Tag: BARC India

BARC week 46: Sony Sab replaces Colors in urban market

MUMBAI: Sony Sab has replaced Colors on second spot in the urban market in week 46 (Saturday, 14 November 2020 to Friday, 20 November 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal has slipped down to ninth place on pay platform.

Pay Platform

On Pay platform, Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Dangal, and Colors Rishtey, were the top 10 channels in week 46 of BARC India ratings

Urban Market

In the urban market, the top ten channels were Star Plus, Sony Sab, Colors, Zee TV Star Utsav,Sony Entertainment Television, Sony Pal, Dangal, Colors Ristey and Zee Anmol in week 46 of BARC India ratings.

Rural Market

Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Zee TV, Star Plus, Sony Sab, Big Magic and Colors were the top ten channels in the rural market.

Free platform

On the free platform, Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Bharti were the top ten channels in week 46 of BARC India ratings.

November 26, 2020
Screentime of sports celebrities grew in IPL 13 ads, says BARC

MUMBAI: IPL 13 was the much-needed break that enlivened Indian audiences from the Covid2019 pandemic-induced gloom. While the tournament was played in the UAE, it saw scores of brands advertising during the game to reach out to their audiences. This year, the league clocked over 400 billion viewing minutes and had an extremely high viewership. For the record, the IPL 13 opener saw a viewership of over 200 million-plus. Multiple brands roped in endorsers from films, sports and other categories in a bid to stand out from the clutter.

As per Broadcast Audience Research Council (BARC) data, the share of ads featuring a sports celebrity went up from 14 per cent during IPL 2019 to 17 per cent during IPL 2020. The data also revealed that the IPL 13 witnessed a 3 per cent growth in the ads featuring sports stars versus Bollywood celebrities.

Aamir Khan topped the list of top ten celebrities who were featured in ads during IPL 2020. Khan registered 89,000 ad seconds, followed by MS Dhoni with 73,000 seconds and Shah Rukh Khan with 59,000 seconds.

Other celebrities who made the top ten list were Virat Kohli on the fourth spot with 45,000 seconds, trailed by Akshay Kumar with 34000 seconds. BCCI head honcho Sourav Ganguly came in sixth with 33,000 seconds, while Ranveer-Deepika ranked seventh with 27,000 seconds. Aayushmann Khurrana bagged the eighth spot with 26,000 seconds. Rishabh Pant and the Aamir Khan-Alia Bhatt pairing rounded out the top 10 with 26,000 and 25,000 seconds of ad volumes respectively.

November 25, 2020
BARC week 45: Star Plus, Zee TV & Sony Sab retain top spots in pay platform

MUMBAI: Star Plus, Zee TV and Sony Sab have retained their hold as the top three channels on pay platform in week 45 (Saturday 7 November 2020 to Friday 13 November 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has held on to the third position on pay platform. Dangal has climbed up to the eighth rank on pay platform and Zee TV has replaced Star Utsav to be on fourth spot in urban market.

Pay Platform

On Pay platform, Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Dangal, Star Bharat and Colors Rishtey, were the top 10 channels in week 45 of BARC India ratings.

Urban Market

In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Zee TV Star Utsav,Sony Entertainment Television, Sony Pal, ColorsRistey, Dangal, and Zee Anmol in week 45 of BARC India ratings.

Rural Market

Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Star Plus, Zee TV, Sony Sab, Big Magic and Colors were the top ten channels in the rural market.

Free platform

On the free platform Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels in week 45 of Barc India ratings.

November 20, 2020
Barc week 43: Sony Sab replaces Colors on pay platform

MUMBAI: Zee TV has retained the second spot on pay platform in week 44 (Saturday 31 October 2020 to Friday 6 November 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab has replaced Colors in the top three on pay platform. Star Utsav has slipped down to sixth spot on pay platform and on fourth position in urban market. Sony Pal has climbed up to third position in both rural market and free platform.

Pay Platform

On Pay platform Star Plus, Zee TV, Sony Sab, Colors, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Colors Rishtey, and Dangal were the top 10 channels in week 44 of Barc India ratings.

Urban Market

In the urban market, the top ten channels were Star Plus, Colors, Sony Sab, Star Utsav, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol in week 44 of Barc India ratings.

Rural Market

Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey, Star Plus, Zee TV, Big Magic, Sony Sab and Colors were the top ten channels in the rural market.

Free platform

On the free platform, Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey, Big Magic, Shemaroo TV, DD National, DD Retro and DD Rajasthan were the top ten channels in week 44 of Barc India ratings.

November 12, 2020
BARC week 43: Zee TV retains second spot on pay platform

MUMBAI: Zee TV continued to hold on to the second spot on pay platform in week 43 (Saturday 24 October 2020 to Friday 30 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television has climbed up to the fifth position on pay platform. Star Utsav has slipped to number six in the same category. In the rural market, Dangal made it into the top three.

On Pay platform Star Plus, Zee TV, Colors, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Star Bharat, Colors Rishtey, and Dangal were the top 10 channels in week 43 of BARC India ratings.

Urban

In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol in week 43 of BARC India ratings.

Rural

Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal, Star Plus, Zee TV, Big Magic, Sony Sab and Colors were the top ten channels in the rural market.

Free platform

Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal, Big Magic, Shemaroo TV, DD National, DD Retro and DD Uttar Pradesh were the top ten channels on the free platform in week 43 of BARC India ratings.

November 5, 2020
TDSAT dismisses petition against BARC on landing page issue differing from Delhi HC view

KOLKATA: The Telecom Disputes Settlement and Appellate Tribunal (TDSAT) has dismissed the petition against TV audience measurement body BARC India on the ground of lack of jurisdiction. Bennett Coleman and Sun TV Network approached the tribunal on the legality, validity of a recent decision taken by BARC on the landing page issue.

The petitioners claimed that BARC India had acted arbitrarily by adopting a formula which according to petitioners reduce the viewership data collected by measurement tools of BARC India. On September 3, the latter announced the introduction of algorithms into its data validation method to mitigate the impact of the landing page on viewership data across all genres of channels.

While the tribunal gave out the final judgement on 4 November, it stated that it found out after both the parties that the main task was to find out whether BARC is a licensor of any ( specified) public telecommunication/broadcasting services; and (ii) whether it is providing a service that is made available to the public as users.

Notably, the petitioners also approached Delhi High Court earlier. TDSAT has differed from the Delhi High Court’s opinion that BARC is a licensee or a service provider under the TRAI Act. “It is noted that in para 34 of its order dared 29.09.2020, the Hon’ble High court clarified that the finding that TDRSAT would have jurisdiction to entertain the petition was a prima facie one and in Para 45 it was further made clear that none of the observation shall bind TDSAT which shall hear the petition filed by the petitioners and any interim application filed therein without being influenced by any of the observations made in the order. Hence, the issue of jurisdiction has been raised afresh and parties have been heard in detail,” TDSAT noted.

TDSAT also stated that since it has been found that BARC is neither a licensee nor a service provider as defined under the TRAI Act, the petitions under consideration are found to be beyond the jurisdiction of its Tribunal. Hence, the petitions have been dismissed on the ground of lack of jurisdiction.

However, the petitioners would be at liberty to pursue their grievances in accordance with law before any court of competent jurisdiction.

November 4, 2020
BARC week 42: Zee TV bags second spot on pay platform

MUMBAI: Zee TV displaced Colors to bag the second spot on pay platform in week 42 (Saturday 17 October 2020 to Friday 23 October 2020) of Broadcast Audience Research Council of India (BARC) data. Star Utsav has climbed up to fifth position in pay platform.

Pay Platform

On Pay platform Star Plus, Zee TV, Colors, Sony Sab, Star Utsav, Sony Entertainment Television, Sony Pal, Colors Rishtey, Star Bharat, and Dangal were the top 10 channels in week 42 of BARC India ratings.

Urban

In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol are in week 42 of BARC India ratings.

Rural

Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal, Star Plus, Zee TV, Big Magic, Colors and Sony Sab were the top ten channels in the rural market.

Free Platform

On the Free platform Star Utsav, Zee Anmol, Dangal, Colors Rishtey, Sony Pal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 42 of BARC India ratings.

October 29, 2020
BARC week 41: Colors retains second spot on pay platform & urban market

MUMBAI: Zee TV displaced Sony Sab to bag the third spot on pay platform in week 41 (Saturday 10 October 2020 to Friday 16 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television climbed up to fifth position in pay platform. Sony Sab secured fourth spot on pay platform and urban market.

Pay Platform

On pay platform, Star Plus, Colors, Zee TV, Sony Sab, Sony Entertainment Television, Star Utsav, Sony Pal, Colors Rishtey, Star Bharat, and Dangal were the top 10 channels in week 41 of BARC India ratings.

Urban

In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol in week 41 of BARC India ratings.

Rural

Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal, Star Plus, Zee TV, Big Magic, Sony Sab and Colors were the top ten channels in the rural market.

Free Platform

On the Free platform, Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 41 of BARC India ratings.

October 22, 2020
BARC fires back at Republic for misrepresenting private emails

KOLKATAT: The TRP rigging tale has developed a new twist with BARC India expressing disappointment over Republic Network’s action in in making public, private and confidential communications between the agency and the newscaster and misrepresenting the same. Earlier in the day, Republic Media had come out with a statement claiming that the TV measurement body has no complaints against it.

“BARC India reiterates that it has not commented on the ongoing investigation and without prejudice to BARC India’s rights, it expresses its dismay at the actions of the Republic Network,” the ratings body has said in a release issued a short while ago.

The news network had in its statement issued a few years back revealed that Republic CEO Vikas Khanchandani has in his possession an official email from BARC in which it has said “there is not a single complaint or malpractice found against Republic TV, Republic Bharat or any other affiliate of the news network.”

Republic had crowed that the email “crumbles the pack of lies floated and repeated over the last nine days by Param Bir Singh and a section of the media.”

According to Republic Media, it received an email from BARC India on 17 October 2020, in which the agency stated that: “If there was any disciplinary action initiated under the said code against M/s ARG Outlier Media Private Ltd., then BARC India would have communicated the same to you along with necessary documents for your response.”

In response to the network’s claim, BARC has not only voiced its discontent with the statement but also reiterated that it is providing necessary assistance to the law enforcement agency, namely the Mumbai Police.

October 18, 2020
BARC week 39: Colors bags second spot on pay platform & urban market

MUMBAI: Colors displaced Sony Sab to bag the second spot on pay platform in Week 40 (Saturday 3 October 2020 to Friday 9 October 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Entertainment Television slipped down to sixth position in pay platform and urban market. Sony Sab secured fourth spot in urban market.

Pay Platform

On Pay platform Star Plus, Colors, Sony Sab, Zee TV, Star Utsav, Sony Entertainment Television, Sony Pal, Star Bharat, Colors Rishtey and Dangal were the top 10 channels in week 40 of BARC India ratings.

Urban

In the urban market, the top ten channels were Star Plus, Colors, Star Utsav, Sony Sab, Zee TV, Sony Entertainment Television, Sony Pal, Colors Ristey, Dangal, and Zee Anmol are in week 40 of BARC India ratings.

Rural

Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey, Star Plus, Zee TV, Big Magic, Colors and Sony Sab and were the top ten channels in the rural market.

Free Platform

On the Free platform Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal, Big Magic, Shemaroo TV, DD National, DD Bharati and DD Retro were the top ten channels in week 40 of BARC India ratings.

October 16, 2020