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Tag: Barbeque Nation

  • Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    Coolberg pops the lid off convention with fizzy campaign for Gen Z rebels

    MUMBAI: Crack open a cold one with no rules attached. Coolberg, India’s favourite non-alcoholic beer brand, is shaking up the beverage aisle and the status quo with its new campaign, “No Rules, Just Cool.” A celebration of everything unapologetically Gen Z, the campaign invites India’s youth to drop the labels, ditch the expectations, and sip on their own terms.

    Whether you’re breaking free from a bad breakup or just breaking the mould, Coolberg wants you to know that the best rebound isn’t a person it’s a mindset. Kicking off with cheeky relationship advice and rolling out across digital platforms like Snapchat, Spotify, Meta, and OTT channels, the campaign is every bit as quirky and unfiltered as the generation it speaks to.

    Commenting on the campaign, Ghodawat Consumer Limited, head of marketing, Shubham Shukla said, “Coolberg is the ultimate drink for Gen Z as it’s fun, inclusive and unique. With No Rules, Just Cool, our objective is to align with the evolving mindset of Gen Z, a generation that values authenticity, individuality, and freedom of expression. This campaign kicks off with a quirky take on relationship advice, a reminder that the best rebounds aren’t people, they’re powerful mindset shifts. At Coolberg, we are not just making a drink but building a brand that resonates with today’s youth culture.”

    And the numbers fizz louder than ever. Since its acquisition by Ghodawat Consumer Limited in 2022, Coolberg has gone from cool to cooler. Now available in over 50,000 outlets across 150 cities, the brand has even made its way to 15 plus international markets. It’s not uncommon to spot Coolberg alongside your burger and fries at KFC, Barbeque Nation, or Wow Momos, and it’s just a few clicks away on Zepto, Blinkit, Swiggy Instamart, Flipkart Minutes, and Amazon.

    With a flavour profile as bold as its branding, Coolberg is serving up more than a sip, it’s serving a cultural reset. So the next time you crack open a bottle, remember: the only rule is to be cool.
     

  • Barbeque Nation launches customer loyalty program, ‘Happiness Club’

    Barbeque Nation launches customer loyalty program, ‘Happiness Club’

    MUMBAI: Barbeque Nation, India’s leading casual dining restaurant chain, has announced the launch of its customer loyalty program, ‘Happiness Club’, on the occasion of its 14th anniversary. The program allows diners to accumulate points and avail exciting offers, to make their dining experience at Barbeque Nation, all the more gratifying and enticing.

    Called as the ‘Happiness Card’, the program is intended at bringing a smile on the face of guests, with points earned, termed as ‘smiles’ and gift cards christened as Smile Cards, that allow patrons to gift smiles to their loved ones. Barbeque Nation has served over 75 million diners over the last 14 years and is synonymous with DIY grilling on the table – a concept that it pioneered in the country. Starting from its very first outlet in Mumbai in 2006, to the 141st outlet launched recently in Ambala in Haryana, the brand is today a household name in casual dining in India. 

    Smile is linked to a unique mobile number of the guest and every Smile is equivalent to a rupee. Guests can enroll in the Smile Club by bookings through the app or website only. Patrons can redeem the same by converting the Smiles to a Happiness Cardon the App/Website. ‘Smile’ has been introduced to strengthen the brand’s relationship with its customers and increase repeat visits. It also creates ground for excellent corporate or group offers that Barbeque Nation is extremely popular for.

    Barbeque Nation, a major pioneer of ‘DIY’ (do-it-yourself) cuisine with a concept of live on-the-table grill, is the largest casual dining brand in the country. The restaurant offers a pre-fixed menu with a fixed price. The menu ranges from the Mediterranean, American, Oriental, Asian and Indian cuisines. Customers can grill starters in a range of marinades and sauces and enjoy them right off the skewers, at their own tables. Apart from offering a delectable menu, the ambience at the restaurant follows a theme that radiates a contemporary and vibrant atmosphere, with sizzling skewers on tables that double as a live kitchen.

    Barbeque Nation Hospitality Ltd president Rahul Agarwal said, “We are extremely pleased to announce the launch of our loyalty program, marking the 14th year of our operations in the country. Barbeque Nation has come a long way in creating several benchmarks in the food and hospitality sector and is today the most preferred casual dining chain in the country. We are thankful to our guests who have showered us with so much love all these years and that’s the reason, we have come up with the special Smile Program. We are all keen to provide incredible dining experiences at our restaurants and continue creating memorable moments for our guests. This program also allows us to build a robust mechanism of digital engagement with our customers and increase active membership.”

  • Barbeque Nation launches a musical video with singing sensation Usha Uthup to promote its ‘Year-End Carnival’

    Barbeque Nation launches a musical video with singing sensation Usha Uthup to promote its ‘Year-End Carnival’

    Bangalore, December 23, 2019: Barbeque Nation, India’s leading casual dining restaurant chain, has launched a musical video with singer, Usha Uthup, to promote its ‘Year-end carnival’, being held between December 20th and January 5th, across the country. Titled, “Jhoom Barbeque Jhoom”, the musical video is an ode to all the fans of Bollywood, especially those who love the hits of the Disco era, popularised by the star singer herself. The special song fuses retro lyrics with items on Barbeque Nation’s menu, to create an amazing track for the brand.

    The musical offers diners at Barbeque Nation, the perfect setting to enjoy their year-end get-togethers, with some retro style Bollywood music and great food, the combination of which, creates the perfect mood to unwind and indulge.

    About the Music Video:

    The musical video has been shot at multiple Barbeque Nation outlets, with Usha taking centre stage, singing and tapping her foot, along with staff members at the restaurant. The song, ‘Jhoom Barbeque Jhoom’ is extremely catchy, with Usha’s unique voice and style adding to the splendour. The video takes viewers through the set-up of a studio that records music, which essentially is a counter at the restaurant, followed by some amazing shots of special recipes of Barbeque Nation.

    Creative Credits:

    Production House: Usha Uthup team

    Lyrics: Barbeque Nation team

    Choreographer: Piyush Malhotra

    Mr. Kayum Dhanani, Managing Director, Barbeque Nation, said, “Everybody wants to end the year on a happy, fun and celebratory note, so we decided to infuse all of them into a package, creating a video song with the sensational, Usha Uthup, to entertain and satiate our esteemed guests. The special décor at our restaurants too, add to the flavour of music and food, creating the perfect atmosphere for an amazing year-end party. The ‘Jhoom Barbeque Jhoom’ song perfectly enunciates what the brand stands for, on a lighter note and will leave hundreds of thousands of people humming the tune for the rest of the year and beyond.”

    The video is being promoted extensively on Barbeque Nation’s social handles, Facebook and Instagram, and also on YouTube.

  • Barbeque Nation campaign promotes family dining during Diwali

    Barbeque Nation campaign promotes family dining during Diwali

    NEW DELHI: Casual dining restaurant chains Barbeque Nation has launched a promotional campaign Tyohar Ek Roop Anek urging people to indulge in family dining at the restaurant this Diwali.

    The campaign was conceptualised considering the excitement and bustle during Diwali and the need to unwind and spend quality time with family, possibly by dining together.

    The brand has released a 38-second video, where a witty young girl is seen narrating the circumstance at her house during the festival, with her family members preoccupied in a variety of activities. In order to break the humdrum, she decides to book a table atBarbeque Nation for her family and offers them that much needed break and togetherness.To engage with customers through digital and social media, Barbeque Nation, a pioneer in India to promote ‘DIY’ (do-it-yourself) cuisine with live on-the-table grill, since 2006, is promoting the video on a number of leading platforms including Facebook and Hotstar. The video also recorded over three lakh views on Facebook within three days of the launch.

    Barbeque Nation Hospitality CEO Sameer Bhasin said, “No celebration or merriment is complete without a scrumptious meal with the family! Our campaign clearly emphasises the need for each one of us to commit some time to our families amidst the festive hustle and enjoy an evening of great cuisine and relaxation.”

  • Isobar bags digital mandate for Barbeque Nation

    Isobar bags digital mandate for Barbeque Nation

    MUMBAI: Barbeque Nation has roped in Isobar, Dentsu Aegis Network’s full service digital agency, to reach out to the active and fast growing social communities in India with skilful communication strategies.

     

    This partnership is in line with the restaurant chain’s ethos that stresses on innovation and creativity to satiate food lovers in India, who are becoming more adventurous and yet love traditional fare.

    Barbeque Nation hospitality head – marketing Vikram Vikas Varma said, “New media is going to play a key role to build the Barbeque Nation brand, increase supporter base and deepen engagement. We are confident that with Isobar partnering us, we will be successful in increasing brand relevance and stature.”

     

    Isobar India managing director Shamsuddin Jasani added, “We’re privileged to work with Barbeque Nation India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. It enhances our credentials as the leading full service digital agency in India.”

  • Barbeque Nation to firm up mass media communication plans for fiscal 2015

    Barbeque Nation to firm up mass media communication plans for fiscal 2015

    BENGALURU:  Indian casual dining restaurant chain Barbeque Nation (BN) opened its 39 restaurant in Ahmedabad on 22 October. The chain has six restaurants in Bengaluru. A typical opening is preceded and followed for a while by radio jingles, outdoor billboards within the catchment areas of the new restaurant and print ads in mainline media in that city.

     

    So far, industry sources say that, the chain had no firm media plans or strategy for brand building. All that is going to change says BN India head of marketing Vikram Varma. The company plans to come up with marketing and brand building plans for fiscal 2015. While Varma could not disclose the ad and sales promotion budgets that BN will set aside since this is  still in progress, industry estimates peg  spends of restaurant chains at between 5- 8 per cent of revenue.

     

     “On an average, we serve about 400 customers per day per restaurant,” revealed Varma to www.indiantelevision.com at the ‘Pat Chapman Grills the World’ festive season experience at BN’s flagship Indiranagar, Bengaluru restaurant. “The average area of our restaurants is about 4000 square feet, and we spend anything upwards of Rs 2 crore for setting up a restaurant,” said Varma.

     

      “We find radio to be quite an effective medium, especially during a new launch or for an event such as the one by Pat Chatman. We use mainline print, because we find it a lot more effective, and at present haven’t allocated funds for culinary publications. We are also on social media, contact customers through SMS and direct emails. Generally we’ve found that a campaign in a city adds about 30 per cent new customers, while about 70 per cent are repeat customers,” informed Varma.

     

    BN closed last year with revenues of about Rs 270 crore, and is expected to close this fiscal at about Rs 300 crore – based on industry estimates, this pegs its ad spends at between Rs 15  crore to Rs 25 crore for FY-2016, figures that would tempt any agency to pitch for the account. Fisheye handles the creative duties for BN. The company does its own media buying.

     

     At the Pat Chapman Grills the World festival, Chef Chapman presents his marinades range from the British Yorkshire and Jamaican Jerk Marinades to the Spanish Valencia and Albuquerque Atomic Marinades. BN has taken Chapman’s festival to its various restaurants in NCR, Mumbai, Chennai, Kolkata, Pune, Ahmedabad, Hyderabad and Bengaluru.