Tag: BARC data

  • Aaj Tak regains its pole position in Barc ratings

    Aaj Tak regains its pole position in Barc ratings

    Mumbai: TV Today Network’s Hindi news channel Aaj Tak has witnessed record growth and regained its number one position in the recent viewership ratings released by Broadcasters Audience Research Council (Barc) for week 16.

    As per the industry’s first ‘Customised Event Report’ released by Barc on Friday, Aaj Tak has established its supremacy in coverage of events of national importance. The channel has a daily average reach of 20.6 million.

    The CER data also showed that Aaj Tak’s coverage of Jehangirpuri encroachment demolition gave it growth of 188 per cent in 15+ HSM, 225 per cent in 2+ pay India and 182 per cent in 2+ All India.

    Commenting on this milestone, TV Today Network’s CEO (television & radio) Rahul Shaw said, “We have been the number one news source for a television audience for 21 years due to the trust earned by us. Aaj Tak is the only news channel to get 10 crore viewers week on week every week throughout 2022. We thank our viewers again for trusting only Aaj Tak when it comes to news that matters.”

  • Republic Media Network continues its winning streak in English & Bangla market

    Republic Media Network continues its winning streak in English & Bangla market

    Mumbai: Republic Media Network’s Republic TV and Republic Bangla have emerged in the pole position, as per the recent Broadcast Audience Research Council (Barc) news rating. With this, the broadcaster claims to establish an undisputed dominance across the English and Bangla market. 

    According to the Barc data of week 13, Republic Media Network has once again emerged as a clear, decisive and undisputed leader in the English news genre with its 39.3 per cent market share, and Republic Bangla with 27.4 per cent.

    On the other hand, Republic TV has continued its unbeaten run across all-time bands in the English news genre. In the West Bengal market, Republic Bangla has unseated ABP Ananda once again, the two-decade-old news leader in the genre, as the top Bengali news channel. The regional news channel has recorded a market share of 27.1 per cent.

    Maintaining the winning streak, Republic Bharat has maintained its convincing lead above Aaj Tak.

    Republic Media Network has reached approximately 145 million or 14.5 crore viewers in the last week alone and 303 million or 30.3 crore viewers across India in a four-week period. As India’s largest news network, Republic’s viewership numbers across regions, time bands, and languages in a period where the world is banking on breaking news on television have conclusively established it as India’s top choice. The widening of the gap over the number 2 channels, respectively in the English, Hindi, and Bengali news genre, is a testament to the sensational network win of Republic Media Network.

    Republic TV’s thundering all-day all-India ratings continue to be almost 12 percent higher or 1.5 times of the number 2 channel Times Now. In fact, this week Republic TV is 165 percent greater than Times Now and 238 per cent greater than India Today in terms of viewership across India and across Times bands. This establishes the dominance that India’s top English news channel holds and the consistency with which it has become India’s uncontested news destination across the board. 

    Republic TV has established an expansive presence across the war zone in Ukraine and Russia and has activated its wide global reporter base to ensure that it has leaped miles ahead of the competition on the big global story, something that the competition can’t match.

    Republic Bangla has broken all records by unseating ABP Ananda strongly for the fourth consecutive week. Establishing itself as the decisive new news leader in the Bengali news genre, Republic Bangla has emerged as the top choice in the Bengali news genre across all-time bands. From its breaking news formats, its deep investigations on ground in Bengal, its unparalleled regional and global reportage, and the most dynamic on-air team, Republic Bangla has brought with it a new wave in journalism in Bengal. Republic Bangla is the channel of choice for the people of Bengal.

    A week after week lead over Aaj Tak in the Hindi news genre, Republic Bharat has brought a new order to Hindi news television. With its dedicated 100 percent news format and extensive on-ground reporting within India as well as from the War zone, Republic Bharat has become the undisputed choice for Hindi news viewers as it defeats legacy media once again.

    The superstorm of Republic Bharat continues once again with the Network’s Hindi news channel dominating with record-breaking viewership in the primetime slot. Aaj Tak has slipped to the third position, while Republic Bharat continues to be India’s top choice in the most-critical time band of ‘Poochta Hai Bharat.’

    Republic Media Network has, with its nation-first, news-first, and people-first approach, resonated with viewers across languages. We are deeply indebted to our millions of viewers and supporters across the country and the world who have remained unwavering in their support of our journalism. We shall always undauntingly bring you the news and coverage that India expects from the news leader.

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  • Times Now garners 699 TVT and leads English news genre in Week 10: Barc data

    Times Now garners 699 TVT and leads English news genre in Week 10: Barc data

    Mumbai: Times Now was leading in ratings amongst English news channels last week (5-11 March), according to data released by Broadcast Audience Research Council (Barc) India. 

    The assembly elections for the states of Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa concluded last week with the results being declared on 10 March.

    Times Now had a 30 per cent share of TVTs (number of target households in thousands where an ‘event’ was on average across minutes) and garnered a total of 699 TVTs. 

    The Barc data was for all Indian cities with a population of one million and more & a target audience between the 15–60 age group.

    “The last two years have been extremely tough, with the pandemic transforming the world,” said Times Network MD and CEO MK Anand.

     “People’s lives changed dramatically, altering consumer behaviour across all categories, be it food, fashion, holidays, entertainment or news consumption. The news space saw an added disruption with alleged malpractices unearthed in the rating system impacting viewers’ sentiment,” Anand added.

    He said, “All in all, there was trepidation when approaching the date, as to how news consumption has changed and how that would impact our shares. We are happy to note that our efforts to keep up with changing consumer preferences have been reciprocated by viewers. Times Now has seen a marked increase in reach and time spent. The gross ratings have increased by 20 per cent, vis-a-vis our performance in 2020 when the ratings were suspended.”

    He added, “With renewed consumer appetite for news, the comparative ratings have been shaken up with Times Now shining as the true leader. Our reach has increased across the Universal TG of 2+, which is an indicator of good health. Besides this, we are stronger in primetime than before and are also showing a marked preference by the reigning TG of 15-60 years.” 

    “Besides this, Hindi is an important space that we are watching and TY9 Bharatvarsh is the new leader. Two of the top three Hindi news channels being non-legacy players is an indicator that the Hindi news viewer wants to change. Our attention is now going to be on putting Times Now Navbharat into the top set asap.”

    In the English news genre, Times Now was followed closely by Republic TV which garnered 633 TVT and a share of 27 per cent. India Today Television was next at 14 per cent share of TVTs followed by CNN News18 at 13 per cent. The share of the remaining channels including WION, BBC World News, Mirror Now and India Ahead were in single digits.

    Barc has released individual channel ratings in the news genre for the first time after a data dark period of 17 months. The TV audience measurement agency has also announced that it will release 13 weeks past data. All data will be released weekly on a four-week average rolling basis.

    Source: Barc | Wk 10’22 | All India 1 mn+ | 15-60 Yrs

  • Disney Kids to launch new channel ‘Super Hungama’ on 1 March

    Disney Kids to launch new channel ‘Super Hungama’ on 1 March

    Mumbai: Disney Kids Network is set to launch kids’ channel Super Hungama on 1 March. 

    As per Broadcast Audience Research Council (Barc) data, Disney Network is the preferred destination of entertainment for kids aged 2-14 years with 29.1 per cent network share (Source: Barc India | India Urban | TG: 2-14 | Wk 3-6’22 | All day 7-23 hr). “To further strengthen the portfolio and create an extension of the very popular Hungama channel, the network is bringing a new destination Super Hungama,” said the statement.

    Hungama is the most trusted TV channel among kids per Ormax Brand Trust Survey 2021. Super Hungama’s programming will target 8–12-year-olds inclusive of boys and girls.

    The channel is set to premiere four brand new series titled “Buzz Lightyear of Star Command,” “Milo Murphy’s Law,” “Big City Greens” and “The Daltons” along with popular series such as “Pokémon,” “Beyblade,” “Supa Strikas,” and much more. 

    “As Disney, we have always enjoyed a great affinity and loyalty among our fans; emerging as a network that they want to spend the most time with,” said Disney Star head – network entertainment channels Kevin Vaz. “Kids have looked at us to be their constant companion as our stories and characters have become an integral part of their lives and they have started enjoying the world through us. Given this, we thought this was a perfect opportunity to strengthen our multiplex of offerings and make a wholesome addition to our portfolio of channels.”

    “Hungama has always been a clear favourite among kids, because it has personified the world of a child as he or she sees it, bringing in lots of memorable moments filled with friendship, fun, mischief and a riot of laughter. With Super Hungama, we are creating a whole new dimension to an already popular destination by celebrating all the fun the kids have as well as partnering with them on their adventures. We are only optimistic that we will be able to entertain a larger section of fans and become friends that they trust and enjoy,” added Vaz.

    This new channel will replace Marvel HQ channel across Indian television.

  • Star Jalsha leads viewership for eight consecutive weeks in West Bengal

    Star Jalsha leads viewership for eight consecutive weeks in West Bengal

    Mumbai: Bangla general entertainment channel Star Jalsha has maintained its leadership in the West Bengal market for eight consecutive weeks (week 51′ 2021 to week 6′ 2022), according to Broadcast Audience Research Council (Barc) India data.

    During this period the channel’s average minute audience (AMA) reached up to 398 million (West Bengal – urban+rural, week 4’ 2022), the data revealed. It reached an AMA of 184 million (WB – Urban) during the same period.

    The channel’s rating has been steadily increasing since the second week of 2022 (8-14 January) from 367 million AMA in week 2’ 2022. In the last week 6’ 2022, the ratings have stabilised at 392 million AMA.

    Star Jalsha has recently added two new fiction shows to its programming starting with “Gantchhora” that began airing on 20 December 2021 followed by “Anuraager Chowaa” on 7 February. The channel is launching a new show called “Guddi” on 28 February starting from 6 p.m onwards.

    (Source: Barc data, MF 15+)

  • Australian Open 2022: 22 million viewers tune in to Sony Sports

    Australian Open 2022: 22 million viewers tune in to Sony Sports

    Mumbai: The 2022 Australian Open, the first grand slam of the calendar year, has recorded the highest viewership in recent years with 22 million viewers across Sony Sports Network channels, the media company announced on Tuesday. 

    Tennis fans witnessed history with Ashleigh Barty becoming the first Australian in 44 years to win a grand slam at home and Rafael Nadal for the record 21 grand slam singles titles.

    The men’s singles final between Rafael Nadal and Daniil Medvedev, which lasted for almost six hours was the most-watched men’s grand slam final to date with almost five million viewers, said the sports network in a statement.

    The top markets for Australian Open viewership were Tamil Nadu, Pondicherry, Maharashtra, Goa, Andhra Pradesh and Telangana, it added.

    (Source: BARC CS 2+ All India U+R, Sony Sports Network)

  • Sun TV most viewed channel in week 5: Barc

    Sun TV most viewed channel in week 5: Barc

    Mumbai: Sun TV was the most viewed channel in the fifth week of 2022 (29 January to 4 February) according to Broadcast Audience Research Council (Barc) data. The weekly ratings, however, remained low at 2700.09.

    Reclaiming the second position from Star Maa was Star Utsav at 2625.86 AMA. Star Maa bagged 2402.56 AMA.

    Star Plus, Dhinchaak, Star Vijay, Colors, Sony SAB, Zee TV and Sony Pal grabbed the remaining slots.

    Sun TV led the mega cities category as well as the South market with weekly ratings of 468.38 and 2688.21 respectively. Colors, Star Plus, Sony SAB, and Star Vijay were at number two to five in mega cities. 

    Down South, Sun TV was followed by Star Maa, Star Vijay, Zee Kannada and Zee Telugu.

    Among the regional markets, Star Pravah was the most viewed channel in Maharashtra/Goa with 1372.02 AMA and Star Jalsha (1352.01) in West Bengal. Displacing Zee Sarthak, Tarang reclaimed the top position in Odisha with 456.79 AMA. Karnataka was led by Zee Kannada (1438.39), and Rajasthan and UP/Uttarakhand by Star Utsav at 236.34 and 458.14, respectively.

  • No decline in DD viewership in recent years: I&B ministry

    No decline in DD viewership in recent years: I&B ministry

    Mumbai: There has been no decline in viewership of Doordarshan in recent years, the union information and broadcasting minister Anurag Thakur told Rajya Sabha on Thursday. Viewership of DD has been unaffected in spite of the increase of private TV channels in the broadcasting space during the past years and fragmentation of audience due to many private TV channels relaying Doordarshan’s live content, he noted. 

    The Rajya Sabha queried the I&B minister whether DD viewership has been declining sharply in recent years. It also asked for the trend of revenue generation at DD through advertisements during the last three years.

    Anurag Thakur supplied Broadcast Audience Research Council (Barc) data for 22 subscribed standard definition DD channels, out of a total of 36, for the period between 2016 to 2021.  

    The minister also shared the commercial revenue earned by Doordarshan during the last three years from government and non-government advertising.

    The minister stated that public broadcaster Prasar Bharati had taken a number of steps to further increase the viewership of DD channels. This included launching dedicated sports, entertainment and news channels including DD Sports, DD Retro, DD India and DD News. Prasar Bharati also aired the iconic shows “Ramayan” and “Mahabharat” during the 2020 lockdown that led to a record high in TV viewership.

    Apart from its TV network, DD has ensured that major live events are also live-streamed on its digital platforms. Recently during Republic Day 2022, it garnered 2.6 crore views on its YouTube platform in comparison to 2.3 crore views on its TV network. “It is evident that the Doordarshan’s viewership on YouTube platform alone was greater than its TV viewership as reported by Barc,” noted Anurag Thakur.  

    DD visuals were also aired by more than 180 channels across the country from 9:30 a.m to 12 p.m. This further amplified the TV viewership of Republic Day 2022 and led to more than 3.2 billion TV viewing minutes of consumption as per Barc data.

  • ‘Memsaab No 1’ season 10 put Zee Ganga in pole position

    ‘Memsaab No 1’ season 10 put Zee Ganga in pole position

    Mumbai: Zee Ganga, the Bhojpuri GEC of Bihar, Jharkhand and Purvanchal region has added a new milestone to its journey. Within just a week of its launch, the latest season of its marquee talent-based non-scripted reality show “Memsaab No 1” has catapulted the channel into pole position in the primetime slot. 

    In the third week of 2022, the channel witnessed significant growth in viewership during the 6-7 p.m time-band. In its opening week of the show itself, the growth recorded in the time-band is 73 per cent over the last eight weeks (Source: Barc, BJ 2+, U+R Wk 47’21-Wk 03’22). In terms of the overall reach, the channel has also witnessed 36 per cent growth in its reach in the third week as compared to the last eight weeks (Source: Barc, BJ 2+, U+R Wk 47’21-Wk 03’22).

    Filled with high-octane drama, the show, in the span of a few weeks has enthralled audiences by going beyond old formats to present Bhojpuri entertainment’s very-first non-scripted reality show. Doing away with the song and dance seen in earlier seasons, “Memsaab No 1” season 10 shows a side of contestants in the midst of an epic battlefield that sees group equations and power dynamics change at every instant. Watching them tested over three stages – individual skills, family environment and social responsibility, in the exciting challenge to emerge as the ‘Sarv Gunn Sampann Babuni,’ has gripped the viewer’s attention that is well reflected in the viewership numbers. Furthermore, the show with its glamour quotient in the form of its eminent judges Pakkhi Hegde, Rinku Ghosh and its charming host Chintu Pandey and a star-studded line-up of celebrity like Kajal Raghwani, Rani Chhaterjee, Nissar Khan have made sure no one misses the telecast of the show every Monday-Friday at 6 p.m.

    The show is spread across 13 weeks, with each week bringing out competitive, intellectual and compassionate facets to the contestants. The show has been receiving tremendous responses since its first season. Given its high entertainment quotient, it generates high viewership and interest from both male and female viewers of the region.

    “It has been our constant endeavor to provide unique and engaging content to our viewers through shows with innovative concepts,” said Zeel chief cluster officer – East Samrat Ghosh. ”  ‘Memsaab No 1’ has been a hit among the audience. We renew it this year with another season that has a whole lot of surprises to further elevate the engagement and entertainment quotient. We witnessed great results in just the first week of its launch and we look forward to yet another remarkable season of a legacy show that will see audiences continue to shower their love and appreciation to us.”

    “’Memsaab No1′ is a marquee property for us,” stated Zeel chief channel officer – Bhojpuri cluster Amarpreet Singh Saini. “Given how we have had the love of our audience over nine seasons now, we felt it was time to reinvent. And that’s how the new format has been conceptualised and we’re able to invent Bhojpuri’s first non-scripted reality show. The opening thumping response is testament and evidence of the idea has resonated with the audiences and consumers.”

  • Sony Pix strengthens lineup in partnership with SPE, Warner Bros & NBC Universal

    Sony Pix strengthens lineup in partnership with SPE, Warner Bros & NBC Universal

    Mumbai: Sony Pix has partnered with Sony Pictures Entertainment along with continued support of Warner Brothers and NBC Universal to announce their upcoming programming lineup. This includes titles like “Shazam,” “Spiderman,” “Lord of the Rings,” “My Best Friend’s Wedding,” “Sleepless in Seattle,” “Resident Evil,” and “Insidious.”

    The channel’s constant innovation in terms of content has garnered a great response from the viewers,” said the statement. In 2021, the channel introduced properties such as ‘Pix Triple treat,’ ‘Mega Pixathon,’ ‘Twice is Nice,’ and a slew of Indian television premieres to woo audiences. The channel is planning to introduce a new property titled ‘Love Stories on Pix’ that will help viewers enjoy romantic films in the comfort of their homes.

    Sony Pix has secured top rank in terms of viewership both SD and HD platforms in its category and is also the leader in the primetime slot of 1900-2400 hours according to Broadcast Audience Research Council (Barc) data (Source: Barc, TG – 15-40 AB, Market – 10L+, Period – Wk 51’21 – Wk 2’22)

    “In our constant endeavor to bring the best to our viewers, this year we will see movies from Hollywood’s best studios like Sony Pictures Entertainment, Warner Brothers and NBC Universal on Sony PIX,” said Sony Pictures Networks’ chief marketing officer and business head – English cluster and Sony Aath Tushar Shah. “We are delighted to partner with these studios once again and look forward to yet another fulfilling year ahead.”