ITV

Tag: BARC

  • Kyoorius unveils debut line up for Melt 2015

    Kyoorius unveils debut line up for Melt 2015

    MUMBAI: Kyoorius has unveiled the event line up its two day festival Melt 2015.

     

    Kyoorius founder and CEO Rajesh Kejriwal said, “With Melt 2015, we’re pioneering an exciting new model where our partners co-curate content with us. Together, we have created opportunities to learn and interact in myriad ways, always keeping our partners’ brand goals and vision in mind. Melt 2015 is a chance for them to showcase what they do best.”

     

    As the knowledge partner, GroupM will empower the event with international speakers, workshops and seminars. GroupM agencies will also showcase new technology in advertising at ‘FutureReady’ in the Hall of Knowledge. Participants of Melt can expect to see the Loop Room by Mindshare, Moribus- the Behavioral Economics Lab by Maxus, great global work by Mediacom and MECFresh by MEC Global.

     

    The festival has a packed schedule of events including conferences, seminars, workshops, showcases, exhibitions and installations catering to a variety of audiences and disciplines.

     

    On 21 May, the HT Osmosis Conference will offer insights into advertising as it exists today and a glimpse into what it could be in the future. Speakers include Chris Sanderson (Future Laboratory), Daniele Fiandaca (Creative Social), Bo Hellberg (Brave and HeyHuman) and Hugh Macleod (Gaping Void). It will be followed by a IAA debate where industry stalwarts will battle it out on whether mobile has taken over TV as the default screen for viewer. Other events for the day include a series of seminars with consumers titled Kinetic Future Citizens.

     

    Zee MindSpace on 22 May will host a stimulating conference for industry leaders to discuss, debate and reflect on issues and challenges facing the industry. Speakers include Sir Martin Sorrell (WPP), Tom Goodwin (Havas Media), Adam Ostrow (Mashable) and Joshua Black (GroupM).

     

    The second day also features THiNK BARC India, a seminar developed by Broadcast Audience Research Council of India that will have global industry leaders presenting key insights into measuring content consumption.

     

    Delegates can get a first hand experience of augmented reality with Happy Finish global chairman Stuart Waplington and go behind the lens with him to create stunning 360-degree visual experiences on screen. A host of augmented and virtual reality tools will also be on display at Nehru Centre during the festival.

     

    YouTube will take over the Hall of Vision at Nehru Centre with a series of presentations hosted by YouTube India’s Satya Raghavan along with a select group of YouTube creators, who will go in-depth into developing a successful YouTube strategy for brands and creators. The seminar also gives room for delegates to sign up for a one-on-one consultation with a YouTube expert on how to develop compelling online content.

     

    Other events and discussions include invite-only workshop for brand managers explores mobile-first branding.

     

    Madhouse India will host a Mobile Masterclass with marketing consultant Tomi Ahonen. Hands-on workshops on branding and idea generation by D&AD Trainers Bo Hellberg of Brave and HeyHuman, and Alex Lampe of A+B Studio will also be held.

     

    Hyper Island Master Class speaker Daniele Fiandaca will lead two workshops discussing the most disruptive trends in digital and the challenges that the changing nature of work holds for modern creatives

     

    The festival will also have The Other Bookstore display its extensive collection of design and advertising books and publications.

  • MIB bars BARC from releasing TV ratings data; TAM to continue process

    MIB bars BARC from releasing TV ratings data; TAM to continue process

    MUMBAI: The newly launched television audience measurement Broadcast Audience Research Council (BARC) India has been asked to stop releasing ratings by the Ministry of Information & Broadcasting (MIB) before the issues related to its registration is sorted. Meanwhile the rival auditor Television Audience Measurement (TAM) informed that it would continue releasing rating insights as per schedule.

     

    A statement from TAM said, “For TAM Media Research, weekly TV Viewership data release to the industry will continue as normal. Pursuant to the interim order issued by the Hon’ble High Court of Delhi on 12 February, 2014, 1.7(a), 1.7(d), 16.1 & 16.2 of impugned guidelines have been stayed till the disposal of the Writ Petition 494/2014 (Kantar Matter).”

     

    BARC released the first set of data on 29 April, 2015 and had scheduled the release of its weekly ratings every Wednesday. When queried as to whether BARC would release its ratings as per schedule despite notice from the MIB, BARC India CEO Partho Dasgupta told indiantelevision.com, “We are discussing the matter with MIB and are yet to take a call if we will release the data tomorrow.”

     

    As per the guidelines, all TV rating agencies shall obtain MIB’s registration. In the case of BARC, which is an industry-led body, its registration process is yet to be completed and hence the release of ratings would set a wrong precedent, sources in the Ministry told PTI. In an earlier report by PTI, Dasgupta informed that the application for registration was filed in November 2014.

     

    It can be noted that there are numerous stakeholders in BARC who have put in a huge sum of money to ensure that quality ratings are delivered.

     

    It remains to be seen if BARC and the MIB succeed to come to a consensus and release the second set of data as per schedule on 6 May, 2015.

  • Zetc undergoes revamp, dons new youthful avatar

    Zetc undergoes revamp, dons new youthful avatar

    MUMBAI: Bollywood music channel Zetc has donned a new refreshed look, which reflects the culture of today’s youth. The renewed look of the channel will provide viewers with the latest Bollywood music and shows along with hot trending topics. 

     

    The new logo of the channel presents a youthful and energetic feel to the channel with a play on vibrant rainbow colors through animation. The tagline ‘Youth Music Cafe’ of the channel, which is an extension of the new brand ideology will help young viewers to identify and relate to the programming on a personal level.

     

    Zetc head Vishnu Shankar said, “Today’s youth lives in an era of abundance. They have access to the best of the programming content and hence they expect supreme quality from the entertainment providers. The industry has evolved in an interesting way over the period of time and these are the times of transformations. At Zetc, it has been our endeavour to provide our viewers with the best programming content.

     

    Our channel has grown with the genre and has developed a loyal fan base, which will expand rapidly as we unravel its untapped potential with the new refresh look. In its new manifestation we will leverage the iconicity of Bollywood and transform Zetc into the most preferred Hindi music channel.”

     

    As a part of the revamp strategy, the channel will see several additions on the programming front. Iconic characters of Hindi cinema will be brought to life in entertaining parody forms along with the music, film reviews and juicy filmy gossip. 

     

    The channel’s programming highlight will be a talk show hosted by trade analyst Komal Nahta and the Bollywoood Business Awards. The talk show will cover the latest developments in the film industry including new releases, interviews, box-office collections, the emerging trends and future forecasts. 

     

    Zetc Bollywoood Business Awards identifies and honours winners purely based on their box office success. The award stands for an unbiased and commercial success-oriented metric system without the involvement of a jury. 

     

    Currently the Indian music channel market pegged at approximately Rs 800-900 crores, which is estimated to grow manifolds with the new BARC metric system. With the new method coming in, the channel has taken this opportunity to enhance the overall channel experience for its audience.

  • TAM week 17 proves damp squib for channels, Pal & Epic see marginal gain

    TAM week 17 proves damp squib for channels, Pal & Epic see marginal gain

    MUMBAI: On 28 April, the existing ratings body TAM (Television Audience Measurement) released its first data for Hindi general entertainment channels (GECs), indicating the disparity between household and individual data in the HSM without LC1 markets.

    Today, the measurement body released its week 17 data (19 – 25 April, 2015) on household and individual level in the HSM without LC1 markets.

    The new TAM data doesn’t spell good news for Hindi GECs as all the channels witnessed a drop in viewership.

    Continuing with its numero uno position, Star Plus led the chart with 549 GRPs, down from 634 GRPs on a household level. On an individual level, it scored 227 GRPs as compared to 261 GRPs in week 16.

    On a household level, Colors occupied the second spot with 471 GRPs, down from 484 GRPs. On an individual level, the channel observed a marginal drop from 204 GRPs to 202 GRPs in week 17.

    Zee TV too lost some eyeballs and sat at the third slot with 368 GRPs, down from 399 GRPs on a household level and 161 GRPs, down from 172 GRPs on an individual level.

    Life OK was at the fourth position with 314 GRPs, down from 338 GRPs on a household level and garnered 128 GRPs, down from 134 GRPs on an individual level.

    On a household level, Sab secured at number five noted 278 GRPs, down from 299 GRPs and 127 GRPs, down from 137 GRPs on an individual level. 

    Amongst the old players, Sony stood at the bottom of the chart with 247 GRPs, down from 259 GRPs on a household level and with a marginal difference on an individual level scored 111 GRPs, down from 113 GRPs.

    &TV too dropped from 121 GRPs to 119 GRPs on a household level but remained stable at 51 GRPs on an individual level.

    Sony Pal was the only channel to see a gain and registered 49 GRPs, up from 46 GRPs on a household level and delivered 23 GRPs, up from 20 GRPs on an individual level.

    Epic too witnessed an upward swing and recorded 15 GRPs, up from 11 GRPs on a household level and 6 GRPs, up from 4 GRPs on an individual level.

  • Bloomberg TV looks to launch 20 new shows in 2015

    Bloomberg TV looks to launch 20 new shows in 2015

    MUMBAI: English business news channel Bloomberg TV is looking at launching as many as 20 new shows in 2015.

     

    Speaking about the line-up for 2015, Bloomberg TV India executive vice president and business head Alok Nair said, “The mood is upbeat and going forward we plan to launch more than 20 new show this year. To strengthen our content delivery, we have launched a host of new shows and segments targeted at corporate India and market viewers like Street Smart has new segments – Trading Day and Dealing Room, which captures the essential insights and early morning market trends when trading begins. Lunch Money, a mid-day wrap highlights the big stories from the markets along with Deal Street – a segment that talks about the world of venture capitalists, private equity, funding, acquisitions and everything in the world of finance. Market Movers, gives the sharpest and insightful analysis on the biggest stock the market is talking about, whereas The World of Midcaps gives a detailed insight on all the mid-cap and small-cap stocks of the day. The advertising and marketing show From Logo to Impact’s inaugural episode features BARC India Technical Committee chairman & CEO and IPG India Mediabrands’ Shashi Sinha and BARC India CEO Partho Dasgupta talking about BARC and how it is poised to redefine the ratings game.”

     

    Further elaborating on insight-mining for the channel, Nair added, “We would delve deeper into the consumer insights and government’s agenda and consistently bring content of value that our viewers and advertisers find engaging. The board has set its sight to become the business and market powerhouse across platforms.”

     

    Talking about the powerful online and social media presence of Bloomberg TV India Nair further added, “The Bloomberg TV India’s website BTVin.com has been re-designed to further improve ease of navigation, usability and end-user experience with more business news content. The channel’s website has dynamic fast-paced architecture providing access to the latest business news, latest market reports, live ticker. Viewers can also view Bloomberg TV India live on the website. In the last few months Bloomberg TV India has also managed to capitalize the social media space by connecting viewers across various platforms like Twitter with 45,600 plus followers, which is way ahead of CNBC TV18; Facebook with 85,900 plus likes, and YouTube with over 16,000 subscribers.”

  • Sab topples Life OK in individual ratings: TAM

    Sab topples Life OK in individual ratings: TAM

    MUMBAI: While the Broadcast Audience Research Council (BARC) India rolled out its first set of new television ratings on 29 April, the existing ratings body TAM (Television Audience Measurement) released its data for Hindi general entertainment channels (GECS) during week 15 (5 – 11 April) and week 16 (12 – 18 April).

     

    The data indicates the difference between household and individual data in Hindi speaking markets (HSM) without LC1 markets. On CS Household level, Star Plus dominates the chart with 672 GRPs followed by Colors at number two with 483 GRPs. Zee TV stood at number three with 401 GRPs followed by Life OK with 336 GRPs.

     

    Sab at number five recorded 313 GRPs, whereas Sony Entertainment Television (SET) remained at the bottom of the chart with 255 GRPs. The newest Hindi general entertainment channel &TV noted 114 GRPs.

     

    On the CS 4+ individual front, Star Plus continued to lead with 276 GRPs followed by Colors with 203 GRPs, whereas Zee TV recorded 174 GRPs.

     

    An interesting thing to note here was that while Life OK scored more than Sab in terms of household ratings for the two weeks, the latter managed to get more ratings when it came to individual ratings. In household ratings, Life OK scored 336 GRPs while Sab TV scored 313 GRPs, however in individual ratings Sab TV fared better as it scored 141 GRPs in comparison to Life OK’s 135 GRPs.

  • BARC India rolls out debut television ratings data

    BARC India rolls out debut television ratings data

    MUMBAI: The Indian broadcast industry finally has a new ratings system as Broadcast Audience Research Council (BARC) India rolled out its debut television ratings data today (29 April, 2015).

     

    According to data sourced from BARC subscribers of week 16 (18 April – 24 April, which is the first week for BARC data) for CS 4+, HSM markets, general entertainment channel (GEC) Star Plus led the chart with 495 GRPs followed by Colors with 441 GRPs.

     

    In week 16, Zee TV’s loss was Life OK’s gain. Life OK grabbed the third spot with 366 GRPs while Zee TV dropped to the fourth position with 311 GRPs.

     

    Sab stood at the fifth position with 262 GRPs, leaving Sony Entertainment Television (SET) at the bottom rung of the ladder with 234 GRPs.

     

    On the other hand, &TV reported 107 GRPs, whereas Sony Pal garnered 40 GRPs.

  • Zeel repackages content; dubs two Marathi shows in Hindi

    Zeel repackages content; dubs two Marathi shows in Hindi

    MUMBAI: In a first of sorts in the Indian broadcasting space, Zee Entertainment Enterprises Ltd (Zeel) will be dubbing two of its Marathi language shows from Zee Marathi for its Hindi general entertainment channel (GEC) Zee TV.

     

    The two shows are Julun Yeti Reshimgaathi and Eka Lagnachi Teesri Goshta, which have been titled as Mohe Piya Milenge and Mile Sur Mera Tumhara respectively for Zee TV. The shows will be aired at 5 pm and 5.30 pm respectively for five days a week. 

     

    Zee TV business head Pradeep Hejmadi says, “These are Zeel IPs and we tested all the stories, which have been sitting in our library in terms of appeal in the Hindi market. What we found is that there are very interesting connects of these stories in the interim.”

     

    The channel activated the dead early prime time slots, as it is confident of a positive reaction from central India on the shows.

    However, Hejmadi is of the opinion that sans any time period, these shows nonetheless have their own run pattern. “We will be looking at sustaining the 5 – 6 pm time band eventually with original programming as well,” he informs. 

     

    Additionally, as the eighth season of the Indian Premier League (IPL) draws to a close on 24 May, Zee TV will be launching a set of shows with new concepts. “With our weekday and weekend bands performing quite decently and our promise of always re-inventing ourselves, we have a slew of new shows lined up to roll,” says Hejmadi.

     

    Not expecting any nasty surprises when Broadcast Audience Research Council (BARC) rolls out its new television ratings system on 29 April, Hejmadi believes that it is unlikely that industry will witness any major change. “Let’s not forget that the geographies and the methodologies that are being used by BARC are the same. What it should probably allow is greater grid terms into the data. Otherwise I don’t expect any earth shattering figure changes especially for a channel like our size and scale, which appeals to a large audience base.”

     

    The channel has already started rolling out its new slate of shows. First up, on 27 April it launched Zee Rishton Ka Mela, a tactical short drama 10 episode series planned against the backdrop of a vibrant fair. The series will have a run-away bride Dipika, who enters a fair where she meets eight other women including Zee TV’s popular iconic yesteryear faces. 

     

    Once the two-week series comes to an end, the channel will launch a show titled Tum Hi Ho Bandhu Sakha Tum Hi. Produced by Shashi Sumit Productions, it will hit television screens from 11 May and will air from Monday to Friday. The show explores dynamics of a modern day joint family. 

  • MK Anand upbeat about Times Network’s revamp

    MK Anand upbeat about Times Network’s revamp

    GOA: Times Television Network has revamped itself as Times Network with a new tagline – ‘Now or Nothing’ and a new logo. The new logo will sport a pyramid with a red dot on the top.

     

    It may be recalled that Indiantelevision.com was the first to report about Times Network’s re-branding plans.  

     

    The network has five different channels under it, which were launched in different period of times. Of the five channels, apart from ZoOm all the other channels end with Now – Times Now, Romedy Now, Movies Now, and ET Now. “That’s where the ‘Now or Nothing’ tagline comes from,” informs Times Networks CEO and managing director M K Anand.

     

    “We have strong branches but the trunk needs to be strengthened and the revamp is to ensure that. Moreover, we don’t want to restrict ourselves as a television network only. Hence we decided to break a few boundaries and expand. Our new logo is a pyramid, which signifies the population of the country and the red tip on the top is our target audience. This will ensure that everyone in the network will have the same corporate identity. All the brands should complement and respect each other in the network. ‘Now or Nothing’ is a credo that we have been following since inception. It’s just that we made it a network motto,” Anand says.

     

    Every revamp comes after detailed research and analysis and has the ability to impact and change consumer behaviour and consumption patterns. When queried about this, Anand tells Indiantelevision.com, “Firstly, the change of the network’s logo won’t leave an impact on the channel’s creatives. Here the consumers are trade, advertisers, DTH companies and MSOs and not the viewers. The most important consumer of this revamp are our 1000+ employees, who now know that they are no longer an employee of a particular channel, team or floor but a member of the entire network.”

     

    Anand goes on to say that Times Network would soon be launching the Times Now app, which will have both broadcast content and fresh content. “This is a serious attempt from our side to establish ourselves on the digital platform. In three months’ time, we are planning to launch the app with an aim to be a leader in that fraternity too,” adds Anand.

     

    A presence on the digital platform with apps has almost become mandatory for most networks. However, the revenue model for these avenues remains a challenge. “How much ever we might want to adopt a subscription model for our digital platforms, it is currently not possible due to technical deficiencies and consumer behaviour. Hence we will follow the advertising revenue model,” asserts Anand.

     

    Times of India already has an app, which offers news updates. Now with the launch of the Times Now app, will the two compete with each other? To this, Anand says, “Yes we will and there is no problem in that. Our app will have more videos but yes we will also provide news and if that means competing with the Times of India app, we will.”

     

    Speaking about BARC’s roll-out of television ratings data by the end of April, which also means the end of TAM’s tenure, Anand says, “The statistics won’t have much of an impact, nor will it turn out to be a game changer. Instead of one, now the other will conduct the survey. Having said that, I was initially concerned about structural changes and new figures that would be rolled out by BARC. However, it has now been cleared that the structure will be the same but the sample size has definitely increased. I don’t think we will see a ‘ratings dark’ period. Not receiving ratings for a week or two is not likely to leave too much of an impact.”

     

  • Uncertainty over ratings dark period grows as b’casters stay away from renewing TAM subscription

    Uncertainty over ratings dark period grows as b’casters stay away from renewing TAM subscription

    MUMBAI: With anxiety comes confusion, and that’s exactly the undercurrent right now in the Indian broadcast industry. When Indiantelevision.com asked broadcasters and media planners about the status of TV ratings in the coming weeks, all we got was uncertainty.

     

    To set things in perspective, the TAM TV ratings subscription of most of the broadcasters including Star, Zee, Colors, Sony and NDTV amongst others expired on 31 March, 2015. What’s more, none of these broadcasters have renewed their agreement with the ratings body. 

     

    Not only this, earlier in March, the Advertising Agencies Association of India (AAAI), Indian Society of Advertisers (ISA) and the Indian Broadcasting Foundation (IBF) had issued a directive asking broadcasters to opt for Broadcast Audience Research Council (BARC) and to review and close off on any of the existing arrangements (read: TAM).

     

    To add to this, while BARC is ready to roll out its data, no formal announcement on the date has been made so far. In such a scenario, the most pertinent question remains – ‘Will the industry see a ratings blackout for a week or two?’

     

    “We haven’t renewed our subscription with TAM, but there is still no clarity on when BARC will start rolling out its data. While a few say it’s April, a few also say it could be extended to May. There is confusion,” said an official from a channel, on condition of anonymity.  

     

    Meanwhile, several media agencies have been informing their clients through email about the current situation. One such email says, “The industry bodies have agreed to cease using TAM ratings from 4 April. Rating blackout period will kick in from 5 April, until such time that BARC is available. Data for blackout period will not be available in the future too.”

     

    The email further reads, “The old data, i.e. till 4 April, will be available during the period of the blackout and beyond. During rating blackout, we plan to use past TAM data as the basis for TV plan creation. All industry bodies- ISA, AAAI and IBF are aligned on this method for ratings in data dark period. The same methodology will be used by all constituents for media planning, buying.”

     

    “Yes, we are informing all our clients, depending upon how it will affect them. There is curiosity and uncertainty and to address that I am sure every agency must be writing to their clients to brief them about what is happening, whether ratings will be there or not and how it will be tackled,” said Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin. 

     

    TAM, on the other hand, will continue generating ratings data and give it out to broadcasters whose subscription hasn’t expired. “The data will be available, but if broadcasters haven’t renewed their subscription, of course it will not be available to them. Those whose subscription is in place will get the data as usual. So there is no ratings dark period from TAM’s side,” said a source. 

     

    A veteran media expert informed, “TAM can continue coming out with its data, but it will no longer be a viewership currency. It will just work as information.”

     

    A news broadcaster, on condition of anonymity, said, “Our subscription with TAM got over on 31 March. We haven’t heard from BARC on the exact date for rollout of data. We have received a letter from AAAI and IBF asking us to re-evaluate ourselves and take the decision on whether we would like to opt for BARC or TAM, once the former comes out with its ratings.”

     

    The broadcaster added, “Given the fact that our subscription with TAM got over on 31 March and the date for BARC data rollout isn’t yet announced, logically, there could be a 15 day ratings gap.” 

     

    A media planner informed that as per the advisory issued by AAAI, ISA and IBF none of the members should renew their subscription with TAM, until BARC comes out with its data. “I feel there could be more four weeks, until BARC comes out with its data,” the media planner said.

     

    A clearer picture will emerge after BARC’s meeting on 6 April, which will be attended by advertisers, agencies and broadcasters. In the meeting, the debutant monitoring body will be sharing data with those present.