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Tag: Bank of Baroda

  • Bank of Baroda rings in festive cheer with big offers

    Bank of Baroda rings in festive cheer with big offers

    MUMBAI: Talk about festive spirit with compound interest. Bank of Baroda has unwrapped its annual campaign, BOB ke sang tyohaar ki umang – shubh bhi. labh bhi., promising customers not just celebration but also savings.

    This season, retail and MSME clients can look forward to a slew of perks: home loans starting at 7.45 per cent with zero processing fees, special concessions for women and young borrowers, and car loans with longer tenures, no pre-payment charges, and extra sweeteners for electric vehicle buyers. Gold and mortgage loans also get limited-period rate cuts.

    The Bank is also making lifestyle sparkle with the new Bob masterstroke lite savings account, packed with travel, dining and entertainment perks, plus a lifetime free Eterna credit card. For businesses, the Bob smart current account and Digi udyam digital lending scheme promise paperless processes, easy working capital, and free transactions.

    Debit card users aren’t left out either, with discounts across travel, food, fashion and groceries. Whether it’s lockers, remittances, or overdrafts against property, the offers are as varied as the festive buffet.

    By blending financial prudence with festive flair, Bank of Baroda is ensuring customers can celebrate with both joy and rewards, truly making it a season of Shubh bhi, labh bhi.

  • Bobcard bowls a Mother’s Day googly with Shreyanka and her mum

    Bobcard bowls a Mother’s Day googly with Shreyanka and her mum

    MUMBAI: Some deliveries aren’t bowled on the pitch, they come from the heart. In a touching ode to mothers everywhere, Bobcard Limited, the credit card arm of Bank of Baroda, has launched a poignant brand film featuring Indian cricketer Shreyanka Patil and her parents. Timed with Mother’s Day, the film quietly celebrates the small sacrifices and everyday dreams mums put aside and what it means when their children turn around and say, “Now it’s your turn.”

    The narrative is refreshingly candid. No flashy sets, no dramatic voiceovers, just a warm exchange between Shreyanka and her parents, revealing how her mother once gave up a long-awaited trip. With her Bobcard Tiara in hand, Shreyanka decides to give it back, not as a grand gesture, but as a heartfelt tribute.

    The Tiara, Bobcard’s women-centric offering, is designed for exactly these moments. With perks across travel, wellness, dining, and more, it’s a credit card that doubles as a thoughtful sidekick perfect for those looking to celebrate the women who raised them with grace and grit.

    “We grow up with moms who quietly give up so much. This film is a small reminder – it’s our turn to give back. Whether through planning a trip or gifting them their long-deserved ‘me time’, Bobcard is here to help make it unforgettable,” says Bobcard Limited MD & CEO Ravindra Rai.

    Beyond the film, Bobcard has sweetened the occasion with special Mother’s Day offers across MakemyTrip, Paytm, Amazon, Zomato, and more proving that when it comes to celebrating mum, the little things (like a trip or a dinner) can mean the world. Because sometimes, the best gift isn’t just a vacation, it’s validation.

  • Bank of Baroda launches “Sab Mein Hai Khiladi” campaign

    Bank of Baroda launches “Sab Mein Hai Khiladi” campaign

    Mumbai:  On National Sports Day, Bank of Baroda undertakes various sports, fitness, and environmental activities such as walkathons, group sports competitions, and tree plantation drives across the country to promote a healthier, more active, and environmentally conscious community. The Bank also launches the “Sab Mein Hai Khiladi” campaign to recognise and celebrate the athletic spirit within every employee. India celebrates National Sports Day on 29 August, commemorating the birth anniversary of hockey legend Major Dhyan Chand.

    The “Sab Mein Hai Khiladi” campaign features three of India’s well-known athletes and Bank of Baroda’s endorsers: badminton legend PV Sindhu, cricket star Shafali Verma, and rising tennis player Sumit Nagal. These sporting stars join the Bank’s own athletes, including 50 employees who are sportspersons and play an integral role in the campaign. As part of the campaign, the Bank organises several sporting activities for employees, including table tennis, basketball, cycling, and arm wrestling, where employees earn points. The campaign also includes a fitness challenge and a sports-themed trivia contest, with top winners getting an exclusive meet-and-greet session with their sporting idols and exciting prizes.

    Bank of Baroda Executive Director, Shri Sanjay Vinayak Mudaliar states, “On National Sports Day, we share the message that the spirit of a ‘khiladi’ resides in all of us. Sports help us stay physically and mentally fit and active and teach us important lessons in hard work, perseverance, integrity, teamwork, and sportsmanship—values that matter both on and off the field. This National Sports Day, Bank of Baroda rekindles the champion within us all.”

    Employees across the Bank also take the ‘Fit India Pledge’ to lead an active and healthy lifestyle.

  • BIG FM returns with Season 2 of BIG Antakshari hosted by Annu Kapoor

    BIG FM returns with Season 2 of BIG Antakshari hosted by Annu Kapoor

    Mumbai: For Indians, Antakshari is not just a game but an emotion which transcends borders, cultures and languages bringing us all together. Fostering this belief, BIG FM, one of India’s leading radio networks, announced the return of its highly successful show, BIG Antakshari with Annu Kapoor presented by Bank of Baroda, one of the leading Public Sector Bank. Revamping the iconic musical game, this season features selected teams that have passed rigorous audition rounds held across major cities in India. This highly anticipated show will air across 52 stations of the BIG FM network on Thursdays and Fridays from 8 pm to 9 pm.

    BIG Antakshari Season 2 features three teams – Bank of Baroda Deewane, Bank of Baroda Parwaane and Bank of Baroda Mastaane – competing in an epic musical showdown each week, showcasing their passion for Bollywood music. The electrifying game comprises three rounds: the Akshar Round, the Dhun Round and the Visual Round. With BIG Antakshari Season 2, BIG FM aims to redefine the classic Antakshari experience by not only entertaining listeners but also engaging them in fun Bollywood trivia and encouraging participation with Mega Prizes.

    Host Annu Kapoor commented, “My long-standing association with BIG FM has allowed me to witness the evolution of audio content over the years. With growing anticipation and enthusiasm among listeners of all age groups, the second season of BIG Antakshari promises to be an unforgettable journey filled with fun and entertainment.”

    Adding to it, BIG FM COO Sunil Kumaran said, “BIG Antakshari continues to take BIG FM’s rich legacy of iconic shows forward. The show’s transition from television to radio marks a significant milestone in the audio industry, especially for us. With Annu Kapoor’s signature hosting style, coupled with his valuable insights, witty remarks and engaging banter, this season is poised to cement a special place in listeners’ hearts. Additionally, integrating anecdotes, games and trivia with the traditional game format makes this season relatable for audiences across ages. We’re beyond excited for BIG Antakshari season 2 and cannot wait to revel in the love from our listeners, once again.”

    Season 1 of BIG Antakshari, also presented by Bank of Baroda, was a resounding success. Continuing the association in Season 2, Bank of Baroda once again intends to connect with its loyal patrons through this innovative and interactive game show. With Madhur Sugar as a sweetness partner, BIG Antakshari Season 2 is powered by Torex Cough Syrup (A product by Torque Pharma).

    Revisit your favourite songs and check your Bollywood knowledge with BIG Antakshari Season 2 only on BIG FM!

  • DafaNews Bengaluru Open 2024 ropes in twelve notable sponsors

    DafaNews Bengaluru Open 2024 ropes in twelve notable sponsors

    Mumbai: DafaNews Bengaluru Open 2024, organised by the Karnataka State Lawn Tennis Association (KSLTA), has onboarded twelve gold sponsors who have pledged their support to elevate the stature of the tournament, set to take place at the KSLTA Stadium from February 12 to 18.

    Led by real estate companies such as Prestige Group and Brigade Group, cable and broadband company ACT Fibernet, the country’s public sector banks Canara Bank and Bank of Baroda as well as conglomerates Hitachi and JSW Group have been roped in by the ATP 100 Challenger Event.

    These sponsors aim to not only showcase their commitment to supporting sports but also to bolster community engagement.

    Additionally, Ultratech Cement, Brigade Group, SKME, Baranj Coal Mines Pvt Ltd, Ramco Cement, Prestige Group, ACT Fibernet, and Suprada Constructions Pvt Ltd., have all joined as gold sponsors.

    The collective involvement of these distinguished corporate and business companies will play a vital role in contributing to the growth of tennis in the city.

    By leveraging the tournament’s prominence, the sponsors will be enhancing their visibility across diverse sports audiences nationwide.

    KSLTA secretary, organising committee Maheshwar Rao IAS, expressed his enthusiasm for the partnership with the prominent sponsors by saying, “We are delighted to welcome our valued sponsors for the DafaNews Bengaluru Open 2024. All our sponsors will play a pivotal role in increasing the prominence of this prestigious event and their support is integral to its success. With a shared vision for promoting tennis in the country, we look forward to delivering an exciting week of tennis in Bengaluru.”

    While DafaNews will maintain its association as the title sponsor of the tournament, it will be joined by the Government of Karnataka’s Department of Tourism who will be continuing its role as the presenting sponsor.

    Furthermore, Megha Engineering & Infrastructure Ltd will also retain its role as the platinum sponsor for this year.

    Sumit Nagal will lead India’s challenge in the singles for the event. Nagal had knocked out world number 27 Alexander Bublik at the Australian Open in the main draw first round.

    In doubles, the country’s Davis Cuppers, including Ramkumar Ramanathan and N Sriram Balaji, who played a key role in India’s commanding win over Pakistan with their singles performances in Islamabad, will compete in the doubles event.

  • BOB Financial Solutions Limited is now BOBCARD Limited

    BOB Financial Solutions Limited is now BOBCARD Limited

    Mumbai: BOB Financial Solutions Limited (BFSL), a wholly owned subsidiary of Bank of Baroda, has unveiled its new corporate identity – BOBCARD Limited. The rebranding effort is enhanced by the unveiling of a dynamic logo, aligned with the impactful positioning statement “Credit Reimagined.”

    Beyond a mere visual transformation, the rebranding of BOBCARD embodies a revitalised commitment to reimagine the country’s credit landscape with excellent credit solutions and customer-centric offerings. The new brand promise ” Credit Reimagined” is a conviction of a customer-centric, solution-driven assistance that assures service through innovation. It is a creative showcase of products and services that have been reimagined to suit the ever-changing needs and preferences of everyone across the length and breadth of the country.

    Excited about the new brand journey, BOBCARD Limited MD & CEO Shailendra Singh states,” Today marks a pivotal moment in our journey as we unveil our refreshed brand identity. The strategic rebranding not only embodies adaptability but positions BOBCARD as a forward-thinking financial partner. At the heart of this transformation is our enduring commitment to elevate financial experiences and empower our community,” Singh added.

    As BOBCARD embraces the future, particularly appealing to the younger demographic, the symbol becomes a manifestation of fundamental values—inspiring individuals to strive for financial excellence and capitalise on opportunities as they pursue prosperity. This emblem stands as a symbol of dependability in the financial panorama, a persistent commitment to reshaping possibilities.

    This updated branding marks a pivotal stride for BOBCARD in aligning with modernity and ensuring relevance in the swiftly evolving financial terrain. The contemporary identity is designed to empower individuals from diverse demographics, offering them the tools to pursue their aspirations without the weight of financial worries.

  • TAM report: BFSI TV ad volume surge 34 per cent YoY in Jul-Sept’23

    TAM report: BFSI TV ad volume surge 34 per cent YoY in Jul-Sept’23

    Mumbai: TAM AdEx India has released a quarterly advertising report on the BFSI sector for Jul-Sept’23.

    TV:

    Ad volumes in the BFSI sector witnessed de-growth during both periods; Apr-Jun’23 and Jul-Sept’23 of 43 per cent and 19 per cent respectively compared to Jan-Mar’23. Whereas, when comparing ad volumes of Jul-Sept’23 with Jul-Sept’22, it increased by 34 per cent.

    Mortgage loans, life insurance, corporate-financial institute and banking services & products retained their first, second, third and fourth positions in Jul-Sept’23 compared to Apr-Jun’23. The top 10 categories collectively added 88 per cent share of ad volumes on TV for the BFSI sector. Anywhere Banking was the only new entrant in the top 10 category list and secured ninth position with a three per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23.

    Compared to Apr-Jun’23, IIFL Finance retained its first position with 10 per cent share of ad volumes on TV for BFSI Sector during Jul-Sept’23. National Payments Corporation of India and Manappuram Finance were new entrants in the top 10 advertisers list during Jul-Sept’23 over Apr-Jun’23. Also, there were four exclusive advertisers present in Jul-Sept’23 compared to Apr-Jun’23 for the BFSI sector. Together, the top 10 advertisers added 61 per cent share of ad volumes on TV advertising for BFSI sector during Jul-Sept’23.

    IIFL Finance Gold Loan retained its first position with a nine per cent share of ad volumes in Jul-Sept’23 over Apr-Jun’23 for BFSI sector. Manappuram OGL (Online Gold Loan) and Kotak Mahindra Activmoney Savings Account were the only new entrants present in the top 10 brand list of Jul-Sept’23 over Apr-Jun’23. Also, there were four exclusive brands present in the top 10 brand list during Jul-Sept’23 compared to Apr-Jun’23.

    The top two TV channel genres accounted for 77 per cent of ad volumes share for the BFSI sector during Jul-Sept’23. The news channel genre was most preferred by BFSI players in Jul-Sept’23.

    News bulletin was the most preferred program genre to promote brands in BFSI sector on Television. The top two program genres i.e. News Bulletin and feature films together added 60 per cent of the sector’s ad volumes.

    Prime time garnered highest advertising on TV followed by afternoon and morning time bands. In terms of ad volumes, the prime time, afternoon, and morning time bands collectively accounted for 74 per cent share.

    Advertisers of the BFSI sector preferred 20 – 40 sec ad size on TV during Jul-Sept’23. 20-40 seconds and <20 seconds ads together covered 88 per cent share of ad volumes on TV for the BFSI sector.

    Print:

    BFSI Sector ad space witnessed growth of eight per cent during Jul-Sept’23 compared to Jan-Mar’23. Whereas, Apr-Jun’23 observed de-growth of 29 per cent compared to Jan-Mar’23. Also, ad space in Jul-Sept’23 was increased by 44 per cent over Jul-Sept’22.

    During Jul-Sept’23, the public issues category retained its first position with 51 per cent share of ad space compared to Apr-Jun’23. Banking services & products ascended to second position with 13 per cent share of ad space compared to its fifth position in Apr-Jun’23. Also, Life insurance and mutual funds retained their third and fourth positions in Jul-Sept’23 compared to Apr-Jun’23. Credit cards and securities/sharebroking organisation were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23. The top 10 categories together accounted for 90 per cent share of ad space in Jul-Sept’23.

    On print advertising, Life Insurance Corporation of India retained its first position during Q’1, Q’2, and Q’3 of Y 2023. During Jul-Sept’23, there were four new entrants present in the top 10 advertiser list compared to Apr-Jun’23. Also, there were two exclusive advertisers present in the same list during Jul-Sept’23 over Apr-Jun’23. The top 10 advertisers together covered 30 per cent share of ad space in Jul-Sept’23. HDFC Bank ascended to second position in Jul-Sept’23 compared to its 1503 rank in Apr-Jun’23.

    LIC ascended to first position in Jul-Sept’23 with four per cent share of ad space compared to its 815 rank in Apr-Jun’23. During Jul-Sept’23, there were four new entrants and four exclusive brands present in the top 10 brand list compared to Apr-Jun’23. Among the first three quarters, Jan-Mar’23 had the highest collective ad space share of 37 per cent of the top 10 brands.

    The English language has the highest share of ad space, i.e., 57 per cent. Also, the top five publication languages together added 93 per cent share of the sector’s ad space. Business/finance/economy dominates ad space in general newspaper with 52 per cent.

    South Zone was the leading territory with 33 per cent share of BFSI advertising in Print in Jul-Sept’23. New Delhi & Mumbai were the top cities in North Zone and West Zone respectively. Also, they were the top two cities in PAN India during Jul-Sept’23.

    Radio:

    Index ad volume of the BFSI sector witnessed de-growth of 67 per cent and 49 per cent during Apr-Jun’23 and Jul-Sept’23 respectively, compared to Jan-Mar’23. Also, Jul-Sept’23 observed a de-growth of 20 per cent in ad volumes compared to Jul-Sept’22.

    Compared to Apr-Jun’23, the life insurance category retained its first position with 40 per cent share of ad volumes in Jul-Sept’23. Banking services & products ascended to second position in Jul-Sept’23 compared to its third position in Apr-Jun’23. Together, the top 10 categories added 89 per cent share of ad volumes in Jul-Sept’23 for the BFSI sector. Multiple loans and automobile general insurance were the only new entrants in the top 10 category list during Jul-Sept’23 over Apr-Jun’23.

    Life Insurance Corporation of India retained its first position with 40 per cent share of ad volumes in Jul-Sept’23 compared to Apr-Jun’23. During Jul-Sept’23, Bank of Baroda was a new entrant in the top 10 advertiser list and secured the third position compared to its 16th position in Apr-Jun’23.

    Also, there were three exclusive advertisers present in the top 10 advertiser list during Jul-Sept’23 compared to Apr-Jun’23. The top 10 advertisers together contributed 85 per cent share of ad volumes in Jul-Sept’23.

    During Jul-Sept’23, LIC Dhan Vriddhi was a new entrant in the top 10 brand list and secured first position with an 18 per cent share of ad volumes, compared to its 11th position in Apr-Jun’23. Also, there were six exclusive brands present in the top 10 brand list during Jul-Sept’23 over Apr-Jun’23. Out of the top 10 brands present in Jul-Sept’23, five of them belonged to Life Insurance Corporation of India.

    Compared to Apr-Jun’23, Maharashtra retained its first position on radio advertising with 20 per cent share of ad volumes in Jul-Sept’23. Together, the top five states accounted for 65 per cent share of ad volumes in Jul-Sept’23.

    Advertising for BFSI was preferred in the evening closely followed by the morning time-band on radio. 90 per cent share of the BFSI ad volumes were in evening and morning time-bands in Jul-Sept’23.

    Digital:

    On Digital medium, ad impressions observed surge of seven per cent during Apr-Jun’23 compared to Jan-Mar’23. Whereas, Jul-Sept’23 observed de-growth in ad impressions of 14 per cent over Jan-Mar’23. Ad impressions during Jul-Sept’23 witnessed a growth of 23 per cent in the BFSI sector compared to Jul-Sept’22.

    During Jul-Sept’23, mutual funds and securities/sharebroking organisation retained their first and second positions with 24 per cent and 19 per cent share of ad impressions compared to Apr-Jun’23. Personal/professional loans was the only new entrant in the top 10 category list during Jul-Sept’23 compared to Apr-Jun’23. Also, the top 10 categories together added 94 per cent share of ad impressions in Jul-Sept’23.

    In Jul-Sept’23, Nippon Life India Asset Management was a new entrant in the top 10 advertiser list and secured first position with 11 per cent share of ad impressions compared to its 17th position in Apr-Jun’23. There were a total of five new entrants in the top 10 advertiser list during Jul-Sept’23 compared to Apr-Jun’23. The top 10 advertisers together added 43 per cent share of ad impressions in Jul-Sept’23.

    During Jul-Sept’23, Nippon India Mutual Fund was a new entrant in the top 10 brand list and secured first position compared to its 21st position in Apr-Jun’23. In Jul-Sept’23, there were total of five new entrants of brands in the top 10 brand list compared to Apr-Jun’23. UPI Chalega was an exclusive brand present in Jul-Sept’23 over Apr-Jun’23.

    Programmatic was the leading transaction method for digital advertising of the BFSI sector in Jul-Sept’23 with 73 per cent of the share. Programmatic and programmatic/ad network transaction methods together captured 86 per cent share of BFSI ad impressions on digital.

  • Bank of Baroda unveils festive campaign ‘BOB Ke Sang Tyohaar Ki Umang’

    Bank of Baroda unveils festive campaign ‘BOB Ke Sang Tyohaar Ki Umang’

    Mumbai: As the much-awaited festive season begins, Bank of Baroda (Bank), one of India’s leading public sector banks, has announced the launch of “BOB Ke Sang Tyohaar Ki Umang” festive campaign, which will run up to 31 December, 2023. Bank of Baroda’s festival offers include the launch of four new savings accounts with a host of benefits & concessions and attractive interest rate offers on Home, Car, Personal & Education Loans. The Bank has also tied up with Top Brands across categories such as Electronics, Travel and Food to provide festive offers and discounts for its debit and credit card holders.

    During the festive period, Bank of Baroda Home Loans will be available at a highly competitive rate of 8.40 per cent p.a. onwards – with complete waiver of processing fees. Baroda Car Loans start at 8.70 per cent p.a. onwards with nil processing fee. On Education Loans, the Bank has introduced a special rate beginning at 8.55 per cent p.a., a discount of up to 60 basis points, and without collateral for students who have secured admissions in identified premier educational institutions in the country. Baroda Personal Loans start at 10.10 per cent p.a. – a discount of up to 80 basis points, with nil processing fee and higher loan limits up to Rs 20 lakh. The Bank has introduced a fixed rate of interest option in Personal & Car Loans and borrowers can now choose between fixed and floating rate of interest.

    Notably, the interest on Bank of Baroda loans are calculated on the Daily Reducing Balance method, and not on the Monthly Reducing Balance method, making it more affordable for borrowers. Further, the Bank has established 112 Retail Asset Processing Centres (RAPC) in various cities for faster mortgage-based loan processing.

    The Bank has also introduced a range of Savings Accounts for the benefit of its customers. These include the bob LITE Savings Account – a Lifetime No Minimum Balance Account; the BOB BRO Savings Account – a Zero Balance Savings Account for Students (16 to 25 years), the My Family My Bank/BOB Parivar Account – a Family Savings Account designed to meet the needs of the entire family and the Baroda NRI PowerPack Account. The Bank has also launched the BOB SDP (Systematic Deposit Plan), which is a recurring deposit scheme. During the festive period, these Savings Accounts come with a range of benefits & concessions.

    Bank of Baroda CEO & managing director Debadatta Chand said, “The festive season is upon us and we are already seeing the early signs of a spur in demand with high-frequency indicators such as car sales and credit card spends registering record highs. Bank of Baroda’s festive campaign ‘BOB Ke Sang Tyohaar Ki Umang’ brings together a suite of attractive offerings across savings accounts, loans, and credit & debit cards. These attractive festive offers coupled with the convenience of our digital platforms will make the festive season even more rewarding and joyous for people, thereby giving a significant boost to demand.”

    Bank of Baroda has also introduced attractive exclusive offers and discounts on Bank of Baroda Debit and Credit Cards and EMI offers this festive season. The Bank has tied up with leading brands across categories such as Electronics, Consumer Durables, Travel, Food, Fashion, Entertainment, Lifestyle, Grocery and Health.

    Bank of Baroda’s Digital Lending platform offers a quick and convenient way to access a variety of loans. Both existing and new customers can apply easily via the bob World mobile banking app, net banking, or the Bank of Baroda website.

    https://www.bankofbaroda.in/bob-ke-sang-tyohaar-ki-umang

  • Bank of Baroda onboards cricketer Shafali Verma as Brand Endorser

    Bank of Baroda onboards cricketer Shafali Verma as Brand Endorser

    Mumbai: Continuing its association with ace athletes and sportspersons, Bank of Baroda on Tuesday announced Indian cricketer Shafali Verma as its brand endorser.

    “We continuously support the youth of the country through various banking and non-banking initiatives and this announcement reflects the Bank’s ethos of adding value to its customer experience by choosing youth-icons like Shafali to inspire them. Her personality resonates grit, determination, and dependability which reflects the Bank’s brand ideologies,” said Bank of Baroda MD and CEO Sanjiv Chadha.

    Verma became the youngest woman cricketer to play for India in her debut game against South Africa. “She brings in a natural connect with today’s youth, especially women and she exuberates sportsman spirit and qualities on and off-field,” said the bank in a statement. The top-order batswoman is currently playing across all formats for India.

    “I am humbled and proud of being associated with an institution whose legacy is more than a century old. I personally connect with the Bank’s forward-looking vision and its futuristic approach in all spheres of banking and technology,” Verma said.

  • Bank of Baroda aims to boost national morale with #PhirJeetenge anthem

    Bank of Baroda aims to boost national morale with #PhirJeetenge anthem

    MUMBAI: Bank of Baroda has come out with a motivational new music video titled ‘#PhirJeetenge’ that aims to boost flagging morale in the nation’s fight against Covid, amid its second debilitating wave.

    Featuring National sports icons and world-renowned badminton players like PV Sindhu and Srikanth Kidambi alongside singers Javed Ali & Aishwarya Majmudar, and radio jockeys Kartik & Archana, the film calls on all citizens to come together and fight the virus.

    With the pandemic is creating a paradigm shift in terms of the new normal, the campaign advocates the importance of a positive mindset and working unitedly- both physically and emotionally, towards a better tomorrow. As India is on the threshold of completing 75 years of Independence, the bank seeks to spread the message of overcoming hurdles and vanquishing the pandemic together.

    The short film also relays the significance of getting vaccinated and on the continued need for maintaining safety checks and caution.

    The bank shared the video on its LinkedIn account stating:
    “#PhirJeetenge song is our attempt to spread the message of winning. India as a Nation has conquered many odds with the never say die attitude of people. This song reignites the flame of optimism, hope, and fighting spirit in us. The 135Crore+ Indians will fight against this virus together. We shall win this battle by getting vaccinated, wearing a mask, and maintaining social distance. #JaiHind #PhirJeetenge #Unite2FightAgainstCorona #AzadiKaAmritMahotsav 

    Speaking on the initiative, Bank of Baroda’s chief general manager Purshotam Kumar said, “At a time such as the current pandemic situation, it is important for us, from all walks of life, to unite, with one overriding emotion, that of hope. We all need to follow the guidelines set by the government and support each other. ‘PhirJeetenge’ is an anthem for each and every individual, to believe and draw on the strength that we possess, confident that we will succeed, like we always have, as a country.”