Tag: BARC ratings

BARC week 33: Vimal Elaichi Pan Masala top brand

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 10 August 2019 and 16 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 33 of 2019.

Top Advertisers:

Hindustan Unilever was the top advertiser in the week 33 rankings of top advertisers released by BARC. It had made 159833 ad insertions on TV during this period. It was followed by Reckitt Benckiser (India) Ltd, which had 109438 insertions.

Procter & Gamble took the third spot with 42020 ad insertions and Godrej Consumers Products Ltd stood fourth with 38408 insertions. They were followed by ITC Ltd that had made 37151 insertions on TV.

Top Brands:

Vimal Elaichi Pan Masala took the top spot in the category of brands in week 33 rankings of BARC. It has made 33286 ad insertions. Second in the list was Trivago with 12041 insertions.

Vivo S1 came in third with 11409 insertions followed by Dettol Liquid Soap, which had made 9896 insertions. Dettol Range of Products ranked fifth with 9817 insertions on TV.

August 23, 2019
BARC week 31: Lizol top brand, HUL top advertiser

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 27 July 2019 and 02 August 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 31 of 2019.

Top Advertisers:

Just like the previous week, there were no changes in the top 5 advertisers in week 31 ratings as well.

Hindustan Unilever remained on the top advertiser position, by making 150801 insertions. It was followed by Reckitt Benckiser (India) Ltd, with 120674 insertions, and ITC Ltd, with 40426 insertions.

Godrej Consumers Products Ltd came in fourth as it made 34637 insertions followed by Procter & Gamble, which had 30702 insertions, in week 31 of 2019.

Top Brands:

A few ups and downs were noticed in the rankings of top 5 brands in BARC week 31 rankings. While Lizol held strong to the top spot with 17137 insertions, Trivago was replaced from second spot by Harpic Bathroom Cleaner, a new entrant in the list. The latter made 11174 insertions.

Dettol Liquid soap moved up two spots from last week, to rank third this time with 10921 insertions. Trivago settled at fourth position with 10772 ad insertions on television in week 31 of 2019.

Harpic 10/10 re-entered the list post a small hiatus on fifth spot with 10667 ad insertions.

August 9, 2019
BARC week 29: Lizol remains firm on top position

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 20 July 2019 and 26 July 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 30 of 2019.

Top Advertisers:

There were no changes in the top 5 advertisers from week 29 in the week 30 BARC rankings.

Hindustan Unilever is still unmoved from the top advertiser position. It made 165606 insertions in week 30. It was followed by Reckitt Benckiser (India) Ltd, with 110380 insertions, and ITC Ltd, with 50011 insertions.

Godrej Consumers Products Ltd came in fourth as it made 46890 insertions followed by Procter & Gamble, which had 34672 insertions.

Top Brands:

Lizol maintained its top position in BARC week 30 rankings, with 16165 insertions. Trivago climbed up two spots to rank second this time with 11226 insertions. Colgate Dental Cream stood firm in the third spot with 10748 insertions.

Horlicks climbed up fiour spots to stand fourth as it made 10577 ad insertions on TV. Dettol Liquid Soap slipped from last week’s second spot to rank fifth this time with 10470 inseritons.

August 3, 2019
BARC week 29: Lizol takes back its top position among brands

MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 13 July 2019 and 19 July 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 29 of 2019.

Top Advertisers:

BARC week 29 rankings saw little changes in the top advertisers’ category. Like the previous week, the top three spots were taken by Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd. They made 167951, 120376 and 48085 insertions on TV, respectively.

Procter & Gamble was replaced from the fourth slot to slip a level down by Godrej Consumers Products Ltd. It climbed up several spots from the past week’s 9th position, with 39761 ad insertions. Procter & Gamble made 39290 insertions.

Top Brands:

Lizol climbed back to the top spot once again after a few weeks’ jump in the ranking, with 14631 insertions. It was followed by Dettol Liquid Soap, which climbed up two spots from the past week, with 12430 insertions.

Colgate Dental Cream slipped one position down to rank third this week. It made 11296 insertions. Trivago also climbed down one spot and ranked fourth this week with 11252 insertions. Dettol Toilet Soaps showed significant improvement as it rose to fifth rank from the last week’s tenth. It made 10615 insertions on TV.

July 26, 2019

With Prime Day Sale ads, Amazon Prime Video becomes top brand in BARC week 28

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 July 2019 and 12 July 2019.

The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 28 of 2019.

Top Advertisers:

Week 28 rankings of BARC saw little changes as compared to the past week. Hindustan Unilever Ltd and Reckitt Benkiser India Ltd remained firm on the top two positions with 181978 and 93694 insertions, respectively.

ITC Ltd claimed its position in the third spot back after a week’s gap, with 37987 insertions. It was followed by Procter & Gamble, which was missing from the list last week. It had made 34875 insertions. Cadbury’s India Ltd slipped down two spots to rank fifth this week with 33099 ad insertions on TV.

Rank	Advertiser	Insertions
		Week 28
1	HINDUSTAN LEVER LTD	181978
2	RECKITT BENCKISER (INDIA) LTD	93694
3	ITC LTD	37987
4	PROCTER & GAMBLE	34875
5	CADBURYS INDIA LTD	33099
6	BROOKE BOND LIPTON INDIA LTD	30426
7	COLGATE PALMOLIVE INDIA LTD	28926
8	AMAZON ONLINE INDIA PVT LTD	27624
9	GODREJ CONSUMER PRODUCTS LTD	19730
10	WIPRO LTD	19553
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

The Prime Day Sale on 15-16 July, arguably made Amazon Prime Video the top brand in the BARC week 28 rankings. The OTT service-provider inserted 12365 ads on TV during the week.

It was followed by Colgate Dental Cream, which rose from the fifth spot of the past week, with 11896 ad insertions. Trivago improved its position greatly, taking the third spot as compared to the last week’s 10th. It made 11720 ad insertions during the week.

Last week’s top brand, Dettol Liquid Soap ranked fourth in week 28 with 11393 insertions. The fifth position was acquired by Santoor Sandal & Turmeric, which was on number 3 last week, with 11155 ad insertions.

Rank	Brands	Insertions
		Week 28
1	AMAZON PRIME VIDEO	12365
2	COLGATE DENTAL CREAM	11896
3	TRIVAGO	11720
4	DETTOL LIQUID SOAP	11393
5	SANTOOR SANDAL AND TURMERIC	11155
6	HARPIC BATHROOM CLEANER	10452
7	HARPIC 10/10	9699
8	CLINIC PLUS SHAMPOO	9436
9	SURF EXCEL EASY WASH	9196
10	DETTOL TOILET SOAPS	9085
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 20, 2019

Dettol Liquid soap returns as top brand after a week’s gap in BARC week 27 rankings

MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 29 June 2019 and 5 July 2019.

The data reflects the top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 26 of 2019.

Top Advertisers:

Week 26 rankings of BARC finally saw a change in the list of top three advertisers, which was running stagnant for the past couple of weeks. While Hindustan Unilever Ltd and Reckitt Benckiser India Ltd still held on to the top two positions with 160125 and 101766 insertions, respectively, ITC was replaced by Cadburys India Ltd on the third spot with 27587 insertions. It was fifth in the rankings last week.

The fourth spot was acquired by Amazon Online India Pvt Ltd, which climbed up four spots from last week’s eighth rank, with 26910 insertions. It was followed by Brooke Bond Lipton India Ltd, which slipped one spot from last week, with 24528 insertions.

Top Brands:

Dettol Liquid Soap claimed its top brand spot back after a one-week hiatus in the week 27 listings. It made 12094 insertions. Harpic 10/10 replaced Harpic Bathroom Cleaner in the second spot, climbing up three ranks, with 10194 insertions on TV.

Santoor Sandal and Turmeric ranked third with 9915 insertions followed by Harpic Bathroom Cleaner that made 9549 insertions. Colgate Dental Cream climbed up two ranks from last weeks to be in the fifth spot with 9517 insertions.

July 12, 2019

BARC week 26: Lizol takes top spot among brands

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 22 June 2019 and 28 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

No changes were noted in the week 26 rankings of BARC when it came to top 5 advertisers. Like previous two weeks, Hindustan Unilever Ltd is in the top position, with 185861 insertions followed by Reckitt Benckiser (India) Ltd, with 98712 insertions.

The next in the list was ITC Ltd with 31591 ad insertions on TV. Brooke Bond Lipton India Ltd maintained its position in the fourth spot with 28255 insertions followed by Cadburys India Ltd that had made 27064 insertions.

Rank	Advertiser	Insertions
		Week 26
1	HINDUSTAN LEVER LTD	185861
2	RECKITT BENCKISER (INDIA) LTD	98712
3	ITC LTD	31591
4	BROOKE BOND LIPTON INDIA LTD	28255
5	CADBURYS INDIA LTD	27064
6	MARICO LTD	24824
7	COLGATE PALMOLIVE INDIA LTD	20907
8	AMAZON ONLINE INDIA PVT LTD	19120
9	PONDS INDIA	16658
10	SMITHKLINE BEECHAM	16223
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Lizol once again claimed the top spot in the week 26 top brands ranking of BARC, with 12281 insertions. It was not a part of the top 10 brands in the previous week. The second spot was claimed by Harpic Bathroom Cleaner, which too was missing from the top brands past week, with 11642 insertions.

Dettol Liquid Soap slipped two positions from last week to rank third this time, with 10420 insertions. Amazon.in climbed down a spot to rank fourth with 9324 insertions. Harpic 10/10 once again entered the list, on fifth spot, with 9236 insertions.

Rank	Brands	Insertions
		Week 26
1	LIZOL	12281
2	HARPIC BATHROOM CLEANER	11642
3	DETTOL LIQUID SOAP	10420
4	AMAZON.IN	9324
5	HARPIC 10/10	9236
6	CLINIC PLUS SHAMPOO	9187
7	COLGATE DENTAL CREAM	9072
8	LIZOL KITCHEN POWER CLEANER	8861
9	GOODKNIGHT POWER ACTIV PLUS	8408
10	PHONEPE	8301
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

July 5, 2019

Dettol Liquid Soap remains top brand in BARC week 25

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 15 June 2019 and 21 June 2019.

The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 25 of 2019.

Top Advertisers:

There were no changes in the top five advertisers in week 25 when compared to the BARC data from previous week. Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions with 185070, 73261, and 32287 ad insertions, respectively.

Brooke Bond Lipton India Ltd came in fourth with 28409 insertions followed by Cadburys India Ltd that had 24999 insertions.

Top Brands:

Some minor shuffles occurred in the week 25 rankings of top brands by BARC, as compared to the previous week. While Dettol Liquid Soap and Colgate Dental Cream remained on the top two positions with 12748 and 10542 insertions, respectively, Amazon.in replaced Trivago from the third position. Amazon.in, which ranked 6th in last week’s rankings, made 9206 insertions to claim its spot in the top 3 in week 25.

Clinic Plus shampoo, which ranked seventh last week, climbed up a few spots to be in number four position this time with 8896 insertions. It made Pet Saffa-Bharat slip from its postion the last week by a spot. It ranked fifth with 8750 insertions.

June 28, 2019

Dettol Liquid Soap becomes the top brand in BARC week 24 rankings

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 8 June 2019 and 14 June 2019.

Top Advertisers:

Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC Ltd remain unmoved from the top three positions in the BARC week 24 data as well. They respectively made 171289, 72202, and 30195 ad insertions.

However, Brooke Bond Lipton India Ltd climbed up one spot from the past week’s results to rank fourth with 27279 insertions. It was followed by Cadburys India Ltd, which leapt from last week’s ninth spot, with 27182 insertions.

Rank	Advertiser	Insertions
		Week 24
1	HINDUSTAN LEVER LTD	171289
2	RECKITT BENCKISER (INDIA) LTD	72202
3	ITC LTD	30195
4	BROOKE BOND LIPTON INDIA LTD	27279
5	CADBURYS INDIA LTD	27182
6	MARICO LTD	26226
7	SMITHKLINE BEECHAM	25260
8	COLGATE PALMOLIVE INDIA LTD	24954
9	PROCTER & GAMBLE	22111
10	AMAZON ONLINE INDIA PVT LTD	20497
*TOP 10 Advertiser Across Genre : All India (U+R) : 2+ Individuals.**

Top Brands:

Week 24 of BARC rankings saw some shuffles in the top brands category. Dettol Liquid Soap made a fresh entry into the list, that too on the top spot with 12117 ad insertions. It was followed by Colgate Dental Cream, which ranked sixth the past week, with 11332 insertions.

The third spot was occupied by Trivago, which has leapt from the last week’s fifth spot, with 11083 ad insertions. Another new entrant in the list was Pet-Saffa Bharat on the fourth spot with 10870 insertions.

Last week’s top brand, Lizol slipped to the fifth position this week with 10196 insertions.

Rank	Brands	Insertions
		Week 24
1	DETTOL LIQUID SOAP	12117
2	COLGATE DENTAL CREAM	11332
3	TRIVAGO	11083
4	PET SAFFA-BHARAT	10870
5	LIZOL	10196
6	AMAZON.IN	9098
7	CLINIC PLUS SHAMPOO	8974
8	SANTOOR SANDAL AND TURMERIC	8876
9	DETTOL TOILET SOAPS	8417
10	HARPIC 10/10	8056
*TOP 10 Brands Across Genre : All India (U+R) : 2+ Individuals.**

June 23, 2019

Adithya TV, DD Bihar new entrants in Tamil, Bhojpuri markets in week 31

MUMBAI: Adithya TV, a 24-hour Tamil comedy channel from the Sun TV Network came as a new entrant in the Tamil market after BARC released its ratings for week 31. Bhojpuri market also notice a new entrant this week with DD Bihar. Star continues to rule the south regions – Malayalam and Telugu with channels Asianet and Star Maa, while ZEEL’s regional channels Zee Bangla and Zee Marathi continue to rule their respective languages of Bengali and Marathi. This week Colors Bangla retained fourth position from fifth, but in the Tamil market, Sun Life came to fifth position again dethroning Colors Tamil. There wasn’t much change in the hierarchy for Bhojpuri, Kannada and Tamil with Big Ganga, Colors Kannada and Sun TV retaining their top slots.

Bangla

Zee Bangla continued to be placed in the first position in week 31 with an increase in viewership from 338350 impressions (000s) as recorded last week to 354634 impressions (000s) this week. Star Jalsha too retained the second slot with 285884 impressions (000s) followed by Jalsha Movies, Colors Bangla and Aakash Aath with 68316 impressions (000s), 65406 impressions (000s) and 59098 impressions (000s) respectively. All the channels in this market saw an increase in gross viewership this week.

Bhojpuri

This week, Big Ganga stood at the number one position to gain the highest number of viewership with 61931 impressions (000s), while Bhojpuri Cinema came second with 44723 impressions (000s), followed by Bhojpuri Dhamaka Dishum in the third position with 8145 impressions (000s). This week News18 Bihar Jharkhand came to fourth position with 3594 impressions (000s). DD Bihar came as a new entrant this week with 1575 impressions (000s).

Kannada

Kannada region didn’t notice any change this week. Colors Kannada retained its top position with 454407 impressions (000s). Zee Kannada and Star Suvarna retained their second and fifth positions with 400075 impressions (000s) and 167580 impressions (000s) respectively. Udaya Movies retained its third position with 240933 impressions (000s) and Udaya TV maintained its fourth position with 236768 impressions (000s).

Malayalam

Asianet, the Malayalam general entertainment channel of Star TV retained its first position this week as well with 316389 impressions (000s). Surya TV and Mazhavil Manorama retained their second and third positions with 95003 impressions (000s) and 92345 impressions (000s) respectively. Flowers TV remained at the fourth position with 89982 impressions (000s) followed by Asianet Movies, which also maintained its fifth position with 64215 impressions (000s) this week.

Marathi

Zee Marathi remained steadfast in the number one position but saw a decrease in viewership from 326009 impressions (000s) as recorded last week to 320505 impressions (000s) as of this week. Zee Talkies and Zee Yuva stayed at second and fifth positions respectively with 133441 impressions (000s) and 72303 impressions (000s). Colors Marathi and Star Pravah swapped their third and fourth positions this week with 117616 impressions (000s) and 124150 impressions (000s) respectively.

Tamil

Tamil market saw a slight change this week. Star Vijay and Zee Tamil swapped their second and third positions with 447452 impressions (000s) and 448728 impressions (000s) respectively. Sun TV and KTV retained their first and fourth positions with a gross viewership of 980333 impressions (000s) and 305139 impressions (000s) respectively. This week Adithya TV gained fifth position dethroning Sun Life with 73746 impressions (000s).

Telugu

Telugu region didn’t notice any change this week as well. Star Maa, Zee Telugu, ETV Telugu and Gemini TV retained their first, second, third and fourth positions with total viewership of 605581 impressions (000s), 534541 impressions (000s), 471771 impressions (000s) and 429793 impressions (000s) respectively. Gemini Movies also retained its fifth position with 209878 impressions (000s). This week all the channels in this region saw a decrease in their gross viewership.

August 9, 2018