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Tag: BankBazaar

  • Dream Big says BankBazaar’s #KidsVsAdults social media campaign

    Dream Big says BankBazaar’s #KidsVsAdults social media campaign

    MUMBAI: BankBazaar introduced its latest thematic social media campaign #KidsVsAdults. Built on the insight that over time, most adults lose their childlike dreams and aspirations, the campaign is a subtle social experiment, which reflects how we constrain even our dreams for the future, as we grow older. The video depicts a 6-year-old and a 30-year-old building their dream home using Lego. The young child gives wings to her imagination, building a home complete with a garden and swimming pool and space for everyone, while the 30-year-old builds a functional impersonal house.

    The campaign highlights that children are always inspired to think beyond the obvious. They believe anything is possible, dreaming big by default. However, as they grow older, dreams and life goals become confined to “Not realistic. Can’t do that” and, in the long run, dreams begin to grow smaller as we grow older!

    Commenting on the launch of #DreamBig campaign,– BankBazaar.com head, brand marketing Prince Thomas said, “We all have some aspirations which inspire us to work harder to achieve our dreams, however as we grow older, we tend to get tainted, pursuing realistic goals instead. #DreamBig campaign encourages consumers to chase their aspirations, while planning better, taking the right financial advice and perseverance. As a trusted online financial marketplace, BankBazaar is committed to changing consumer’s attitude towards finance enabling and empowering them to follow their dreams.

    The new digital campaign went live on FaceBook on 23 January 2018 across various digital and social media platforms including Facebook, Twitter, YouTube, and Instagram. The campaign has been conceptualised and executed in association with BlueBot Digital. Bluebot Digital CCO Carl Savio says, “The insight that as we grow older, life has this tendency to deflate our positivity and make us a little too practical, making us give up on the lavish dreams of our childhood was a great story opportunity. This is a trajectory that almost everyone’s life follows. There were different ways we could have expressed this, but we chose to use elements that take us back to our childhood—Lego blocks and children themselves—to remind our viewers to hold on to the enthusiasm, imagination, and big dreams that are unique to childhood.”

    Against this background, BankBazaar’s campaign reminds people “Your dreams do not have to get smaller as you get older”, and encourages people of all ages to hold on to their childhood aspirations and realize their dreams through right financial planning.

    Also Read:

    BankBazaar shows fans it cares

    Hotstar’s digital campaign reaches out to women audience

    Mufti’s digital campaign triggers sale

  • BankBazaar shows fans it cares

    BankBazaar shows fans it cares

    MUMBAI: Financial marketplace, BankBazaar.com has decided to bid goodbye to the year with a special musical tribute to some of its biggest fans, thanking them for all the love and support. The BankBazaar’s Biggest Fans digital campaign celebrates some of the brand’s biggest fans on social media with personalised musical messages. The week-long activity is being executed on Facebook and Instagram.

    The whole stunt was planned out to make BankBazaar fans feel special and show them that it is listening. They contacted two of their biggest fans on social media and requested one of them to meet at The Teal Door Cafe, Indira Nagar, and the other at Blossoms Bookstore, Church Street, under the ruse of a gift to thank them for being with the brand all year.

    https://www.facebook.com/bankbazaar/videos/10156018071619468/

    In the meantime, BankBazaar had a band of singers and beat boxers, including Vineeth Vincent, Hannah Mathews, Joshua Selvaraj, and Sheridan Brass, to write a song for each fan. The songs were to be sung as a surprise for each fan at these two locations in a guerrilla fashion. With cameras, an ensemble of musicians and a film crew hiding in the respective locations, the fun began.

    https://www.facebook.com/bankbazaar/videos/10156018047199468/

    The campaign was conceptualised and executed in collaboration with Bluebot Digital.

    BankBazaar.com head of brand marketing Prince Thomas says, “As an organisation, we believe in keeping our customers at the centre of everything we do, and our social media campaigns are no different. Our fans expect us to be unique and interesting in the way we tell our stories. That’s the reason we experiment with themes and delivery to put our message across. 2017 has been an extremely successful year for BankBazaar, with several well-received campaigns that made a mark on social media as well as in our fans’ hearts. So we wanted to celebrate our successes with some of our biggest social media fans who made our successes possible, and what could be better than musical tributes to such special fans!”

    BlueBot Digital CEO and CCO Carl Savio adds, “Social media fans and followers are often taken for granted and treated like a statistic by some brands. For the latest BankBazaar campaign, we decided to show our fans how far we are from treating them the same way. So, we dug through social media data to find individuals who have genuinely given the brand love and support on multiple occasions and decided to surprise them using the gift of song! What followed was a crazy shoot, awestruck fans and much more! Happy to have a client as forward thinking as BankBazaar.”

  • BankBazaar gives a musical tribute to its biggest fans

    BankBazaar gives a musical tribute to its biggest fans

    MUMBAI: India’s leading financial marketplace, decided to ring out the year with a special musical tribute to some of its biggest fans, thanking them for all the love and support through the year. The BankBazaar’s Biggest Fans digital campaign celebrates some of the brand’s biggest fans on social media with personalized musical messages. The week-long activity is being executed on Facebook and Instagram.

    Commenting on the new digital campaign,BankBazaar.com at head, brand marketing Prince Thomas said, “As an organization, we believe in keeping our customers at the centre of everything we do, and our social media campaigns are no different. Our fans expect us to be unique and interesting in the way we tell our stories. That’s the reason we experiment with themes and delivery to put our message across. 2017 has been an extremely successful year for Bankbazaar, with several well-received campaigns that made a mark on social media as well as in our fans’ hearts. So we wanted to celebrate our successes with some of our biggest social media fans who made our successes possible, and what could be better than musical tributes to such special fans!”

    The whole stunt was planned out to make BankBazaar fans feel special and show them that BankBazaar is listening and feel the love. They contacted two of their biggest fans on social and requested one of them to meet at The Teal Door Cafe, Indira Nagar, and the other at Blossoms Bookstore, Church Street, under the ruse of a gift to thank them for being with the brand all year.

    In the meantime, BankBazaar had a band of singers and beat boxers, including Vineeth Vincent, Hannah Mathews, Joshua Selvaraj, and Sheridan Brass, to write a song for each fan. The songs were to be sung as a surprise for each fan at these two locations in a guerilla fashion. With cameras, an ensemble of musicians and a film crew hiding in the respective locations, the fun began.

    Watch the video here for the reactions:

    https://www.facebook.com/bankbazaar/videos/10156018071619468/

    The campaign was conceptualized and executed in collaboration with Bluebot Digital. Speaking about the thought behind choosing this particular way to make their fans feel special, Carl Savio, CEO & CCO, BlueBot Digital, said: “Social media fans and followers are often taken for granted and treated like a statistic by some brands. For the latest BankBazaar campaign, we decided to show our fans how far we are from treating them the same way. So, we dug through social media data to find individuals who have genuinely given the brand love and support on multiple occasions and decided to surprise them using the gift of song! What followed was a crazy shoot (in stealth mode), awestruck fans and much more! Happy to have a client as forward thinking as BankBazaar.”

    The videos are already live on Facebook and will go live on Instagram today.

  • BankBazaar uses music to make you #GoPaperless

    BankBazaar uses music to make you #GoPaperless

    MUMBAI: Online financial marketplace, BankBazaar, has launched a #GoPaperless music video to encourage digital adoption for finance-related queries. Ditching the staid old set-up, the music video gives personal finance a fun twist and explains the advantages of paperless banking in an unexpected new format.

    Finance, despite its seriousness, is thought to be boring and dry. Its complex nature and lack of adequate information have kept people aloof. Today, paperwork is giving way to digital even as seamlessness and convenience are the new buzz words.

    BankBazaar is offering a paperless e-KYC platform for instant loan approval. With digital documentation, sanction time can be as low as one business day. The new digital campaign elaborates how these changes can make the life of the customer simpler and give them faster results.

    BankBazaar brand marketing head Prince Thomas says, “BankBazaar has always tried to bring about a change in the way people think about finance. This time, BankBazaar attempts to break the norm of finance as a boring topic and talk about all the benefits of paperless finance through an exciting music video. Today, as the world moves on from long, tedious, paper-based processes to instant and paperless processes, it is essential that customers understand what this means and how to leverage it best. We are trying to do this in a way that makes imparting this information as well as receiving it fun.”

  • BankBazaar’s month-long campaign kicks off

    BankBazaar’s month-long campaign kicks off

    MUMBAI: BankBazaar.com, world’s first multi-brand paperless platform for instant approval on financial products, is hosting a month-long campaign for loans and credit cards. Buoyed by the encouragement BankBazaar has received from financial institutions and customers for its annual Diwali campaign, the company has gone ahead with a special #FinanceMegaMela campaign that will run through out 1–28 February, and will feature some of the best deals and offers from the largest ecosystem of partners – many of which are exclusive to sale.

    The company raised USD 80m through funding from investors such as Amazon.com, Fidelity Growth Partners, Mousse Partners, Sequoia Capital and Walden International.

    With budget announced earlier than ever this year, customers now will start planning their financial profile. A lot of people will close most of their important financial decisions of the year like property, vehicles etc within these 02 months. This is why, in order to be customers preferred buying destination for loans and credit cards, BankBazaar has announced the #FinanceMegaMela campaign with special offer.

    In addition to the exclusive deals on the platform, the highlight of the #FinanceMegaMela are the Amazon gift vouchers on every successful disbursement of credit card and loan products applied for through the marketplace. Credit cards are eligible for Amazon Gift Card worth Rs.750. Personal loans come with Amazon Gift Card worth Rs.1000; car loans with Amazon Gift Card Rs.2500; and home loans with Amazon Gift Card worth Rs.5000. The ability to compare products and take an informed, independent decision and the expectation of end-to-end service may have started from consumer durables but have now become key factors even in the purchase of financial products.

    India is going through a massive digital revolution, and with government announcing annual mission to target 2,500 crore digital transactions for 2017-18 through UPI, USSD, Aadhar Pay, IMPS and debit cards, more and more people will prefer online platforms like BankBazaar to get their preferred financial product. Non-cash payment transactions constitute 22% of all consumer payments, and are likely to overtake cash transactions by 2023, which says a lot about the seamless shift in customer preference to online platforms for their financial needs. BankBazaar also, with 23 million customers till date, serves more than 10 million unique visitors a month today compared to five million in 2015.

    Speaking about the campaign, BankBazaar.com’s chief business development officer (CBDO) Navin Chandani said, “BankBazaar.com’s #FinanceMegaMela comes at one of the most crucial part of the year when people are trying to put their long-term plans together and make savings and investment plans. This is the time when they need the clarity on the best deals available and the most seamless, frictionless process to access the right product. With an instant, paperless purchase process, end-to-end services, and exclusive offers, BankBazaar has the best options for every customer.”

    BankBazaar hosts the widest range of financial products from over 50+ of the biggest public and private sector banks, NBFCs, and insurance companies in India. It gets an average of 7,000,000 visitors per month.

  • BankBazaar.com partners with Experian

    BankBazaar.com partners with Experian

    MUMBAI: BankBazaar.com, India’s leading financial marketplace, has announced its tie-up with credit bureau Experian to offer free credit monitoring service to customers, giving them a much better understanding of their financial footprints. Experian Credit Information Company of India Private Limited provides Credit Information Services to consumers. A general misconception is that checking your own credit score on platforms like BankBazaar will reduce your score but in fact, a soft query, which is made by a person or company and not by a financial institution will not affect your credit score.

    This one-of- its-kind integration brings several benefits to the customers:

    · In the first place, it is absolutely free. Generally, consumers have to pay the credit rating companies for more than one soft query in a year. BankBazaar.com, on the other hand, is facilitating this service through Experian absolutely free. This makes it a cost effective option.

    · Second, unlike the usual procedure, which is a mix of online and offline processes, BankBazaar has taken the entire process of applying for the credit score completely online and instant, making it convenient and fast.

    · Finally, the report, which provides a detailed history of the applicant’s financial history till date, is supported with detailed analysis and recommendations by financial experts at BankBazaar for improving and maintaining a good credit score.

    BankBazaar.com co-founder and CEO Adhil Shetty said, “BankBazaar.com has always strived to make the access to right financial product easy for consumers. The integration with Experian will complement our efforts and empower our consumers with better financial decision making ability. I am very happy to announce that this service in now available on BankBazaar and customers don’t have to juggle between multiple platforms and organization to make an informed purchase decision.”

    This service extension will improve the quality of credit applications at BankBazaar as the users will get an idea of their credit eligibility before they apply.

    BankBazaar.com chief business development officer Navin Chandani added, “Customers should obtain credit scores in order to evaluate their eligibility accurately and to time their application right. If they have a good score, they will be able to negotiate for better offers. If not, expert’s tips on BankBazaar will help them improve their score. This way, the customer will be able to access the right financial product and apply for it at the right time. This will also enhance the quality of applications on BankBazaar and will assure our partners of our users’ creditworthiness.”

    The integration is expected to motivate customers to keep a stronger check on the state of their finances.

    Experian Credit Bureau MD Mohan Jayaraman said, “Individuals being able to better understand their credit profile, is key to supporting them take well-informed decisions concerning their credit profile besides ensuring protection from the fast-growing threats of identity fraud in today’s increasingly digital world.”

    The report will essentially give a snapshot of customer’s current credit status indicating their utilization of loans and credit cards by stating a score between 300 and 900. It will indicate score details and state reasons influencing the score, such as repayment behavior, credit utilization pattern, type of loan (secured/unsecured), default in EMI payments, etc. Customers may also see whether banks have closed the loans which have been already paid off by them.

  • BankBazaar.com partners with Experian

    BankBazaar.com partners with Experian

    MUMBAI: BankBazaar.com, India’s leading financial marketplace, has announced its tie-up with credit bureau Experian to offer free credit monitoring service to customers, giving them a much better understanding of their financial footprints. Experian Credit Information Company of India Private Limited provides Credit Information Services to consumers. A general misconception is that checking your own credit score on platforms like BankBazaar will reduce your score but in fact, a soft query, which is made by a person or company and not by a financial institution will not affect your credit score.

    This one-of- its-kind integration brings several benefits to the customers:

    · In the first place, it is absolutely free. Generally, consumers have to pay the credit rating companies for more than one soft query in a year. BankBazaar.com, on the other hand, is facilitating this service through Experian absolutely free. This makes it a cost effective option.

    · Second, unlike the usual procedure, which is a mix of online and offline processes, BankBazaar has taken the entire process of applying for the credit score completely online and instant, making it convenient and fast.

    · Finally, the report, which provides a detailed history of the applicant’s financial history till date, is supported with detailed analysis and recommendations by financial experts at BankBazaar for improving and maintaining a good credit score.

    BankBazaar.com co-founder and CEO Adhil Shetty said, “BankBazaar.com has always strived to make the access to right financial product easy for consumers. The integration with Experian will complement our efforts and empower our consumers with better financial decision making ability. I am very happy to announce that this service in now available on BankBazaar and customers don’t have to juggle between multiple platforms and organization to make an informed purchase decision.”

    This service extension will improve the quality of credit applications at BankBazaar as the users will get an idea of their credit eligibility before they apply.

    BankBazaar.com chief business development officer Navin Chandani added, “Customers should obtain credit scores in order to evaluate their eligibility accurately and to time their application right. If they have a good score, they will be able to negotiate for better offers. If not, expert’s tips on BankBazaar will help them improve their score. This way, the customer will be able to access the right financial product and apply for it at the right time. This will also enhance the quality of applications on BankBazaar and will assure our partners of our users’ creditworthiness.”

    The integration is expected to motivate customers to keep a stronger check on the state of their finances.

    Experian Credit Bureau MD Mohan Jayaraman said, “Individuals being able to better understand their credit profile, is key to supporting them take well-informed decisions concerning their credit profile besides ensuring protection from the fast-growing threats of identity fraud in today’s increasingly digital world.”

    The report will essentially give a snapshot of customer’s current credit status indicating their utilization of loans and credit cards by stating a score between 300 and 900. It will indicate score details and state reasons influencing the score, such as repayment behavior, credit utilization pattern, type of loan (secured/unsecured), default in EMI payments, etc. Customers may also see whether banks have closed the loans which have been already paid off by them.

  • #PlayYourPart, BankBazaar urges youth

    MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart.

    The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. BankBazaar, as a youthful and disruptive brand, has always tried to bring about a change in the way people think about finance. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

    The digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head. During his 17 years of stint with Ogilvy, Manoj has conceptualized campaigns for various leading brands including Cadbury, Fiat, Bajaj, and Castrol.

    Bluebot CCO Carl Savio said: “When you realize that the average Indian middle-class family has to spend approximately one fifth of their life-savings to get their children married you know that something needs to be said. It’s time to tell youngsters to step-up and help their parents in whatever way they can.”

    BankBazaar.com brand  marketing head Prince Thomas  said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

    The new digital advertising campaign went live on 28 November, 2016, and is being promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram

    The New Indian Wedding – #PlayYourPart

  • #PlayYourPart, BankBazaar urges youth

    MUMBAI: BankBazaar.com unveiled a video as part of their unique digital campaign for the wedding season, #PlayYourPart.

    The objective of the campaign is to compel the youth to rethink their financial dependency on their parents for their wedding. BankBazaar, as a youthful and disruptive brand, has always tried to bring about a change in the way people think about finance. With this #PlayYourPart campaign, the company aims to disrupt the traditional mentality when it comes to financing weddings.

    The digital advertisement campaign has been conceived and conceptualized by ad veteran Manoj Shetty, ex-Ogilvy Group Creative Head. During his 17 years of stint with Ogilvy, Manoj has conceptualized campaigns for various leading brands including Cadbury, Fiat, Bajaj, and Castrol.

    Bluebot CCO Carl Savio said: “When you realize that the average Indian middle-class family has to spend approximately one fifth of their life-savings to get their children married you know that something needs to be said. It’s time to tell youngsters to step-up and help their parents in whatever way they can.”

    BankBazaar.com brand  marketing head Prince Thomas  said: “The independent, earning youth of today is already depending on the online media for their financial essentials in every sphere from shopping to paying utility bills – be it in the form of internet banking, wallets, or credit and debit cards. With the #PlayYourPart campaign, we wanted to reach out to them to convey that finance is not just for the day-to-day essentials but also the once-in-a-lifetime experience, such as their own wedding.”

    The new digital advertising campaign went live on 28 November, 2016, and is being promoted across various digital platforms like Facebook, Twitter, YouTube, and Instagram

    The New Indian Wedding – #PlayYourPart