ITV

Tag: BARC

  • UEFA Euro 2020: 37 million viewers watched the first 21 matches on SPSN

    Mumbai: The football fever is sweeping the world and India is no different. The UEFA Euro 2020 has performed well in terms of ratings on TV with 37 million viewers tuning in to Sony Pictures Sports Network (SPSN) to watch the entire coverage of the first 21 matches of the tournament in the group stage from 11 to 18 June. The total viewership rating is the culmination of BARC, All India, CS2+, Cumulative reach of LIVE matches, wraparound shows, highlights, and repeats on SPSN.

    In terms of average Impressions, viewership for Euro 2020 is almost three times (BARC, All India Urban+ Rural, CS 2+, LIVE match) the viewership of UEFA EURO 2016, it said in a statement.

    The Hindi audio feed for the LIVE matches has been watched by close to 12 million viewers across the country to date. Whereas the Malayalam and Bengali audio feed recorded close to six million viewers on Sony Six.

    The most-watched game to date has been Hungary vs Portugal, and Denmark vs Belgium was the second, witnessed by 8.5 million and 7.5 million viewers, respectively.

    The massive viewership of Euro 2020 in the group stages is evidence of cricket-frenzy country’s appreciation for one of the biggest footballing spectacles of Europe currently underway on SPSN.

    Fans can watch UEFA Euro 2020 LIVE on SONY Ten 2, SONY Ten 3, SONY Six, and SONY Ten 4 chanchannel

  • May’21 ad volume 64% higher than last year : BARC

    Mumbai: Television continues to stay strong and resilient as a medium of advertising amid the second wave of the pandemic. Despite a marginal dip in April 2021, ad volumes in May 2021 have witnessed a 64 per cent growth as compared to May 2020, said Broadcast Audience Research Council (BARC) in its latest THINK report for May, 2021. The growth numbers remained at par with 2018 and 2019.

    In a piece of good news for the broadcasters, out of the total of 2142 advertisers in May 2021, as many as 1,347 (63 per cent) were new advertisers. The FMCG category continued to dominate ad volumes with 72 per cent share, followed by ecommerce, with 10 per cent share in May.

    “2021 began on a high note for television Ad Volumes. Moreover, it attracted over 60 per cent of the total advertisers in May this year, indicating that advertisers continue to bank on the medium. With lockdown easing up and upcoming big events, we expect TV Advertising to remain strong this year,” said BARC India Head – client partnership and revenue function Aaditya Pathak.

    Regional genres bounce back

    Advertising on GEC and movies genre continued to grow and both the genres outperformed the same period for the previous three years. While GECs witnessed a growth of 74 per cent, over last year, movies genres saw a growth of 76 per cent compared to May 2020.

    Owing to the increasing consumption of regional content, advertising on South language GECs registered a staggering growth of 103 per cent while the rest of the Regional GECs witnessed 53 per cent growth in May 2021 vs May 2020. South Movies and Regional Movies channels witnessed 85 per cent and 129 per cent growth for the same period.

    Steady growth of Top 10 advertisers

    While over 70 per cent of advertising was dominated by the Top 50 Advertisers in May, the Top 10 advertisers had the highest share of 54 per cent since 2018. Advertising by the Top 10 advertisers continues to see steady growth.

    Growth observed in ad volumes in the first quarter of 2021 has evidently seeped into the ongoing second quarter of the year, despite state-wide partial lockdowns being implemented in various parts of the country. Moreover, the growth witnessed in May 2021 reinforces the strength and robustness of television as a medium.

  • BARC week 22: Star Plus continues to reign pay platforms

    Mumbai: Hindi general entertainment channel (GEC) Star Plus continues to maintain its hold on the top position in the list of channels on the pay platform, according to the Broadcast Audience Research Council of India (BARC) for Week 22 (29 May to 4 June). 

    The channel recorded an average minute audience of 2873.92, thanks to its show Anupamaa, which has remained a viewers’ favourite ever since it went live. Star Plus is followed by Sony SAB (2462.64), Colors (1511.73), and Sony Entertainment Television (1332.12) at the second, third, and fourth spots, respectively. 

    With an AMA of 1238.61, Zee TV bagged the fifth spot. The remaining channels in the list of Hindi GEC pay platforms are Star Utsav (884.02), Star Bharat (719.62), Sony Pal (598.04), Colors Rishtey (485.73), and Dangal (451.54). 

    Star Utsav topped the free platforms’ list with 1941.52 AMA, followed by Colors Rishtey (1096.41) and Zee Anmol (1013.33) in the second and third spots, respectively. The fourth spot was bagged by Sony Pal (938.99), while Dangal (762.41) got the fifth spot in the week 22 list released by BARC. 

    The remaining channels in the week 22 list of free platforms are The Q (660.49), Big Magic (336.32), Shemaroo TV (136.37), DD Retro (17.43), and DD National (16.79).

    Star Utsav topped in the rural market with 2017.55 AMA, while Colors Rishtey bagged the second spot with 1134.63 AMA. Sony Pal (993.01), Zee Anmol (979.07), and Star Plus (944.35) bagged the third, fourth, and fifth spots respectively in BARC’s week 22 list in the rural market. 

    Other channels which found their top spots in the rural market are Sony SAB (800.46), Dangal (793.64), The Q (637.3), Colors (504.77), and Zee TV (497.23). 

    In the urban market, Star Plus bagged the top spot with 1943.01 AMA, followed by Sony SAB (1686.69), and Colors (1013.78) in the second and third spots respectively. The remaining channels in the list are Sony Entertainment Television (919.24), Star Utsav (808), Zee TV (743.53), Sony Pal (544.01), Star Bharat (499.21), Colors Rishtey (447.51), and Dangal (420.19).

  • BARC week 22: Dettol products top list of brands

    Mumbai: The Broadcast Audience Research Council (BARC) has released its week 22 report in which Dettol Range of Products is the advertising brands list topper with 474.53 (000 secs) ad volume. 

    Dettol Toilet Soaps also bagged the second spot with 423.92 (000 secs) ad volume followed by Amazon Prime Video with 385.97 (000 secs) and Veet Hair Removal System with 342.36 (000 secs) holding on to the third and fourth spots respectively. The BARC list for week 22 includes Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Surf Excel Easy Wash, Horlicks, and Dettol Liquid Soap. 

    Disinfectant cleaner Lizol is in the 10th spot with 273.47 (000 secs) ad volume. It should be noted that Lizol had topped the BARC’s list of most advertised brands last week with 573.05 (000 secs) ad volume. 

    Hindustan Lever Ltd topped the list of advertisers with 4234.36 ad volume. Reckitt Benckiser India which was on the top spot last week is in the second spot in week 22 with 4162.47 ad volume. 

    Other advertises named in this list released by BARC includes, Brooke Bond Lipton India Ltd (722.19), Colgate Palmolive India Ltd (520.71), Procter and Gamble (497.41), Amazon Online India Pvt Ltd (417.89), ITC Ltd (371.22), Wipro Ltd (363.72), Google (354.72), and Pepsi Co (330.45). 

  • BARC week 21: The Q is heading to the big league of channels

    Mumbai: QYOU Media Inc has announced that The Q India, the company’s Hindi language youth-oriented channel has reported a new record gross rating point (GRP) level in week 21 of 2021, as measured by the Broadcast Audience Research Council (BARC). 

    GRP is a measurement that combines viewer impressions with the time spent viewing (TSV) a particular channel. In week 21, The Q recorded 94.65 million viewer impressions with an average TSV of 104.56 minutes, which on a combined basis has driven The Q to its highest GRP level in company history. 

    The GRP of The Q in the week 21 report of BARC is 53, and clearly indicates that the channel is making steady progress and heading into the big league dominated by mass-market channels that are operated by Sony, Zee TV, and Viacom (Colors). The Q also recorded an eight-week average GRP of 46.23. 

    It should be noted that GRP is one of the most vital metrics used to project potential future revenue growth. As The Q is gearing up with a line up of new programmes, the channel is expected to join the big league in the coming months. 

    “This has been an incredible ratings run and every week we are thrilled with the solid fan base that we are clearly establishing.  Perhaps the most amazing part of this is that we have yet to launch many of our new programs and series and in addition, there has been little to no marketing of the channel to date. This is happening organically and via the virtuous loop, we all believed in where our creators and their social presence are building our brand directly with our viewers. We are not resting on these results and expect to continue to build distribution, programming, and marketing efforts to push The Q to (still) higher and higher levels,” said QYOU chief executive officer and media co-founder Curt Marvis. 

    In a recent statement, the company said that The Q is available in over 100 million TV households and reaching over 612 million OTT and mobile users in India. 

  • Lizol tops BARC’s week 21 list of top brands.

    Mumbai: The Broadcast Audience Research Council (BARC) released its report for week 21, and Lizol has topped the list of brands with 573.05 (000 secs) of ad volume. The disinfectant cleaner is followed by streaming giant Amazon Prime Video which claimed the second spot with an ad volume of 526.66 (000 secs), after holding the sixth position in the BARC listing of most advertised brands last week.

    Veet Hair Removal System and Dettol Toilet Soaps are at third and fourth spots in the list accounting for 437.03 (000 secs) and 427.56 (000 secs) ad volumes respectively. The top list of brands released by BARC for week 21 is also dominated by personal and home hygiene products, where Dettol Antiseptic Liquid, Harpic Bathroom Cleaner, Dettol Liquid Soap, Dettol Intense Cool Soap, and Harpic were ranked fifth, sixth, seventh, eighth, and ninth respectively.

    Ed-tech platform Byju’s learning app grabbed the 10th spot in the list with 293.99 (000 secs) ad volume.

    Reckitt Benckiser India has topped the list of advertisers in week 21 by registering 4929.33 (000 secs) of ad volume, followed by Hindustan Lever Limited (4669.27 secs), Brooke Bond Lipton India Limited (747.88 secs), and ITC (658.22 secs) holding fort at second, third and fourth spots respectively.

    Amazon Online India Private Limited grabbed the fifth rank on the BARC list with 620.17 (000 secs) of ad volume. Other advertisers who found a place in the top 10 include Colgate Palmolive India Limited (588.01 secs), Procter and Gamble (505.93 secs), Wipro Limited (468.95 secs), Pepsi Co (452.93 secs), and SmithKline Beecham (421.99 secs).

  • BARC week 21: Star Utsav tops the list of Hindi GEC platforms

    BARC week 21: Star Utsav tops the list of Hindi GEC platforms

    Mumbai: Star Utsav has topped the list of most-watched Hindi GEC channels across all platforms, released by the Broadcast Audience Research Council of India (BARC) for week 21 (22 May to 28 May 2021). The channel also bagged the top spot in the list of free platforms, while it was placed sixth in the list of paid platforms. 

    In the list of paid platforms, Star Plus continued its dominance with 2792.69 Average Minute Audience (AMA), followed by Sony SAB in the second spot with 2520.82 AMA. Colors and Sony Entertainment Television bagged the third and fourth spot in the pay platform with 1449.93 and 1294.56 AMA respectively. The remaining channels in the top 10 list of Hindi GEC pay platforms are Zee TV (1278.53), Star Utsav (928.53), Star Bharat (721.95), Sony Pal (629.86), Dangal (467.47), and Colors Rishtey (429.25). Star Utsav topped the category of free platforms with 2037.08 AMA, followed by Colors Rishtey (1077.12) and Zee Anmol (1043.52) in the second and third spots respectively. Sony Pal bagged the fourth spot in the free category with 945.33 AMA.

    Other television channels that found their place in this BARC list of free Hindi GEC are Dangal (778.15), The Q (772.12), Big Magic (326.58), Shemaroo TV (137.4), DD National (21.77), and DD Retro (21.29). The most-watched Hindi GEC in the rural market is Star Utsav with 2104.48 AMA. Other Hindi GECs included in the top 10 list of the rural market are Colors Rishtey, Zee Anmol, Sony Pal, Star Plus, Dangal, Sony SAB, The Q, Zee TV, and Colors. 

    In the urban market, Star Plus topped the list with 1869.27 AMA, followed by Sony SAB (1721.53), Colors (983.04), and Sony Entertainment Television (918.03) in the second, third and fourth spots respectively. Other channels in this list of top Hindi GECs in the urban regions are Star Utsav, Zee TV, Sony Pal, Star Bharat, Dangal, and Colors Rishtey. 

    Star Utsav topped the all-category list which is a compilation of both pay and free platforms with 2965.61 AMA, followed by Star Plus, Sony SAB, and Sony Pal in the second, third and fourth spots respectively. Other channels in the all-category list are Colors Rishtey, Colors, Sony Entertainment Television, Zee Anmol, Zee TV, and Dangal. 

  • BARC week 20: Star Plus tops the list of Hindi GEC pay platforms

    BARC week 20: Star Plus tops the list of Hindi GEC pay platforms

    Mumbai: Star Plus has topped the list of pay platform channels in the report released by the Broadcast Audience Research Council (BARC) for week 20 (15 May to 21 May 2021). The Hindi GEC was ranked second with 2357.44 Average Minute Audience (AMA), followed by Sony SAB (2159.02) and Colors (1375.48) ranked second and third respectively. 

    Zee TV bagged the fourth spot with 1180.56 AMA, while Sony Entertainment Television (1132.23) and Star Utsav (928.8) grabbed the fifth and sixth spots respectively. The remaining channels in the top 10 list of Hindi GEC pay platforms are Star Bharat (701.35), Sony Pal (598.01), Dangal (422.79), and Colors Rishtey (419.06).

    Star Utsav topped the BARC’s free platform list of Hindi GECs with 2101.41 AMA. Zee Anmol, Colors Rishtey, and Sony Pal were listed on the second, third, and fourth spots with 1078.96, 1016.59, and 956.05 AMA respectively. 

    Dangal (737.22), The Q (708.76), Big Magic (360.83), Shemaroo TV (143.4), DD National (19.75), and DD Retro (18.12) are the other channels that find their spot in BARC’s list of most-viewed free platforms. 

    In the urban market, the top 10 channels were Star Plus, Sony SAB, Colors, Star Utsav, Sony Entertainment Television, Zee TV, Sony Pal, Star Bharat, Colors Rishtey, and Dangal. 

    The top 10 channels in the rural category were Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Star Plus, Dangal, Sony Sab, The Q, Zee TV, and Colors. 

  • COVID-19 effect: Dettol Toilet Soap tops BARC list in week 20

    COVID-19 effect: Dettol Toilet Soap tops BARC list in week 20

    Mumbai: As people in India became more aware of personal and home hygiene due to the coronavirus pandemic, antiseptic soaps and cleaning liquid brands topped the advertising charts released by the Broadcast Audience Research Council (BARC). As per its data for top brands and advertisers between 15 May and 21 May, 2021 (Week 20), Dettol Toilet Soaps led the chart with 555.13 (000 secs) of ad volume, followed by Vanish Oxi Action in second place with 489.52 (000 secs) of ad volume.

    Disinfectant surface cleaner Lizol is in third spot with 489.43 (000 secs) of ad volume, while Dettol Liquid Soap and Dettol Antiseptic liquid bagged fourth and fifth spots with 474.86 (000 secs) and 448.53 (000 secs) of ad volume respectively. 

    While the list is purely dominated by antiseptic and disinfectant brands, streaming platform Amazon Prime Video garnered the sixth spot with 431.33 (000 secs) of ad volume. Unlike its competitors including Netflix and Disney+Hotstar, Amazon Prime Video has spent a lot on advertising, especially on general entertainment channels (GEC) over the past few months. 

    Dettol Intense Cool Soap, Harpic, and Moov Strong Diclofenac Gel bagged hours for the seventh, eighth, and ninth positions with 408.34, 3882.42, and 350.89 (000 secs) of ad volume respectively. Harpic Power Plus 10X Max Clean held on to the tenth spot with 330.86 (000 secs) in ad volume. 

    Reckitt Benckiser India led the advertiser’s list in week 20 by registering 5509.47 (000 secs) advertising volume followed by Hindustan Lever Limited with 4807.86 (000 secs) ad volume. The third position has been grabbed by Brooke Bond Lipton India Limited with 878.64 (000 secs) ad volume, while Colgate Palmolive India Limited stood at the fourth spot with 709.34 (000 secs) ad volume. 

    Other advertisers who bagged their spots in the top ten list are Procter & Gamble (629.21), ITC Limited (614.42), Cadburys India Limited (588.89), Pepsi Co (562.24), Amazon Online India Pvt Limited (541.51), and Smithkline Beecham (365.62). 

  • FMCG ad volumes show record growth amid pandemic threat

    FMCG ad volumes show record growth amid pandemic threat

    In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC). 

    According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent compared to 2020 and 2019 respectively. In April 2021, ad volumes for the building equipment category also witnessed a steep 200 per cent growth over April 2020. 

    Ad volumes for durables on Ugadi/Gudi Padwal Festival were at an all-time high in 2021, and 39 new advertisers debuted in the durables sector in April 2021. Some of the top brands that advertised in the durables sector include Symphony Air Coolers, Bajaj Ceiling Fans, Bajaj Air Coolers, LG Linear Cooling, and Liebherr refrigerators. 

    Despite the looming threat of Covid-19 in the country, TV ad volumes for January to April 2021 were at an all-time high when compared to previous years. The television monitoring agency revealed that the first four months of 2021 started on a very positive note with more ads on air as compared to the last four years. 

    Total ad volume increased by 39 per cent for the January to April 2021 period as against 2020, which also happens to be the all-time highest compared to the same period in previous years. 

    BARC India client partnership and revenue function head Aaditya Pathak said that the steady growth in ad volumes is an indication of advertisers’ belief in television to market their product even in these difficult pandemic times. 

    “Television continues to be resilient even during the most difficult times and data from January to April 2021 reinstates this sentiment. Advertisers continue to rely on television to reach out to the right audience in spite of Covid-19 limitations and lockdowns in various parts of the country. We are also witnessing many new advertisers turning to TV in this quarter adding to the positive sentiment for the medium,” added Pathak.