ITV

Tag: BARC data

  • Sony Aath retains third spot among Bangla GECs in 2021

    Sony Aath retains third spot among Bangla GECs in 2021

    Mumbai: Bangla general entertainment channel Sony Aath has retained the third position in terms of viewership across urban markets of West Bengal and Kolkata, according to Broadcast Audience Research Council (Barc) data. The channel has also maintained its leadership in the morning prime slot between 10 a.m and 1 p.m and once again secured top position in both West Bengal Urban and Kolkata. (Source: Barc Market: West Bengal, TG: 2+, Period Wk 1-52’21, average weekly impressions).

    The previous year was marked by new and unique offerings by the channel such as introducing a segment called ‘Hollywood Hungama’ that brought the best Hollywood titles to Bengali audiences. This included titles such as “Kong Skull Island,” “Godzilla” and the “Jurassic” series. The channel also premiered “Aladdin” in November adding to its content diversity. Besides new content, audiences continued to watch thrillers such as “CID,” “Crime Patrol” and family shows like “Gopal Bhar” and “Balveer.”

    While the audience support has helped in maintaining the viewership share for the brand, it has also reflected upon its social media channels. Sony AATH garnered over 13.5 million subscribers and an average of 300 million views per month on its YouTube channel.

    “It’s heartening to note that our viewers have loved our content offering, helping the channel retain its No. 3 position on the viewership chart of Bengal yet again,” said Sony Pictures Networks India chief marketing officer and business head Sony Aath and English Cluster Tushar Shah. “This affection and performance make our commitment of providing nothing but the best even stronger for our viewers. New Year 2022 is going to see yet another eclectic mix of content offering from Sony Aath. And I am certain, we will continue to enjoy the confidence of our audience, as well as our business partners. I would also like to take this opportunity to wish everyone a happy and healthy new year!”

  • MTV Beats increases share in music genre to 21% as it turns 5

    MTV Beats increases share in music genre to 21% as it turns 5

    Mumbai: Hindi music channel MTV Beats maintained the top position in the genre consistently with an average weekly time spent of 28 minutes per viewer. The channel garnered a total of 370 million viewers along with a total of more than 120 billion viewing minutes, further improving its genre share to 21 per cent as compared to 17 per cent the previous year.

    This year MTV Beats completes five years since its launch. The channel has launched a month-long interactive campaign to celebrate its anniversary. It has launched a series of contests hosted by singer and pop icon Dhvani Bhanushali. The channel is giving away 62 prizes along with five bumper prizes to the winners of the contests.  

    The channel has found innovative ways of revamping some of their existing shows by going remote with zoom call shoots and phone-based footage, some shot by artists themselves. The popular show “Dil Beats Lockdown Love” witnessed a cumulative reach of 38.7 million viewers with a total of more than three lakh viewing minutes, shared the channel.

    “MTV Beats’ journey has been exciting and exhilarating,” said Viacom18 head of youth, music and English entertainment Anshul Ailawadi. “Since its launch in 2016, the channel has demonstrated growth in the Hindi music genre by diving deep into consumer insights and upscaling its content to cater to its viewers. In the last one year, with realities changing daily, we have managed to keep our audiences thoroughly engaged with unique and original programming initiatives.”

  • India vs New Zealand opening T20 match garners 73 million reach

    India vs New Zealand opening T20 match garners 73 million reach

    Mumbai: The opening match between India and New Zealand, in the T20 international series that began on 17 November, garnered a reach of 73 million (2+U+R) becoming the most-watched T20 opening match in the last three years.

    The match is part of New Zealand’s tour of India that is being broadcast on the Star Sports network. As part of the series, India will play three T20 internationals and two Test matches against New Zealand.

    According to data by Broadcast Audience Research Council (Barc) India, the match garnered 15 per cent higher absolute reach than the previous high set by the opening match of India versus West Indies T20 international held in 2019.

    The India vs New Zealand opening match reach, in percentage, stood at 13.1 per cent which was 11 per cent higher compared to the previous high of the Ind v WI opening match. The match also garnered a 4.9 million average minute audience (AMA) which was 16 per cent higher compared to the Ind v WI opening match.

    In comparison, the opening match of India vs England T20 international this year garnered a reach of 50 million, 3.4 million AMA, and a share of reach at 10.5 per cent.

  • HUL maintains lead in week 44: Barc

    HUL maintains lead in week 44: Barc

    Mumbai: With ad volumes of 5074.45 (‘000s), Hindustan Lever Ltd (HUL) was the most prolific advertiser in week 44 (30 October to 5 November) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser grabbed the second spot at 1480.15.

    At the third to ninth positions were Ponds India, Brooke Bond Lipton India Ltd, Godrej Consumer Products Ltd, Procter & Gamble, Amazon Online India Pvt Ltd, Cadbury India Ltd, and Colgate Palmolive India Ltd. Lakme Lever Ltd was the new entrant at the tenth spot with ad volumes of 416.15 (‘000s).

    Horlicks was the most advertised brand in week 44 with ad volumes of 443.06 (‘000s). At 319.42 Clinic Plus Shampoo was second. It was followed by Brooke Bond Bru Instant (260.48) at the third position.

    Amazon Prime Video, Lalithaa Jewellery, Amazon India, Surf Excel Easy Wash, Close Up Ever Fresh (new) Vaseline Intensive Care Deep Moisture Body Lotion (new), and Boost followed.

  • Sun TV most viewed channel in week 44: Barc data

    Sun TV most viewed channel in week 44: Barc data

    Mumbai: Clocking 3226.18 (‘000s) AMA, Sun TV regained the top slot in week 44 (30 October to 5 November) according to data released by Broadcast Audience Research Council (Barc). The broadcast network was in the third position last week with 2530.41 AMA. Star Sports 1 Hindi maintained its hold at the second spot with 2832.51 weekly AMA.

    Week 43’s top grosser Star Plus was at number three, as the GEC garnered 2504.93 (‘000s) this week. Star Maa, Star Utsav, Star Vijay, Colors, Sony SAB, Zee TV, and Zee Telugu grabbed the remaining positions.

    Sun TV dominated the Mega Cities at 596.75 (‘000s). Star Sports 1 Hindi, Star Plus, Colors, and Star Vijay followed.  Sun was the leader in the South Market as well with 3215.53 AMA. The remaining slots were occupied by Star Maa, Star Vijay, Zee Telugu, and Zee Kannada.

    Within the regional markets, Star Pravah continued to lead in Maharashtra/Goa with 1354.91 AMA. At 1087.66 (‘000s) Star Jalsha was the most viewed channel in West Bengal, Tarang (478.78) in Odisha, Zee Kannada in Karnataka with 1249.2AMA, Star Utsav (213.02) in Rajasthan, as well as in UP/Uttarakhand where it clocked 405.55 (‘000s). 

  • Sun TV maintains lead in week 41: Barc

    Sun TV maintains lead in week 41: Barc

    Mumbai: Maintaining last week’s lead at the top position, Sun TV bagged 2844.7 AMA in week 41 (between 9-15 October) according to Broadcast Audience Research Council (Barc) data. Star Plus stood second with 2506.37 (‘000s) AMA, while Star Maa finished third at 2348.62 (‘000s).

    Star Sports 1 Hindi, Star Vijay, Star Utsav, Colors, Sony SAB, Zee Kannada, and Zee Telugu grabbed the remaining slots.

    With weekly AMAs of 512.65, Sun TV led the mega cities. Star Vijay, Star Plus, Colors, and Star Sports 1 Hindi followed.

    The south market was also dominated by the Tamil major at 2837.61 AMA. Star Maa, Star Vijay, Zee Kannada, Zee Telugu were at number two to five, respectively.

    Among the regional markets, Star Pravah was the most viewed channel in Maharashtra/Goa with 1347.61 (‘000s), Star Jalsha (1004.82) in West Bengal, Tarang in Odisha (446.41), Zee Kannada (1540.89) in Karnataka, and Star Utsav in Rajasthan ((224.04) and UP/Uttarakhand (338.4).

  • July-Sept TV ad volumes show highest spurt in 2021: Barc

    July-Sept TV ad volumes show highest spurt in 2021: Barc

    Mumbai: Ad volumes on television continue to post healthy growth, with the July-September quarter registering 461 million seconds of advertising – which is the highest this year, as per Broadcast Audience Research Council (Barc) India’s July-September 2021 Ad Volumes – Special Festival Edition Think Report. 

    The growth registered in the quarter is broad-based, with channels across all languages reporting higher ad volumes over the corresponding period in previous years.

    With the festive season well and truly underway, the September Think Report also takes a closer look at advertising on TV during the Ganesh Chaturthi week. Ad volumes on TV in the week grew four per cent compared to the previous four-week average and posted a healthy 28 per cent growth over 2019.

    “The momentum of more and more brands banking on television advertising continues to be visible with 3397 new brands entering the medium in the July-Sept quarter of 2021, and that too with a 51 per cent share of total brands advertising. The number of advertisers on TV is also the highest for the quarter at 4226,” stated Barc India head of client partnership & revenue Aaditya Pathak. “As we have seen in earlier years, marketers are clearly leveraging the reach and power of TV to raise the visibility of their brands this festive season. The strong growth of ad volumes in Q3 – which is 40 million seconds higher than in Q2 – also points to the positive sentiment regarding the improving economic and business environment.”

    Ad volumes on TV for September 2021 is the highest since 2019, registering a 15 per cent growth over the same period in the previous year. While FMCG continued to maintain its leadership position with a 29 per cent growth in ad volumes against the same period in 2019, the e-commerce industry has also shown a healthy 26 per cent jump over 2020.

    While the strong upward trend in TV advertising is seen at the overall level as well as across all languages, the highest spurt was observed for Bhojpuri language channels, where ad volumes were more than double that of 2019, and 38 per cent higher than in 2020. Hindi language channels account for the largest share of TV advertising. Tamil and Telugu language channels witnessed robust growth over 2020.

  • Tokyo Olympics reached 69 million TV viewers in the opening week

    Tokyo Olympics reached 69 million TV viewers in the opening week

    Mumbai: The Tokyo Olympics 2020 television broadcast was viewed by 69 million viewers and clocked 5.8 billion viewing minutes, according to data provided by Broadcast Audience Research Council (BARC) India. (India 2+/Live Events Only/ Share% of viewing mins)

    Assam/NE (27.7 per cent), Maharashtra/Goa (11.5 per cent), Tamil Nadu/Puducherry (8.8 per cent), Uttar Pradesh/Uttarakhand (6.3 per cent), and Kerala (5.8 per cent) were the top regions contributing to the viewership for the Tokyo Olympics. (India 2+/Live Events Only/ Share% of viewing mins)

    The Olympic games were broadcast on Sony Pictures Networks India TV channels Sony Six, Sony Ten 2, Sony Ten 3, Sony Ten 4 and their HD channels. Prasar Bharati’s sports channel DD Sports also broadcast the event.

    The previous Rio Olympic games pulled in 191 million viewers, according to BARC data for that period. Star India was the official broadcaster for the 2016 games. (India 4+/cable and satellite homes/urban market)

    The Indian contingent for the Olympics made a strong showing by bringing home seven medals including one gold, two silver and four bronze. The athletes that won medals at the recently concluded games included Neeraj Chopra, Saikhom Mirabai Chanu, Ravi Kumar Dhahiya, PV Sindhu, Lovlina Borgohain, and Bajrang Punia and the men’s hockey team.

  • News affect GEC viewership in primetime slot across all languages, reveals BARC-Nielsen report

    News affect GEC viewership in primetime slot across all languages, reveals BARC-Nielsen report

    MUMBAI: As India moves back to normalcy, the share of general entertainment channel (GEC) viewership has started showing signs of recovery. The data provided by TV audience measurement body, Broadcast Audience Research Council (BARC) reveals that in the week 30-33, the total number of Hindi GEC viewers who watches news is 49 per cent, whereas 77 per cent of them watch movies. Movies have definitely impacted GEC viewership, especially in Bangla, Marathi, Kannada and Malayalam.

    The report further says that in Week 33, total TV viewership recorded 1.08 trillion viewing minutes. The TV viewership has shown a consistent growth in the last 12 weeks. It was 22 per cent higher than pre-Covid2019 viewing. Also, the daily average reach is seven per cent higher than pre-Covid2019 time.

    The data highlights that the primetime shows have shown consistent growth in the last 12 weeks with 3 per cent rise in both Hindi and Southern markets. However, non-primetime shows continue to operate at 44 per cent higher than pre-Covid2019 levels.

    As far as the Southern GEC is concerned, the cumulative reach has not been affected during Covid2019.


     

  • BARC week 23: Star Plus continues to hold top spot in urban market and pay platform

    BARC week 23: Star Plus continues to hold top spot in urban market and pay platform

    MUMBAI: Star Plus topped the chart on the pay platform and in the urban market in Week 23 of 2020 (Saturday, 6 June 2020 to Friday, 12 June 2020) of Broadcast Audience Research Council of India (BARC) data. As compared to last week, Star Plus slipped down to fifth position in the rural market. DD National replaced Dangal by gaining seventh position on the pay platform. Dangal, which was at third spot in the urban market last week, came down to fifth position. However, it continued to be on the top spot in the rural market.

    On pay platform STAR PLUS, SONY SAB, STAR Utsav, Colors, Sony Entertainment Television, Sony Pal, DD National, Dangal, Zee TV, and STAR Bharat were the top ten channels in the week 23 of BARC India ratings.

    Pay Platform

    In the urban market top ten channels were STAR Plus, Sony SAB, Colors, STAR Utsav, Dangal, Sony Entertainment Television, DD National, Sony Pal, &TV and Zee TV in week 23 of BARC India ratings. Big Magic which was in ninth position last week and was replaced by &TV. Zee TV made it way again on the list at the tenth spot. 

    Urban

    Dangal, Big Magic, STAR Utsav, Sony Pal, STAR  PLUS, SONY SAB, Colors Rishtey, Zee Anmol, DD National, and Colors, were the top ten channels in the rural market in week 23 of BARC ratings. From being in the sixth position last week STAR Utsav jumped to the third position. Whereas  Sony Entertainment Television is out of the top ten list. 

    Rural

    On the free platform Dangal, Big Magic, Colors Rishtey, Sony Pal, STAR Utsav, DD National, Zee Anmol, DD Bharti, Manoranjan Grand and DD Retro were the top ten channels in week 23 of BARC ratings.

    Free Platform