ratings of 50 plus unique news channels in different language declined by more than 5 percent in Week 34 of 2020 as compared to Week 33, ratings of the Top 5 Hindi News channels during the same period increased by 4.2 percent as compared to 6 unique channels in Week 33 of 2020. Hence, it is the Hindi channels that have reduced the impact of the fall in overall viewership ratings in Week 34 of 2020 from the ratings of Week 33 of 2020.

The figure below shows viewership share of various genres. It must be noted that the number of unique channels in both weeks is not the same (184 in Week 33 and 183 in Week 34 of 2020), and hence the number of unique channels across genres/sub-genres/languages/platform in the chart below are not the same in some cases. The author has created a rough measure by using data for unique channels that figure in BARCs’ weekly lists of Top 2, 3, 4, 5 or 10 channels for the two weeks.

Top 10 Channels on All PlatformsAcross Genres

Star India’s Hindi GEC Star Utsav continued heading BARC’s weekly list of Top 10 Channels on All Platforms Across Genres in Week 34 of 2020 for the third week in a row. As a matter of fact, 9 of the 10 channels in BARC’s Weekly list for Week 34 of 2020 were the same and had almost the same ranks as in the previous week. The only small reshuffling in ranks was the exchange of ranks between Zee Entertainment Enterprises Limited (Zeel) Hindi GEC Zee Anmol and Star India’s flagship Hindi GEC Star Plus. The latter moved up one place while the formed dropped one place to rank4. The other change was that Zeel’s flagship Hindi GEC Zee TV at rank 10 in Week 33 of 2020 exited the list during the period under review and was replaced by the Network18 (Viacom18) associated Telugu channel ETV Telugu.

Six Hindi GECs’, three Telugu channels and one Tamil channel made up BARC’s weekly list of Top 10 Channels on All Platforms Across Genres in Week 30 of 2020. There were 3 Star India channels, two channels each from Sony Pictures Network India (SPN) and Zeel and one channel each from Enterr 10 Television, Sun TV Network (Sun TV) and Network18/Viacom18 in the list for Top 10 Channels on All Platforms Across Genres in Week 34 of 2020.

Please refer to the chart below:

Top 10 Pay Channels Across Genres

Sun TV continued to lead BARC Weekly list of Top 10 Pay Channels Across Genres during the period under review. Nine of the 10 channels in BARC’s weekly list for Week 34 of 2020 were the same as in the previous week, but with some shuffling of ranks. Gemini TV, The Sun TV Network’s flagship Telugu GEC, exited the list and was replaced by Zeel’s flagship Kannada GEC Zee Kannada.

There were four channels from the Hindi GEC genre, three channels from the Telugu genre two channels from the Tamil genre and one channel Kannada genre in BARC weekly list of Top 10 Pay Channels Across Genres in Week 34 of 2020. There were three channels from Zeel, two channels each from Star India, Sun Tv Network and Network18/Viacom18 and one channel from SPN in BARC’s weekly top paychannels list for Week 34 of 2020. Please refer to the chart below.

Top 10 Free Channels Across Genres

Star Utsav headed BARC’s weekly list of Top 10 Free Channels Across Genres in Week 34 of 2020. All of the 10 channels in BARC’s weekly list of Top 10 Free Channels Across Genres in Week 30 of 2020 were the same as in Week 29 with some shuffling of ranks

There were three channels from Zeel, two channels from Viacom18 and one channel each from B4U Network, Enterr 10 Television, Goldmine Telefilms, SPN and Star India in BARC’s weekly list of Top 10 Free Channels Across Genres in Week 30 of 2020. There six Hindi GECs’ and four Hindi Movies channels in BARC’s weekly list of Top 10 Free Channels Across Genres in Week 29 of 2020. Please refer to the figure below:

September 9, 2020
Odisha Television enters the list of top 15 networks in India

MUMBAI: Odisha Television, popularly known as OTV has become the only Odia language network to enter the list of top 15 networks in the BARC’s network-level performance for the month of July 2020. It is the pioneering media venture that redefined television viewing in Odisha.

OTV carries the onus of charting a course that behoves its pioneering efforts. The channel is respected for its free, fair, and unbiased news reporting, its integrity and commitment to set and practice enviable standards of journalism. The Odisha Television Network is more than a household name in the state catering to 45 million Odia speaking population across the globe.

Launched in 1997, Odisha TV has always led from the front in its 24 year-long journey from cable television channel to satellite channel and now also dominates the digital world in the Odia language, with no significant competitors.

“We pride ourselves for being number one not only as a news channel but for being at the helm in all the five genres of TV channels in Odisha. We are the only uni region network in this list of top 15 TV networks of India with no other regional or national channels in our bouquet. We dedicate this to the relentless efforts of our journalists and the undying trust of our viewers for their support throughout,” says Odisha Television Limited MD Jagi Mangat Panda.

August 26, 2020
TRAI always believes intervention should be limited to market failures: R S Sharma

KOLKATA: The cable and broadcasting industry has been despondent of late due to several new regulations. Many of the stakeholders have complained about “over-regulation” stunning the growth of the business and causing unnecessary burdens. The outgoing chairman of the Telecom Regulatory Authority of India (TRAI), R S Sharma, has refuted the claims reemphasizing that the authority has always looked at light-touch regulation. Sharma stated that TRAI has always believed intervention should be limited to market failures, adding that it has never interfered if the market is trouble-free. He addressed several controversial issues.

During a conversation with Governance Now MD Kailashnath Adhikari, Sharma has spoken in favour of the most controversial regulation of this year, the amended New Tariff Order (NTO 2.0). He said that the tariff order was brought to strike a perfect balance between consumer choice and industry benefits.

Sharma mentioned that while it has given new power to consumers to watch channels of his own choice, it has also given broadcasters the liberty to decide the pricing of their channels, distributors to have an independent source of revenue through network capacity fees. “In such a situation, it will be unfair to call it over-regulation,” he commented.

He reiterated that TRAI’s data shows that 90 per cent of the people watch only about 50 channels out of the 800-900 channels in the country. He also added that OTT platforms allow much more freedom to watch content compared to linear TV, and this is one of the primary reasons for the audience shifting to OTT platforms. After the implementation of NTO in last year, many long-tail channels shut their shops. “IBF’s statement is rubbish, and it brings fear in the minds of people,” Sharma stated, mentioning that the case is sub judice in court.

Earlier this year, when the pandemic started hitting the ad revenue dependent broadcasting industry, TRAI issued a set of recommendations for a major overhaul of the country’s TV viewership measurement agency, BARC India, a joint industry body of the broadcasters, advertisers, and advertising agencies. Recommendations included an increasing number of people meters from 44,000 to 66,000 by the end of 2020 and 1,00,000 by the end of 2022. Many stakeholders commented that it seemed to throttle the entire system rather than reforming.

“Audience measurement is a significant source for broadcasting to get advertising and program sponsorship. In fact, that is the only currency. An industry dependent on advertising for survival and growth, audience measurement is a critical activity. Broadcasting is one such sector that is largely dependent on advertising revenue. Broadcasters earned revenue Rs 45000 crore in 2019, 32000 crore was collected from advertising. This underlies the dependence on the flow of advertising, which largely hinges on the profile of their audience and popularity of the content, which is assessed by television audience measurement rating. It is imperative that the process of that measurement should be objective, fair, neutral, transparent,” Sharma commented.

“Some important recommendations are the need for structural reformation of governing of BARC to mitigate the potential risk of conflicts, bring transparency, and the confidence of all stakeholders on the TV audience measurement system. To create a credible and accurate collection of data, multiple data agencies need to be in competition, which would bring new technologies, research methodologies, and new ways to ensure better data quality,” Sharma further adds.

According to him, technology is ever-evolving, and the TV rating system needs to be in tandem. While Sharma mentioned that TRAI only gave the recommendation of the constitution of BARC, he also stated that periodical reformations are needed. Many stakeholders raised the issue of huge investment in restructuring. He said that many reformations could be carried out in a frugal way on the back of new technologies.

August 24, 2020

Santoor Sandal and Dettol & Moms Soap top brands in week 31

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 1 August to 7 August 2020.

The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads that were inserted the most in week 31 of 2020.

Top advertisers:

Hindustan Unilever continued to be the biggest advertiser this week it got 193880 impressions. It was followed by Reckitt Benckiser which ranked second with 179494 ad impressions.

ITC Ltd bagged the third spot with 38628 insertions. Amazon Online India Pvt Ltd and Wipro Ltd secured the fourth and fifth place with 33982 and 33781 ad insertions respectively.

Cadbury India Ltd bagged the sixth spot with 33732 ad insertions.

Other top brands in the pecking order were as follows: Brooke Bond Lipton India Ltd, Colgate Palmolive India, Marico Ltd, and Godrej Consumer Products Ltd.

Rank	Advertiser	Insertions
		Week 31
1	HINDUSTAN LEVER LTD	193880
2	RECKITT BENCKISER (INDIA) LTD	179494
3	ITC LTD	38628
4	AMAZON ONLINE INDIA PVT LTD	33982
5	WIPRO LTD	33781
6	CADBURYS INDIA LTD	33732
7	BROOKE BOND LIPTON INDIA LTD	32750
8	COLGATE PALMOLIVE INDIA LTD	25362
9	MARICO LTD	23091
10	GODREJ CONSUMER PRODUCTS LTD	19106
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Advertisers

Top Brands:

Dettol Antiseptic Liquid for the first time became the top brand this week with 29000 ad insertions. Dettol Toilet Soaps like last week came in the second position with 27698 ad insertions. PolicyBazaar bagged the third spot with 16209 ad impressions.

The fourth and the fifth spots were acquired by Surf Excel easy wash and Amazon.in with 14039 and 13588 ad insertions respectively.

The sixth position was grabbed by Santoor Sandal and Turmeric or the first time in the last so many weeks with12586 ad insertions.

Other top brands in the pecking order were as follows: Lux Toilet Soaps, Dettol & Moms Soap, Horlicks and Amazon Prime.

Rank	Brands	Insertions
		Week 31
1	DETTOL ANTISEPTIC LIQUID	29000
2	DETTOL LIQUID SOAP	27698
3	POLICYBAZAAR.COM	16209
4	SURF EXCEL EASY WASH	14039
5	AMAZON.IN	13588
6	SANTOOR SANDAL AND TURMERIC	12586
7	LUX TOILET SOAP	11904
8	DETTOL & MOMS SOAP	11903
9	HORLICKS	11422
10	AMAZON PRIME	11143
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, To get this data on your Twitter timeline, tweet with #BarcTweet Top 10 Brands

August 15, 2020