ITV

Tag: Bapu

  • Cosmos-Maya starts 2021 with new seasons of hit shows

    Cosmos-Maya starts 2021 with new seasons of hit shows

    MUMBAI: It’s just the second week of the new year, and animation studio Cosmos-Maya is already looking to outperform its own stellar run in 2020.

    By mid-2021, among a bevy of numerous upcoming projects, the studio plans to release second seasons of audience favourites Titoo, Gadget Guru Ganesha (GGG) and Bapu. The former two have reached this milestone merely six months into their preliminary release. Titoo has been a top performer on Turner-owned Pogo, consistently being in the top five viewed kids’ animated programs on Indian TV. Bapu and GGG are streaming on Indian OTT platform Zee5 and have been consistent top performers on TV as well, with GGG contributing strongly to gross channel viewership of Disney Channel India.

    The studio launched Titoo on Pogo in July 2020, a show about the eponymous schoolboy who likes to help people but always ends up causing trouble in the process. Bapu originally debuted in May 2020 and is a show about the Mahatma in a fun rendition of his social principles. Ganesh Chaturthi’20 saw the release of Gadget Guru Ganesha, a fantasy animated show about a group of orphans and their friendship with a little Ganesha who employs mystical gadgets to solve problems with them.

    Cosmos-Maya has unwaveringly adhered to strict production and release timelines in the past year, and it has reflected in the best way for the quality and performance of the eight shows they’ve released. The new announcements are just the beginning of a long line-up planned in 2021, with big names such as Dabangg and Tenali Rama also in the offering.

    Cosmos-Maya CEO Anish Mehta said the studio is creating new projects, and it's just the start of a great set of offerings lined up this year. 

    "Disney India and Turner (Warner Media) have played an integral part in our shows achieving the level of success that they see today. The domestic and international markets are opening up to a large cultural and creative diversity of animated content from every corner of the globe, and Indian homegrown kids’ content is here to make a mark deeper than ever. Our terrific creative heads Suhas Kadav (Bapu) and Dheeraj Berry (Titoo and Gadget Guru Ganesha) have helmed the projects with utmost ingenuity and have met the bar for success as with every Cosmos-Maya produced project. We have our finger on the pulse of audience demands and the media business landscape and 2021 will see the best of it,” added Mehta.

  • Hagemaru Show’s relaunch episode grabs 1.6 mn kids’ eyeballs on Hungama TV

    Hagemaru Show’s relaunch episode grabs 1.6 mn kids’ eyeballs on Hungama TV

    MUMBAI: The re-run of old shows is not only helping GECs but also  kids channel. Disney India kids channel has garnered 1.6 million kids' viewership on the re-launch episode of The Hagemaru Show. The show was re-launched on April 17, 2020 and the first episode was telecasted at 12 noon which recorded viewership of 830 TVT, while the repeat airing of the show delivered a viewership of 885 TVT.  As a part of summer line-up, the channel is set to launch its new kids show Bapu soon.

    According to BMW Software India, the launch episode and repeat episode garnered 2.8 millions kids (2 to 14 years) viewership in urban and rural markets. Disney's spokesperson said, “The Hagemaru Show embodies the spirit of Hungama, bringing together fun, mischief and a riot of laughter, and we are overwhelmed with the love and response we have received from our viewers in just a week of its launch. Kids have immediately connected to the antics of the quirky lead Hagemaru and his family and friends, made more relevant by its unique dubbing tone and style."

    The spokesperson also informed, "As we do every summer, we are committed to bring our young viewers fresh entertainment across the kids network through new shows and new seasons of popular shows , and are eagerly awaiting the next show in our summer line up – ‘Bapu’ on Disney Channel”.

    The show is aired on Disney Network's Hungama channel every friday at 12 noon and 3 pm in Hindi, Tamil and Telugu. The Hagemaru Show is based around the adventures of Hagemaru Hageda, a class 4 student who is the only child of his parents. Each episode centers around the lives of this unique family that find hilarious and groundbreaking ways to save money! Every way adopted is extremely innovative and sometimes really exceptional, much to the dismay of their pet dog Pesus.

    In the beginning of the week, Disney Kids Channels announced that it will bring-in 100 hours of fresh content as a part of the summer line-up which includes shows like Bapu, Guddu, Gadget Guru Ganesha, The Hagemaru Show, Selfie with Bajrangi, Doreamon and new episodes of Chacha Chaudhary and Miraculous.

  • Cosmos-Maya celebrates 150th birth anniversary of Mahatma Gandhi with its brand-new kids’ show ‘Bapu’

    Cosmos-Maya celebrates 150th birth anniversary of Mahatma Gandhi with its brand-new kids’ show ‘Bapu’

    MUMBAI: Cosmos-Maya is launching ‘Bapu’, a new show inspired by Gandhiji, for kids. This development comes soon after the 15th Pravasi Bharatiya Divas, held recently. 2019 also marks the 150th birth anniversary of the Mahatma. 

    Founded by internationally acclaimed Indian filmmakers Ketan Mehta and Deepa Sahi, Cosmos-Maya is a leading India and Singapore based Animation Company that produces high quality 3D & 2D animation content. KKR backed Emerald Media, a Pan-Asia platform established by the leading global investment firm, for investments in the media and entertainment sector, has a controlling stake in Cosmos-Maya. The company presently has 13 shows on air including Intellectual Properties (IPs) like Motu Patlu, Inspector Chingum, Selfie With Bajrangi, Eena Meena Deeka, and is working with all major broadcasters in this space.

    Out of the many gifts Gandhiji left for kids of subsequent generations, the greatest is instilling in them self-belief. “Be the change you wish to see in the world”, said the man who walked almost 400 km for the Dandi March. Cosmos-Maya has been working on the concept for the past two years. The company aims to not only empower half a billion Indian kids with Gandhiji’s values in a non-didactic format, but also to spread the Mahatma’s teachings to kids world over with entertaining, child-friendly storytelling.

    “Kids are an impressionable audience. Hence parental approval is imperative. We aim to make each episode a family affair with parents giving additional commentary.”, Anish Mehta, CEO Cosmos-Maya.

    Suhas Kadav, Chief Creative Officer, Cosmos-Maya and creator of the show said, “Bapu belongs to everyone and is a perpetual part of the collective conscious of us Indians. Our show ‘Bapu’ will help kids learn the value of goodness and inspire and entertain in the process.”

    Anish Mehta, CEO Cosmos-Maya added, “‘Bapu’ will be a tribute to the man who had the power to shape the thinking of generations. Cosmos-Maya’s biggest IPs are all ‘Swadeshi’. With our production might, we are best equipped as story tellers in the sense that we can exercise our Creative Social Responsibility and communicate Gandhiji’s teachings in a fun but responsible manner.”

  • Dentsu and Arture reintroduce ‘Bapu’ into cashless economy

    Dentsu and Arture reintroduce ‘Bapu’ into cashless economy

    MUMBAI: Dentsu Webchutney, on the occasion of Gandhi Jayanti, partnered with Arture to create a way where Bapu can be experienced in both, the cash and the cashless world. Dentsu Webchutney is the digital agency from Dentsu Aegis Network while Arture is a vegan lifestyle and accessories brand headquartered in Chennai.

    The film, which showcases the creation of ‘Bapu Wallets’ as a tribute to the Mahatma, also features Arture’s two co-founders — Shivani Patel and Keshsa Vasant.

    Since demonetisation, more and more urban and semi-urban Indians have been steadily shifting from physical cash to card, mobile wallet and netbanking payments. While all agree that the new ‘cashless’ money is more convenient, it does not carry the symbol millions of Indians associate with. Cash in the first place: the face of Mahatma Gandhi.

    Dentsu Webchutney senior creative director PG Aditya says, “This is a small tribute to Bapu, in a way we and Arture found ideal. However, will Bapu be part of our cashless economy overall? That’s something that larger financial institutions driving the cashless economy can help answer at a scalable, impactful level.”

    Arture co-founder Shivani Patel adds “The idea to find a second home for Bapu in our cashless world appealed to us immensely. Arture, at a brand level itself, has incorporated Bapu’s teachings of ‘ahimsa’ and compassion into the way our products are built — 100 per cent vegan and sustainable.”

    The brand has partnered with Vishwa Manav Sewa Ashram in Bihar, an NGO founded in 1997, to launch the campaign. A part of the proceeds earned through the Bapu Wallets will also be donated to this NGO, which propagates the principles of the Mahatma through their work in the state.