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Tag: BARC

  • HUL is top advertiser in week 41: Barc

    HUL is top advertiser in week 41: Barc

    Mumbai: FMCG major Hindustan Lever Ltd was the top advertiser in Broadcast Audience Research Council (Barc) week 41 (from 9-15 October) delivering ad volumes of 5025.96 (‘000s), higher than last week’s 4779.73. With 3501.67 (‘000s) Reckitt Benckiser (India) Ltd was at the second position and Cadbury India Ltd (960.27) latched on to the third spot.

    Godrej Consumer Products Ltd, Brooke Bond Lipton India Ltd, Amazon Online India Pvt Ltd, Ponds India, ITC Ltd, TVS Motor Company, and Procter & Gamble bagged the remaining positions.

    Among the brands, HUL’s Horlicks with 489.37 (‘000s) was most advertised in week 41. It was followed by Amazon.in, Dettol Toilet Soaps, Harpic Power Plus 10X Max Clean, Lalithaa Jewellery, Dettol Antiseptic Liquid, Clinic Plus Shampoo, Lizol, Nykaa, and Moov Pain Balm, in that order.

    Lalithaa Jewellery and Nykaa were new entrants to the list.

  • Sun TV maintains lead in week 41: Barc

    Sun TV maintains lead in week 41: Barc

    Mumbai: Maintaining last week’s lead at the top position, Sun TV bagged 2844.7 AMA in week 41 (between 9-15 October) according to Broadcast Audience Research Council (Barc) data. Star Plus stood second with 2506.37 (‘000s) AMA, while Star Maa finished third at 2348.62 (‘000s).

    Star Sports 1 Hindi, Star Vijay, Star Utsav, Colors, Sony SAB, Zee Kannada, and Zee Telugu grabbed the remaining slots.

    With weekly AMAs of 512.65, Sun TV led the mega cities. Star Vijay, Star Plus, Colors, and Star Sports 1 Hindi followed.

    The south market was also dominated by the Tamil major at 2837.61 AMA. Star Maa, Star Vijay, Zee Kannada, Zee Telugu were at number two to five, respectively.

    Among the regional markets, Star Pravah was the most viewed channel in Maharashtra/Goa with 1347.61 (‘000s), Star Jalsha (1004.82) in West Bengal, Tarang in Odisha (446.41), Zee Kannada (1540.89) in Karnataka, and Star Utsav in Rajasthan ((224.04) and UP/Uttarakhand (338.4).

  • July-Sept TV ad volumes show highest spurt in 2021: Barc

    July-Sept TV ad volumes show highest spurt in 2021: Barc

    Mumbai: Ad volumes on television continue to post healthy growth, with the July-September quarter registering 461 million seconds of advertising – which is the highest this year, as per Broadcast Audience Research Council (Barc) India’s July-September 2021 Ad Volumes – Special Festival Edition Think Report. 

    The growth registered in the quarter is broad-based, with channels across all languages reporting higher ad volumes over the corresponding period in previous years.

    With the festive season well and truly underway, the September Think Report also takes a closer look at advertising on TV during the Ganesh Chaturthi week. Ad volumes on TV in the week grew four per cent compared to the previous four-week average and posted a healthy 28 per cent growth over 2019.

    “The momentum of more and more brands banking on television advertising continues to be visible with 3397 new brands entering the medium in the July-Sept quarter of 2021, and that too with a 51 per cent share of total brands advertising. The number of advertisers on TV is also the highest for the quarter at 4226,” stated Barc India head of client partnership & revenue Aaditya Pathak. “As we have seen in earlier years, marketers are clearly leveraging the reach and power of TV to raise the visibility of their brands this festive season. The strong growth of ad volumes in Q3 – which is 40 million seconds higher than in Q2 – also points to the positive sentiment regarding the improving economic and business environment.”

    Ad volumes on TV for September 2021 is the highest since 2019, registering a 15 per cent growth over the same period in the previous year. While FMCG continued to maintain its leadership position with a 29 per cent growth in ad volumes against the same period in 2019, the e-commerce industry has also shown a healthy 26 per cent jump over 2020.

    While the strong upward trend in TV advertising is seen at the overall level as well as across all languages, the highest spurt was observed for Bhojpuri language channels, where ad volumes were more than double that of 2019, and 38 per cent higher than in 2020. Hindi language channels account for the largest share of TV advertising. Tamil and Telugu language channels witnessed robust growth over 2020.

  • Sun TV regains top spot in week 40: Barc

    Sun TV regains top spot in week 40: Barc

    Mumbai: Garnering weekly AMAs of 2844.59 (‘000s), Sun TV emerged as the most viewed channel in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021). The Tamil GEC replaced Star Plus which had been ruling the position for the past two weeks. Star Plus slipped to the second spot with 2788.88 AMA.

    Star Sports 1 Hindi maintained its hold on the third spot with 2609.43 (‘000s) AMA. Star Maa, Star Vijay, Star Utsav, Colors, Sony SAB, Zee Telugu, and Zee TV followed in that order.

    The mega cities were also led by Sun TV at 493.9 AMA. Star Plus, Colors, Star Vijay, and Star Sports 1 Hindi grabbed the remaining four positions.

    With 2838.2 (‘000s), Sun TV was the leader in the South market as well. Star Maa, Star Vijay, Zee Telugu, and Zee Kannada were at the second to fifth spots.

    Among the regional markets, Maharashtra/Goa was dominated by Star Pravah with 1263.24 AMA. Zee Bangla was the top performer (1085.45) in West Bengal, Tarang (415.14) in Odisha, Zee Kannada (1401.55) in Karnataka, and Star Utsav (206.81) in Rajasthan.

    Clocking 291.14 (‘000s) AMA, Dangal made a surprise entry at the top position in UP/Uttarakhand, replacing long-time leader Zee Anmol which slipped to the third spot making way for Star Utsav as the second most viewed channel.

  • HUL remains unchallenged in week 40: Barc

    HUL remains unchallenged in week 40: Barc

    Mumbai: FMCG giant Hindustan Lever Ltd (HUL) was the top advertiser in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021) delivering ad volumes of 4779.73 (‘000s). With 3267.96 (‘000s) Reckitt Benckiser (India) Ltd was at the second position. Amazon Online India Pvt Ltd (1002.43) stood third.

    Cadburys India Ltd, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Ponds India, Flipkart.com (new entrant), Procter & Gamble, and Coca-Cola India Ltd bagged the remaining spots.

    With 782.06 (‘000s) Amazon India maintained the lead as the most advertised brand for the third consecutive week. Flipkart.com (517.91) was the new entrant in the brands’ list as well, albeit at the second position.

    Horlicks, Dettol Toilet Soap, Harpic Power Plus 10X Max Clean, Harpic Bathroom Cleaner, Lizol, Clinic Plus Shampoo, Coca Cola and Boost followed, in that order.

    After a short stint lasting three weeks, Disney+ Hotstar dropped out of the brands’ list in week 40. Riding the IPL wave, the OTT brand debuted at the sixth spot in week 37.

  • HUL becomes top advertiser in week 39: Barc data

    HUL becomes top advertiser in week 39: Barc data

    Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser across genres, according to the data shared by Broadcast Audience Research Council (Barc) for week 39 (from 25 September to 1 October). The FMCG major recorded an increase in ad volumes which stood at 5240.17 (‘000 secs), against 5097.68 (‘000s) last week. 

    Reckitt Benckiser (India) Ltd followed with 3229.9 (‘000s) and with ad volumes of 1039.32 (‘000s), Amazon Online India Pvt Ltd moved up two positions to bag the third spot in week 39.

    Brooke Bond Lipton India Ltd, Cadburys India Ltd, Colgate Palmolive India Ltd, ITC Ltd, Coca Cola India Ltd, Ponds India, and Procter & Gamble bagged the remaining positions.

    There were as many as four digital brands in the most advertised brands list this week, with Amazon India leading the tally. Stepping up the game as it gets closer to the festive season, the e-tailer delivered ad volumes of 843.11 (‘000s). It was the top performer in week 38 with 651.4 (‘000s).

    Meesho App, BYJU’S Classes, and Disney+ Hotstar were at the fifth, sixth, and seventh positions respctively. While Disney+ Hotstar entered the race in week 37, Meesho App and BYJU’S Classes were the new entrants.

    The rest of the spots were occupied by FMCG brands such as Horlicks, Dettol Toilet Soap, Lizol, Dettol Antiseptic Liquid, Dettol, and Clinic Plus Shampoo.

  • Star Plus maintains top position in week 39: Barc

    Star Plus maintains top position in week 39: Barc

    Mumbai: Hindi GEC Star Plus maintained its hold at the top position in Broadcast Audience Research Council (Barc) week 39 (from 25 September to 1 October). With a weekly AMA of 2802.45 (000’s), the channel garnered more viewership than last week when this figure stood at 2744.83 (‘000s) AMA. Tamil GEC Sun TV was the second most viewed channel, clocking 2727.68 AMA as against last week’s 2650.54 (‘000s), revealed the Barc data.

    Riding the IPL wave, Star Sports 1 Hindi which made a direct entry at the sixth spot in week 38, replaced Star Maa at the third spot. The Telugu GEC has been a consistent performer at second or third place for the past many weeks. While Star Sports 1 Hindi bagged 2725.57 (‘000s) AMA, Star Maa finished fourth at 2502.61.

    The remaining order was occupied by Star Utsav, Colors, Sony SAB, Star Vijay, Zee Telugu, and Sony Pal.

    Week 39’s Mega Cities list looked different with Star Sports 1 Hindi at the fourth position with a weekly AMA of 386.62 (‘000s). Sun TV led the tally at 473.73 AMA. Star Plus and Colors bagged the second and third slots respectively. Star Vijay finished last.

    Sun TV was the top performer in the South Market as well, where it recorded 2720.54 AMA. Star Maa, Star Vijay, Zee Telugu, and Zee Kannada followed.

    In the regional circuits, Star Sports 1 Hindi was among the top five most-viewed channels in UP, Odisha, West Bengal, and Maharashtra/Goa.

    Star Pravah led the Maharashtra/Goa market with 1419.85 (‘000s) AMA. Zee Bangla was the top performer (1041.27) in West Bengal, Tarang (390.25) in Odisha, Zee Kannada (1434.64) in Rajasthan, Star Utsav (253.6) in Rajasthan, and Zee Anmol (354.63) in UP/Uttarakhand.

  • HUL top advertiser, Amazon India most advertised brand in week 38: Barc

    HUL top advertiser, Amazon India most advertised brand in week 38: Barc

    Mumbai: Hindustan Lever Ltd led the top-ten advertisers list in Barc week 38 (between 18 and 24 September). The FMCG major recorded total ad volume of 5097.68 (‘000s). Reckitt Benckiser India Ltd stood second at 3912.86 (‘000s).

    Brooke Bond Lipton India Ltd replaced Cadbury India Ltd at the third position, registering ad volume of 966.61(‘000s). Amazon Online India Pvt Ltd was the only digital and non-FMCG brand on the list, featuring at the fifth spot.

    ITC Ltd, Colgate Palmolive India Ltd, Coca Cola India Ltd, Godrej Consumer Products Ltd, and Ponds India followed at the remaining five slots.

    Among the brands, the ad blitz launched by online marketplace Amazon India to encash the festive season landed the e-tailer at the top spot in the most advertised brands list of week 38 with ad volume of 651.4 (‘000s).

    Horlicks and Dettol Toilet Soap grabbed the second and third positions respectively. Disney+ Hotstar moved up two positions after debuting last week. The OTT platform stood fourth at 373.64 (‘000s). Dettol, Lizol, Dettol Antiseptic Liquid, and Harpic Power Plus 10X Max Clean followed at the next four spots.

    Moov Strong Diclofenac Gel and Moov Pain Balm were the new entrants at the last two positions.

  • Star Plus trumps regional GECs to regain top spot in week 38: Barc

    Star Plus trumps regional GECs to regain top spot in week 38: Barc

    Mumbai: Star Plus trumped close rivals Sun TV and Star Maa to emerge as the most viewed channel in Barc week 38 (between 18 and 24 September). The three channels have been fighting it out for the top position for several weeks, with the regional GECs dominating the list for the past three weeks.

    This week Star Plus clocked 2744.83 (‘000s) AMAs as against 2719.62 (‘000s) last week when it was at the second position. Tamil major Sun TV was next with weekly AMAs of 2650.54 (‘000s). 2512.05 AMAs secured the third spot for Telugu GEC Star Maa.

    Colors and Star Utsav clinched the fourth and fifth position. Riding high on IPL viewership, Star Sports 1 Hindi made a direct entry as the sixth most-watched channel in week 38. Sony SAB, Star Vijay, Star Pravah, and Zee TV grabbed the remaining four spots.

    Sun TV led the tally in the mega cities with 459.74 AMAs. Star Plus, Colors, Star Vijay, and Sony SAB followed. With weekly AMAs of 2644.6 (‘000s), Sun TV was the top performer in the South Market as well. Star Maa, Star Vijay, Zee Kannada, and Zee Telugu were at positions two, three, four, and five respectively.

    Maharashtra/Goa showed a clear preference for Star Pravah which bagged 1507.05 AMAs. With 1076.13 AMAs, Zee Bangla toppled long-time leader Star Jalsha to clinch the top spot in West Bengal. The latter slipped to the second spot.

    At 419.59 AMA, Tarang was the most viewed channel in Odisha, Zee Kannada in Karnataka (1461.09), Star Utsav in Rajasthan (245.59), and Zee Anmol (355.23) in UP/Uttarakhand.

  • Sun TV regains top spot in week 37: Barc

    Sun TV regains top spot in week 37: Barc

    Mumbai: Sun TV has regained the top position in week 37 replacing Star Maa which was the most viewed channel last week, according to Barc data. The Tamil GEC clocked 2722.56 weekly AMAs in week 37 (11 September to 17 September). The figure for week 36 when it was at the third position stood at 2789.9 AMA, clearly indicating a significant drop on overall viewership.

    Star Maa, on the other hand, dropped to the third position below Star plus. The two channels recorded weekly AMAs of 2568.47 (‘000s) and 2719.62 (‘000s) respectively.

    The top-ten list for week 37 was dominated by six regional GECs in all. Star Vijay (Tamil) was at the sixth spot, Zee Telugu and Zee Kannada at eighth and ninth, and Star Pravah (Marathi) which has been leading the Maharashtra/Goa market was the new entrant in the All-India list at the last position.

    Colors, Star Utsav and Sony SAB grabbed the fourth, fifth and seventh spot.

    Sun TV was the top performer in the mega cities as well as the South market with 464.77 (‘000s) and 2714.62 (‘000s) AMAs. Star Plus, Colors, Star Vijay and Sony SAB clinched the remaining posts in the mega cities. Star Maa, Star Vijay, Zee Kannada and Zee Telugu were at the second to fifth position in South region.

    In Maharashtra/Goa, Star Pravah led the tally with 1519.22 AMAs. At 1101.57 AMA Star Jalsha was the most viewed channel in West Bengal, Tarang (429.76) in Odisha, Zee Kannada (1526.03) in Karnataka, Star Utsav (237.3) in Rajasthan and Zee Anmol (343.91) in UP/Uttarakhand.