ITV

Tag: BARC India

  • Sun TV notices downfall in gross viewership in BARC week 27

    Sun TV notices downfall in gross viewership in BARC week 27

    MUMBAI: Star continues to rule the south regions – Malayalam and Telugu channels Asianet and Star Maa and has also gained second position in the Tamil region pushing behind Zee to the third position in Broadcast Audience Research Council ratings for week 27, while ZEEL’s regional channels Zee Bangla and Zee Marathi continue to rule their respective languages of Bengali and Marathi. Big Ganga has been able to gain the top position in the Bhojpuri market. There wasn’t much change in the hierarchy for Kannada and Tamil with Colors Kannada and Sun TV retaining their top slots but Sun TV noticing a decrease in its gross viewership.

    Bangla

    Zee Bangla continued to be placed in the numero uno spot in week 27 but saw a decrease in viewership from 276815 impressions (000s) as recorded last week to 291010 impressions (000s) this week. Star Jalsha too remained in the second slot with 271440 impressions (000s) followed by Jalsha Movies, Colors Bangla and Aakash Aath, who retained their third, fourth and fifth positions this week with 63231 impressions (000s), 53206 impressions (000s) and 44098 impressions (000s) respectively. This week most of the channels in this market saw a decrease in the viewership as compared to last week.

    Bhojpuri

    This week Big Ganga managed to gain the highest number of viewership with 43719 impressions (000s), while Bhojpuri Cinema came second with 41771 impressions (000s). Bhojpuri Dhamaka Dishum and Oscar Movies Bhojpuri retained their third and fourth slots with 5647 impressions (000s) and 2027 impressions (000s) respectively. Mahuaa Plus came back in the fifth position with 1724 impressions (000s) dethroning News 18 Bihar Jharkhand, which was in the fifth position last week with 1442 impressions (000s).

    Marathi

    This week the Marathi market didn’t notice any change. Zee Marathi remained steadfast in the number one position with 282012 impressions (000s). Zee Talkies gained second position with 160343 impressions (000s) followed by Colors Marathi, Star Pravah and Zee Yuva in third, fourth and fifth positions with 123112 impressions (000s), 102911 impressions (000s) and 52237 impressions (000s) respectively.

    Kannada

    Kannada region remained unchanged this week as well. Colors Kannada retained its number one slot but underwent an increase in viewership from 389352 as recorded last week to 406405 impressions (000s) impressions (000s) of this week. Following Colors Kannada are Zee Kannada – 312339 impressions (000s), Udaya TV – 218228 impressions (000s), Udaya Movies – 201408 impressions (000s) and Star Suvarna – 125699 impressions (000s). Except Colors Kannada and Udaya Movies, all other channels in this region saw a decrease in viewership as compared to last week.

    Malayalam

    Asianet, the Malayalam general entertainment channel of Star TV retained its first position this week as well with 299372 impressions (000s). Surya TV moved to the second position with 93006 impressions (000s) pusing back Flowers TV to third position with 86835 impressions (000s). Mazhavil Manorama and Asianet Movies remained in fourth and fifth positions with 73449 impressions (000s) and 71592 impressions (000s) respectively.

    Tamil

    Zee Tamil was dragged down to third position from second climbed up to second position with 419669 impressions (000s), while Star Vijay gained second position this week with 429225 impressions (000s). Sun TV who retained its top position saw a decrease in viewership from 916957 impressions (000s) as recorded last week to 890935 impressions (000s) as of this week. KTV held its fourth position with 297775 impressions (000s). This week Colors Tamil was dethroned from the fifth position by Adityha TV, that came fifth with 67917 impressions (000s). 

    Telugu

    Telugu region didn’t notice any change this week. Star Maa and Zee Telugu retained their first and second positions with total viewership of 526572 impressions (000s) and 465243 impressions (000s). Gemini TV and ETV Telugu swapped their third and fourth positions with 358711 impressions (000s) 396150 impressions (000s) respectively. Gemini Movies retained its fifth position with 176582 impressions (000s).

  • Star TV leads Malayalam, Telugu regions in BARC week 26

    Star TV leads Malayalam, Telugu regions in BARC week 26

    MUMBAI: Star TV’s regional channels Asianet and Star Maa are leading the Malayalam and Telugu languages while ZEEL’s regional channels Zee Bangla and Zee Marathi continue to rule their respective languages of Bengali and Marathi in Broadcast Audience Research Council ratings for week 26. Big Ganga has again been pushed back to second position, while Bhojpuri Cinema became number one. There wasn’t much change in the hierarchy for Kannada and Tamil with Colors Kannada and Sun TV retaining their top slots.

    Bangla

    This week in the Bengali market, all channels saw an increase in their gross viewership as compared to last week. Zee Bangla continued to be placed in the numero uno spot in week 26 as well with an increase in viewership from 265682 impressions (000s) as recorded last week to 291010 impressions (000s) this week. Star Jalsha too remained in the second slot with 279654 impressions (000s) followed by Jalsha Movies, Colors Bangla and Aakash Aath, who retained their third, fourth and fifth positions this week with 70701 impressions (000s), 50960 impressions (000s) and 43004 impressions (000s) respectively.

    Bhojpuri

    This week Bhojpuri Cinema gained the highest number of viewership with 40195 impressions (000s), while Big Ganga came second with 37069 impressions (000s). Bhojpuri Dhamaka Dishum and Oscar Movies Bhojpuri retained their third and fourth slots with 5912 impressions (000s) and 1775 impressions (000s) respectively. News 18 Bihar Jharkhand came as a new entrant in the fifth position with 1442 impressions (000s) dethroning Mahuaa Plus which was in the fifth position last week.

    Marathi

    This week the Marathi market didn’t notice much change. Zee Marathi continued to be placed in the number one position with 285175 impressions (000s). Zee Talkies gained second position with 145412 impressions (000s) pushing back Colors Marathi to third position with 125842 impressions (000s), followed by Star Pravah and Zee Yuva in fourth and fifth positions with 103300 impressions (000s) and 51204 impressions (000s) respectively.

    Kannada

    Kannada region didn’t see any change this week, however, all the channels saw an increase in their gross viewership. Colors Kannada retained its number one slot with 389352 impressions (000s), followed by Zee Kannada – 318173 impressions (000s), Udaya TV – 231290 impressions (000s), Udaya Movies – 189109 impressions (000s) and Star Suvarna – 167073 impressions (000s).

    Malayalam

    Malayalam market also remained unchanged this week. Asianet, the Malayalam channel of Star TV retained its number one position this week with 299372 impressions (000s). Flowers TV maintained second position 92267 impressions (000s). Surya TV and Mazhavil Manorama retained their third and fourth positions with 88243 impressions (000s) and 83197 impressions (000s) respectively. Asianet Movies remained in the fifth position with 61754 impressions (000s).

    Tamil

    Zee Tamil climbed up to second position with 429632 impressions (000s) pushing back Star Vijay to third position this week with 423667 impressions (000s). Sun TV and KTV held their first and fourth positions with 916957 impressions (000s) and 287961 impressions (000s). Colors Tamil retained its fifth position with 74877 impressions (000s). But this week, the all channels in this market saw an increase in their gross viewership except Colors Tamil.

    Telugu

    Zee Telugu and Star Maa swapped their first and second positions with total viewership of 490189 impressions (000s) and 491392 impressions (000s). Gemini TV, ETV Telugu and Gemini Movies retained their respective third, fourth and fifth positions with 400387 impressions (000s), 379331 impressions (000s) and 160935 impressions (000s).

  • ZEE leads Bangla, Marathi and Telugu regions in BARC week 25

    ZEE leads Bangla, Marathi and Telugu regions in BARC week 25

    MUMBAI: ZEEL’s regional channels Zee Bangla, Zee Marathi and Zee Telugu moved to number one position in their respective regions – Bengali, Marathi and Telugu after BARC released its ratings for week 25. After standing at the second position for week 24, Big Ganga has been able to retain its top position again this week. There wasn’t much change in the hierarchy for southern regions like Kannada, Malayalam and Tamil with Colors Kannada, Asianet and Sun TV retaining their top slots.

    Bangla

    Star Jalsha and Zee Bangla swapped their first and second positions with 263565 impressions (000s) and 265682 impressions (000s) respectively. Jalsha Movies, Colors Bangla and Aakash Aath retained their third, fourth and fifth positions this week with 58665 impressions (000s), 43899 impressions (000s) and 40911 impressions (000s) respectively. But this week, the ratings of all five channels have decreased as recorded last week.

    Bhojpuri

    This week Big Ganga became successful in grabbing the first slot with impressions 36847 impressions (000s) pushing back Bhojpuri Cinema to second position with 36515 impressions (000s) while Bhojpuri Dhamaka Dishum, Oscar Movies Bhojpuri, Mahuaa Plus retained their third, fourth and fifth slots with 4724 impressions (000s), 1914 impressions (000s) and 1847 impressions (000s) respectively.

    Marathi

    Zee Marathi continued to be placed in the numero uno spot garnering a gross viewership of 274720 impressions (000s) but saw n decrease in viewership as compared to last week i.e. 301882 impressions (000s). Zee Talkies and Colors Marathi exchanged their second and third positions with 116018 impressions (000s) and 125812 impressions (000s) respectively, followed by Star Pravah and Zee Yuva in fourth and fifth positions with 109095 impressions (000s) and 68382 impressions (000s).

    Kannada

    Kannada region didn’t see much change this week. Colors Kannada remained number one slot with 364105 impressions (000s), followed by Zee Kannada – 309056 impressions (000s), Udaya TV – 219418 impressions (000s), Udaya Movies – 185482 impressions (000s) and Star Suvarna – 157915 impressions (000s).

    Malayalam

    Malayalam market also remained unchanged this week. Asianet, the Malayalam channel of Star TV retained its number one position this week with 248254 impressions (000s), while Flowers TV crawled up to second position with 90499 impressions (000s). Mazhavil Manorama and Surya TV swapped their third and fourth positions with 80942 impressions (000s) and 87234 impressions (000s) respectively. This week, Asianet Movies ranked fifth dethroning Surya Movies with 68366 impressions (000s).

    Tamil

    Zee Tamil and  Star Vijay swapped their second and third positions this week with 389694 impressions (000s) and 470688 impressions (000s) respectively, while Sun TV and KTV held their first and fourth positions with 882668 impressions (000s) and 276071 impressions (000s). Colors Tamil retained its fifth position with 75826 impressions (000s) with an increase in viewership 60659 impressions (000s) as compared to last week.

    Telugu

    Zee Telugu climbed up a notch to be back at number one this week, garnering a gross viewership of 497232 impressions (000s), while Star Maa became second with 485332 impressions (000s). Gemini TV, ETV Telugu and Gemini Movies retained their respective third, fourth and fifth positions with 388841 impressions (000s), 385437 impressions (000s) and 178293 impressions (000s).

  • Colors Tamil the new entrant in BARC’s week 24 data for Tamil market

    Colors Tamil the new entrant in BARC’s week 24 data for Tamil market

    MUMBAI: Colors Tamil, the newly launched Tamil regional channel of Viacom 18, was the new entrant in the Tamil market after BARC released its rating for week 24. Star Maa, a Telugu channel of Star TV, topped the charts, with Big Ganga settling for second position. There wasn’t much change in the hierarchy for other regions like Bengali, Marathi and Kannada, with Star Jalsha, Zee Marathi and Colors Kannada retaining their top slots.

    Bangla

    The Bengali region didn’t see any change in week 24. Star Jalsha and Zee Bangla maintained their first and second positions with 269956 impressions (000s) and 264219 impressions (000s) respectively. Following them were Jalsha Movies, Colors Bangla and Aakash Aath in third, fourth and fifth positions this week with 59799 (000s), 50104 (000s) and 47682 (000s) impressions respectively.

    Bhojpuri

    The Bhojpuri region saw a slight change this week as Big Ganga and Bhojpuri Cinema swapped their first and second slots with 36089 impressions (000s) and 36359 impressions (000s) respectively, while Bhojpuri Dhamaka Dishum remained in the third position with 4459 impressions (000s). While Mahuaa Plus maintained its fifth position with 1638 impressions (000s), Oscar Movies Bhojpuri came in as a new entrant in fourth position dethroning News18 Bihar Jharkhand with 1509 (000s) impressions.

    Marathi

    Zee Marathi remained steadfast at number one this week as well, garnering a gross viewership with 301882 impressions (000s) with an increase in viewership as compared to last week i.e. 299493 (000s). Zee Talkies and Colors Marathi exchanged their second and third positions with 116018 impressions (000s) and 125812 impressions (000s) respectively, followed by Star Pravah and Zee Yuva in fourth and fifth positions with 109095 impressions (000s) and 68382 impressions (000s).

    Kannada

    Like Bengal, the Kannada region too didn’t witness any changes, as all channels maintained their positions as last week. Colors Kannada remained number one with 387781 impressions (000s), followed by Zee Kannada – 291346 impressions (000s), Udaya TV – 194925 impressions (000s), Udaya Movies – 193476 impressions (000s) and Star Suvarna – 163032 impressions (000s).

    Malayalam

    Asianet retained its number one position this week with 248254 impressions (000s). Mazhavil Manorama and Surya TV were third and fourth positions with 92725 impressions (000s) and 87580 impressions (000s) respectively, with Flowers TV moving up to second slot from fourth with 101060 impressions (000s). Surya TV and Flowers TV were down to the third and fourth spots with 92878 impressions (000s) and 90798 impressions (000s) respectively. This week, Surya Movies ranked fifth with 69901 impressions (000s).

    Tamil

    Zee Tamil and  Star Vijay retained their second and third positions this week with 383105 impressions (000s) and 368940 impressions (000s) respectively, while Sun TV and KTV held their first and fourth positions with 871111 impressions (000s) and 265648 impressions (000s). Colors Tamil came as the new entrant in fifth position, taking the place of Polimer TV with 60659 impressions (000s).

    Telugu

    This week, Zee Telugu and Star Maa swapped their first and second positions with 466347 impressions (000s) and 531288 impressions (000s) respectively. Gemini TV crawled up to third position with 384785 impressions (000s), while ETV Telugu dropped down to fourth slot with 369923 impressions (000s). Gemini Movies maintained its fifth place with 175804 impressions (000s).

    Also Read :

    BARC Data: Mirror Now enters the top five in English news

    Zee Anmol retains leadership in GEC (U+R) for week 22

    Barc India: Star Maa No. 1 telugu entertainment TV channel

  • Polimer TV, Gemini Movies make presence felt in BARC’s week 23 data

    Polimer TV, Gemini Movies make presence felt in BARC’s week 23 data

    MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the hierarchy of channels in the Southern regions remained constant with Colors Kannada and Asianet retaining their top positions.

    Bangla

    Zee Bangla with 283920 impressions (000s) and Star Jalsha with 274669 impressions (000s) swapped their first and second positions in the Bengali region in week 23. Jalsha Movies, Colors Bangla and Aakash Aath retained their respective third, fourth and fifth positions this week with 63579 (000s), 52817 (000s) and 51133 (000s) impressions.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka DHISUM maintained their first, second and third slots with 43341 (000s), 41111 (000s) and 5701 (000s) impressions respectively. However, News18 Bihar Jharkhand and Mahuaa Plus maintained their fourth and fifth slots with 1638 (000s) and 1620 (000s) impressions respectively.

    Marathi

    Zee Marathi remained steadfast at number one this week, garnering a gross viewership with 299493 impressions (000s), but saw a decrease in viewership as compare to last week with 321762 impressions (000s). Zee Talkies and Colors Marathi remained in second and third positions with 114524 impressions (000s) and 106946 impressions (000s) respectively followed by Star Pravah and Zee Yuva in fourth and fifth positions with 94825 impressions (000s) and 46035 impressions (000s).

    Kannada

    This week, the Kannada region did not notice any change with all channels retaining their positions from last week. Colors Kannada remained number one with 385482 impressions (000s), followed by Zee Kannada – impressions 289528 (000s), Udaya TV – 204116 impressions (000s), Udaya Movies – 190019 impressions (000s) and Star Suvarna – 163923 impressions (000s).

    Malayalam

    Asianet retained its number one position this week with 305109 impressions (000s). Mazhavil Manorama crawled up to second position from fourth with 111446 impressions (000s). Surya TV and Flowers TV dropped to third and fourth places with 92878 impressions (000s) and 90798 impressions (000s) respectively. Asianet Movies remained on the fifth position with 68973 impressions (000s).

    Tamil

    Zee Tamil and  Star Vijay retained their second and third positions this week with 409014 impressions (000s) and 393799 impressions (000s) respectively, while Sun TV and KTV retained their respective first and fourth positions with 750247 impressions (000s) and 260294 impressions (000s). Polimer TV was the new entrant with 64099 impressions (000s) dethroning Chutti TV from the fifth position.

    Telugu

    This week Star Maa and Zee Telugu swapped their first and second positions with 476420 impressions (000s) and 491684 impressions (000s). ETV Telugu and Gemini TV remained in third and fourth positions with 411272 impressions (000s) and 345714 impressions (000s) respectively. Gemini Movies was the new entrant with 173253 impressions (000s) dethroning Star Maa Movies from the fifth position.

    Also Read :

    BARC Data: Mirror Now enters the top five in English news

    Zee Anmol retains leadership in GEC (U+R) for week 22

  • BARC Wk 22: Sun TV back on top across genres

    BARC Wk 22: Sun TV back on top across genres

    BENGALURU: The Sun TV Network’s flagship Tamil GEC Sun TV was back at the pole position in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre – All India (U+R): 2+ individuals for week 22 of 2018 Saturday, 26 May 2018 to Friday, 1 June 2018 (week under review).

    The Tamil GEC was followed at second place by Zee Entertainment Enterprises Limited (Zeel)’s free to air (FTA) Hindi GEC Zee Anmol.

    Three channels each from the Star India network and Zeel, two channels from the Sony Pictures Network India (SPNI) and one channel each from the Sun TV Network and Viacom18 made up BARC’s weekly list of top 10 channels across genre in week 22 of 2018.

    From the genres perspective, six were Hindi GECs, two were Hindi Movies and there was one channel each from the Tamil and the Telugu genres, respectively, in BARC’s weekly across genres list for week 22 of 2018.

    Sun TV moved up one rank in week 22 of 2018 to first place with 856.341 million weekly impressions as compared to second rank and 842.114 million weekly impressions in the previous week. Sun TV also headed BARC’s weekly list of top five Tamil channels in the Puducherry and Tamil Nadu markets. The first four programmes in BARC’s weekly list of top five Tamil programmes during primetime based on average rating across all airings (original and repeat) in the week in the same markets were aired on Sun TV.

    Zee Anmol slipped a rank to second place in week 22 of 2018 with 824.581 million weekly impressions as compared to 893.536 million weekly impressions in week 21. Zee Anmol was also ranked first in BARC’s weekly list of top 10 Hindi GECs in the combined urban and rural Hindi speaking or HSM (U+R) and individual rural Hindi speaking or HSM (R) markets during the week under review.

    Two programmes, the Balaji Telefilms-produced soap Kumkum Bhagya and Mahek that were aired on Zee Anmol were among BARC’s list of top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (U+R) and HSM (R).

    Moving up a rank after the exit of the IPL 11-airing Star India’s Star Sports 1 Hindi was Viacom18’s FTA Hindi GEC Rishtey. Rishtey garnered 669.004 million weekly impressions in week 22 as compared to 691.066 million weekly impressions in week 21 of 2018. Rishtey was also ranked second in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R) and (HSM (R).

    Buoyed by the strong performance of the concluding part of the Hindi version of SS Rajamouli’s magnum opus Bahubali: The conclusion or BB2 in all the three markets — HSM (U+R), HSM (R) and HSM (U) — SPN’s Hindi Movies channel Sony Max jumped up four ranks to fourth place in week 22 of 2018.

    Sony Max garnered 664.599 million weekly impressions in the week under review as compared to 541.020 million weekly impression and eighth rank in week 21 of 2018. Sony Max topped BARC’s weekly list of top five Hindi Movies channels in HSM (U+R) and HSM (U) and was ranked fifth in HSM (R).  BB2 was ranked first in BARC’s list of top 5 Hindi Movies programmes in all the three markets. Another Hindi feature film (HFF) Hichki, which aired on Sony Max, was also among the top 5 Hindi Movies programmes during primetime in HSM (U+R) and HSM (U) markets.

    Zeel’s flagship Hindi GEC Zee TV retained its previous week’s rank, fifth, in week 22 of 2018 with higher ratings. The channel scored 624.069 million weekly impressions in week 22 as compared to 612.352 million weekly impressions in week 21 of 2018. Zee TV, ranked third in BARC’s weekly list of top 10 Hindi GECs’ in HSM (U+R), was ranked first in HSM (U) and sixth in HSM (R). Three prgrammes from the channel, Kumkum Bhagya, its spinoff Kundali Bhagya and Mahek, were among the five most watched programmes during primetime in HSM (U+R), while the former two were among the five most watched programmes during primetime in HSM (U) and HSM (R).

    SPN’s women focused Hindi GEC Sony Pal also retained its previous week’s rank, sixth, with 581.109 million weekly impressions in week 22 as compared to 605.098 million weekly impressions in week 21 of 2018.

    Sony Pal was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R) and third in HSM (R). The sitcom Tarak Mehta ka Ooltah Chashmah that was aired on Sony Pal was among the top five programmes during primetime in HSM (R) in BARC’s list of the top 5 Hindi GEC programmes during primetime based on average rating across all airings (original and repeat) in the week in HSM (R).

    Ranks seventh, eighth and ninth in week 22 of 2018 were held by three Star India channels. The FTA Hindi GEC Star Bharat retained its previous week’s seventh rank in week 22 of 2018 with 540.519 million weekly impressions as compared to 568.156 million weekly impressions in week 21. Star Bharat was ranked fifth in BARC’s list of top 10 Hindi GECs in all the three markets – HSM (U+R), HSM (U) and HSM (R).

    At eighth rank in week 22 of 2018 was Star India’s Telugu GEC Star Maa with 539.206 million weekly impressions as compared to the ninth rank and 509.836 million weekly impressions in week 21. Star Maa topped BARC’s weekly list of the top 5 Telugu channels in the Andhra Pradesh and Telangana markets. Three of the top five Telugu programmes during primetime in these markets were aired on Star Maa.

    Re-entering the list in week 22 of 2018 was another FTA Hindi GEC channel Star Utsav with 501.065 million weekly impressions. Star Utsav was ranked sixth in BARC’s weekly list of top10 Hindi GECs’ in HSM (U+R) and ranked fifth in HSM (R).

    Zeel’s Hindi Movies channel Zee Cinema entered BARC’s across genres list for the first time in calendar year 2018 in week 22. The channel was also ranked second in BARC’s weekly list of top 5 Hindi Movies channels in HSM (U+R) and HSM (U). The world television premier of the Akshay Kumar-starrer HFF PadMan, which was among the top five Hindi Movies programmes during primetime in the HSM (U+R) and HSM (R) and the Rajshree Productions’ hit Hum SaathSaath Hain from the year 1999 in HSM (U) were also responsible for the channel’s entry into the top 10 channels list

  • ZEE leads Bangla, Marathi markets in BARC week 22

    ZEE leads Bangla, Marathi markets in BARC week 22

    MUMBAI:  Zee moved to the number one position in two big markets – Bengali and Marathi – after BARC released its rating for week 22. Zee’s surge to the top pushed Star to number two and four position in the Bengali and Marathi markets respectively. There wasn’t much change in hierarchy for Southern regions like Kannada and Telugu as Colors Kannada and Star Maa retained their top slots.

    Bangla

    Star Jalsha with 272919 impressions (000s) and Zee Bangla with 273914 impressions (000s) swapped their first and second positions in the Bengali region in week 22. Jalsha Movies, Colors Bangla and Aakash Aath retained their respective third, fourth and fifth positions this week with 73299 (000s), 50893 (000s) and 50282 (000s) impressions.

    Bhojpuri

    Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka DHISUM maintained their first, second and third slots with 46237, 40055 and 5075 impressions (000s) respectively. However, Mahuaa Plus and News18 Bihar Jharkhand interchanged their fourth and fifth slots with 1493 (000s) and 1541 (000s) impressions respectively.

    Marathi

    Zee Marathi remained steadfast at no. 1 this week, garnering a gross viewership with 321762 impressions (000s), an increase from 287651 impressions (000s) recorded in week 21. Colors Marathi and Zee Talkies exchanged their second and third positions with 112458 impressions (000s) and 116024 impressions (000s) respectively. Star Pravah and Zee Yuva retained their fourth and fifth positions this week with 102496 impressions (000s) and 47374 impressions (000s).

    Kannada

    This week, the Kannada region did not notice any change with all channels retaining their positions from last week. Colors Kannada remained no. 1 with 378983 impressions (000s), followed by Zee Kannada- impressions 294074 (000s), Udaya TV- 1948123 impressions (000s), Udaya Movies- 182196 impressions (000s) and Star Suvarna- 165557 impressions (000s).

    Malayalam

    Asianet retained its no. 1 position this week with 305109 impressions (000s). Mazhavil Manorama was dragged down to fourth from second with 79619 impressions (000s). Surya TV moved up to second slot and Flowers TV to third slot with 94709 impressions (000s) and 85311 impressions (000s) respectively. Asianet Movies remained on the fifth position with 79062 impressions (000s).

    Tamil

    Star Vijay and Zee Tamil swapped their second and third positions this week with 352173 impressions (000s) and 375715 impressions (000s) respectively, while Sun TV and KTV retained their respective first and fourth positions with 802861 impressions (000s) and 288802 impressions (000s). Chutti TV was the new entrant dethroning Star Sports 1 Tamil from the fifth position

    Telugu

    Telugu region also didn’t see any alterations this week. Star Maa continued to maintain the no. 1 slot with 500939 impressions (000s). Following Star Maa were Zee Telugu in the second position, ETV Telugu in the third position, Gemini TV in fourth and Star Maa Movies in fifth with 448132 (000s), 401674 impressions (000s), 401440 impressions (000s) and 202281impressions (000s) respectively.

    Also Read:

    BARC Data: Mirror Now enters the top five in English news

    Zee Anmol retains leadership in GEC (U+R) for week 22

  • ISI Kolkata certifies representativeness of BARC’s panel design

    ISI Kolkata certifies representativeness of BARC’s panel design

    MUMBAI: Audience-measurement body BARC India’s sampling methodology and panel design has been certified by one of India’s most prestigious institutions–the Indian Statistical Institute (ISI), Kolkata. The certification is for the original design of 22,000 homes and the expanded 33,000 panel. BARC’s viewership data services and insights products such as BIO News and BIO AdVision are aimed at helping industry make sharper data-driven decisions. It is also gearing up to launch Ekam—an independent third-party digital measurement service with the goal of providing industry with unified measurement across TV and digital.

    According to the release issued by BARC, the joint-industry body has seeded its BAR-O-Meters in a scientifically selected set of panel homes to collect TV viewership data. Panel home designing is critical to ensure that viewership data is representative of the TV universe, and accurately reflects what India is watching. The representativeness of BARC India’s panel—the cornerstone of its TV viewership measurement system—was earlier certified by CESP, a global multi-media body that audits media research as well as Ernst & Young (EY).

    ISI Kolkata professor Ashis SenGupta said, “The sampling methodology suggested by BARC India for Universe estimation is a reasonable one. This method is also a feasible one for implementation in practice. Overall, BARC India panel designs adopted for panel expansion as well as for TV Universe estimates ensures representativeness of ground realities given the constraints.”

    BARC India CEO Partho Dasgupta added, “ISI Kolkata’s endorsement of our panel design and sampling methodology is yet another validation of our ability to measure what India watches. It is indeed a challenging task to accurately map TV viewing habits of 780 million individuals in a highly diverse and dynamic market like ours. I am proud of Team BARC India, which has lived up to industry’s expectation to deliver accurate, credible and robust viewership data, day-on-day, week after week. It is also a testament to the systems and technology backbone that we have set up, which is of global standards.”

    This study by ISI Kolkata, spread over six months, certifies the panel home design used by BARC India for seeding BAR-O-Meters at both 22,000 as well as 33,000 panel home levels. It also identifies any modification required for panel expansion to 44,000 homes.

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  • BARC to measure OOH TV viewership

    BARC to measure OOH TV viewership

    MUMBAI: Advertisers are soon going to get a boost through outdoor TV measurement ratings. The Broadcast Audience Research Council (BARC) is going beyond traditional TV viewing metrics and has launched an out of home (OOH) TV viewership measurement service. It will now be able to report TV viewership that happens in social hot-spots like restaurants, pubs and bars in select cities.

    This is a game changer for the industry as it uncovers a significant share of TV viewership that wasn’t being measured until now. The current OOH measurement service tracks viewing across 900+ establishments in Mumbai, Delhi and Bangalore, using 1500+ meters.

    BARC India’s OOH measurement, which captures the growing trend of TV viewing outside homes, is a pre-subscribed service.

    “With our commitment to measure ‘what India watches’, it was a natural step for us to measure OOH viewing. This is also aligned with our goal of measuring content wherever it plays- irrespective of screen or pipe. Measuring OOH viewing is another initiative towards this objective. The robust technology backbone we have set up allowed us to seamlessly measure out of home viewing. We will continue to offer more such path-breaking services that yields sharper insights to industry,” said BARC India CEO Partho Dasgupta.

    Star has been the first network to subscribe to this service for the ongoing Indian Premiere League (IPL). Since sports is the most popular TV content outside of the house, especially in social gatherings, the addition will give a big thrust to Star for the tournament.

    As per available data, OOH viewing generated a total of 19.4 million impressions for the first eight IPL matches in the three cities. This, if compared to BARC India’s currency panel in these markets, is an additional 10 per cent viewership. The OOH data is a sample study across Delhi, Mumbai and Bangalore. If a study was done for other similar cities one could expect to see a comparable lift in viewership.

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  • TRAI assures TDSAT on withdrawal of landing page order

    TRAI assures TDSAT on withdrawal of landing page order

    NEW DELHI: Broadcast carriage regulator Telecom Regulatory Authority of India (TRAI) assured the sector disputes tribunal yesterday during a hearing that a November 2017 order pertaining to landing or boot-up page of TV sets will be withdrawn within two weeks and the issue discussed with the stakeholders before any further move on the matter.

    An order of the TRAI in November 2017 banning the use of the landing page for any other activity other than promotion of a distribution platform had been challenged by a few MSOs and broadcasters on the ground that proper process wasn’t followed by the regulator before issuing the directive.

    The TRAI diktat, incidentally, had come after a clutch of news broadcasters had made allegations against a fellow TV channel of making use of the boot-up page to manipulate audience ratings and sampling of the product by viewers.

    The TRAI also informed the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) that it had issued a consultation paper on 3 April 2018 to debate and discuss the landing-page issue threadbare with various stakeholders.

    The landing or the bootup page is what a viewer sees first when a TV set and the connected set-top box are switched on. This page on the screen remains for a certain period of time after which the EPG or the electronic programming guide of the distribution service provider comes up. The landing page, considered hot real estate, usually carries paid advertisements of a TV channel programme or messages (like audience measurement data relating to a particular TV channel or even initial sampling of a new channel). The commercial use of the landing page results in sizable revenue for distribution platforms.

    After the TRAI’s submission on the issue on Wednesday, the TDSAT noted that once the regulator withdrew its order, all the petitions would be treated as infructuous. Till then, the tribunal interim order staying the TRAI directive remains in force. The next date of hearing is 7 May 2018.

    While passing the directive in November, the TRAI had said it had received a number of representations from stakeholders stating the practice of placing a registered TV channel—whose audience data was recently released—on the landing page had the potential to influence the TV audience measurements.

    The Ministry of Information and Broadcasting, in a separate order, in the first week of April 2018 had directed audience measurement organisation BARC India to desist from using landing page data of any channel for its overall audience data.

    Also Read :

    TRAI initiates consultation on landing page issue

    MIB directs BARC to stop landing page impressions for measurements

    TDSAT ‘reserves’ order on landing-page case