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Tag: Banijay Entertainment

  • Havas India teams up with Banijay Asia to bring entertainment firepower to advertising

    Havas India teams up with Banijay Asia to bring entertainment firepower to advertising

    MUMBAI: Advertising is eating entertainment—or is it the other way round? Havas India has struck a strategic partnership with Banijay Asia, the regional arm of Europe’s largest studio, to fuse the art of selling with the craft of showmaking. The alliance marks a bet that brands can no longer afford to sit on the sidelines of culture; they must wade into the thick of it.

    Banijay Entertainment, the Paris-headquartered titan behind global juggernauts like Survivor, Big Brother and Temptation Island, has built its Asian operation into a content factory. In India alone, Banijay Asia has churned out The Kapil Sharma Show, Bigg Boss, Nach Baliye, The Night Manager and The Voice—hits that have shaped prime-time viewing and water-cooler chatter.

    Under the new arrangement, Havas India will plug into Banijay Asia’s storytelling muscle to create what it calls “entertainment-led brand storytelling”. Translation: adverts that don’t feel like adverts. The partnership stretches beyond India to cover Havas clients across South-East Asia, including Singapore, Malaysia, Indonesia, Thailand, Vietnam, Cambodia, the Philippines, South Korea and Japan.

    “Advertising today is no longer confined to conventional mediums; it thrives at the intersection of entertainment, content and culture,” said Havas India, South-East Asia and North Asia group chief executive Rana Barua. The goal, he added, is to help brands “drive cultural and business impact” by thinking bigger and bolder.

    Banijay Asia founder & group chief executive Deepak Dhar argued that India and the wider Asia-Pacific region are “ready for a more immersive, content-first approach to brand building”. With Havas’s network reach and Banijay’s format expertise, the two aim to make brands “part of everyday conversations”.

    The tie-up reflects a broader trend: the blurring of boundaries between advertising and entertainment. Banijay Entertainment has already launched a specialist division, Banijay Branded Entertainment, to capitalise on brands’ hunger for original content. This partnership takes that ambition eastward, where audiences are younger, mobile-savvy and increasingly allergic to traditional ad formats.

    Havas India, which operates 24 agencies and divisions across media, creative and health verticals, has been on a tear. The network has won multiple clients and industry gongs over the past three years, including being named a Great Place to Work three times running. With over 2,500 staff across Mumbai, Gurugram, Bengaluru and four other cities, it is positioning itself as one of India’s nimblest advertising shops.

    Banijay Asia, meanwhile, continues to expand its slate. The studio has Indian adaptations of Monk, House and Suits in the pipeline, alongside non-scripted fare like Rise and Fall and Temptation Island. Its parent company, Banijay Entertainment, operates over 130 production companies across 21 territories and delivered more than 17,000 hours of content in 2024. Revenues hit €3.35bn last year, with EBITDA of €528m.

    Whether brands can truly become entertainment—or merely crash the party—remains to be seen. But with this partnership, Havas and Banijay are betting that the future of advertising looks less like a 30-second spot and more like a binge-worthy series.

  • Forensic foodie drama to simmer on Indonesian screens courtesy Deepak Dhar’s & Banijay’s CreAsia

    Forensic foodie drama to simmer on Indonesian screens courtesy Deepak Dhar’s & Banijay’s CreAsia

    MUMBAI: An unlikely pairing of forensic science and gastronomy is set to tantalize Indonesian viewers as CreAsia Studio cooks up My Chef in Crime, an eight-part drama commissioned by local streaming platform Vision+.

    The series—equal parts CSI and MasterChef—follows a disgraced forensic investigator turned chef who must clear his name after being fingered for his rival’s murder. His unorthodox application of forensic techniques to food science catches the eye of a female detective who happens to be his old school crush, setting the stage for a sizzling mix of crime-solving and culinary chemistry.

    CreAsia Studio, the brainchild of television veteran Deepak Dhar and television giant Banijay Entertainment, has assembled a pan-Asian creative team that boasts Thai producer Pornmanus Rattanavich and scriptwriter Nitikarn Pinmuangngarm, with Indonesian director Sondang Pratama stirring the pot.

    “This show is a testament to our commitment to championing innovative narratives from South East Asia,” gushes CreAsia Studio executive vice-president Jessica Kam clearly delighted with her menu of talent.  “We couldn’t be more excited to collaborate with the talented Thai and Indonesian creators as well as Vision+ to bring this groundbreaking concept to life.”

    The production appears designed to blend local flavours with global appeal—a recipe becoming increasingly fashionable in streaming circles.

    Vision+ managing director Clarissa Tanoesoedibjo seems equally gung-ho about the offering: “My Chef in Crime is exactly the kind of high-quality, engaging content that excites us,. We believe this show will set new benchmarks in the crime genre, and we are delighted to be partnered with CreAsia Studio to make it a reality ” she declares, perhaps hoping the show will help her platform gobble up market share in Indonesia’s competitive streaming landscape.

    Banijay Asia & Endemol Shine India founder & group CEO Deepak Dhar added: “At Banijay Entertainment, we are always looking to push creative boundaries and redefine storytelling. My Chef in Crime is a bold, original concept that reflects our commitment to delivering premium entertainment across the region. We are confident that this unique mix of crime, food, and romance will resonate with audiences and  reinforce CreAsia Studios  position as a powerhouse of compelling storytelling.”

    Production is set to begin this summer, with the series expected to land on screens early next year. Whether audiences will develop an appetite for this unusual concoction remains to be seen, but CreAsia Studio is betting that viewers are hungry for something that breaks free from formulaic crime dramas.

    For Banijay Entertainment, which has been steadily expanding its Asian footprint, the stakes are high. Dhar calls the concept “bold” and “original”—adjectives that rarely describe television these days. But in a region where food and entertainment are cultural obsessions, combining forensic investigation with culinary artistry might just prove a recipe for success.

  • A powerhouse move: Deepali Handa joins Endemol Shine India

    A powerhouse move: Deepali Handa joins Endemol Shine India

    MUMBAI: What does it take to lead commercials and production at one of India’s most prominent content powerhouses?

    Endemol Shine India, part of Banijay Entertainment’s global empire, seems to have found the answer in Deepali Handa.

    After an illustrious 15-year journey at BBC Studios as its commercial head, Handa steps into her new role as executive vice president with unmatched expertise in both scripted and unscripted genres.

    This move not only signals a new era for Endemol Shine India but also cements Deepak Dhar’s leadership vision of bringing in seasoned industry stalwarts to drive innovative storytelling and production excellence. With over two decades of experience in shaping content strategies, Handa’s appointment promises to redefine the creative and commercial blueprint for the company.

    Who better to steer the helm at one of the industry’s most dynamic production houses than someone who’s been a cornerstone in scripted and unscripted success stories?

    Handa’s journey and her next chapter at Endemol Shine India are stories waiting to unfold.

    Before joining Endemol Shine India, Handa played pivotal roles at BBC Studios India, where she served as head of commercials, production, and executive producer. Her extensive portfolio includes leading large-scale production operations, enhancing operational efficiency, and driving profitability through innovative strategies.

    Banijay Asia & Endemol Shine India group COO, Rishi Negi expressed confidence in Deepali’s capabilities, “Deepali’s expertise and insights in both production and commercials make her a valuable addition to our leadership team. We look forward to her playing a pivotal role in ensuring we stay at the forefront of delivering quality and cutting-edge content to our partners and consumers.”

    Handa’s addition reflects Endemol Shine India’s commitment to staying ahead in the dynamic world of television and entertainment. Known for producing iconic formats such as Bigg Boss and MasterChef India, Endemol Shine continues to innovate and adapt to meet evolving audience preferences.

    Excited about her new role, Handa commented, “Endemol Shine India has made its mark and held its own, be it in big-scale unscripted format production or scripted content. I’m excited to join the bandwagon and contribute to its legacy of producing world-class content.”

    Her career showcases versatility across diverse formats, including television, films, and documentaries, underscoring her deep understanding of storytelling across mediums.

    Handa’s strategic leadership is expected to enhance operational efficiency while maintaining the high-quality benchmarks Endemol Shine India is known for. She will oversee both scripted and unscripted projects, ensuring the company continues to set industry standards.

  • Banijay Asia & SERA team up to send one Indian to space on Blue Origin’s New Shepard rocket

    Banijay Asia & SERA team up to send one Indian to space on Blue Origin’s New Shepard rocket

    Mumbai:  Banijay Asia, part of Banijay Entertainment, the independent content producer, has announced its collaboration with Space Exploration and Research Agency (SERA) to produce an innovative format show that will showcase the nationwide hunt for one ordinary Indian citizen who will journey into space on a future Blue Origin New Shepard mission. The format will capture the drama, disappointment, and joy as the shortlisted individuals participate in various challenges that test their mettle and readiness for space travel. The show will culminate in the selection of a final winner who will have the opportunity to become one of the first Indian citizens to travel into space.

    This announcement builds on SERA’s recent news announcing India as a partner nation for their human spaceflight program aimed at allowing citizens from countries with few or no astronauts to travel into space. SERA’s mission is to democratize space travel by opening up opportunities for ordinary citizens to experience the wonders of space exploration.

    “At Banijay Asia, our mission has always been to explore new horizons in storytelling. We’re embarking on an unprecedented journey with SERA to create a reality format that transcends the ordinary. It’s a privilege to document this journey of an ordinary Indian space traveller and show how this program will not only transform their life but also democratize space travel more broadly. We’re excited to entertain and inspire our audiences as we pave a new path in the world of competitive reality television, and spark a new wave of interest in space exploration,” said Banijay Asia & EndemolShine India founder & group CEO Deepak Dhar.  

    Banijay Asia & EndemolShine India Group chief development officer Mrinalini Jain expressed her enthusiasm saying: “Partnering with SERA is a testament to Banijay Asia’s quest to find inspiring stories to narrate in the most innovative formats. We will pioneer an innovative and inspirational format by blending the thrill of reality television with the awe of space exploration. This will be a game-changing format showing every step of the journey from selection to space.”

    SERA co-founder Joshua Skurla shared his excitement for the collaboration: “SERA is founded on the principle of making space accessible to all. Our mission is to inspire and enable individuals from all backgrounds to explore the cosmos, fostering a new era of discovery and understanding. This partnership with Banijay Asia will bring space- and science-related content to a diverse audience. We look forward to their innovative approach to transform this historic endeavour into a movement that will not only inspire millions but also cultivate a global dialogue on the future of space exploration.”

    SERA’s spaceflight program will offer citizens from across the world six seats on a future mission of New Shepard, Blue Origin’s reusable suborbital rocket. The mission will fly the selected astronauts on an 11-minute journey past the Kármán line (100 km), the internationally recognised boundary of space.

  • Banijay Asia acquires format rights from Sony Pictures Television

    Banijay Asia acquires format rights from Sony Pictures Television

    Mumbai: Banijay Asia, part of Banijay Entertainment, has inked a deal with Sony Pictures Television, the global television production and distribution company, acquiring format rights to produce Indian remakes of five of its popular international scripted series. The international favourites by Sony Pictures Television which Banijay Asia will recreate for Indian viewers include:

    1.    Drop Dead Diva: A captivating blend of comedy and drama which follows the story of a fashion model who dies in a sudden car accident and reincarnates into the body of a brilliant, plus-sized lawyer.

    2.    La Prepago: This gripping Colombian telenovela centres around a woman living a double life: one as a beautiful university student with a normal love life from a traditional family; the other as a high-class escort who is paid for companionship to support her family.

    3.    Men At Work: A hilarious comedy series that chronicles the lives of four friends navigating the complexities of work, relationships, and friendship in the bustling city of New York.

    4.    Mob Doctor: Combining elements of medical drama and organised crime, Mob Doctor tells the story of a talented surgeon who works at an upscale Chicago hospital but finds herself entangled with the mafia when she is forced to treat their wounded.

    5.    Rosario Tijeras: The series follows the journey of a vengeance-obsessed, young woman from the slums of Colombia and her love affair with two best friends who come from wealthy families.

    Expressing her enthusiasm about the partnership, Banijay Asia & Endemol Shine India group chief development officer, Mrinalini Jain said, “This collaboration allows us to bring some of the world’s most iconic and celebrated series to India by reimagining them through an Indian lens and adding a cultural twist. Each of these shows has a rich history and a massive following, and we are committed to maintaining their essence while making them relatable to our Indian viewers. Our journey with Sony Pictures Television is driven by a shared passion for storytelling, and commitment to deliver captivating content, and we look forward to bringing the best of global entertainment to the Indian market while ensuring each adaptation creates an unforgettable experience for our audiences.”

    Sony Pictures Television VP, distribution, India, Sonika Bhasin said: “We are pleased to collaborate with Banijay Asia to bring international favourites to Indian audiences in new and exciting ways. These shows have garnered immense popularity worldwide, and we are excited to see them adapted for Indian audiences. We believe Banijay Asia has the expertise to deliver high-quality adaptations that capture the essence of the original series while offering a fresh perspective that appeals to the local audience. This is an exciting opportunity to showcase the universal appeal of Sony’s rich content library while embracing the vibrant culture and storytelling techniques of India, which has emerged as a key market for the global entertainment sector. With our combined expertise and creative vision, these adaptations will achieve the same level of success and appreciation across South Asia.”

    Banijay Asia & Endemol Shine India have successfully delivered several hit scripted adaptations including The Night Manager, and The Trial alongside successful originals like Aarya, Dahan, Matsya Kaand, Bombay Begums and Trial By Fire.  The companies are also behind strong non-scripted productions including MasterChef, Big Boss, Temptation Island and Into The Wild with Bear Grylls.