ITV

Tag: BARC-Nielsen

  • Total TV viewership sees drop in week 16: BARC-Nielsen

    Total TV viewership sees drop in week 16: BARC-Nielsen

    MUMBAI: Total TV viewership in week 16 saw a 6 per cent drop from week 15, standing at 1.16 trillion viewing minutes, as per BARC-Nielsen data. It says that the drop is driven by rural India and can be attributed to the summer impact. The drop is also because week 15 was a festive season in South India which had spiked ratings for that week.

    Comparing week 16 (lockdown week 6) with the pre-Covid time, there is a 31 per cent increase. While week 15 saw 1.239 trillion viewing minutes, the pre-COVID time had just 0.887 trillion viewing minutes.

    Additionally, the average daily reach also saw a drop of one per cent since week 15. Week 16 recorded 619 million average daily reach while week 15 had 627 million. However, week 16 has a 11 per cent jump from the pre-Covid time when it was just 560 million. 

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  • Jump in ad inventory as lockdown relaxes in some parts: BARC-Nielsen

    Jump in ad inventory as lockdown relaxes in some parts: BARC-Nielsen

    NEW DELHI: The week 5 data of BARC-Nielsen, covering media behaviour during the COVID-19 lockdown, recorded a jump of seven per cent in the overall ad FCT as compared to the past week, giving positive indications towards the crawling back of inventory as some essential services begin in some of the states. 

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    The data also showed the mammoth growth that Ramayan and Mahabharat, which are aired on the DD network, have witnessed in terms of advertisers. The shows started with three and two advertisers, respectively, now have 42 and 24 brands taking their ad spots, respectively. 

     

    The overall advertiser count on TV also climbed up from 1017 to 1021 in week 15, but still stands drastically lower than 1378 of pre-covid period (11 January — 31 January). 

     

     

    The top 10 advertisers — HUL, R&B, Govt. of India, Colgate, GSK, GCMMF, Wipro, govt of MP, ITC, and P&G, increased their inventories by 18 per cent in week 15 over the past week. The next 40 top advertisers grew their inventory by 10 per cent. 

     

     

    Of those continuing to advertise on television, 14 per cent are using COVID-19 as a theme of communication. Brands like Cement Manufacturing Co Ltd, Thyrocare Technologies Ltd, and Paragon Polymer Products Pvt Ltd have 100 per cent of their ads based around the theme of the pandemic. 

     

     

    The contribution of essentials grew from 42 per cent in week 14 to 46 per cent in week 15. Social witnessed a slight drop in share, from 34 per cent to 32 per cent.