Tag: BARC week 39

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 20-26 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 43 of 2018.

Top Advertisers:

For week 43, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,32,954 ad insertions on television. HUL's products include foods, beverages, cleaning agents, personal care products and water purifiers.

Kolkata based ITC group retained its last week’s position  with 71,861 ad insertions.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s position as well with 67,476 ad insertions followed by Amazon India with mere 53,295 insertions.

Procter & Gamble retained its last week’s position and stood fifth with 26,176 insertions.

Top Brands:

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 32,833 ad insertions.

Hotel searching website Trivago and Santoor retained their last week’s positions and came in second and third with 10,688 and 10,047 ad insertions respectively.

Colgate came in fourth with 9,175 ad insertions followed by Wipe with 8,755 ad insertions.

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 13-19 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 42 of 2018.

Top Advertisers:

For week 42, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,20,675 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

Kolkata based ITC group that stood fourth last week, came in second in week 42 with 71,200 ad insertions.

Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic came in third with 70,594 ad insertions followed by Amazon India with mere 29,856 insertions.

Procter & Gamble retained its last week’s position and stood fifth with 27,742 insertions.

Top Brands:

Amazon

Flipkart

santoor

Triage

Policy Bazaar

PolicyBazzar that came in fifth last week, didn’t make it in the top 10 list of most advertised brands in week 42.

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, retained its last week’s position and was the most advertised brand with 11,473 ad insertions.

Hotel searching website Trivago came in second followed by Santoor soap with 10,837 and 9,795 ad insertions respectively.

Reckitt Benckiser’s Dettol came in third with 9,605 ad insertions followed by Honda with 9,447 ad insertions.

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 41 of 2018.

Top Advertisers:

For week 41, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,11,221 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 94,500 ad insertions.

Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 41 with 68,228 ad insertions followed by ITC with 34,758 insertions.

Procter & Gamble dropped down from its last week’s fourth position with a mere 32,440 ad insertions this week.

Top Brands:

Cleaning disinfectant Lizol that was the most advertised brand last week, didn’t make it to the top 5 in week 41.

amazon.in, the e-commerce player that has been pushing Amazon Alexa and its annual festive sale, was the most advertised brand this time with 49,293 ad insertions.

Flipkart was the second most advertised brand with 18,763 ad insertions followed by Santoor with 12,049 insertions.

Hotel searching website Trivago came in fourth followed by Policybazaar.com with 11,261 and 10,956 ad insertions respectively.

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 29 September-5 October 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 40 of 2018.

Top Advertisers:

For week 40, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,17,018ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

Running neck to neck with HUL in terms of ad insertions, Reckitt Benckiser Limited, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 1,11,113 ad insertions.

Ahead of its Great Indian Shopping Festival, Amazon Online came in third in week 40 with 34,028 ad insertions followed by Procter & Gamble with 31,392 insertions.

FMCG company Wipro dropped down from its last week’s third position to fifth position in week 36 with mere 26,942 ad insertions.

It is noteworthy that P&G wasn’t seen in the top five advertiser list for the last several weeks and only made a comeback this week. Also, ITC didn’t make it even in the top 10 list of top advertisers in week 40.

Top Brands:

It seems like cleaning disinfectant Lizol believes in going home or going big! The brand that was missing from the top 10 list of most advertised brand, made a come back yet again at number one spot.

Lizol was the most advertised brand in week 40 whereas Santoor Sandal and Turmeric soap that stood at number 10 in week 30 made a comeback at number 2 this week.

amazon.in was the third most advertised brand followed by Flipkart with 12,819 and 11,094 ad insertion respectively.

Hotel searching website Trivago descended a position to number five with 10579 ad insertions.

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 22-28 September 2018.

The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

The data demonstrates ads that were inserted the most in week 39 of 2018.

Top Advertisers:

For week 39, Hindustan Unilever Ltd retained its position as the top advertiser and led with 1,41,477 ad insertions on television. HUL’s products include foods, beverages, cleaning agents, personal care products and water purifiers.

Far behind HUL, in terms of ad insertions, Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic retained its last week’s second position with a mere 70,382 ad insertions.

Kolkata based ITC Ltd retained its third position with mere 34,532 ad insertions. ITC has a diversified business that includes Fast-Moving Consumer Goods (FMCG), hotels, paperboards and packaging, agri business and information technology.

Amazon Online entered the top 5 list in week 39 with 31955 insertions, followed by Marico with 25994 ads.

It is noteworthy that last week, the e-commerce platform stood at ninth position with only 22930 insertions.

Top Brands:

Ministry of Women and Child Development entered the top 10 list of advertisers and with a bang! It became the most advertised brand with 15367 as insertions.

Mahindra Marazzo that was launched in September 2018, suddenly decided to go big on television advertising. The brand was the second most advertised in week 39 with 12067 ad insertions.

Toilet cleaner Harpic, from the house of Reckitt Benckiser that was the top advertised brand last week, slipped to third position with 10,771 insertions followed by Hotel searching website, Trivago at 10130 insertions.

policybaazar.com entered the top 5 list after a long hiatus and came in fifth with mere 9,763 ad insertions.