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Tag: BARC

  • HUL most prolific advertiser in week 32: BARC

    HUL most prolific advertiser in week 32: BARC

    Mumbai: The top-ten advertisers list for BARC week 32 (7 August to 13 August) was led by Hindustan Unilever Ltd (HUL) with ad volume of 4445.94 (‘000 secs). The FMCG giant’s last week’s score was 5487.39 (‘000 secs).

    Reckitt Benckiser (India) Ltd maintained its hold at the second position. The consumer goods company, unlike HUL, saw an increased ad volume of 3939.47 in week 32 compared to 3213.56 in week 31.

    Rest of the list was dominated by other FMCG players, namely, Cadburys India Ltd, Reliance Retail Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, ITC Ltd, and Colgate Palmolive India Ltd, in that order, with the only exception being Asian Paints Ltd – at the seventh place.

    Leading the top ten brands tally across genres were RB’s Dettol and Dettol toilet soaps with ad volume of 795.76 and 574.43 respectively.

    Horlicks, Vimal Elaichi Pan Masala, Lizol, Asian Paints Royale Glitz, Jiomart, Veet Cold Wax Strip, Harpic Bathroom Cleaner, and Clinic Plus Shampoo followed.

  • Star Plus continues to lead the tally in BARC Week 32

    Star Plus continues to lead the tally in BARC Week 32

    Mumbai: As per BARC TV viewership data for Week 32 (7 August to 13 August 2021), Star Plus was the most viewed channel registering an average minute audience of 2747.77 (000s) AMA. The Hindi GEC was at the top position last week as well with 2899.7 (000s) AMA.

    Regional GECs Sun TV and Star Maa continued to battle it out for the next two spots for the third consecutive week. With 2710.62 AMA the Tamil major Sun TV bagged the second position (2690.63 AMA in Week 31). Star Maa (Telugu) finished third at 2701.4 AMA (2719.88 AMA in Week 31).

    Maintaining last week’s status quo at the fourth to eighth positions were Colors, Star Utsav, Sony SAB, Star Vijay, and Zee Telugu. FTA Hindi movie channel Dhinchaak was displaced from the ninth spot by ZEE Kannada this week. Zee Anmol retained the tenth position with 1565.1 (000s) AMA.

    In the Mega Cities Star Plus was toppled from the first spot by Sun TV (452.33 AMA). Colors stood second with 435.74 AMA. Sony SAB and Star Vijay bagged the fourth and fifth place.

    The South market was dominated by Sun TV (2703.77 AMA), Star Maa, Star Vijay, Zee Telugu and Zee Kannada in that order.

    Among the regional markets, Maharashtra/Goa was led by Star Pravah at1359.68 AMA, West Bengal by ZEE Bangla (1029.19 AMA), Odisha by Tarang (429.26 AMA), Karnataka by ZEE Kannada (1593.04 AMA), Rajasthan by Star Utsav (257.52 AMA) and UP/Uttarakhand by Zee Anmol (368.38 AMA).

  • Television welcomes over 850 new advertisers in July 2021: BARC India

    Television welcomes over 850 new advertisers in July 2021: BARC India

    Mumbai: The ad volumes for July 2021 registered 23 per cent growth vis-à-vis July 2019 and 14 per cent growth over July 2020, according to BARC India’s THINK report titled ‘July ’21 Ad Volume Analysis’. Followed by the strong positive trend for television ad volumes in H1 2021, July 2021 re-affirms advertisers trust in the medium, it said. 

    July 2021 witnessed 15 per cent growth against June 2021, recording the highest growth for the period June to July, since 2018. With 869 new advertisers in July 2021, 2153 advertisers and 3558 brands were actively advertising on television, resulting in a total of 145 million seconds of ad volumes.

    “Ad volumes for July are promising, and this has further fueled growth for the industry,” said BARC India head for client partnerships and revenue, Aaditya Pathak. “Owing to a significant increase in the number of new brands and advertisers turning to television, the share of new entrants in the overall pie is the highest in July 2021 over the last three years. Moreover, combined ad volumes for January to July 2021 are also the highest since 2018, with 1019 million seconds. Data continues to encourage the market’s confidence in TV as one of the most trusted mediums for advertisers.”

    E-commerce, education, and agriculture categories have registered the highest ad volumes in July 2021, over the same period for 2019 and 2020.  Ad volumes for auto, retail, telecom products, and computers categories continue to revive steadily. With 2.01 million seconds ad volumes, Delhi Skill & Entrepreneurship University, a new entrant, found itself a spot in the top 10 advertisers for July 2021. While all language genres have registered positive growth, Punjabi, Assamese, English, and Southern languages genres led this growth in July over June 2021.

  • STAR Plus retains top position in BARC Week 31

    STAR Plus retains top position in BARC Week 31

    Mumbai: Retaining its hold on the top position in BARC’s week 31 (31 July – 6 August) viewership ratings, STAR Plus recorded an average minute audience (AMA) of 2899.7. The channel has registered 2940.4 (000s) AMA in week 30.

    STAR Maa and Sun TV exchanged places with the former bagging the second spot this time with 2719.88 AMA (2650.87 in week 30). Sun TV finished third at 2690.63 AMA (2693.6 in week 30).

    The top three channels were followed by COLORS, STAR Utsav, Sony SAB, STAR Vijay, ZEE Telugu, Dhinchaak, and ZEE Anmol in that order. Dhinchaak moved one place up from the tenth position last week, while ZEE Anmol made an entry at the last spot, knocking off Sony Pal which was at the ninth position in week 30.

    In the mega cities, STAR Plus topped the chart with 481.52 (000s) AMA, followed by COLORS, Sun TV, Sony SAB, and STAR Vijay.

    The South market was dominated by Tamil GEC, Sun TV (2683.23 AMA). STAR Maa (Telugu), STAR Vijay (Tamil), ZEE Telugu, and ZEE Kannada followed.   

    In the regional markets, Maharashtra/Goa showed a clear preference for STAR Pravah which clocked 1460.2 (000s) AMA. STAR Jalsha was the most viewed channel (1032.4) in West Bengal, Tarang (421.88) in Odisha, ZEE Kannada (1479.08) in Karnataka, STAR Utsav (246.6) in Rajasthan, and ZEE Anmol (402.48) in UP/Uttarakhand.

  • HUL leads top ten advertiser list in Week 31: BARC

    HUL leads top ten advertiser list in Week 31: BARC

    Mumbai: Hindustan Unilever Ltd was the top advertiser across genres in BARC week 31 (31 July – 6 August), with ad volume of 5487.39 (‘000 secs). Grabbing the second position was Reckitt Benckiser (India) Ltd (3213.56).

    The top two brands were followed by Brooke Bond Lipton India Ltd, Cadbury’s India Ltd, Godrej Consumer Products Ltd, Colgate Palmolive India Ltd, Ponds India, Marico Ltd, ITC Ltd, and Lakme Lever Ltd in that order.

    Among the top ten advertised brands across genres Dettol led the tally with ad volumes of 514.79 (‘000 secs). Horlicks stood second at 406.82 (‘000 secs).

    The remaining list was dominated by FMCG brands including Vimal Elaichi Pan Masala, Dettol Toilet Soaps, Lizol, Clinic Plus Shampoo, Harpic Bathroom Cleaner, Surf Excel Body Wash, and Close Up Ever Fresh in that order again. Edtech brand WhiteHat Jr was an exception at 10th position.

  • HUL retains top advertiser spot in week 28: BARC

    HUL retains top advertiser spot in week 28: BARC

    Mumbai: Continuing with last week’s trend, Hindustan Unilever Ltd. maintained its position as the top advertiser across genres during BARC week 28 (10 July – 16 July). The recorded ad volume, however, fell from 4893.09 (‘000 sec) in week 27 to 4450.14 (‘000 sec).

    HUL was followed by Reckitt Benckiser (India) ltd. with ad volume of 3721.89 (‘000sec). The figure stood at 4180.54 in week 27.

    The top two advertisers were followed by Amazon Online India, Godrej Consumer Products, Cadburys India, Brooke Bond Lipton India, Procter & Gamble, Coca Cola India, Pepsi Co, and Colgate Palmolive India, in that order.

    Wipro and Ponds India which held the seventh and ninth position in week 27 went off the list making way for Procter & Gamble and Coca Cola India at number seven and eight, respectively.

    Among the brands, RB’s Dettol held onto the top slot with ad volume of 700.86 (‘000sec), as against 754.83 (‘000sec) in week 27. Thums Up made its way to the second position clocking ad volume of 547.24 (‘000 sec). The beverage brand from Coca Cola India was not on the top-ten list last week. 

    Dettol and Thums Up were followed by Amazon.in, Delhi Skill and Entrepreneurship University, Vimal Elaichi Pan Masala, Dettol Toilet Soaps, Veet Cold Wax Strip, Horlicks, Close Up Ever Fresh, and Lizol. 

  • TV ad volumes for June 2021 surpasses 2019, 2020 levels: BARC

    TV ad volumes for June 2021 surpasses 2019, 2020 levels: BARC

    Mumbai: TV advertising continues to remain resilient, despite the onslaught of the second wave of the pandemic. According to Broadcast Audience Research Council (BARC) India’s latest THINK report, the TV ad volume in June, 2021 has surpassed the ad volume recorded during the corresponding period in 2019 and 2020.

    As many as 1,839 advertisers and 3,074 brands chose Television as a medium for advertising in June, at par with 2020 showed the data. In fact, June 2021 recorded a six per cent growth in ad volume compared to the pre-pandemic levels in June, 2019.

    The report titled – ‘TV Ad Volumes Insights – The Mid-Year Analysis’ released on Thursday also found that TV advertising performed much better during the H1 2021 and witnessed a 12 per cent higher growth compared to ad volume in H1 2019. While, the growth was 37 per cent higher compared to H1 2020.

    “Ad volumes for H1 2021 are promising and encouraging for the industry as a whole. The number of active advertisers and brands are also picking pace. Data for the first half of 2021 reinstates that while new advertisers have turned to television for widespread reach, existing ones continue to increase their attention to the medium,” says BARC India, head- client partnership and revenue function, Aaditya Pathak.

    FMCG continues to lead TV ad volume

    There was also a sharp increase in ad volumes from the top three advertisers. “While FMCG continues to dominate by share, the e-commerce category continues to see strong growth year on year. The auto sector has also made a comeback despite the impact of the second wave,” added Pathak.

    FMCG continued to lead the share in H1 2021 with 566 mn seconds, a growth of 40 per cent over H1 2019. HUL, Reckitt Benckiser, P&G, Pepsi have shown maximum growth over previous years. Seven of the Top 10 brands are Reckitt and two are HUL.

    After a dip in June 2020, the auto sector made a strong comeback in June 2021 by registering a growth of 74 per cent. With 3.94 million seconds in June 2021, the auto sector is at par with the ad volumes it registered in June 2019.  More impressively, the sector achieved 128 per cent growth over May 2021.

    Likewise, ad volumes for the Telecom sector almost doubled in June 2021 over May 2021 and has registered 2x growth in June 2021 over June 2019. 

    With 15.4 million seconds in June 2021 alone, ad volumes for the E-commerce sector have registered a whopping growth of 56 per cent when compared to June 2019. Currently at all-time high, the category constitutes a 12 per cent share in the total ad volume pie.

    Building sector registered 30.7 mn seconds of Ad Volumes; a 24 per cent growth in H1 2021 versus H1 2019. ad volumes for the BFSI sector grew by 7 per cent over H1 2019 with 14.5 mn seconds in H1 2021. 

  • HUL remains top advertiser in week 27 : BARC

    HUL remains top advertiser in week 27 : BARC

    New Delhi: Hindustan Lever Ltd topped the list of advertisers across all genres in the list released by the Broadcast Audience Research Council (BARC) for week 27 (3 july to 9 July).

    HUL recorded ad volume of 4893.09 (‘000 sec), surpassing Reckitt Benckiser (India), which clocked a total ad volume of 4180.54 (‘000 sec). The two advertisers were followed by Cadbury India, Brooke Bond Lipton India, Amazon Online India, Godrej Consumer Products, Wipro, Colgate Palmolive India, Ponds India and PepsiCo.

    In terms of brands, Dettol and Dettol Toilet Soaps continued to dominate the top ten list of brands, with an ad volume of 754.83 (‘000 sec) and 487.8 (‘000 sec), respectively in BARC’s Week 27.

    The two brands were followed by Horlicks which has been heavily advertising during the prime time shows. Lizol, which remained the top brand during the last few months, has now come down to the fourth position with an ad volume of 338.01 (‘000 sec).

    The other top brands in the list are Vimal Elaichi Pan Masala, Amazon.In, Harpic Bathroom Cleaner, Clinic Plus Shampoo, Santoor Sandal and Turmeric and Amazon Prime Video.

  • BARC Week 27 : STAR Plus and Sun TV slug it out for top slot

    BARC Week 27 : STAR Plus and Sun TV slug it out for top slot

    New Delhi: The Broadcast Council of India (BARC)’s week 27 viewership chart witnessed a close contest between STAR Plus and Sun TV, with the former emerging on top yet again in the All-India ratings.

    STAR Plus recorded a weekly average minute audience (AMA) of 2991.78, slightly ahead of south major Sun TV which clocked an AMA of 2708.41. The two channels were followed by STAR MAA, STAR Utsav and SONY SAB in that order for week 27 (3 July to 9 July).

    Colors found itself on the sixth spot with an AMA of 1990.56, followed by STAR Vijay, Colors Rishtey, Zee Telugu and Sony Pal. The list was yet again dominated by STAR India network. (Data: All India 2+)

    However, Colors performed much better in the mega cities especially Delhi where it clinched the top slot. Overall, STAR Plus led the viewership chart across mega cities, followed by Colors, Sun TV, SONY SAB and STAR Vijay. (Source: Mega Cities 2+)

    In the southern market, Sun TV continued to dominate the viewership ratings with an AMA of 2702.35, followed by STAR Maa, STAR Vijay, Zee Telugu and Zee Kannada.

    The scenario was slightly different in the regional markets. While STAR Pravah and Zee Marathi topped the list in Maharashtra/Goa, Zee Bangla remained most viewed in West Bengal, Zee Kannada in Karnataka, and STAR Utsav in Rajasthan, Uttar Pradesh and Uttarakhand, and Tarang in Odisha.

  • Star India Network continues to rule the airwaves

    Star India Network continues to rule the airwaves

    New Delhi: Hindi General Entertainment Channel STAR Plus continues to reign Television rating week after week, riding high on the popularity of its primetime shows. According to Broadcasting Audience Research Council (BARC)’s latest data for week 25, STAR Plus has toppled Sun TV to secure its place as the most viewed channel across the country for the second consecutive week.

    According to the TV rating agency, STAR Plus recorded the Average Minute Audience (AMA) of 2961.93 in the week starting from 19 June to 25 June, with Sun TV trailing at AMA of 2689.83. AMA is indicative of the viewership of a channel and reflects the number of individuals of a target audience who viewed an ‘Event’ averaged across minutes.

    Sun TV is followed by STAR Maa, SONY SAB, STAR Utsav, Colors, Zee Telugu, Colors Rishtey, Sony Pal, and STAR Vijay in the BARC’s list of top ten channels across the country during week 25 (Data: All India 2+). Four Star India network channels figured in the top ten channel list.

    STAR Plus has dethroned Sun TV as the most viewed channel in the megacities. According to the data, Sun TV topped the viewership chart across megacities during week 23 and week 24, until it was toppled by STAR Plus in week 25 with an AMU of 475.68, with Sun TV at 470.59 (Data: Mega-Cities 2+)

    STAR Plus’ show Anupamaa helmed by actors Rupali Ganguly and Sudhanshu Pandey has remained an audience favourite ever since it was launched, along with Imlie.

    BARC has recently updated the way it doles out data in the public domain. Apart from the national viewership ratings, now it also provides weekly viewership data based on states and union territories.

    As the second wave of the pandemic recedes, Star India Network has managed to keep its viewers engaged, across most geographies, except South India, where Sun TV seems to be the dominant channel. The data for the last three weeks shows Sun TV remains on top in South India (Data: South 2+), as well as in Tamil Nadu/Pondicherry. In Karnataka, Zee Kannada rules the viewership charts, while Zee Sarthak leads in Odisha.

     

    However, elsewhere Star Network/Asianet channels seem to be amongst the most-watched channels. This includes Andhra Pradesh/Telangana, Kerala, West Bengal, Assam/Northeast, Delhi, Gujarat, Rajasthan, Maharashtra/Goa, Madhya Pradesh/Chhattisgarh, Punjab/Chandigarh where Star Network channels continue to strike a chord with the viewers.

    In West Bengal, STAR Jalsha continues to emerge at the top of the table in June, followed by Zee Bangla, with Jalsha movies trailing far behind. (Data: West Bengal 2+).