ITV

Tag: BARC week

  • Policybazaar.com top brand in BARC week 51 rankings

    Policybazaar.com top brand in BARC week 51 rankings

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 December 2018 and 21 December 2018.

    The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 50 of 2018.

    Top advertisers

    The owner of a vast product portfolio, including foods, beverages, cleaning agents, personal care products, Hindustan Unilever Ltd is unmoved from the top spot in the advertiser category and has had 108342 insertions on television.

    Reckitt Benckiser Ltd, maker of Dettol, Veet, Durex condoms, Strepsils, Air Wick, Harpic, maintains its second position with 54125 insertions in week 51 of 2018. It is followed by ITC, which has had 42742 insertions.

    Procter & Gamble, like last week, stands fourth with 36568 insertions followed by Ponds India with 30455 insertions.

    Top brands

    Policybazaar.com has emerged as the top brand in week 51 rankings of BARC, with 19288 insertions. Flipkart.com stands an impressive second with 15739 insertions, followed by IBF (Indian Broad Federation), which was number 1 last week. IBF has had 14853 ad insertions.

    Trivago and PhonePe stood fourth and fifth with 12174 and 11412 insertions respectively. 

  • GEC leaders retain respective positions with drop in ratings

    MUMBAI: Viewership ratings in GEC seemed to seeing a slow yet continuous drop week after week. Although all the leaders in the respective genres retained their positions, they witnessed a further drop in the ratings as compared to previous BARC week. Ditto was the case with other GEC channels in urban as well as rural and GEC (U+R) genres.

    Hindi GEC

    Though Star Plus witnessed a drop in ratings, it continued to remain the leader of the space with 639788 Impressions (000s) followed by Sony Pal on the second slot with 595069 Impressions (000s) and Colors on the third with  570624 Impressions (000s).

    Rishtey grabbed the fourth spot with 513153 Impressions (000s).  Zee TV stood at number five in week 16 with 503735 Impressions (000s) and Zee Anmol bagged the sixth spot with 459352 Impressions (000s).  Sab TV,  Star Utsav and Sony Entertainment Television garnered seventh, eighth and ninth spot with 442185 Impressions (000s), 437567 and 378091 Impressions (000s), respectively.

    Life OK registered 350232 Impressions (000s) on the tenth spot.  

    Hindi GEC Rural 

    This week, Sony Pal garnered the first position with 448116 Impressions (000s) followed by Rishtey on the second slot with 386138 Impressions (000s) and Zee Anmol replaced Star Utsav and stood at number three position with 363852 Impressions (000s).

    Star Utsav stood on number four level with 322067 Impressions (000s) and Zee TV bagged fifth position with 222967 Impressions (000s). Star Plus  and Colors  grabbed the sixth and seventh spot with 211408 Impressions (000s) and 197436 Impressions (000s), respectively.

    Sab TV, Big Magic and Life OK bagged 167596 Impressions (000s), 135120 Impressions (000s) and 124684 Impressions (000s) respectively.

    Hindi GEC Urban

    Star Plus led the chart with 428379 Impressions (000s) followed by Colors on second position with 373187 Impressions (000s).

    In week 16, Zee TV get back to its  third slot with 280767 Impressions (000s) and Sab TV bagged the fourth spot. The channel registered 274589 Impressions (000s).

    Sony Entertainment Television maintained its fifth slot with 254251 Impressions (000s).

    Life OK stood on number six with 225547 Impressions (000s).  Sony Pal, Rishtey and &TV bagged seventh, eighth and ninth slot with 146952 Impressions (000s), 127014 Impressions (000s) and 117641 Impressions (000s) respectively. Star Utsav grabbed tenth spot  with 115500 Impressions (000s).