Tag: BARC data

BARC week 22: Star Plus continues to hold position in urban market and pay platform

MUMBAI: STAR PLUS tops the chart on the pay platform and in the urban market in Week 22 of 2020 (Saturday, 30 May 2020 to Friday, 5 June 2020) of Broadcast Audience Research Council of India (BARC) data. However, Star Plus slips down to third position in the rural market. Dangal which is on seventh position on the pay platform does better with gaining third spot in the urban market and top spot in the rural market.

On pay platform STAR PLUS, SONY SAB, STAR Utsav, Colors, Sony Entertainment Television, Sony Pal, Dangal, DD National, Zee TV, and STAR Bharat were the top ten channels in the week 22 of BARC India ratings.

Pay Platform

In the urban market top ten channels were STAR Plus, Sony SAB, Dangal, Colors, STAR Utsav, Sony Entertainment Television, DD National, Sony Pal, Big Magic and &TV in week 22 of BARC India ratings.

Urban

Dangal, Big Magic, STAR PLUS, SONY SAB, DD National, STAR Utsav, Sony Pal, Zee Anmol, Colors, Sony Entertainment Television were the top ten channels in the rural market in week 22 of BARC ratings.

Rural

On the free platform Dangal, Big Magic, DD National, DD Bharti, Manoranjan Grand, DD Retro, DD Uttar Pradesh, DD Madhya Pradesh, DD Rajasthan, DD Prabha were the top ten channels in week 22 of BARC ratings.

Free Platform

June 13, 2020
Aaj Tak maintains non-stop 52 week numero uno status

MUMBAI: After setting new benchmarks of viewership in the recently concluded Lok Sabha Elections, AajTak has added another feather in its cap by dominating the Hindi News genre in the recent 52 consecutive weeks as per the BARC data (Source – BARC, TG: 15+, NCCS: All, Market: HSM, Period: Wk 26’18-Wk 25’19, Avg Weekly Gross Imp’000).

AajTak was the No. 1 news channel across all key milestones of Lok Sabha Elections which took place during this period including all 7 polling days, days of BJP & Congress manifesto launch, nomination days of key leaders including PM Narendra Modi, Rahul Gandhi, Sonia Gandhi to name a few. The channel was also the most watched news channel on Exit Poll day. On CountingDay, AajTak was on the top across all TV genres in the country, beating even Hindi GECs, Movies and Sports channels.

Apart from the Elections, AajTakregistered market share of as much as 20% during some key news developments in this 52-week period. These includecoverage of former Prime Minister Atal Bihari Vajpayee’s demise, Pulwama Attack,BalakotAir Strike and the following developments around IAF officer AbhinandanVarthaman’s capture and release by the Pakistani forces.

July 3, 2019
No changes in Marathi, Telugu segments in BARC data week 2

MUMBAI: In the Bengali market, Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions in BARC data week 2. Bhojpuri Cinema and Big Ganga swapped their first and second position in the Bhojpuri space. Zee Kannada and Colors Kannada swapped their first and second positions in the Kannada cluster. Flowers TV and Mazhavil Manorama interchanged their second and third positions in the Malayalam space. Star Vijay and Zee Tamil exchanged their fourth and fifth positions in the Tamil space. No changes were observed in Marathi and Telugu segments.

Bangla

Zee Bangla, Star Jalsha and Colors Bangla continued to be in first, second and third positions respectively with 355433 impressions '000s, 297000 impressions '000s and 58134 impressions '000s. Jalsha Movies and Aakash Aath interchanged their fourth and fifth positions with 52016 impressions '000s and 51197 impressions '000s.

Bhojpuri

Bhojpuri Cinema and Big Ganga swapped their first and second position respectively with 40421 impressions '000s and 40241 impressions '000s. Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri continued to be in third, fourth and fifth positions respectively with 13976 impressions '000s, 5922 impressions '000s and 2909 impressions '000s.

Kannada

Colors Kannada and Zee Kannada swapped their first and second positions respectively with 429314 impressions '000s and 420073 impressions '000s. Udaya TV and Udaya Movies retained their third and fourth positions respectively with 205229 impressions '000s and 183934 impressions '000s. Colors Super emerged as the new player with 147808 impressions '000s.

Malayalam

No changes were observed in the Malayalam segment. Asianet, the Malayalam general entertainment channel from Star TV, managed to be on first position with 286177 impressions '000s. Flowers TV and Mazhavil Manorama interchanged their second and third positions with 109369 impressions '000s and 104530 impressions '000s. Surya TV and Asianet Movies stood at fourth and fifth positions respectively with 77263 impressions '000s and 62530 impressions '000s.

Marathi

Zee Marathi, Colors Marathi, Star Pravah and Zee Talkies and Zee Yuva continued to be in first, second, third, fourth and fifth positions respectively with 422147 impressions '000s, 144346 impressions '000s, 120428 impressions '000s, 113656 impressions '000s and 45060 impressions '000s.

Tamil

Sun TV retained it leadership position with 861645 impressions '000s. Star Vijay and Zee Tamil exchanged their second and third positions respectively with 487018 impressions '000s and 474213 impressions '000s. KTV and Adithya TV continued to be on fourth and fifth positions respectively with 319072 impressions '000s and 97634 impressions '000s.

Telugu

Star Maa, Zee Telugu, ETV Telugu, Gemini TV and Gemini Movies held on to their first, second, third, fourth and fifth positions respectively with 635149 impressions '000s, 543646 impressions '000s, 475044 impressions '000s, 419803 impressions '000s and 201579 impressions '000s.

January 20, 2019
BARC Data: Mirror Now enters the top five in English news

MUMBAI: Times Network’s Mirror Now broke into the top five list of All India Broadcast Audience Research Council’s (BARC) week 22 ratings in the English News genre. While Aaj Tak led the charts in two Hindi news markets, Arnab Goswami’s Republic TV continued to dominate the English news market.

English News

Republic TV retained its numero uno position with 822 impressions (000s) sum compared to 1155 impressions (000s) sum last week. Times Now found itself on second spot with 764 impressions (000s) sum compared to 905 impressions (000s) sum. India Today Television captured the third position with 418 impressions (000s) sum compared to 398 impressions (000s) sum last week. CNN News18 at fourth garnered 214 impressions (000s) sum compared to 296 impressions (000s) sum last week. Mirror Now replaced NDTV 24×7 in the top five with 182 Impressions (000s) sum.

English Business News

CNBC TV18 maintained the top spot with 451 impressions (000s) sum compared to 401 impressions (000s) sum last week, followed by ET Now with 188 impressions (000s) sum. BTVI and CNBC TV18 Prime HD were at third and fourth positions respectively with 53 impressions (000s) sum and 33 impressions (000s) sum.

Hindi News (U+R)

Aaj Tak retained its top slot with 95274 impressions (000s) sum as compared to 100503 impressions (000s) sum. Zee News was at the second position with 95022 impressions (000s) sum compared to 96385 impressions (000s) sum, followed by India TV at the third position with 83897 impressions (000s) sum as compared to 83346 impressions (000s) sum.

News18 India and ABP News were at the fourth position and fifth positions after interchanging spots with 72014 impressions (000s) sum and 67013 impressions (000s) sum respectively.

Hindi News Rural

Aaj Tak also led the Hindi news rural market with 39544 impressions (000s) sum. India TV and Zee News were at second and third position after interchanging the positions with 35728 impressions (000s) sum and 34257 impressions (000s) sum respectively.

News Nation and ABP News were at fourth and fifth position after interchanging the slots with 30952 impressions (000s) sum and 30435 impressions (000s) sum respectively.

Hindi News Urban

Zee News led the genre with 60764 impressions (000s) sum compared to 60332 impressions (000s) sum last week, followed by Aaj Tak at second position with 55729 impressions (000s) sum. India TV, News18 India and ABP News were at third, fourth and fifth spot with 48169 impressions (000s) sum, 45286 impressions (000s) sum and 36578 impressions (000s) sum respectively.

June 7, 2018
AXN is the Undisputed Category Leader with 365 Days at No.1!

MUMBAI: With the financial year 2017 culminating, AXN has cemented its position as India’s No.1 English Entertainment channel for the entire year. The channel is right at the top in overall viewership with 25% market share for the fiscal year FY18 as supported by BARC data.

This winning feat is backed by a strong content strategy and marketing innovations. Catering to the evolving, discerning viewer, the channel introduced new properties – ‘AXN Premiere Club’ that offers hot new shows and seasons 7 days of the week e.g. The Handmaid’s Tale, Vikings etc. and ‘AXN Bestsellers’ that showcases all-time-favourite cult shows like Sex and the City, Hannibal and Breaking Bad to name a few.

AXN is also home to the most dashing hunks and mesmerizing women on TV like Benedict Cumberbatch, Liev Schreiber, Damian Lewis, Elizabeth Moss, Katheryn Winnick and Sarah Jessica Parker, who have made AXN the preferred choice by male and female viewers alike.

The channel also undertook engaging and disruptive marketing initiatives to bring the iconic shows and characters closer to the audience. The large scale, experiential activities include a ‘Sherlock Restaurant Crawl’, where audiences got a chance to be their favourite detective, ‘The Voice Karaoke Nights’ where people showcased their singing talent, ‘Vikings Workout’ for all the fitness enthusiasts and a hard-hitting, thought provoking campaign for ‘The Handmaid’s Tale’ amongst many more.

April 9, 2018
58% watched DD English news as per 4-wk average, pubcasters’ overhaul under way

MUMBAI: Even as the new Prasar Bharati CEO Shashi Vempati plans pubcasters’ overhaul, Doordarshan News has reportedly beaten all private English channels, according to BARC data.

Screams by star news anchors notwithstanding, English news channels hardly reach around four million in a population of over 1.2 billion Indians.

According to the BARC data for 10–16 June 2017, an average of 34.2 per cent educated & high income group male viewers of age-group 22 and above in cities with a population of 10 lakh or more, watched DD English News, leaving other channels behind.

As compared to Times Now (28.2 per cent) and Republic TV (17.9 per cent), DD News achieved a higher percentage, One India reported.

BARC data of that week showed that over half of the total viewers in the category of both, male and female, of ages 15 or above in rural and urban areas watched DD News when it showed English bulletin while other channels were left fighting over less than 50 per cent of the market share.

The average viewership pattern of last four weeks in the rural & urban area, as per BARC data, showed that an average of 58 per cent of English News viewers watched DD News when it aired English news bulletin.

In urban areas with over 10 lakh population, an area which is considered the dominant market for private English news channels, as per four weeks’ average BARC data, over 40 per cent of the well-educated and high-income group males of age-group 22 and above watched DD’s English news bulletin, although most other channels struggle to reach even five per cent mark.

Vempati meanwhile plans to revamp pubcasters’ official websites, focus on digitally monetising content, and change IT systems. Solving manpower issues and making Prasar tech-enabled are Vempati’s priorities this year. Prasar is planning a global digital platform (such as Al Jazeera and like BBC) by the end of 2017, Mint reported.

June 27, 2017
‘Motu Patlu’ regains top spot in kids’ programming

MUMBAI Week 49 saw Viacom 18’s Nick dominating the kids television genre as per as per Broadcast Audience Research Council (BARC) India. The channel continued to retain its top position with a whopping 87947 (000s sums) ratings, followed by Cartoon Network with 57216 (000s sums) and Pogo TV close on its heel with 54604 (000s sums).

Hungama grabbed the fourth spot with a viewership rating of 48040 (000s sums), while Discovery India was last amongst the five most watched channels in the genre with a rating of 42081 (000s sums).

It must be noted here that, like last week, this week’s BARC data too is exclusive of Tamil Nadu and Puducherry.

When it comes to top five programs in the kids genre, Nick’s Motu Patlu Kungfu Kings stole the show with a rating of 805 (000s sums), even overtaking the same network’s new show Shiva that garnered a rating of 631 (000s sums). The latter’s ratings went down by 60 (000s sums).

Motu Patlu ruled the third sport as well with Motu Patlu Aur Khazaane Ki Race, which has scored a rating of 584 (000s sums). Cartoon Network’s Return of Hanuman took the fourth spot with a slightly lower rating of 549 (000s sums), while Pogo TV’s Mighty Raju took up the fifth spot with 478 (00s sums) ratings.

December 17, 2015