Tag: BankBazaar.com

Dream Big says BankBazaar’s #KidsVsAdults social media campaign

MUMBAI: BankBazaar introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike dreams and aspirations, the campaign is a subtle social experiment, which reflects how we constrain even our dreams for the future, as we grow older. The video depicts a 6-year-old and a 30-year-old building their dream home using Lego. The young child gives wings to her imagination, building a home complete with a garden and swimming pool and space for everyone, while the 30-year-old builds a functional impersonal house.

The campaign highlights that children are always inspired to think beyond the obvious. They believe anything is possible, dreaming big by default. However, as they grow older, dreams and life goals become confined to “Not realistic. Can’t do that” and, in the long run, dreams begin to grow smaller as we grow older!

Commenting on the launch of #DreamBig campaign,– BankBazaar.com head, brand marketing Prince Thomas said, “We all have some aspirations which inspire us to work harder to achieve our dreams, however as we grow older, we tend to get tainted, pursuing realistic goals instead. #DreamBig campaign encourages consumers to chase their aspirations, while planning better, taking the right financial advice and perseverance. As a trusted online financial marketplace, BankBazaar is committed to changing consumer’s attitude towards finance enabling and empowering them to follow their dreams.

The new digital campaign went live on FaceBook on 23 January 2018 across various digital and social media platforms including Facebook, Twitter, YouTube, and Instagram. The campaign has been conceptualised and executed in association with BlueBot Digital. Bluebot Digital CCO Carl Savio says, “The insight that as we grow older, life has this tendency to deflate our positivity and make us a little too practical, making us give up on the lavish dreams of our childhood was a great story opportunity. This is a trajectory that almost everyone’s life follows. There were different ways we could have expressed this, but we chose to use elements that take us back to our childhood—Lego blocks and children themselves—to remind our viewers to hold on to the enthusiasm, imagination, and big dreams that are unique to childhood.”

Against this background, BankBazaar’s campaign reminds people “Your dreams do not have to get smaller as you get older”, and encourages people of all ages to hold on to their childhood aspirations and realize their dreams through right financial planning.

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January 25, 2018
BankBazaar.com partners with Experian

MUMBAI: BankBazaar.com, India’s leading financial marketplace, has announced its tie-up with credit bureau Experian to offer free credit monitoring service to customers, giving them a much better understanding of their financial footprints. Experian Credit Information Company of India Private Limited provides Credit Information Services to consumers. A general misconception is that checking your own credit score on platforms like BankBazaar will reduce your score but in fact, a soft query, which is made by a person or company and not by a financial institution will not affect your credit score.

This one-of- its-kind integration brings several benefits to the customers:

· In the first place, it is absolutely free. Generally, consumers have to pay the credit rating companies for more than one soft query in a year. BankBazaar.com, on the other hand, is facilitating this service through Experian absolutely free. This makes it a cost effective option.

· Second, unlike the usual procedure, which is a mix of online and offline processes, BankBazaar has taken the entire process of applying for the credit score completely online and instant, making it convenient and fast.

· Finally, the report, which provides a detailed history of the applicant’s financial history till date, is supported with detailed analysis and recommendations by financial experts at BankBazaar for improving and maintaining a good credit score.

BankBazaar.com co-founder and CEO Adhil Shetty said, “BankBazaar.com has always strived to make the access to right financial product easy for consumers. The integration with Experian will complement our efforts and empower our consumers with better financial decision making ability. I am very happy to announce that this service in now available on BankBazaar and customers don’t have to juggle between multiple platforms and organization to make an informed purchase decision.”

This service extension will improve the quality of credit applications at BankBazaar as the users will get an idea of their credit eligibility before they apply.

BankBazaar.com chief business development officer Navin Chandani added, “Customers should obtain credit scores in order to evaluate their eligibility accurately and to time their application right. If they have a good score, they will be able to negotiate for better offers. If not, expert’s tips on BankBazaar will help them improve their score. This way, the customer will be able to access the right financial product and apply for it at the right time. This will also enhance the quality of applications on BankBazaar and will assure our partners of our users’ creditworthiness.”

The integration is expected to motivate customers to keep a stronger check on the state of their finances.

Experian Credit Bureau MD Mohan Jayaraman said, “Individuals being able to better understand their credit profile, is key to supporting them take well-informed decisions concerning their credit profile besides ensuring protection from the fast-growing threats of identity fraud in today’s increasingly digital world.”

The report will essentially give a snapshot of customer’s current credit status indicating their utilization of loans and credit cards by stating a score between 300 and 900. It will indicate score details and state reasons influencing the score, such as repayment behavior, credit utilization pattern, type of loan (secured/unsecured), default in EMI payments, etc. Customers may also see whether banks have closed the loans which have been already paid off by them.

January 23, 2017
BankBazaar.com partners with Experian

MUMBAI: BankBazaar.com, India’s leading financial marketplace, has announced its tie-up with credit bureau Experian to offer free credit monitoring service to customers, giving them a much better understanding of their financial footprints. Experian Credit Information Company of India Private Limited provides Credit Information Services to consumers. A general misconception is that checking your own credit score on platforms like BankBazaar will reduce your score but in fact, a soft query, which is made by a person or company and not by a financial institution will not affect your credit score.

This one-of- its-kind integration brings several benefits to the customers:

· In the first place, it is absolutely free. Generally, consumers have to pay the credit rating companies for more than one soft query in a year. BankBazaar.com, on the other hand, is facilitating this service through Experian absolutely free. This makes it a cost effective option.

· Second, unlike the usual procedure, which is a mix of online and offline processes, BankBazaar has taken the entire process of applying for the credit score completely online and instant, making it convenient and fast.

· Finally, the report, which provides a detailed history of the applicant’s financial history till date, is supported with detailed analysis and recommendations by financial experts at BankBazaar for improving and maintaining a good credit score.

BankBazaar.com co-founder and CEO Adhil Shetty said, “BankBazaar.com has always strived to make the access to right financial product easy for consumers. The integration with Experian will complement our efforts and empower our consumers with better financial decision making ability. I am very happy to announce that this service in now available on BankBazaar and customers don’t have to juggle between multiple platforms and organization to make an informed purchase decision.”

This service extension will improve the quality of credit applications at BankBazaar as the users will get an idea of their credit eligibility before they apply.

BankBazaar.com chief business development officer Navin Chandani added, “Customers should obtain credit scores in order to evaluate their eligibility accurately and to time their application right. If they have a good score, they will be able to negotiate for better offers. If not, expert’s tips on BankBazaar will help them improve their score. This way, the customer will be able to access the right financial product and apply for it at the right time. This will also enhance the quality of applications on BankBazaar and will assure our partners of our users’ creditworthiness.”

The integration is expected to motivate customers to keep a stronger check on the state of their finances.

Experian Credit Bureau MD Mohan Jayaraman said, “Individuals being able to better understand their credit profile, is key to supporting them take well-informed decisions concerning their credit profile besides ensuring protection from the fast-growing threats of identity fraud in today’s increasingly digital world.”

The report will essentially give a snapshot of customer’s current credit status indicating their utilization of loans and credit cards by stating a score between 300 and 900. It will indicate score details and state reasons influencing the score, such as repayment behavior, credit utilization pattern, type of loan (secured/unsecured), default in EMI payments, etc. Customers may also see whether banks have closed the loans which have been already paid off by them.

January 23, 2017
Brands roll out digital campaigns on Father’s Day

MUMBAI: Sunday celebrated fatherhood in India, and so did brands. With the heart warming and viral advertisements revolving around holy month of Ramadan, this Sunday has given other occasion to interact with audiences. Brands have released various digital campaigns on the occasions.

One of the most popular advertisement for Father’s day is BankBazaar.com first digital campaign viedo #ThankyouDad. The brand claims to pay an ode to fathers as the first port of call in a person’s financial decision making.

A father is the first person who taught the first lessons on financial planning and everyone turns to their father for all kinds of financial advice. The campaign is based on this insight. From the very first time we thought about saving to the first time we filed our taxes, fathers have been there to lead us through the complex financial maze. The brand, with this campaign, intends to strike a chord with the online generation in the age group of 25-40.

The new digital advertising campaign went live on June 15, 2016 and targeted various digital mediums. BankBazaar.com’s new digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head.

IndiaMART announced an exclusive digital campaign #CarryTheLegacy, celebrating the occasion. The campaign is a reflection of successive generation carrying on their father’s legacy and inheriting the responsibilities of their business from the head of the family.

Treading that line of thought, the company has collaborated with Bang in the Middle to launch the campaign via a one minute short film that is intended to celebrate and acknowledge every father who works hard to ensure a better future for his children.

The short film thoughtfully captures the sincerity and commitment of fathers across India, who built successful businesses on their own terms and proudly hand over the reins of their enterprises to the next generation. The scenes profoundly establish a father’s affection towards his children through those popular ‘Hari, Mehta, or Aziz & sons/daughters’ signboards. Showcasing the father-child bond, the video depicts how these duos work together to build a greater enterprise which carries their family name. Shot across various brick and mortar marketplaces, the campaign hopes to strike a chord with the audience and make them realize the importance of their father in their lives.

BITM executive creative director Anirban Sen said, “Whatever a father acquires in his life, it is always for his children. The same goes for whatever he builds and creates. Be it a home or business, the vision is always passing these down to his kids. Since we generally see signboards relaying names such as Mehta and Sons, Aggarwal and Sons, Singh and Sons everywhere, it gave us an idea to create a campaign that would make a nice, moving testimony of a father’s hard work and dedication being passed down through generations.”

Brands have also counted on twitter trending with their hash tag campaigns. These campaigns are interactive, and bind on people’s interactions and connections with their fathers.

Foodpanda has innovated #MyDadCEO (Chief Eating Officer) campaign where the brand introduced the campaign on their official twitter account and gave a timeline of different themes. People were asked to respond according to themes, as per their father’s. The first theme that rolled out with a graphic was ‘#MyDadCEO T1: Rajma Rice + Sugar? Share the weirdest food mismatch combos your Dad has ever made to win vouchers!’ Followers responded with their dad’s strange food combinations. The second theme was the dad’s favourite chakna, followed by third theme Favourite music while partying. Theme 4 asked for most ordered food. The best answers won food vouchers from Foodpanda.

Oxigen wallet started #ExcuseMeDad content on its twitter handle where it asked users to give unique excuses to ask money from dad. The best answer is offering a #winBig price from the wallet. The brand also promoted to like and share the campaign. It has received innovative responses.

Nutralite has rolled out #DaddyReceipe campaign, where it asked followers to send their dad’s hack tricks from kitchen to garage. Tweet the trick with hash tag and and a picture with father. The campaign has received quiet a lot of hacks from dad.

June 20, 2016
Brands roll out digital campaigns on Father’s Day

MUMBAI: Sunday celebrated fatherhood in India, and so did brands. With the heart warming and viral advertisements revolving around holy month of Ramadan, this Sunday has given other occasion to interact with audiences. Brands have released various digital campaigns on the occasions.

One of the most popular advertisement for Father’s day is BankBazaar.com first digital campaign viedo #ThankyouDad. The brand claims to pay an ode to fathers as the first port of call in a person’s financial decision making.

A father is the first person who taught the first lessons on financial planning and everyone turns to their father for all kinds of financial advice. The campaign is based on this insight. From the very first time we thought about saving to the first time we filed our taxes, fathers have been there to lead us through the complex financial maze. The brand, with this campaign, intends to strike a chord with the online generation in the age group of 25-40.

The new digital advertising campaign went live on June 15, 2016 and targeted various digital mediums. BankBazaar.com’s new digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head.

IndiaMART announced an exclusive digital campaign #CarryTheLegacy, celebrating the occasion. The campaign is a reflection of successive generation carrying on their father’s legacy and inheriting the responsibilities of their business from the head of the family.

Treading that line of thought, the company has collaborated with Bang in the Middle to launch the campaign via a one minute short film that is intended to celebrate and acknowledge every father who works hard to ensure a better future for his children.

The short film thoughtfully captures the sincerity and commitment of fathers across India, who built successful businesses on their own terms and proudly hand over the reins of their enterprises to the next generation. The scenes profoundly establish a father’s affection towards his children through those popular ‘Hari, Mehta, or Aziz & sons/daughters’ signboards. Showcasing the father-child bond, the video depicts how these duos work together to build a greater enterprise which carries their family name. Shot across various brick and mortar marketplaces, the campaign hopes to strike a chord with the audience and make them realize the importance of their father in their lives.

BITM executive creative director Anirban Sen said, “Whatever a father acquires in his life, it is always for his children. The same goes for whatever he builds and creates. Be it a home or business, the vision is always passing these down to his kids. Since we generally see signboards relaying names such as Mehta and Sons, Aggarwal and Sons, Singh and Sons everywhere, it gave us an idea to create a campaign that would make a nice, moving testimony of a father’s hard work and dedication being passed down through generations.”

Brands have also counted on twitter trending with their hash tag campaigns. These campaigns are interactive, and bind on people’s interactions and connections with their fathers.

Foodpanda has innovated #MyDadCEO (Chief Eating Officer) campaign where the brand introduced the campaign on their official twitter account and gave a timeline of different themes. People were asked to respond according to themes, as per their father’s. The first theme that rolled out with a graphic was ‘#MyDadCEO T1: Rajma Rice + Sugar? Share the weirdest food mismatch combos your Dad has ever made to win vouchers!’ Followers responded with their dad’s strange food combinations. The second theme was the dad’s favourite chakna, followed by third theme Favourite music while partying. Theme 4 asked for most ordered food. The best answers won food vouchers from Foodpanda.

Oxigen wallet started #ExcuseMeDad content on its twitter handle where it asked users to give unique excuses to ask money from dad. The best answer is offering a #winBig price from the wallet. The brand also promoted to like and share the campaign. It has received innovative responses.

Nutralite has rolled out #DaddyReceipe campaign, where it asked followers to send their dad’s hack tricks from kitchen to garage. Tweet the trick with hash tag and and a picture with father. The campaign has received quiet a lot of hacks from dad.

June 20, 2016
BankBazaar.com raises Rs 375 crore led by Amazon

MUMBAI: BankBazaar.com has raised Rs 375 crore ($60 Million) in its Series C round of funding led by Amazon with participation from Fidelity Growth Partners and Mousse Partners. Existing investors Sequoia Capital and Walden International also participated in the Series C funding round.

The funds will be primarily deployed towards technology integration, hiring and strengthening partner relationships and to creating a truly phenomenal end-to-end customer experience in order to grow in the online financial services category as a market leader. The company will also invest to upscale its marketing and branding effort to reach out to a larger number of consumers and create a house-hold financial services brand in India.

BankBazaar is also investing heavily on its mobile app. The BankBazaar app, available on both the Android & iOS platforms, will not only help consumers get financial products with ease, but also educate them and help them manage their finances better.

The company plans to also launch other personal finance products to help consumers clinch the best deals. The company is rapidly increasing the depth of its portfolio offerings and has signed on more than 23 bank partners to give the widest range of options to the consumer, available online and via its Android & iOS apps.

With this round of investment, BankBazaar is well positioned to aggressively grow the pie of consumers looking for financial products online and be a thought leader in making it simple for consumers seeking financial products in India.

“With the rapidly evolving online consumer segment across categories, we have seen great demand for this platform. We are currently looking to expand the category as we reinvest all earnings in growing the business intelligently,” said BankBazaar.com CEO Adhil Shetty.

“This investment from Amazon, Fidelity Growth Partners and Mousse Partners reposes faith in our vision and gives us strength to achieve the next phase of growth for the company. It will reinforce our leadership in the country’s online financial market place, as we aim to simplify the sourcing of best financial services – be it loans, credit cards and other personal finance products – for consumers,” he added.

“We are delighted to welcome Amazon to the BankBazaar partnership. The company has made great strides in the last two years and become the premier consumer destination for financial products. With this fund raise, BankBazaar plans to innovate even more to provide the best and fastest experience for consumers,” informed Sequoia Capital managing director Gautam Mago.

Since the last round of funding, BankBazaar’s business model has evolved. The number of transactions on the platform has grown five times since then. The company is actively expanding its product portfolio and depth of its partnerships in each product line. The company is also focusing on made-for-mobile web service and mobile platforms in order to enable larger connect with the audience. Presently, 40 per cent of the users connect to BankBazaar through smartphones. Additionally, online loan applications across home, personal and auto loans are growing by 90 per cent, compared to 15 per cent growth in offline.

July 2, 2015