ITV

Tag: BARC rating

  • Barc Week 42-45’22: News18 India outperforms Hindi GECs in viewership chart

    Barc Week 42-45’22: News18 India outperforms Hindi GECs in viewership chart

    Mumbai: News18 India and CNN-News18 announced that they beat the competition in terms of audience. Both channels have continued to do better on the general entertainment channels (GEC) in terms of total reach and have maintained their dominance for several months.

    According to Barc data (market share per cent 24hrs TG:15+, HSM, Week 42-45’22, all day), TV9 Bharatvarsh stood second with 14 per cent market share, followed by News18 India with 15.4 per cent, Aaj Tak with 12.9 per cent, and India TV with 12.1 per cent.

    News18 India maintained its dominance in the much-coveted prime time slot as well. According to Barc’s recent listing, the channel garners a massive 16 per cent market share. Meanwhile, TV9 Bharatvarsh received 14.9 per cent, Aaj Tak received 13 per cent, and India TV received 11.9 per cent. When the Barc ratings resumed in March of this year, the channel opened at number one and has maintained that position ever since.

    Furthermore, CNN-News18 has a market share of 31.9 per cent, which is 19 per cent higher than Republic TV and 24 per cent higher than Times Now. Republic TV and Times Now retained their market shares of 28.2 per cent and 25.8 per cent, respectively.

    In prime time, CNN-News18 continued to outperform the opposition. In accordance with the Barc ratings (market share per cent 1800-2300, TG:15+ AB, India), Times Now came in second with a market share of 26.4 per cent, followed by Republic TV with 26.6 per cent, and CNN-News18 with 33.4 per cent for the week 42–45’22, which was Monday–Friday.

    News18 India has performed better than the top general entertainment channels in terms of reach as well. In comparison to Star Plus, which had a cumulative reach of 9.2 crore, and Sony SAB, & Zee TV, which had cumulative reaches of 8.07 crore and 7.9 crore, respectively, News18 India had a cumulative reach of 10.13 crore (Barc; HSM; TG: 2+; Cume reach ‘000; Avg; Wk 42-45’22).

    The News18 brands have been gaining strong traction even online, with their views rising rapidly across YouTube and other social media platforms.

    News18 Network has made significant investments in technology and editorial resources to ensure that its content and presentation remain unique to the audience and far ahead of the competition.

  • News18 India continues its dominance for four consecutive weeks

    News18 India continues its dominance for four consecutive weeks

    Mumbai: News18 India has cemented its position as the No.1 Hindi channel in the country. The channel has widened its lead over Aaj Tak and India TV.

    According to the Barc ratings released, News18 has secured a 13.1 per cent market share in weeks 29–32, HSM-urban+rural, ahead of Aaj Tak, which stands at 12.0 per cent and India TV at 11.9 per cent.

    In the last few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives.

    Even in primetime hours (1800-2400 hours, TG: 15+, HSM), News18 India has 1.7 per cent more market share than Aaj Tak. News18 India enjoys a 14 per cent market share, as compared to 12.3 per cent for Aaj Tak.

    Network18 Hindi cluster CEO Karan Abhishek Singh said, “It is extremely heartening to note that the viewers continue to place their trust in News18 India. With the channel further strengthening its leadership at the top, the hard work of our teams has been validated.”

    The channel has not only performed well on TV, but its digital audience base has also seen steep growth.

  • Star Movies garners record viewership in week 17: BARC

    Star Movies garners record viewership in week 17: BARC

    KERALA: Star India’s English films channel Star Movies is a popular destination for television audiences who love to watch Hollywood movies. The latest BARC data suggests that Star Movies has garnered a record viewership over the past couple of months. The channel has successfully maintained the top spot for six consecutive weeks (week 12 to 17) in 2021 under the target group 15+AB, 1Mn+.

    Star Movies’ average minute audience (AMA) in week 12 was 2779, and it increased to 3287 and 3365 in week 13 and 14 respectively. In week 15, the AMA witnessed a slight dip with 3128 minutes, followed by 3,810 minutes in week 16 for the target group 15+AB, 1Mn+ (SD and HD). 

    In week 17, Star Movies’ AMA reached a record high with 4,642 minutes, the highest since week 20, 2020 when the channel premiered Avengers: End Game. 

    When it comes to the reach of the channel in millions, Star Movies garnered 1.8 million viewership in week 12, 2021, followed by a rise to 2 million and 2.2 million in week 13 and 14 respectively. Week 15 witnessed a viewership of 2.4 million, and in week 16, it rose to 2.6 million. In week 17, the viewership crossed 2.7 million, the highest reach since 38 weeks. 

    Star Movies’ growth in viewership in week 17 is also the highest non-premiere week rating ever since week 44, 2018. The recent statistics indicate that Star Movies is way ahead of its competitors Sony Pix, Movies Now, and MNX.