ITV

Tag: BARC India

  • Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    MUMBAI: Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offering. Reliance Broadcast Networks Limited (RBNL) has a Bhojpuri channel under the Big banner -Big Ganga. “Since the last 26 weeks we have been number one” says RBNL CEO Tarun Katial.

    In Broadcast Audience Research Council BARC India ratings, Big Ganga with 27086 Impressions (000’s) stands tall at number one position over Bhojpuri Cinema which secured a rating of 15875 Impressions (000s).

    “From the very beginning we were committed on one factor and that is local consumers. Each and every step of ours is based on consumer insights. We are committed to our consumer and we will offer them original content, not overlapping content which is just dubbed or remade,” asserts Katial.

    Soon after BARC India started rolling out its rural data, RBNL made Big Ganga available on DD Freedish. Katial believes this is a factor which enhanced the channel’s reach but says that is not the primary reason behind Big Ganga being number one in its genre. “We were number one before BARC started rolling out its rural data and we are number one now too. Freedish did a reach jump for us, but it is the secondary element, the primary reason behind our leadership is our home grown content,” explains Katial.

    Shows like Big Memsaab, Rasoi Ki Rani and Bhakti Samrat are the homegrown assets of the channel which rope in maximum viewership for the channel. The content is well recognised by advertisers and the network has witnessed a significant growth in its ad rates. “The rates have gone up by 100 per cent and we see them going up further. It is because of the people we are catering to, and the kind of content we are producing,” reveals Katial.

    “In the Bhojpuri market print continues to be the dominant medium as far as advertising is concerned. But Big Ganga over the years has created a place of its own. As per my estimates, the cost of a 10 second slot now would be close to Rs 5000 – 6000. It saw serious increment after the rural data roll-out,” says a media planning expert on condition of anonymity.

    Big Ganga is not only a channel for Bihar and Jharkand as per Katial, “We are a pan India channel catering to the entire community. A significant amount of our viewership comes from places other than Jharkhand and Bihar,” he says.

    “Now we are looking towards putting serious investment behind consumer insights and coming up with significant original content,” he concludes with a smile.

  • Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    Consumer Insights and original content makes Big Ganga leader in its space: Tarun Katial

    MUMBAI: Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offering. Reliance Broadcast Networks Limited (RBNL) has a Bhojpuri channel under the Big banner -Big Ganga. “Since the last 26 weeks we have been number one” says RBNL CEO Tarun Katial.

    In Broadcast Audience Research Council BARC India ratings, Big Ganga with 27086 Impressions (000’s) stands tall at number one position over Bhojpuri Cinema which secured a rating of 15875 Impressions (000s).

    “From the very beginning we were committed on one factor and that is local consumers. Each and every step of ours is based on consumer insights. We are committed to our consumer and we will offer them original content, not overlapping content which is just dubbed or remade,” asserts Katial.

    Soon after BARC India started rolling out its rural data, RBNL made Big Ganga available on DD Freedish. Katial believes this is a factor which enhanced the channel’s reach but says that is not the primary reason behind Big Ganga being number one in its genre. “We were number one before BARC started rolling out its rural data and we are number one now too. Freedish did a reach jump for us, but it is the secondary element, the primary reason behind our leadership is our home grown content,” explains Katial.

    Shows like Big Memsaab, Rasoi Ki Rani and Bhakti Samrat are the homegrown assets of the channel which rope in maximum viewership for the channel. The content is well recognised by advertisers and the network has witnessed a significant growth in its ad rates. “The rates have gone up by 100 per cent and we see them going up further. It is because of the people we are catering to, and the kind of content we are producing,” reveals Katial.

    “In the Bhojpuri market print continues to be the dominant medium as far as advertising is concerned. But Big Ganga over the years has created a place of its own. As per my estimates, the cost of a 10 second slot now would be close to Rs 5000 – 6000. It saw serious increment after the rural data roll-out,” says a media planning expert on condition of anonymity.

    Big Ganga is not only a channel for Bihar and Jharkand as per Katial, “We are a pan India channel catering to the entire community. A significant amount of our viewership comes from places other than Jharkhand and Bihar,” he says.

    “Now we are looking towards putting serious investment behind consumer insights and coming up with significant original content,” he concludes with a smile.

  • BARC India issues notice to Raj TV

    BARC India issues notice to Raj TV

    MUMBAI: The Tamil Nadu based satellite television network Raj TV has been issued a legal notice by audience measurement body Broadcast Audience Research Council (BARC) India. As per media reports, in the show cause notice BARC alleged that certain ‘sample’ homes with BARC meters “have been approached and have been asked to watch your channel “Raj TV”, against payment of consideration.”

    “The network, in order to garner higher ratings, was perusing households with the meter boxes to tune in to its channels. BARC found this as a criminal offense and hence have issued a legal notice to the broadcaster,”a source close to the development informed. 

    However M Ragunathan, director of marketing at Raj Television Network termed the allegations as ‘baseless’ he told Times Of India, “Somebody has made a false complaint. We are meeting BARC over the same,” he said.

  • BARC India issues notice to Raj TV

    BARC India issues notice to Raj TV

    MUMBAI: The Tamil Nadu based satellite television network Raj TV has been issued a legal notice by audience measurement body Broadcast Audience Research Council (BARC) India. As per media reports, in the show cause notice BARC alleged that certain ‘sample’ homes with BARC meters “have been approached and have been asked to watch your channel “Raj TV”, against payment of consideration.”

    “The network, in order to garner higher ratings, was perusing households with the meter boxes to tune in to its channels. BARC found this as a criminal offense and hence have issued a legal notice to the broadcaster,”a source close to the development informed. 

    However M Ragunathan, director of marketing at Raj Television Network termed the allegations as ‘baseless’ he told Times Of India, “Somebody has made a false complaint. We are meeting BARC over the same,” he said.

  • Balaji Telefilms’ ‘Naagin,’ a slithering success for Colors

    Balaji Telefilms’ ‘Naagin,’ a slithering success for Colors

    MUMBAI: Balaji Telefilms’ fiction show Naagin has swiftly slithered above competition with its special effects, storyline and star cast. Just 30 episodes old, Naagin has left behind all the saas-bahu dramas and has been the number one show with maximum ratings proving to be a game changer for Colors.

    In the first week of launch itself, the weekend fiction show Naagin overtook the top five programmes on Hindi general entertainment channels (GECs). Additionally, Naagin also became one of the first weekend shows, which totted more ratings than top rated weekdays shows.

    A source close to the development informs Indiantelevision.com that the per episode expenditure of the show is between Rs 20 – 25 lakh. On the ad rates front, Naagin commands Rs 1.5 lakh for a 10 second slot.

    Colors has roped in Chutki as the presenting sponsor for the show.

    A media planning expert on condition of anonymity said, “Fifty per cent of the ad inventory must have been allotted to the sponsors and the remaining 50 per cent is what Colors is selling at around Rs 1.5 lakh per 10 second. My assessment suggests that from the 50 per cent, Colors could easily be raking in around Rs 50 lakh, which is a great number and that is why we are seeing multiple channels bringing in the same concept in different ways.”

    Though the concept is not new to the audience, Balaji Telefilms’ portrayal of the story is commendable, which is what sets it apart from the others. The show is loaded with outstanding VFX effects, offering an authentic film-like experience, which only means more cost.

    Another senior media planner opined, “Just because one show is working, we cannot generalise. Different genres are working so the content has to be strong, interesting and has to be told in a different manner. That said, if Naagin is working, it doesn’t mean that the supernatural trend is working on Indian television. It has a supernatural element but it’s all about the presentation and storyline, hence everything has to work together.”

    As was earlier reported by Indiantelevision.com, Naagin glided to the numero uno position in the Top 5 programs on Hindi GECs with 15676 (‘000s) in its launch (week 44 of 2015) beating Star Plus’ prime time show Saath Nibhaana Saathiya, Zee TV’s Kumkum Bhagya, Colors’ weekday prime time show Sasural Simar Ka and Zee Anmol’s Ek Se Bhale Do. Naagin show saw a rise in ratings in its first day telecast in its second week (week 45) with 16,741 (‘000s) while on the second day telecast, the ratings fell to 12,761 (‘00os).

    That said, according to the latest week BARC India ratings data (week 6 of 2016), Naagin is still comfortably coiled on top of the chart with 20680 (‘000s).

  • Balaji Telefilms’ ‘Naagin,’ a slithering success for Colors

    Balaji Telefilms’ ‘Naagin,’ a slithering success for Colors

    MUMBAI: Balaji Telefilms’ fiction show Naagin has swiftly slithered above competition with its special effects, storyline and star cast. Just 30 episodes old, Naagin has left behind all the saas-bahu dramas and has been the number one show with maximum ratings proving to be a game changer for Colors.

    In the first week of launch itself, the weekend fiction show Naagin overtook the top five programmes on Hindi general entertainment channels (GECs). Additionally, Naagin also became one of the first weekend shows, which totted more ratings than top rated weekdays shows.

    A source close to the development informs Indiantelevision.com that the per episode expenditure of the show is between Rs 20 – 25 lakh. On the ad rates front, Naagin commands Rs 1.5 lakh for a 10 second slot.

    Colors has roped in Chutki as the presenting sponsor for the show.

    A media planning expert on condition of anonymity said, “Fifty per cent of the ad inventory must have been allotted to the sponsors and the remaining 50 per cent is what Colors is selling at around Rs 1.5 lakh per 10 second. My assessment suggests that from the 50 per cent, Colors could easily be raking in around Rs 50 lakh, which is a great number and that is why we are seeing multiple channels bringing in the same concept in different ways.”

    Though the concept is not new to the audience, Balaji Telefilms’ portrayal of the story is commendable, which is what sets it apart from the others. The show is loaded with outstanding VFX effects, offering an authentic film-like experience, which only means more cost.

    Another senior media planner opined, “Just because one show is working, we cannot generalise. Different genres are working so the content has to be strong, interesting and has to be told in a different manner. That said, if Naagin is working, it doesn’t mean that the supernatural trend is working on Indian television. It has a supernatural element but it’s all about the presentation and storyline, hence everything has to work together.”

    As was earlier reported by Indiantelevision.com, Naagin glided to the numero uno position in the Top 5 programs on Hindi GECs with 15676 (‘000s) in its launch (week 44 of 2015) beating Star Plus’ prime time show Saath Nibhaana Saathiya, Zee TV’s Kumkum Bhagya, Colors’ weekday prime time show Sasural Simar Ka and Zee Anmol’s Ek Se Bhale Do. Naagin show saw a rise in ratings in its first day telecast in its second week (week 45) with 16,741 (‘000s) while on the second day telecast, the ratings fell to 12,761 (‘00os).

    That said, according to the latest week BARC India ratings data (week 6 of 2016), Naagin is still comfortably coiled on top of the chart with 20680 (‘000s).

  • BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses as many as 11 leading vendors from across the world.

    Those who have submitted the RFI include agencies like Kantar Media, IMRB and ComScore, Nielsen, MediaMetrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

    In order to expedite the process and launch digital measurement services this year, BARC India will be issuing the Request for Proposal (RFP) soon and the partner for the venture will be announced in the next couple of months. With this, BARC India has moved one step closer to providing audience measurement beyond television.

    BARC India’s intent, through its foray into digital measurement, is to measure total unduplicated audiences across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel.

    Once the venture takes shape, BARC India will be the first to provide a TV+ Digital viewership measurement service across the globe. BARC India, with this will cover more than 50 per cent of media spends between TV and digital.

    In order to make the service robust and accurate, BARC India will look at partnerships with publishers and content creators going forward.

    “A lot of content today is being created for online consumption, but all these impressions are unaccounted for. With our digital measurement we are looking at providing content creators and platform owners with insights on the consumption behaviour of viewers. We are happy with the response we have received from vendors globally,” said BARC India CEO Partho Dasgupta.

  • BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    BARC India receives RFI from multiple global vendors for digital measurement; to issue RPF soon

    MUMBAI: The Broadcast Audience Research Council (BARC) India, which had issued the Request for Information (RFI) for digital measurement in December last year, has received responses as many as 11 leading vendors from across the world.

    Those who have submitted the RFI include agencies like Kantar Media, IMRB and ComScore, Nielsen, MediaMetrie, Gracenote, Informate, GFK, Accenture, EY, eywa Media, Gemius and Verto Analytics.

    In order to expedite the process and launch digital measurement services this year, BARC India will be issuing the Request for Proposal (RFP) soon and the partner for the venture will be announced in the next couple of months. With this, BARC India has moved one step closer to providing audience measurement beyond television.

    BARC India’s intent, through its foray into digital measurement, is to measure total unduplicated audiences across all devices and platforms, measuring combined program impressions or advertisements regardless of where and how content/ad is being consumed, through a Single Source Panel.

    Once the venture takes shape, BARC India will be the first to provide a TV+ Digital viewership measurement service across the globe. BARC India, with this will cover more than 50 per cent of media spends between TV and digital.

    In order to make the service robust and accurate, BARC India will look at partnerships with publishers and content creators going forward.

    “A lot of content today is being created for online consumption, but all these impressions are unaccounted for. With our digital measurement we are looking at providing content creators and platform owners with insights on the consumption behaviour of viewers. We are happy with the response we have received from vendors globally,” said BARC India CEO Partho Dasgupta.

  • Nick continues to reign over kids genre with ‘Motu Patlu:’ BARC week 2

    Nick continues to reign over kids genre with ‘Motu Patlu:’ BARC week 2

    MUMBAI: The second week of 2016 sees Viacom 18’s kids channel Nick staying strong in its position at the top as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

     

    Nick, with 87947 (000s sums) ratings, was followed by Cartoon Network with 69169 (000s sums) at the second spot. On the other hand, Pogo TV trailed closely behind with 65903 (000s sums).

     

    Hungama took the fourth spot with viewership rating of 53475 (000s sums), while Disney Channel stood at the fifth position in the genre with a rating of 41479 (000s sums).

     

    When it comes to top five programs in the kids genre, Nick’s Motu Patlu Deep Sea Adventure stole the show with ratings of 670 (000s sums) and was closely followed byMotu Patlu In Carnival Island – Part 1 with 617 (000s sums) ratings. 

     

    Pogo TV’s Bang Bang With Bheem took the third spot with a slightly lower rating of 594 (000s sums), while the same channel’s Chhota Bheem: Master of Shaolin followed in the fourth spot with 551 (000s sums) ratings.

     

    Last but not the least on the top five programs’ list was Nick’s latest original show Shivawith ratings of 545 (000 sums). It is to be noted that the top program ranking is based on average rating across all airings in the week, including original telecasts and repeats.

  • Nick continues to reign over kids genre with ‘Motu Patlu:’ BARC week 2

    Nick continues to reign over kids genre with ‘Motu Patlu:’ BARC week 2

    MUMBAI: The second week of 2016 sees Viacom 18’s kids channel Nick staying strong in its position at the top as per Broadcast Audience Research Council (BARC) India’s all India (U+R) data in NCCS All 4-14 Individuals category.

     

    Nick, with 87947 (000s sums) ratings, was followed by Cartoon Network with 69169 (000s sums) at the second spot. On the other hand, Pogo TV trailed closely behind with 65903 (000s sums).

     

    Hungama took the fourth spot with viewership rating of 53475 (000s sums), while Disney Channel stood at the fifth position in the genre with a rating of 41479 (000s sums).

     

    When it comes to top five programs in the kids genre, Nick’s Motu Patlu Deep Sea Adventure stole the show with ratings of 670 (000s sums) and was closely followed byMotu Patlu In Carnival Island – Part 1 with 617 (000s sums) ratings. 

     

    Pogo TV’s Bang Bang With Bheem took the third spot with a slightly lower rating of 594 (000s sums), while the same channel’s Chhota Bheem: Master of Shaolin followed in the fourth spot with 551 (000s sums) ratings.

     

    Last but not the least on the top five programs’ list was Nick’s latest original show Shivawith ratings of 545 (000 sums). It is to be noted that the top program ranking is based on average rating across all airings in the week, including original telecasts and repeats.