ITV

Tag: BARC Rankings

  • BARC week 21: Star Utsav tops the list of Hindi GEC platforms

    BARC week 21: Star Utsav tops the list of Hindi GEC platforms

    Mumbai: Star Utsav has topped the list of most-watched Hindi GEC channels across all platforms, released by the Broadcast Audience Research Council of India (BARC) for week 21 (22 May to 28 May 2021). The channel also bagged the top spot in the list of free platforms, while it was placed sixth in the list of paid platforms. 

    In the list of paid platforms, Star Plus continued its dominance with 2792.69 Average Minute Audience (AMA), followed by Sony SAB in the second spot with 2520.82 AMA. Colors and Sony Entertainment Television bagged the third and fourth spot in the pay platform with 1449.93 and 1294.56 AMA respectively. The remaining channels in the top 10 list of Hindi GEC pay platforms are Zee TV (1278.53), Star Utsav (928.53), Star Bharat (721.95), Sony Pal (629.86), Dangal (467.47), and Colors Rishtey (429.25). Star Utsav topped the category of free platforms with 2037.08 AMA, followed by Colors Rishtey (1077.12) and Zee Anmol (1043.52) in the second and third spots respectively. Sony Pal bagged the fourth spot in the free category with 945.33 AMA.

    Other television channels that found their place in this BARC list of free Hindi GEC are Dangal (778.15), The Q (772.12), Big Magic (326.58), Shemaroo TV (137.4), DD National (21.77), and DD Retro (21.29). The most-watched Hindi GEC in the rural market is Star Utsav with 2104.48 AMA. Other Hindi GECs included in the top 10 list of the rural market are Colors Rishtey, Zee Anmol, Sony Pal, Star Plus, Dangal, Sony SAB, The Q, Zee TV, and Colors. 

    In the urban market, Star Plus topped the list with 1869.27 AMA, followed by Sony SAB (1721.53), Colors (983.04), and Sony Entertainment Television (918.03) in the second, third and fourth spots respectively. Other channels in this list of top Hindi GECs in the urban regions are Star Utsav, Zee TV, Sony Pal, Star Bharat, Dangal, and Colors Rishtey. 

    Star Utsav topped the all-category list which is a compilation of both pay and free platforms with 2965.61 AMA, followed by Star Plus, Sony SAB, and Sony Pal in the second, third and fourth spots respectively. Other channels in the all-category list are Colors Rishtey, Colors, Sony Entertainment Television, Zee Anmol, Zee TV, and Dangal. 

  • HUL top advertiser, Lizol top brand in BARC week 13 data

    HUL top advertiser, Lizol top brand in BARC week 13 data

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 23 March 2019 and 29 March 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 13 of 2019.

    Top advertisers

    In week 13 of 2019, Hindustan Unilever Ltd took the top advertiser spot with 155743 ad insertions on TV during the period. It was followed by Reckitt Benckiser (India) Ltd, which owns a large portfolio of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 131189 insertions.

    The third position was secured by ITC that has varied products, like Sunfeast, Candyman, Vivel, Classmate, and Engage, in its portfolio. It made 40143 insertions.

    The fourth and fifth spots were secured by Cadbury’s India Ltd and Brooke Bond Lipton India Ltd with 27093 and 23394 insertions, respectively.

    Top brands

    Cleaning and disinfecting product by the Reckitt Benckiser company, Lizol secured the top position in the brands’ category, in week 13, with 20203 ad insertions on TV.

    The second spot was taken by Lalitha Jewellery, which made 17385 ad insertions during week 13 of 2019. Following it was Parle Agro’s sparkling apple drink, Appy Fizz with 12698 insertions.

    Dettol Toilet Soaps came in fourth with 12039 insertions and the fifth spot went to Hotstar Specials, the originals platform of OTT service provider Hotstar, which made 11719 ad insertions on TV.

  • Lalitha Jewellery takes top spot in BARC week 5

    Lalitha Jewellery takes top spot in BARC week 5

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 26 January 2019 and 1 February 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 5 of 2019.

    Top Advertisers:

    In the fifth week of 2019, Hindustan Unilever Ltd maintained its top position in the BARC advertisers’ list. The owner of a vast portfolio including top products like Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Vaseline, and Lakmé, HUL made 115998 insertions.

    Reckitt Benckiser, holding a portfolio of diverse products like Strepsils, Air Wick, Durex condoms, Dettol, and Harpic, remained unmoved from the past few weeks’ position of number two making 60043 insertions.

    ITC Ltd also held the last week’s position on the third spot with 38255 insertions. Following it are Cadburys India Ltd., and Smithkline Beecham with 29135 and 22506 insertions.

    Top Brands:

    Interestingly, Lalitha Jewellery ranked first in the brands’ category of BARC eek 5 rankings. It left behind all the top shot brands and made 15347 ad insertions in the week.

    Dettol Liquid Soaps maintained its second position with 11649 insertions, followed by Santoor Sandal And Turmeric that made 10428 insertions.

    Lux Toilet Soap slightly improved its last week’s position and climbed up a spot to become number 4 with 9648 insertions. Horlicks came in fifth with 9093 insertions.

  • PolicyBazaar.com becomes top brand in BARC week 4 data

    PolicyBazaar.com becomes top brand in BARC week 4 data

    MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 19 January 2019 and 25 January 2019.

    The data reflects top 10 advertiser and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 4 of 2019.

    Top Advertisers:

    In week 4 of 2019, Hindustan Unilever Ltd once again took the top spot in the advertisers list. It made 130232 ad insertions on TV during the period.

    The second position was once again secured by Reckitt Benckiser, which owns a large portfolio of products like like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, with 61190 insertions.

    Following it is ITC Ltd, holding a portfolio of varied products including Sunfeast, Candyman, Vivel, Classmate, and Engage, still strong on the third spot with 37906 insertions.

    Amazon Online India made a fresh entry on to the fourth spot with 28230 insertions and Cadbury India Ltd stood fifth with 27925 insertions.

    Top Brands:

    PolicyBazaar.com replaced Dettol Liquid Soaps from the top position in the brands’ category after two weeks. The former made 12738 insertions while the latter came a close second with 12123 insertions.

    Santoor Sandal and Turmeric held on to the third position with 10565 insertions. Godrej Expert Rich Creme Hair Colour slipped two spots down from the past week’s ranking and stood fourth with 10224 insertions. Lux Toilet Soap came in fifth with 9692 insertions.

  • HUL, Dettol Liquid Soaps maintain top positions in BARC week 3

    HUL, Dettol Liquid Soaps maintain top positions in BARC week 3

    MUMBAI: Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 12 January 2019 and 18 January 2019.

    The data reflects top 10 advertisers and brands across genre on Indian television (U+R): 2+ Individuals demonstrating ads that were inserted the most in week 3 of 2019.

    Top advertisers:

    Hindustan Unilever Ltd has remained unmoved from its top advertiser spot even after several weeks. In week 3 of 2019, the brand made 131698 insertions.

    Reckitt Benckiser, which owns a large portfolio of products like Dettol, Veet, Durex condoms, Strepsils, Air Wick, and Harpic, is also holding strong to its second position and made 81596 insertions in week 3 of 2019.

    Following it is ITC Ltd, holding a portfolio of varied products including Sunfeast, Candyman, Vivel, Classmate, and Engage, was still strong in the third spot with 42964 insertions.

    Godrej Consumer Products Ltd has replaced Procter & Gamble from last week’s fourth spot, with 33414 insertions. Ponds India remains in the fifth position with 28360 insertions.

    Top Brands:

    Dettol Liquid Soap held strong to its freshly acquired top spot in the brands' category with 18629 insertions. Godrej Expert Rich Creme Hair Colour made a new entry on the second spot with 13888 insertions.

    Santoor Sandal and Turmeric has stepped up one spot from its last week’s rankings and is on the third position with 10168 insertions.

    Dettol Toilet Soaps has once again slipped to its fourth spot (from last week’s second) after a week’s gap and had made 9662 insertions in week 3.

    Trivago has slipped further down to fifth position (it was on number one spot for the past few weeks before slipping to the third spot in week 2) with 9661 insertions.