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Tag: Barbie

  • Kinder Joy launches new hot wheels and barbie toys in India

    Kinder Joy launches new hot wheels and barbie toys in India

    Mumbai: Kinder Joy, the most loved confectionery brand from the house of Ferrero, one of the world’s leading manufacturers of sweet-packaged products is all set to add further excitement and smiles to consumers with the launch of its all-new limited edition licenses of hot wheels and barbie toys. Yes, you read that right – now every scrumptious treat of  Kinder Joy, will include exciting surprises from the iconic Hot Wheels and enchanting Barbie collections.

    To make the unboxing experience more exciting, Kinder Joy has introduced new packaging depicting Barbie and Hot Wheels characters on individual packs. This will facilitate informed purchase decisions.  Additionally, with this launch, Kinder Joy has for the very first time introduced larger sized toys, thereby providing more excitement in each pack. This series of toys will make a collectors dream come true.

    Defining entire generations for its high-speed excitement and iconic designs, each blue Kinder Joy will include the iconic Hot Wheels toy cars thereby reigniting the spirit of toy car racing again. The most loved Barbie collection will be found in the pink Kinder Joy. With the introduction of these new licenses, Kinder Joy promises excitement for all including avid collectors.

    Kinder Joy has released a new digital film to promote the new collection. The film showcases a mother who surprises her kids with the all-new Kinder Joy, while they excitedly unwrap their favourite barbie and hot wheels toys. It captures the true essence of the happines that Kinder Joy and its toys brings to consumers. The film conveys the key message: “Ab har Kinder Joy ke saath do naye toy collection, Barbie aur Hot Wheels.”

    Commenting on the launch, Kinder regional marketing head Amedeo Aragona said, “Based on market research, we are delighted to bring  two world-renowned Mattel licensed characters to India as part of the Kinder Joy experience. Barbie and Hot wheels resonates with all age groups, and our increase in the toys size will definitely make it a collectors item. Also feature big and high-quality designs will surely delight consumers.”

    So grab your Kinder Joy now to discover the thrill of hot wheels and the charm of barbie in every Kinder Joy that are sure to become the most treasured collectible toys.

  • Barbie’s new campaign says ‘You can be anything’

    Barbie’s new campaign says ‘You can be anything’

    MUMBAI: The iconic doll brand from the house of Mattel – Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them to believe that they can be anything.

    With the belief of ‘You Can Be Anything’ philosophy, Barbie reached out to mothers across India to know what their daughters aspire to become when they grow up. The response was overwhelming, with about 1,000 moms sharing beautiful stories of their daughters. Barbie finally chose three girls with most inspiring stories and decided to fulfill their dreams of becoming a chef, a gymnast and a comedian. The perfect role models who were brought on board to mentor, motivate and inspire these young girls were: Commonwealth Games gymnast, Meghana Reddy; Chef at Flavour Diaries, Anjali Pathak and Entertainer Urooj Ashfaq.

    https://m.facebook.com/story.php?story_fbid=768587216823224&id=170215379993747

    Barbie, along with these celebrated mentors created an intensive mentorship program, to help these girls overcome challenges, and accomplish infinite possibilities through hard work and dedication. This program was documented as a video by Barbie and released coinciding with International Day of the Girl Child, to encourage and motivate several other girls out there to conquer their dreams.

    Speaking on the occasion, Mattel head of marketing Lokesh Kataria says, “We are delighted to celebrate the International Day of the Girl Child in India with the release of our campaign video. This campaign was conceptualised to encourage young minds through actual stories and highlight the significance of empowering role models. We have tried to depict the importance of appropriate guidance in nurturing dreams. We are hopeful that this initiative will encourage the next generation to believe in their dreams and have faith in their potential.”

    Meghana Reddy, Commonwealth Games Gymnast: Telangana’s 19-year-old Meghana is India’s exclusive Olympic representative in gymnastics. She has been training under a former world champion in the US and UK for the last four years and has specialised in Rhythmic Gymnastics.

    Anjali Pathak, Chef of Flavour Diaries: Anjali Pathak is a foodie, passionate chef and a teacher. She has been running the popular food studio Flavour Diaries in Mumbai for three years now, offering hands-on cooking classes using fresh local produce, spanning across the Mediterranean, European, American and Asian cuisines.

    Urooj Ashfaq, Entertainer: The 22-year old is a writer and comedian working in Mumbai. She is one of the promising comedians in the circuit, who is known to be creating waves with her slick humor and cute face.

    Mattel Toys has focused its efforts around the core philosophy of ‘Play with a purpose’ – where each toy developed by the global leader has an intrinsic benefit linked to it. For 59 years, Barbie has led girls on a path to self-discovery. After over 180 inspirational careers and diverse range of collectibles, Barbie—along with her friends and family—continues to inspire and encourage the next generation of girls that they can be anything.

  • Barbie dons the colours of India

    Barbie dons the colours of India

    MUMBAI: Barbie, from the house of Mattel Toys, has launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will see Barbie in six different avatars, uniquely inspired by six heritage sites across the country.

    Colours of India series brings to life several aspects of each iconic monument that inspired the doll-maker to create the collection. With distinct shifts of cultures at every step, each doll in the collection has found a unique muse in the beauty India has to offer. Barbie has seamlessly weaved in elements of iconic Indian heritage destinations into the collection that reflects contemporary designs in traditional wear. Inspiration from each design comes from unique architectural and design elements of monuments in India such as the ‘jharokas’ of Hawa Mahal from the pink city Jaipur, the mystical paintings from Ajanta Caves from Maharashtra, the opulent courtyards of Mysore Palace from Mysuru – the city of Palaces, the grand arches of South Indian heritage palace, Thirumallai Nayakkar Mahal in Madurai, the vibrant colours from Sikkim’s Gompas and the striking sheen of marbles from India’s wonder of the world Taj Mahal. These elements are flawlessly integrated in the dolls’ designs and packaging as well.

    Mattel’s head of marketing Lokesh Kataria says, “We, at Mattel, have always encouraged development through creative play and believe that when you play with a doll, you open your mind to endless possibilities. We are elated to launch a collection of Barbie that is so close to home. With this edition, we aim to drive a local connect with our audiences by showcasing the vibrant and diverse Indian culture inspired by iconic sites across the country. Bringing a unique concept of Barbie visiting India, we intend to generate curiosity amongst young girls and inculcate in them the rich treasures of Indian heritage through meaningful play.”

    The packaging designs were conceptualised by Design Orb. Speaking on the range, 

    Design Orb founder director Poornima Burte mentions, “This was a great design opportunity to help little children rediscover our country with Barbie. The Colours of India series firmly roots Barbie in the Indian context. Barbie is curious about India and is on a travel spree to find out more. She is inspired by every place she visits – its unique architecture, motifs and colours, and chooses to style herself in her interpretation of every place she visits. Each pack tells the story of the amazing destinations of India that span the length and breadth of our diverse country. Inspiration for the colours, motifs and architectural styles have been borrowed from the monuments of each destination. Barbie welcomes all her little friends to take this enriching journey of discovery with her.”

    The Colours of India will be available at leading retail stores and e-commerce websites. In line with the theme of Barbie traveling across India, the pack also contains a mini DIY kit where girls can make a paper suitcase for the doll.

    Mattel Toys has focused its efforts around the core philosophy of play with purpose where each toy developed by the global leader has an intrinsic benefit linked to it. For over 58 years, Barbie has led girls on a path to self-discovery. After over 180 inspirational careers and diverse range of collectibles, Barbie—along with her friends and family—continues to inspire and encourage the next generation of girls that they can be anything.

  • WWE Superstars get animated with ‘WWE Slam City’

    WWE Superstars get animated with ‘WWE Slam City’

    MUMBAI: Mattel is well renowned to be one of the leading toy manufacturers in the world with the likes of Barbie, Hot Wheels and Monster High, amongst others under its IP. The toy manufacturing giant has inked a deal with the wrestling giant – WWE – for an original animated short format series.

     

    WWE Slam City, the company’s new kids’ property includes an original animated short-form series and a complete line of WWE Slam City merchandise. The 26-episode series, which launched yesterday in US, Canada and UK is comprised of two minute shorts featuring WWE Superstars in their new animated world, WWE Slam City.

     

    The first four episodes began airing from 17 March at WWESlamCity.com and Cartoonium on YouTube. WWE Slam City toys, including action figures, ring sets and more, are currently available at major retail stores.

     

    “WWE Slam City is a multi-platform property that takes our Superstars out of the ring and introduces them to kids through entertaining and action-packed animation,” said WWE chief revenue and marketing officer Michelle D. Wilson. “This strategic initiative is perfectly complemented through our partnership with Mattel and adds to an already dynamic portfolio of content designed to create lifelong WWE fans.”

     

    The series, filmed in the next generation of stop-motion animation, features a new WWE animated character ‘The Finisher’, who fires all of the WWE superstars and sends them to WWE Slam City to find day jobs. WWE Superstars are plunged into new career challenges as John Cena as an auto mechanic, Randy Orton Orton as a zookeeper, Sheamus as a theater usher, The Miz, Rey Mysterio, Kane, Alberto Del Rio as a coffee house barista and Mark Henry pack every street corner with work to do and scores to settle in a new life outside the ring, but still staying true to their WWE personas.

     

    In addition to WWESlamCity.com and Cartoonium on YouTube, WWE Slam City will also be available in US on WWE Network, Hulu, PlayStation, Xbox, AOL On, Nintendo, Vudu, Google Play, Kabillion, Mattel.com and iTunes. WWE will utilise all of its assets, including TV broadcasts, live events, digital and social media to generate awareness for its new kids property.

     

    “Slam City is the result of a seamless collaboration with WWE where we are bringing kids a completely new and invigorating entertainment experience,” said Mattel senior VP, global brands marketing, boys and entertainment Doug Wadleigh. “Combining fun to watch content that features Superstar favorites, along with an engaging line of toys, enables Slam City to further expand the WWE Universe while opening new avenues of play for the franchise.”

     

    WWE Slam City is a key component of WWE’s larger strategy to expand its reach to kids. In 2013, WWE’s national TV programming reached nearly three million kids each week, representing more than 20 per cent of WWE’s average weekly TV audience. WWE also reaches kids through the number two action figure property in the US.

     

    In addition, WWE supports programs that positively impact children and families around the world, including a 30-plus year relationship with Make-A-Wish as well as various literacy, education, anti-bullying and military initiatives.

     

    In addition to toys, a full WWE Slam City merchandise line, including apparel, back-to-school accessories, books, graphic novels and home videos will be available in stores by the end of 2014. In 2015, a WWE Slam City mobile game, as well as health and beauty items, home goods, party supplies and stationary will be available.

     

    The 26-episode WWE Slam City series is co-produced by WWE and Mattel’s Playground Productions, a new division within the Mattel Global Brands with a mission to identify, cultivate and produce compelling storylines through multiple platforms.

     

    “Slam City’s multi-platform animation engages kids where they are today with a unique larger-than-life Superstar inspired storyline that’s authentic to WWE,” said Mattel Playground Productions senior VP David Voss. “We worked closely with WWE to ensure our style and storytelling complimented the brand, and really tapped into our creative expertise to produce a playful narrative that both kids and fans enjoy.”

     

    With the launch of the WWE Network recently and this tie-up with Mattel, the wrestling giant is clearly looking at reaching out to a wider set of audience on both on-air as well as off-air platforms.

  • Zynga asked to change logo following Scrabble trademark row

    Zynga asked to change logo following Scrabble trademark row

    NEW DELHI: Online social game maker Zynga has been asked to change the logo of its ‘Scramble With Friends’ word Game.

     

    US-based Mattel, the world’s biggest toy manufacturer owning brands such as Barbie, Hot Wheels and Fisher-Price Toys, as well as Scrabble, alleged that Zynga’s use of the word ‘Scramble’ infringed the trademarks as it was too close to the word ‘Scrabble’.

     

    While giving a judgment in favour of Zynga, a High Court judge ruled that while the name did not infringe the trademark, the use of a curly letter M in the logo ‘gives the impression that the word is Scrabble when one looks at it quickly and has the propensity to confuse’, and therefore it needed to be changed, the BBC reports.

    Mattel spokesman Alan Hilowitz said that while it appreciated the ruling for finding similarities between Zynga’s ‘Scramble With Friends’ logo and Mattel’s intellectual property, the company was disappointed that the court did not rule that Zynga should cease using the name altogether.

     

    Hiolwitz said that Mattel intends to further appeal the ruling.

     

    Recently, Zynga was involved into another trademark row with casual sex app maker ‘Bang With Friends’ for its infringement of ‘With Friends’ trademark.

     

  • Sush and Barbie spread cheer at Fun Republic

    Sush and Barbie spread cheer at Fun Republic

    MUMBAI: 250 children from St. Catherine’s Home wore the broadest smiles on Sunday evening. And there was more than one reason for all the good cheer. The ‘Fun Day’ event organized by Fun Republic Cinemas kept the children enthralled throughout.

    Sushmita Sen along with daughter Renee were present to promote the adventure animation flick ‘Bridge to Terabithia’ which explores the wonders of friendship, family and fantasy. The movie stars Josh Hutcherson, Annasophia Robb, Zooey Deschanel, Robert Patrick, Bailey Madison and Kate Butler. The 95 minute adventure is directed by Gabor Csupo, a world-renowned animation artist. The screenplay by Jeff Stockwell and David Paterson is based on the award-winning novel by Katherine Paterson.

    Speaking at the event Fun Republic vice preseident, marketing Vishal Anand said, “We organized this Fun Day at Fun Republic, to take forward our aim to be the ideal out-of-home entertainment destination. The kids could play, sing, dance and share some special moments with Sushmita Sen and her daughter Renee. Besides, movies always fascinate children and we have got the best release of the week for them. It’s just a small effort to motivate them and add some smiles.”

    The event also acted as a pre-birthday bash for Barbie. The Mattel owned Barbie celebrates her birthday on 9 March. The children were also given a chance to get creative with personalized cards for Barbie’s birthday.

    The day long event featured a dance session and a magic show. This was followed by the actress gifting Barbie dolls to the kids and their teachers. The evening also saw a special screening of Bridge to Terabithia which released nation wide on 16 February

    The Barbie merchandise showcased at the event included Barbie career dolls – as a Doctor, an Art Teacher, a Baby Photographer and a Pet Sitter. These dolls highlight the values of caring, nurturing, and self confidence, encouraging every girl to dream and have the courage to make her dreams come true. Mattel owned doll aims to spread the message of ‘Be who you want to be… with Barbie’.

     

  • Mattel unveils Barbie signature fragrance “B”; extends Hot Wheels & Barbie apparel range

    Mattel unveils Barbie signature fragrance “B”; extends Hot Wheels & Barbie apparel range

    MUMBAI: As a first time initiative, Mattel Toys India has extended it’s flagship girl centric brand Barbie with the launch of a signature fragrance called “B.” This was unveiled at a fashion event in Mumbai showcasing the new Spring Summer Hot Wheels and Barbie 2007 collection for boys and girls.

    As the market for kid’s branded apparel in India is expanding, this new category caters to the 2 to 14 years age group. The Hot Wheels range features casual wear, that consists of the Racer wear that emphasizes on graphics, the Madfast collection in flamboyant colours, Jackets and Attitude collection that strikes a balance between design and practicality and the Streetwear collection that exudes urban vibes. To complete the look, Hot Wheels sunglasses, ride-ons, schools bags and accessories.

    The Barbie Spring Summer collection emphasis the Spring-Meadow look with pretty pinks, the Sporty look complete with the racquets, scooters and shrugs, the Summery look with twist shrugs, vests and the Rock Star look with faded jeans, blazers and coats. Creative accessories like Barbie school bags, sunglasses, guitars, boom boxes, skateboards, surfboards and helmets have been added to the collection, states an official release.

    The signature fragrance “B” is packaged along with a sparkling Barbie “B” charm and is priced at Rs.650 and Rs. 500 for 75 ml and 40 ml respectively.

    Mattel Toys managing director Sanjay Luthra said, “Kids define their popularity and success by the brands they wear, play and live with. On an emotional level, Barbie is the ultimate aspirational figure for a little girl symbolizing intelligence, success and beauty.

    “Similarly, Hot Wheels as a brand embraces the natural competitive spirit that boys possess. Kids can easily identify with the inheritant qualities that these brands posses and I am ecstatic on the launch of this new collection…another new from Mattel.”

     

  • ‘ Barbie in the 12 Dancing Princesses’ hits mobile content in India

    ‘ Barbie in the 12 Dancing Princesses’ hits mobile content in India

    MUMBAI: Mobile content based on Barbie’s latest movie, Barbie in the 12 Dancing Princesses has been launched across mobile networks in India including Hutch, Airtel, Idea, BSNL, MTNL, Reliance and Tata.

    Wallpapers, animations, themes, mono tones, poly tones, SMS tones, true tones, video clips and MMS Clips / M-cards will also be available and can be accessed by any GPRS enabled phone, informs an official release.

    Speaking on Barbie’s latest marketing initiative Mattel Toys India managing director Sanjay Luthra said, “The range of 12 Dancing Princesses: the dancing Barbie doll, the other doll characters, a musical castle, a stretch-limo Carriage etc. supported by lifestyle consumer products – takes every little girl deeper into the world of brand ‘Barbie’ and enhances her magical experience and interaction with her favourite Doll. Mobile content is one more avenue to reach out to parents’ who are trying to keep up with their tech-savvy Kids!”

    He added, “While Experiential Marketing has always been an important element of our Brand’s Strategy; 360 Degree programs such as these, merely help to build our consumer’s loyalty and inclination to “live in” Barbie’s world with Barbie and for parents who want to teach their children, traditional family values and togetherness that that we respect as part of our Indian beliefs, Barbie brings alive the same, through story and example.”

    Speaking on the mobile content offering the digital content production and distribution company, Rajshri Media (P) Limited managing director Rajjat A. Barjatya said, “We have been enthralled at the response to Barbie mobile content over the last one year and are delighted to release yet another property on the mobile phone. In fact very soon, we have plans to bring Barbie a lot more close to you, by launching the Barbie MobiWorld on our short code and a series of mobile games too. We are quite confident that the new initiatives we are taking, along with Mattel, will be well accepted.”

    In addition, this entertainment property is also supported by lifestyle consumer products such as: the animation movie content on VCD and DVD from Universal Pictures and distributed locally by SaReGaMa, and other licensed consumer products such as storybooks from Euro Kids and Sterling Publishers, role play toys and costumes, My Size jigsaw puzzles and tableware from Mahindra Intertrade , play cosmetics from Magicwell, bags from Genius Leathercraft, innerwear from A-Klass Fashions, nightwear from SD-Lounge and bed linen from Portico, adds the release.

  • Mattel unveils ‘Barbie in the 12 Dancing Princesses’ dolls, playsets & consumer products

    Mattel unveils ‘Barbie in the 12 Dancing Princesses’ dolls, playsets & consumer products

    MUMBAI: One month after Barbie in the 12 Dancing Princesses premiered on Cartoon Network, the movie now comes alive as Mattel Toys India (Pvt.) Ltd has launched the entire of Barbie in the 12 Dancing Princesses dolls, playsets and other consumer products.

    The movie portrays Barbie and her sisters love for dance, team spirit, togetherness and art. The new range of Barbie dolls from Barbie in the 12 Dancing Princesses, are designed to be interactive dance partners, allowing girls to bring alive Ballet movements.

    The toy line-up comprises of ‘Barbie as Princess Genevieve Theme Doll’ whose skirt can spin and lights up. Barbie’s sister ‘Kelly as the Dancing triplets’, can spin when charged and the ‘Let’s Dance Barbie as Princess Genevieve’ doll, allows girls to dance with Barbie doll in three different ways, informs an official release.

    Speaking on the launch of ‘Barbie in the 12 Dancing Princess’ dolls and playsets, Mattel Toys India managing director Sanjay Luthra said, “This holiday, we’re excited to launch a toy line that drives back to the movie’s cornerstone themes – princess and dance – delivering an inspiring and imaginative play experience that only Barbie can provide to girls.”

    ‘Barbie in The 12 Dancing Princesses Let’s Dance!’ doll is inspired by Barbie as Princess Genevieve. In addition there are two interactive wrist bands and one shoe clip which can be used to show Barbie doll new dance moves. The doll’s arms are controlled by Infra Red and the leg is controlled by Radio Frequency technology. The Barbie doll wears a beautiful gown and comes with a removable base. It is priced at Rs. 3999.

    The combination of ‘Barbie as the Princess Genevieve’ doll and ‘Kelly doll’ – Special Giftsets for this holiday season will be priced at Rs.1499. While Barbie as Princess Genevieve Doll is also available separately for Rs.999 and the Triplet Kelly Dolls Assortment available separately for Rs.599.

    Other features that are part of the new range include ‘Dancing Twin Sisters Dolls’, ‘Barbie in the 12 Dancing Princesses Magical Dance Castle’, an ‘Expandable Horse and Carriage’, the ‘Older Sisters Doll Assortment’ and ‘Barbie in The 12 Dancing Princesses Princess Vanity’.

    What’s more, to celebrate this range and promote dance as a form of art for young girls, Mattel Toys India has tied-up with dancing school SDIPA – Shiamak Davar’s Institute of Performing Arts, to teach, groom and polish the dancing skills of 36 young lucky fans, across all India winners of the “Barbie Flights of Fantasy contest” being run at Shoppers’ Stop key outlets and Toy stores in all metros. Along with the opportunity to learn dance, two lucky winners will also win an exotic Malaysian holiday package from Quantum Travels.