Tag: BARC data

  • AajTak tops viewership chart during Counting Week, Day, Hours

    AajTak tops viewership chart during Counting Week, Day, Hours

    New Delhi: According to the BARC data released on Thursday for the Counting Week (June 1 to 7), AajTak was the most-watched channel during the week, counting day and counting hours.

    Counting Week

    In Week 23 of 2024 (TG: HSM markets, 15+, NCCS All), AajTak led the Hindi news genre with a relative share of 14.5%.
    *Source –  BARC | HSM | 15+ | Week 23’2024 | 24 Hrs            

    Counting Day

    On Counting Day, June 4 (TG: HSM markets, 15+, NCCS All), AajTak led the genre by a significant margin. The channel’s relative share on the counting day was 16.6%.
    *Source: BARC |HSM | 15+ | 04th June 2024  | 24 Hrs

    Counting Hours

    During the peak counting hours between 8 am and 12 noon on June 4 (TG: HSM markets, 15+, NCCS All), AajTak held the lion’s share. Its relative share during the peak counting hours was 17.6%.
    *Source: BARC |HSM | 15+ | 04th June 2024  | 08:00- 12:00 Hrs
     

  • Wk42 Barc: CNN News18 leads in news genre for 27 weeks

    Wk42 Barc: CNN News18 leads in news genre for 27 weeks

    Mumbai: With 27 weeks of uninterrupted domination, CNN-News18 India has solidified its position as the industry leader. As per the recent Barc data for week 39 to week 42, CNN-News18 now accounts for more market share than Times Now and India Today combined.

    According to Barc data (market share, TG: 2+, India, Wk 42, All Day 24 hrs), CNN-News18 accounts for 33.7 per cent , while Republic TV, Times Now, and India Today account for 29.4 per cent, 26.9 per cent , and 5.8 per cent , respectively.

    CNN-News18 has also performed exceptionally well in the highly competitive prime time slot of 6 p.m. to 11 p.m.

    According to Barc data (market share per cent, 6 p.m. to 11 p.m., TG:15+AB, India Wk 39 to 42, Monday to Friday), CNN-News18 received 32.2 per cent, with Republic TV and Times Now fighting for second place with 28.9 per cent and 25.9 per cent market share, respectively.

    Meanwhile, India Today remained at the number four position with an 8.9 per cent market share in the category.

    Even on the digital front, the News18 brands have gained traction, with views steadily increasing across YouTube and other social media platforms. 

    News18 has made significant investments in technology and editorial resources to ensure that its content and presentation remain unique to the audience and far ahead of the competition.

  • Barc week 40’22: 1st India News consolidates leadership in Rajasthan

    Barc week 40’22: 1st India News consolidates leadership in Rajasthan

    Mumbai: 1st India News has claimed that, according to Barc data for Week 40, the channel is ahead of News18 Rajasthan with a 44 per cent share in the 15+ ALL TG.(SOURCE: Barc TG: 15+ ALL; MKT: Rajsthan (urban); Wk 40, 2022; 24 Hrs ; share of top  three channels basis impressions 000’s )

    On a weekly basis, 1st India News has consistently outperformed the competition in the Rajasthan urban market among the key TG of 15-50 year old males and female ABC TG.

    In the same TG, 1st India Rajasthan has prevailed over the competition on a week-on-week basis, with a 46 per cent share in week 39 and a 45 per cent share in week 40, respectively. (Source : Barc  TG: 15-50 years MF ABC; MKT: Rajasthan (urban ) ; Wk 39 & 40, 2022; 24 hrs ; share of top  three channels basis impressions 000’s)

    1st India News chief business officer Manoj Jagyasi said, “For regular updates and high-impact news days, viewers tune into 1st India News for its credible and diverse news content. Key national advertisers and top clients in Rajasthan trust 1st India News to effectively deliver on their brand campaigns. We offer a wide range of customised media solutions, which has increasingly attracted the interest of advertisers and media agencies alike”

    1st India News, which was founded in 2013, has a strong reporter network of over 2,000 reporters and has placed a reporter in each Rajasthan constituency. The channel is usually the first to report on breaking news. According to the most recent Barc data, 1st India News is the preferred news channel among discerning Hindi news viewers in Rajasthan.

  • Barc Wk 36: News18 India acquires 14.1% market share

    Barc Wk 36: News18 India acquires 14.1% market share

    Mumbai: News18 India continues to be the industry leader in the Hindi television news space. As per Barc data of week 33 of 2022, News18 India has garnered a 14.1 per cent market share, which is more than the combined market share of ABP and Zee News.

    As per Barc data, Aaj Tak has acquired 11.8 per cent of the market. Whereas, TV9 Bharatvarsh is at number three and India TV at number four, with 11.5 per cent and 11.0 per cent market share, respectively.

    Both Zee News and ABP have garnered a market share of 6.5 per cent.

    Ever since the Barc ratings resumed in March this year, News18 India has been steadily climbing the viewership charts.

    The channel has been in the number one position for two months now.

    As per the Barc data for week 36, News18 India reached 9.27 crore viewers, as compared to AajTak’s 7.82 crore viewers.

    Even on digital, the brand is garnering solid traction, with its views across YouTube and other social media platforms increasing steadily.

    News18 India has been heavily investing in technology and editorial resources to ensure that its content and presentation remain differentiated and far ahead of the competition.

    In Prime Time on weekdays (Wk 36’22, 1800–2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands.

    Additionally, News18 India has retained its number one position during 9–10 p.m., the most prestigious time band in the Hindi news genre, where News18 India’s Kishore Ajwani is ahead of India TV’s Rajat Sharma and Aajtak’s Sudhir Chaudhary.

    In week 36’22, 2100-2200 hrs, TG: 15+, HSM, News18 India is leading with a 15.8 per cent share, which is 27 per cent higher than AajTak.

  • Barc wk 35: News18 India acquires 14% market share, widens lead over competition

    Barc wk 35: News18 India acquires 14% market share, widens lead over competition

    Mumbai: News18 India continues to be the industry leader in the Hindi TV news space. As per Barc data (Wk 32-35’22, TG: 15+, HSM), News18 India has garnered a 14 per cent market share, which is more than the combined market share of ABP and Zee News.

    As per Barc data, Aaj Tak has acquired 11.8 per cent of the market. Whereas, TV9 Bharatvarsh is at number three and India TV at number four, with 11.4 per cent and 11.1 per cent market share respectively.

    ABP has a 6.4 per cent market share, whereas Zee News has a 6.6 per cent market share.

    Ever since the Barc ratings resumed in March this year, News18 India has been steadily climbing the viewership charts. The channel has been in the number one position for seven weeks now. As per the Barc data for week 35, News18 India reached 9.29 crore viewers, as compared to AajTak’s 7.97 crore viewers.

    Even on digital, the brand is garnering solid traction, with its views across YouTube and other social media platforms increasing steadily.

    News18 India has been heavily investing in technology and editorial resources to ensure that its content and presentation remain differentiated and far ahead of the competition.

    Karan Abhishek Singh CEO – Hindi News Network18 said, “News18 India continues to go from strength to strength. We have a clear content strategy and the teams work hard to deliver on that day in and day out. Some of our recent coverage, such as those on floods in various parts of the country or the Supertech twin towers issue, was clearly best in class and has been widely praised. Our network’s strength is reflected through News18 India’s market share, which is more than ABP and Zee News combined. We have further widened our lead in the critical prime time, we lead almost all time bands and that means better deliveries for all our advertiser partners as well.”

    In prime time on weekdays (Wk 35’22, 1800–2400 hrs, TG: 15+, HSM), News18 India is ranked number one in all individual hourly time-bands. Additionally, News18 India has retained its number one position during 9-10 PM, the most prestigious time band in the Hindi news genre, where News18 India’s Kishore Ajwani is ahead of India TV’s Rajat Sharma and AajTak’s Sudhir Chaudhary.

    In week 35’22, 2100–2200 hrs, TG: 15+, HSM, News18 India is leading with a 15.8 per cent share, which is 27 per cent higher than AajTak.

  • Barc week 34: TV9 bounce back in rating secures fourth slot

    Barc week 34: TV9 bounce back in rating secures fourth slot

    Mumbai: TV9 Bharatvarsh has grown profitably for seven weeks running; the top of the Hindi news market is expected to experience new turnover.

    According to the latest BARC data, TV9 Bharatvarsh has secured the fourth slot as per ratings for week 34. The channel has registered a sustained growth beginning in week 28.

    The Hindi news channel from TV9 Network saw a severe decline in Barc rolling viewership after maintaining leadership for 13 weeks following the rating reinstatement.

    As per reports, viewer interest has declined as a result of the Ukraine war. The editorial leadership at the channel was in flight mode, which contributed to the fall, it added.

    But the channel has made a strong comeback. Over the past seven weeks in a row, it has maintained an upward trend in terms of ratings.

    If the data trend over the past three weeks is any indicator, TV9 Bharatvarsh currently appears poised to reclaim the top spot.

    It maintained its top position for 13 weeks, establishing a new standard after the ratings were resumed early this year.

    After 13 weeks, the channel experienced a rapid continuous decline over a short period of time, and its market share among the top 14 national Hindi news channels dropped from over 17 per cent to 9 per cent.

    An editing strategy has been implemented to increase the ratings even more. The channel’s leadership wants to take the top spot after falling behind for a while.

  • Barc Week 24: India TV leading news channel in HSM market among 15+ target group

    Barc Week 24: India TV leading news channel in HSM market among 15+ target group

    Mumbai: Broadcast Audience Research Council (Barc) India’s data for Week 24 Hindi Speaking Market (HSM) (Saturday, 11 June 2022 to Friday, 17 June 2022; 24hrs; 15+ audience) for news channel shows India TV as the leading news channel with 13.5 per cent market share. The share remains the same as for Week 23 2022.

    Aaj Tak claimed the number two position with a relative share of 12.6 per cent followed by News18 India at number three position with a relative share of 12.1 per cent

    The relative share of TV9 Bharatvarsh declined dramatically. The channel now is at number four position with a relative share of 11.1 per cent.

    Below are the data and the market shares of the next positions amongst 12 Hindi News channels as claimed: 

    Republic Bharat -10.3 per cent

    Zee News – 8.9 per cent

    Times Now Navbharat-7.6 per cent

    ABP News-6.2 per cent

    News Nation-5.8 per cent

    Good News Today-5.3 per cent

    News 24-3.6 per cent

    India News-2.2 per cent

  • Barc Week 23 data: Goldmines most watched channel in HSM market

    Barc Week 23 data: Goldmines most watched channel in HSM market

    Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 23 i.e., 4 June to 10 June. Goldmines has emerged as the most watched channel in the Hindi-speaking market.

    As per All India 2+ target group data, Sun TV was the most watched channel in India during the week with average minute audience (AMA) of 2306.0 (000). It was followed by Star Maa with 2162.43 (000) AMA, Goldmines with 2097.48 (000) AMA, Star Plus at 1990.87 (00) AMA and Dangal at 1771.91 (000) AMA.

    Average minute audience (AMA) is defined as the number of individuals of a target audience who viewed a televised “event”, averaged across minutes.

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    In the Hindi-speaking market (HSM), Goldmines was the most watched channel with an AMA of 2073.41 (000). It was followed by Star Plus, Dangal, Sony SAB and Star Pravah.

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    In the South, Sun TV was the most watched channel at 2298.28 (000) AMA followed by Star Maa at 2122.72 (000) AMA, Star Vijay, Zee Kannada, Zee Telugu.

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    In the Maharashtra/Goa market, Star Pravah was the most watched channel with 1358.65 (000) AMA followed by Zee Marathi, Sony SAB, Colors Marathi and Goldmines.

    In the megacities market including Mumbai, New Delhi, Kolkata, Bengaluru, Chennai, Sun TV was the most watched channel at 419.97 (000) AMA followed by Star Plus, Sony SAB, Star Vijay and Colors.

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    In the West Bengal market, Star Jalsha was the most watched channel with 973.51 (000) AMA followed by Zee Bangla at 720.27 (000) AMA, Jalsha Movies, Sony Aath and Zee Bangla Cinema.

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  • Barc week 18: TV9 Bharatvarsh leads HSM; Times Now Navbharat makes ratings debut

    Barc week 18: TV9 Bharatvarsh leads HSM; Times Now Navbharat makes ratings debut

    Mumbai: Broadcast Audience Research Council (Barc) has released TV ratings for week 18 (30 April to 6 May). As per ratings for the Hindi news genre, TV9 Bharatvarsh took the lead with 15.20 per cent market share followed by India TV at 12 per cent, Aaj Tak at 11.80 per cent, News18 India at 11.50 per cent and Republic Bharat at 10.80 per cent. Zee News garnered 7.80 per cent market share.

    Notably, Hindi news channel Times Now Navbharat SD, which launched in January this year, garnered its maiden ratings in week 18, and has made a promising debut in the Barc ratings. The channel recorded an average of 22 minutes time spent per viewer (TSV) and 49 million reach. Since the resumption of news ratings in March, the leadership of legacy news channels in the Hindi news genre has been upset with relatively new channels taking the lead.

    Following Times Now Navbharat, were the channels ABP News, News Nation, Good News Today, Zee Hindustan, News24, India News, and DD News.

    (Source: Barc | 15+ | Hindi-speaking marketing | week 18’2022)

  • DD India records 8.2 million TV reach over eight weeks: Barc

    DD India records 8.2 million TV reach over eight weeks: Barc

    Mumbai: Prasar Bharati’s English news channel DD India has recorded a reach of 8.2 million on TV over the last eight weeks, as per Broadcast Audience Research Council (Barc). The data was for 15+ audience based on a four week rolling average.

    “In terms of TV reach, DD India is the number one English news channel in the country,” said the statement. “Its closest competitor could manage only around half the reach of DD India. Even the viewership for DD India has witnessed a consistent upward weekly growth, registering a whopping total growth of almost 150 per cent over the last eight weeks.”

    Prasar Bharati also reported that its YouTube subscriber base has grown up to 20 million. Recently, DD Sahyadri News crossed 800K subscribers, followed by DD Sahyadri at 600K, DD Odia at 300K, DD India at 200K and DD Tura at 120K.  Prasar Bharati has more than 190 YouTube channels and its regional channels from the South and North-east are the fastest growing in terms of subscriber base.

    Launched in January 2019, DD India reaches more than 190 countries via satellite, OTT platforms and the NewsOnAir app. The channel through its various programmes offers international viewers India’s perspective on domestic and global developments. Its popular programmes include “India Ideas,” “World Today,” “Indian Diplomacy,” “DD Dialogue” and “News Night.”