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MUMBAI: As India moves back to normalcy, the share of general entertainment channel (GEC) viewership has started showing signs of recovery. The data provided by TV...
BENGALURU: News consumption has been declining in the past few weeks from the highs of the COVID2019 weeks according to the BARC-Nielsen Reports. Broadcast Audience Research...
MUMBAI: Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there...
NEW DELHI: While Covid2019 has had an unprecedented impact over businesses across the country in the past few months, the media and entertainment consumption witnessed some...
NEW DELHI: After a momentary dip in week 18, the past two weeks saw a rise in ad volumes on television, reveals the ninth edition of...
NEW DELHI: The dip in overall FCTs continued in week 18 as well, reveals the fresh batch of BARC-Nielsen data on media behavior during the COVID19...
BENGALURU: Television consumption in India seems to be petering out, according to Broadcast Audience Research Council of India (BARC)-Nielsen Reports. Of course, even in the sixth...
MUMBAI: Film-based programmes increased in the South, according to BARC-Nielsen data for 17 week. In the South, repeat telecasts of comedy programmes saw a high SOD...
NEW DELHI: As per the sixth edition of BARC-Nielsen data, which shares insight into the media habits during the COVID2019 period, brands that advertised heavily during...
MUMBAI: With productions halted, some Hindi GECs, such as Star Plus and Zee TV, aired some shows from OTT platforms in the evening slots but they...
MUMBAI: Total TV viewership in week 16 saw a 6 per cent drop from week 15, standing at 1.16 trillion viewing minutes, as per BARC-Nielsen data....
NEW DELHI: The week 5 data of BARC-Nielsen, covering media behaviour during the COVID-19 lockdown, recorded a jump of seven per cent in the overall ad...
