ITV

Tag: BARC

  • 74.5 million tune in to ‘Bajrangi Bhaijaan’ TV premiere on Star Gold

    74.5 million tune in to ‘Bajrangi Bhaijaan’ TV premiere on Star Gold

    MUMBAI: A staggering 74.5 million people across the country tuned into the television premiere of the Salman Khan starrer Bajrangi Bhaijaan on Star Gold, which is close to three times the number of people that watched the movie in theatres.

     

    According to the all India data (Urban + Rural) provided by Broadcast Audience Research Council (BARC) India, Star Gold emerged as the number one movie channel in the Hindi movie genre riding on the back of the world television premiere of Bajrangi Bhaijaan.

     

    Star Gold grabbed the first position in the genre with 486374 (000Sums). The film has garnered a whopping 25 million TVTs (HSM CS 4+ Urban and Rural), an unprecedented number in the history of Indian television. 

     

    Star India Hindi movie business executive vice president and general manager Hemal Jhaveri said, “Staying true to our brand identity, Home of Blockbusters, Star Gold promises to bring the biggest films to its viewers within a short span of their theatrical release. We are overwhelmed by the response on Bajrangi Bhaijaan. The film’s ratings are a strong validation that our strategy is aligned with the viewers’ demands. At Star Gold, we stand committed to our viewers and trade partners in our promise of bringing the biggest blockbusters on television.”

     

    The channel had rolled out a massive marketing campaign for the premiere. After its premiere on television, Star also made available the movie on its over the top (OTT) platform Hotstar.

  • BARC week 41: Regional channels’ pecking order

    BARC week 41: Regional channels’ pecking order

    MUMBAI: With the introduction of the rural ratings data by the Broadcast Audience Research Council (BARC) India in week 41, the number one slot across various regional channels has remained more or less the same with the exception of Telugu and Bhojpuri language channels.

     

    While in the Telugu channels genre, ETV Telugu emerged as the No. 1 channel in week 41, in the Bhojpuri genre, Dangal TV pipped Big Magic Ganga to become the numero uno channel.

     

    Here’s a look at the pecking order of channels across the Tamil, Telugu, Malayalam, Kannada, Marathi, Bangla, Oriya and Bhojpuri languages in the All India (Urban + Rural) market in week 41.

     

    TAMIL

     

    Sun TV continued to rule the roost amongst the Tamil channels with 1092231 (oooSums) in the All India (U+R) market. Incidentally, Sun TV also became the No 1 channel on All India basis ahead of Star Plus and Colors. Second in line amongst the Tamil channels was KTV with 337657 (oooSums) followed by Star Vijay with 183451 (oooSums). On fourth and fifth position were Polimer and Jaya TV with 95731 (oooSums) and 69870 (oooSums) respectively.

     

    TELUGU

     

    ETV Telugu emerged as the no. 1 channel in the Telugu GEC market with 424252 (000Sums). Second in line was Maa TV with 370706 (000Sums), followed by Zee Telugu with 316913 (000Sums). In the fourth spot stood Gemini TV with 255329 (000Sums), whereas Gemini Movies was in the fifth position with 178486 (000Sums).

     

    MALAYALAM

     

    In the Malayalam GEC genre, Asianet topped the chart with 413385 (oooSums), followed by Mazhavil Manorama with 85146 (oooSums) in the second spot. Followers TV with 77976 (oooSums) stood in the third rung, whereas Surya TV with 75531 (oooSums) and Asianet Movies with 74399 (oooSums) were at the fourth and fifth spot respectively.

     

    KANNADA

     

    In the Kannada GEC genre, Colors Kannada maintained its ranking order with 211268 (oooSums). In second spot was Udaya TV with 154276 (oooSums) followed by Suvarna with 153873 (oooSums) in the third spot in the All India (U+R) market in week 41. Zee Kannada, which was in second spot in C&S 1Lac+ marker in week 40, surfaced at the fifth spot in the All India (U+R) market in week 41 with 114845 (oooSums).

     

    MARATHI

     

    Zee Marathi with 116598 Rat (oooSums) leads the Marathi GEC genre followed by Colors Marathi with 73520 (oooSums) in the second spot. Zee Talkies was in the third spot with 55350 (oooSums). Star Pravah with 36992 (oooSums) and Maiboli with 23975 (oooSums) were in the fourth and fifth spot respectively.

     

    BANGLA

     

    Star Jalsha topped the Bengali GEC space with 241463 (000Sums). In second spot was Zee Bangla with 160222 (000Sums) and Jalsha Movies with 57045 (000Sums) stood in the third rung. Colors Bangla with 40571 (000Sums) was in the fourth spot, where Zee Bangla Cinema with 31173 (000Sums) came in fifth.

     

    ORIYA

     

    In the Oriya channels market, Sarthak TV led with 86337 (000Sums), followed by Tarang TV with 52529 (000Sums) in the second spot. Colors Oriya came up in the third spot with 19247 (000Sums), whereas Odisha TV with 18141 (000Sums) and Alankar with 11600 (000Sums) were in the fourth and fifth spot respectively.

     

    BHOJPURI

     

    Dangal TV with 12650 (000Sums) led the pack by a large margin in the Bihar & Jharkhand NCCS All: Individuals: All India (U+R) data. On second spot was Big Magic Ganga with 8138 (000Sums), followed by ETV Bihar Jharkhand with 5961 (000Sums) in the third slot. The fourth and fifth positions were occupied by DD Bihar and Anjan TV respectively. While DD Bihar scored 3130 (000Sums), Anjan TV totted 2667 (000Sums).

  • DD National sees major ratings surge with BARC rural data

    DD National sees major ratings surge with BARC rural data

    NEW DELHI: Doordarshan, which was not long back irked at being ignored by the Broadcast Audience Research Council (BARC) India, has emerged as the most watched channel in terms of time spent per viewer and has left behind top touted Hindi general entertainment channels (GECs) with the release of the rural ratings data.

     

    DD National registered an Average Time Spent (ATS) of 53 minutes and 39 seconds, which is the highest among Hindi GECs in week 41 according to BARC ratings.

     

    According to DD, this indicated that after tuning to the channel, viewers preferred to continuously watch the channel for a longer duration of time rather than frequently switching the channels, as compared to other GECs.

     

    The channel also witnessed a significant rise in ratings and moved upto the seventh position according to BARC data in Hindi Speaking Markets (HSM), NCCS All, which comprises All India (U+R) in the week 41.

     

    According to the data, the channel’s gross viewership in lakhs (GVL) rose from 479.9 lakhs in week 40 to a “massive” 4040.5 lakhs in week 41. “This monumental development comes in as BARC released the much awaited All India data, which includes rural India for the very first time,” DD said.

     

    Of the total 153.5 million TV households tracked by BARC, representing All India and all modes of signal, 77.5 million are urban TV households and 76 million are rural TV households.

     

    According to DD, this spurt in the channel’s viewership can also be attributed to its current strategy of providing viewers with fresh content, supplemented by a robust publicity campaign; thus creating an active awareness of the changing face of Doordarshan.

  • BARC week 41: Star Sports 1, Nick, Mastii, Discovery Channel, MTV top their genres

    BARC week 41: Star Sports 1, Nick, Mastii, Discovery Channel, MTV top their genres

    MUMBAI: According to the BARC data on All India (U+R) basis, Star Sports 1 became number one in the sports genre, while Nick continues to lead the kids genre. On the other hand, MTV led the youth genre, while Mastii bagged the first position in the music genre and Discovery Channel came out top in the infotainment genre in week 41.

     

    SPORTS

    In the sports genre, Star Sports 1 led the pack with 162592 (000Sums) followed by Star Sports 3 in second slot with 154779 (000Sums) and Ten Sports on third spot with 98566 (000Sums). In the fourth slot Star Sports 2 scored 22473 (000Sums), whereas Sony Six with 19590 (000Sums) was on fifth berth.  

     

    KIDS

    In the Kids genre, Nick continues to lead with 97227 (000Sums) followed by Pogo TV in second spot with 89903 (000Sums) and Cartoon Network with 79384 (000Sums) in the third place. Disney Channel with with 49298 (000Sums) and Hungama with 45675 (000Sums) held the fourth and fifth respectively.

     

    YOUTH

    MTV led the pack in the youth genre with 14219 (000Sums) followed by Zing on second with 10274 (000Sums) and Bindass on third 9645 (000Sums). Zoom secured fourth place with 6698 (000Sums), whereas Channel V was at fifth place with 4383 (000Sums).

     

    MUSIC

    In the music genre, Mastii captured the numero uno position with 113588 (000Sums) followed by B4U with 96364 (000Sums) and 9XM with 78800 (000Sums). 9X Jalwa grabbed fourth slot with 46876 (000Sums), whereas Sony MIX with 38591(000Sums) was in the fifth place.

     

    INFOTAINMENT

    Discovery Channel garnered first place with 6433 (000Sums) followed by National Geographic Channel in the second spot with 4138 (000Sums) and Animal Planet with 3326 (000Sums) in the third slot. History TV 18 secured the fourth spot with 3128 (000Sums) and Nat Geo Wild was on the fifth berth with 1382 (000Sums) respectively.

  • BARC week 41: ‘Bajrangi Bhaijaan’ propels Star Gold to No 1; Movies Now leads English movie genre

    BARC week 41: ‘Bajrangi Bhaijaan’ propels Star Gold to No 1; Movies Now leads English movie genre

    MUMBAI: Star Gold ascended to the top spot in the Hindi movie channels genre with the premier of the Salman Khan starrer Bajrangi Bhaijaan in week 41 according to Broadcast Audience Research Council (BARC) all India (U+R) data.

     

    On the other hand, amongst English movie channels, Times Network’s Movies Now continued to lead the chart in week 41.

     

    In the Hindi movie channels genre, Star Gold grabbed the first position with 486374 (000Sums) followed by Zee Cinema in the second slot with 378717 (000Sums) and Sony Max in the third spot with 369954 (000Sums). Movies OK with 190804(000Sums) and &Pictures with 170152 (000Sums) secured fourth and fifth slot respectively.

     

    In the English movie channels genre, Movies Now led the chart and grabbed the first position with 3200 (000Sums) followed by Sony Pix in the second spot, which scored 1893 (000Sums) and Star Movies with 1793 (000Sums) in the third spot.

     

    Zee Studio secured the fourth berth with 1660 (000Sums), where HBO bagged the fifth slot with 1533 (000Sums).

     

    In week 40 (C&S 1lac+), Sony Max led the Hindi movies genre with 199451(000Sums) followed by Zee Cinema in the second slot with 175363 (000Sums), whereas Star Gold was on the third rung with 129877 (000Sums). On the other hand, in the English movies section, Movies Now led the genre with 3083 (000Sums) followed by Sony Pix with 2097 (000Sums) in the second slot and HBO with 1818 (000Sums) in the third place in week 40 (C&S 1lac+).

  • BARC week 41: Zee Cafe continues to lead English GECs; Colors Infinity enters top 5

    BARC week 41: Zee Cafe continues to lead English GECs; Colors Infinity enters top 5

    MUMBAI: Zee Cafe maintained its leadership position in the English general entertainment channel (GECs) genre in All the India (Urban + Rural) market while Colors Infinity entered in the top five channels of the genre according to Broadcast Audience Research Council (BARC) India data in week 41.

     

    Zee Café in the English GEC led the genre in the first spot with 103 (000Sums) followed by AXN on second slot with 98 (000Sums) and Comedy Central with 92 (000Sums) on the third slot.

     

    Viacom 18’s English GEC Colors Infinity SD and Colors Infinity HD bagged the fourth and fifth berth with 88 (000Sums) and 58 (000Sums) respectively.

     

    In week 40 of BARC India urban data, the top three positions were same. Zee Cafe led the chart with 235 (000Sums) followed by AXN on second slot which scored 126 (000Sums) and Comedy Central on third spot scored 114 (000Sums). 

  • BARC week 41: Times Now, ET Now, Aaj Tak, Zee Business dominate news genres

    BARC week 41: Times Now, ET Now, Aaj Tak, Zee Business dominate news genres

    MUMBAI: Times Now continued to dominate in the English news channels genre in the All India (U+R) market according to Broadcast Audience Research Council (BARC) India data for week 41. In the Hindi news segment, Aaj Tak led the genre.

     

    On the other hand, Times Network’s ET Now topped the English business news channels genre, whereas Zee Business secured the leadership position in the Hindi business news channels genre.

     

    ENGLISH NEWS

    Times Now maintained its leadership and garnered first spot with 560 (000Sums) followed by CNN IBN at 233 (000Sums). India Today Television garnered third position with 202 (000Sums) and NDTV 24×7 held the fourth place with 183 (000Sums). News 9 in the fifth slot scored 156 (000Sums) in week 41 All India (U+R).

     

    In week 40 (C&S 1 lakh), the pecking order was as follows: Times Now in first spot, India Today Television in second and CNN IBN in the third position.

     

    HINDI NEWS

    Aaj Tak secured the first place in Hindi news genre with 72067 (000Sums) followed by India TV in the second spot, which scored 69694 (000Sums). ABP News secured the third berth with 65005 (000Sums), whereas News Nation with 62737 (000Sums) and Zee News with 50239 (000Sums) bagged the fourth and fifth place respectively in week 41 All India (U+R).

     

    In week 40 (C&S 1 lakh), India TV was at the top spot, followed by Zee News and Aaj Tak in second and third spot respectively.

     

    ENGLISH BUSINESS NEWS

    In the top four English business news channels, ET Now continued to lead the genre with 484 (000Sums) followed by CNBC TV 18 with 368 (000Sums) in the second spot. NDTV Profit & NDTV Prime in the third slot scored 108 (000Sums), whereas Bloomberg TV secured fourth place with 38 (000Sums) in week 41 All India (U+R).

     

    In week 40 (C&S 1 lakh), CNBC TV 18 led the genre, followed by ET Now in the second spot and NDTV Profit and NDTV Prime in the third place.

     

    HINDI BUSINESS NEWS

    In the Hindi business news genre, Zee Business bagged the first spot with 1099 (000Sums) followed by CNBC Awaaz in second slot with 949 (000Sums) in week 41 All India (U+R).

     

    Incidentally, in week 40 (C&S 1 lakh), CNBC Awaaz led the pack and was followed by Zee Business in the second spot.

  • BARC week 41: Sun TV is No 1 channel on All India basis

    BARC week 41: Sun TV is No 1 channel on All India basis

    MUMBAI: Despite the controversy surrounding its owners in recent times, Tamil general entertainment channel (GEC) – Sun TV has come out as the numero uno channel across genres on an All India basis with BARC India’s rural data rollout, and is even ahead of popular Hindi GECs like Star Plus and Colors.

    In week 41 of the BARC India data, Sun TV emerged as the leader across genres in the All India (Urban + Rural) market with 1153449 (000Sums).

    Hindi GECs, which dominated the Top 10 channels chart were Star Plus in the second spot, Colors at third and Zee TV in the fourth spot. The free to air (FTA) channel Zee Anmol grabbed the second position, while Star Utsav was in the seventh position, followed by Life OK in the eight spot.

    While the chart for the Top 10 channels across genres was mostly dominated by Hindi GECs, apart from Sun TV, another regional channel, which managed to appear on the list was ETV Telugu in the ninth position with 447160 (000Sums).

    Two Hindi movie channels namely Star Gold with 546919 (000Sums) and Zee Cinema with 427533 (000Sums) were amongst the top 10 channels across genres in the sixth and tenth position respectively.

  • BARC week 41: Dangal TV pips Big Magic Ganga to become No 1 Bhojpuri channel

    BARC week 41: Dangal TV pips Big Magic Ganga to become No 1 Bhojpuri channel

    MUMBAI: The much awaited All India television ratings data have been released by BARC India and the pecking order in the Bhojpuri channels space has changed. The leader in the space until now – Big Magic Ganga has been dethroned by Dangal TV.

     

    As per week 41 data by BARC India, Dangal TV with 12650 (000Sums) led the pack by a large margin in the Bihar & Jharkhand NCCS All: Individuals: All India (U+R) data. On second spot was Big Magic Ganga with 8138 (000Sums), followed by ETV Bihar Jharkhand with 5961 (000Sums) in the third slot.

     

    The fourth and fifth positions were occupied by DD Bihar and Anjan TV respectively. While DD Bihar scored 3130 (000Sums), Anjan TV totted 2667 (000Sums) in week 41.

     

    Last week sans the rural data, the pecking order in the Bhojpuri channels space was as follows: Big Magic Ganga led with 3862 (000Sums) followed by Dangal TV in the second slot with 1539 (000Sums), whereas Anjan TV was on the third spot with 1346 (000Sums).

  • BARC rural roll out sees Zee Anmol, Star Ustav in top 5 Hindi GECs

    BARC rural roll out sees Zee Anmol, Star Ustav in top 5 Hindi GECs

    MUMBAI: The Broadcast Audience Research Council (BARC) India released the much awaited all India data, which includes rural India, a first in the country. With the introduction of rural data, Zee Network’s free to air (FTA) channel Zee Anmol and Star India’s Star Utsav have managed to find their place in top five Hindi general entertainment channels (GECs) in week 41.

     

    DD National registered an Average Time Spent (ATS) of 53 mins and 39 secs, which is the highest among Hindi GECs. 

     

    In the Hindi GEC space, Star Plus maintains its leadership and grabbed the first position with 804214 (000Sums) followed by Colors in second slot with 708747 (000Sums) in week 41.

     

    Zee Network’s FTA channel Zee Anmol jumped to number three with 609189 (000Sums), while Zee TV managed to hold the fourth position with 588017 (000Sums). In fifth spot was Star Utsav with 500809 (000Sums).

     

    Life OK with with 459427 (000Sums) and DD National with 381659 (000Sums) grabbed the sixth and seventh positions respectively. Sony Entertainment Television with 371261 (000Sums), Sab with 280409 (000Sums) and Rishtey with 270072 (000Sums) garnered the eighth, ninth and tenth slot respectively.

     

    Highlights of BARC India Week 41 (10-16 October) ratings: 

    · Star Plus maintains its leadership with 804214 Rat (000s) followed by Colors at 708747 Rat (000s).

    ·  Zee Anmol jumps to number three with 609189 Rat (000s).

    ·  DD National registered an Average Time Spent (ATS) of 53 Min 39 Sec highest among Hindi GECs. 

    ·  Rishtey is amongst top 10 Hindi GECs with 270072 Rat (000s).  

    ·  In the news genre, Times Now maintains its leadership with 560 Rat (000s) followed by CNN IBN at 233 Rat (000s).

    ·  Sports sees major spike in ratings. Star Sports 1 holds number 1 position with 162592 Rat (000s) on the back of Paytm ODI Trophy 2015- India vs South Africa.

    ·  Star Gold becomes No 1 Hindi Movie channel with 486374 Rat (000s) with the premier of Bajrangi Bhaijaan.

    ·  Aaj Tak is number one in Hindi News genre with 72067 Rat (000s).

    ·  Sun TV with 1092231 Rat (000s) topped the Tamil GEC genre. It also becomes the No 1 channel on All India basis ahead of Star Plus and Colors.

    ·  ETV Telugu maintains No 1 position in Telugu GEC market with 424252 Rat (000s). 

    ·  Colors Kannada maintains its ranking order in the Kannada GEC space with 211268 Rat (000s).

    ·  Zee Marathi with 116598 Rat (000s) leads the Marathi GEC genre.

    ·  In the Malayalam GEC genre, Asianet topped the chart with 413385 Rat (000s).

    ·  Star Jalsha tops Bengali GEC space with 241463 Rat (000s).

    ·  Discovery Channel stays ahead of competition with 6433 Rat (000s).

    ·  Kids genre sees spike in ratings, Nick is the number one kids channel with 97227 Rat (000s).

    ·  MTV is the No 1 Youth channel with 14219 Rat (000s).

    ·  ET Now tops the English Business news genre with 484 Rat (000s).

    ·  Movies Now maintains its leadership in English Movies genre with 3200 Rat (000s) followed by Sony Pix at 1893 Rat (000s). 

    ·  Zee Café maintains its leadership in English Entertainment genre with 103 Rat (000s). 

     

    “I am delighted to present to the Broadcast and Advertising industry the All India Ratings. We have been able to give to the country a view of ‘What India Watches’ as promised,” said BARC India CEO Partho Dasgupta.