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Tag: Banijay Asia

  • Branquila takes flight as it lands in the UAE with full brand arsenal

    Branquila takes flight as it lands in the UAE with full brand arsenal

    MUMBAI: From building brands to breaking boundaries, Branquila is now boarding in the UAE. Branquila Brand Ventures, the creative brand management agency founded by Sandeep Dahiya in 2022, is charting international territory. The firm has officially launched operations in the UAE, bringing its full suite of brand-building offerings to one of the world’s fastest-growing business hubs.

    With services spanning brand positioning, creative execution, PR, social media, SEO, performance marketing, and licensing, Branquila isn’t arriving with baby steps, it’s jumping into the Emirates with both boots on.

    Best known for driving mandates for marquee Indian names like Endemol Shine India, Banijay Asia, Abundantia Entertainment, Madame Fashion, and Genes Lecoanet Hemant, Branquila now aims to replicate that impact in a market buzzing with entrepreneurial energy.

    “The UAE is brimming with ambition and ideas, it’s the perfect launchpad for our next chapter,” said Branquila Brand founder & CEO Ventures Dahiya. “With our core promise of making brands work for business, we’re excited to help UAE-based businesses scale, stretch, and stand out.”

    Adding firepower to the firm’s expansion is its newly announced advisory board, Brandwidth, a brain trust of industry veterans including Raj Nayak, Rajesh Kamat, Vishal Chaddha, Sudha Sarin, Jaydeep Shetty, and Anand Kumar. The council will help shape Branquila’s growth playbook while providing strategic insight to partners across sectors.

    As D2C, fashion, entertainment, and media brands look to break the clutter in the Gulf, Branquila is betting big that creativity with a little hustle travels well.

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  • APOS 2025: Banijay Asia and its grow-grow urge

    APOS 2025: Banijay Asia and its grow-grow urge

    BALI: Banijay Asia, the formidable content producer, is strategically expanding its reach into Southeast Asia, with a sharp focus on Indonesia and a ground breaking reality series that will propel contestants into space, according to a report in Variety. Group chief executive Deepak Dhar, speaking at the APOS conference, revealed the company has “already locked a couple of deals in Jakarta” for both scripted and unscripted ventures.

    This expansion includes an enhanced version of Banijay Asia’s previously announced cross-border reality show, which initially sought one Indian participant but will now search for “one Indian and finding one Indonesian who we can send to space in a Blue Origin rocket.”

    The move comes as Banijay Asia continues to scale its substantial operations in India, a market with a “voracious content appetite,” according to Dhar. He noted the company produces “800 days of Big Boss [the local version of Celebrity Big Brother] in our calendar year of 365 days,” highlighting the sheer volume of content generated.

    “The timing is right for us personally, because we’re happy in the position that we are at in India, and now we can focus our bandwidth into the rest of the region,” Dhar explained. “We are really doubling down on Indonesia and then subsequently in Thailand.”

    Banijay Asia has built a strong reputation for successfully localising international formats while also developing successful Indian originals. Its  adaptation of The Night Manager for the erstwhile Disney+ Hotstar garnered massive viewership, with a second season currently in production. The company also recently rebooted the long-running crime procedural CID, which delivered “massive strong results on Sony television” before its subsequent windowing to Netflix.

    Dhar articulated the company’s broader regional ambition: “It’s really time that an Indian story catches the fancy and attention of global audiences as well. So that’s really something that we’re excited and working towards.”

  • Level up: Banijay Asia and Nodwin Gaming partner to power up India’s youthverse

    Level up: Banijay Asia and Nodwin Gaming partner to power up India’s youthverse

    MUMBAI: In a match made in gamer heaven, Banijay Asia and Nodwin Gaming have teamed up to turbocharge India’s youth entertainment and gaming landscape. The two powerhouses have inked a strategic partnership that will see Banijay Asia take the reins of Playground — Nodwin’s flagship gaming reality show — and co-create a slew of fresh, disruptive content across gaming, esports, and influencer-led formats.

    With gaming now a full-blown lifestyle, this collaboration aims to tap into India’s ever-evolving Gen Z mindspace by fusing Banijay’s storytelling muscle with Nodwin’s pulse on the gaming community. And they’re not stopping at one franchise — the duo plans to unleash an entire ecosystem of new scripted and reality IPs.

    “This collaboration with Nodwin Gaming is an exciting extension of our vision to create content that resonates with evolving youth audiences. Gaming is not just a sport; it’s a culture, a lifestyle, and a massive content opportunity. With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space. I look forward to the creative collaboration with Akshat Rathee, and Joost Roset who we previously worked with, in bringing iconic global IPs to India. This is an invaluable opportunity to create clutter-breaking formats in the youth and gaming space,” said Banijay Asia & Endemol Shine India founder & group CEO Deepak Dhar. 

    Nodwin Gaming co-founder & managing director Akshat Rathee added, “”Youth entertainment is evolving rapidly, and our partnership with Banijay Asia positions us perfectly to lead that change. With Playground, we’ve just begun to explore what’s possible. Backed by Banijay’s global expertise, we’re now set to scale the IP across multiple languages and markets, with the ambition of building an international format. At the heart of our approach is our philosophy of ‘timeshare of mindshare.’ We’re not just creating content, we’re creating cultural moments. This is just the beginning of a bold new chapter in gaming and youth content.”

    The Rusk Media creative team — original minds behind Playground — will stay involved as the format evolves from a single show into an annual line-up of five to 10 marquee IPs. Expect more drama, more battles, and more screen time as the series expands.

    Backed by its success with Comic Con India, BGMI Masters Series, and NH7 Weekender, Nodwin Gaming is already a big player in the youth space. Now with Banijay — whose global playbook includes brands like MasterChef, Peaky Blinders, and Black Mirror — the stage is set for a full-blown format revolution in Indian gaming content.

    From stream to scream, it’s into the playground for the two. At least for now!

    (Deepak Dhar – left – and Akshat Rathee -right- pictured above. source: Banijay Asia)

  • EndemolShine India dives into branded entertainment, teams up with Mediascope

    EndemolShine India dives into branded entertainment, teams up with Mediascope

    MUMBAI: EndemolShine India, the content behemoth under Banijay Entertainment, is stepping into the branded entertainment arena, forging a strategic partnership with marketing agency Mediascope. This move is all about turning brand integration and advertiser-funded programming (AFP) into must-watch storytelling.

    In a world where brands crave authentic connections, EndemolShine India’s creative might meets Mediascope’s brand partnership expertise to build content that isn’t just about visibility — it’s about narrative. Branded entertainment will now be baked into original IPs, creating stories where brands play leading roles.

    Banijay Asia & EndemolShine India group chief operating officer Rishi Negi (pictured above) summed it up: “As the media landscape evolves, brands are seeking more organic, immersive ways to connect with audiences. Branded entertainment sits at the intersection of storytelling and strategy — and that’s where we thrive. With our strong creative engine and Mediascope’s expertise in brand partnerships, we’re excited to build a powerful branded content ecosystem in India.”

    EndemolShine India  EVP & head of content strategy Trevellyn Fynn added: “Branded entertainment allows us to design narratives that audiences choose to engage with while giving brands a compelling, purposeful role in the story. With this partnership, we’re bringing together strategic thinking and creative ambition to tell stories for and with brands in India.”

    For Mediascope, the partnership is a chance to harness EndemolShine’s storytelling prowess. Mediascope CEO & founder Marzban Patel noted:  “Branded entertainment lies at the heart of how brands build emotional resonance in the current media landscape. This isn’t just about visibility; it’s about creating stories that audiences genuinely seek out, where the brand plays a meaningful and lasting role in the narrative. EndemolShine India brings world-class storytelling and scale, and at Mediascope, we see this as a powerful opportunity to help Indian brands forge deeper, more nuanced connections with audiences.”

    The tie-up also syncs with Banijay Entertainment’s global push in branded entertainment, fuelled by its Banijay Branded Entertainment (BBE) division, which is already crafting brand-led content across markets. Expect a slate of original branded IPs from this powerhouse duo, blurring the line between storytelling and strategy.

  • Banijay Asia secures BBC Studios’ format rights in India

    Banijay Asia secures BBC Studios’ format rights in India

    MUMBAI: The Deepak Dhar-headed Banijay Asia has been appointed as the exclusive production partner for BBC Studios’ formats in India, following BBC’s exit from local production in the market.

    The multi-year agreement gives Banijay Asia exclusive rights to BBC Studios’ catalogue of scripted and unscripted formats, including The 1% Club, Dancing with the Stars, The Office and Ghosts.

    Banijay Asia has established itself as a leading format adaptor in India, having successfully produced local versions of global hits like MasterChef, Big Brother, and more recently, The Night Manager and Call My Agent: Bollywood.

    The deal strengthens Banijay Asia’s format portfolio as BBC Studios shifts its India strategy from direct production to licensing partnerships.

     And it brings Dhar closer to his long cherished  dream and vision of making Banijay the largest format licensing and production studio  in India. 

  • A home is more than just a house: Aastha Gill

    A home is more than just a house: Aastha Gill

    Mumbai: Aastha Gill is on a mission to find her dream home, and she’s taking viewers with her for her as she selects her dream home on Sony LIV’s Million Dollar Listing India. The singer-songwriter, known for her chart-topping hits, is diving headfirst into the world of luxury real estate, hoping to seal the deal on her dream home.

    _”A home is more than four walls supporting a roof, it’s where memories are made and it’s a haven of love and comfort. I’m on the hunt for that perfect place-my dream home-and Million Dollar Listing India has made the whole experience feel incredibly personal and welcoming. It didn’t feel like I was on a show; it felt like I was genuinely touring these incredible homes,” Aastha shared with excitement. “I can’t wait to show my mom these incredible homes and see her reaction”

    Aastha was especially struck by the thoughtful details and clever storage solutions in the homes showcased. She also had high praise for realtor Navdeep, whose expertise and genuine approach made a strong impression. _“Seeing Navdeep’s work in person through the show has been inspiring—I’m even more impressed than before!”_

    The show is produced by Banijay Asia and licensed by NBCUniversal Formats, a division of Universal International Studios, part of Universal Studio Group. Million Dollar Listing India offers an exclusive glimpse into the intense world of India’s luxury properties, where only the sharpest and most strategic thrive.

  • Prajesh Bhatia redefines luxury on Million Dollar Listings India

    Prajesh Bhatia redefines luxury on Million Dollar Listings India

    Mumbai: Prajesh Bhatia, the youngest realtor featured on Million Dollar Listings India, is transforming the luxury real estate market with his innovative approach and dedication to creating exceptional experiences. Alongside his brother, Karmesh Bhatia, Bhatia aims to establish the Bhatia name as synonymous with sophistication and high-quality craftsmanship in the industry.

    Bhatia, known for his successful track record in million-dollar property deals, explained his philosophy: “For me, it’s not just about closing deals; it’s about crafting unforgettable experiences. My expertise lies in understanding what clients truly want and curating interiors that align with their lifestyle, often showing five to six homes a day to find the perfect fit. Meanwhile, my brother’s construction acumen ensures the solid foundation and quality that make these homes exceptional. Together, we create a seamless blend of style and substance. Building a brand synonymous with luxury and sophistication requires precision, creativity, and a deep understanding of the market. I’m thrilled to showcase our expertise on Million Dollar Listing India, inviting the audience into the high-stakes world of luxury real estate.”

    Million Dollar Listing India, produced by Banijay Asia and licensed by NBCUniversal Formats, offers viewers an exclusive look into the glamorous and competitive luxury real estate market. The show, which follows in the footsteps of the two-time Emmy-nominated global hit, highlights intense negotiations, stunning properties, and the drama of high-value transactions.

  • Chef Kunal Kapur looks for his dream home on Million Dollar Listing India

    Chef Kunal Kapur looks for his dream home on Million Dollar Listing India

    Mumbai: The upcoming episode of Million Dollar Listing India on Sony Liv features chef Kunal Kapur, who is searching for a serene home. Joined by realtor Hem Batra, Kunal is looking for a peaceful retreat with a spacious kitchen, away from the hustle and bustle of city life, where he can find calm and indulge in his passion for food, cooking, and hosting guests.

    Chef Kunal Kapur shared, “I’ve been searching for a home that combines my love for cooking, hosting, and tranquillity. Through Million Dollar Listing India and along with the very renowned realtor Hem Batra, I’m hoping the search for my dream home is successful. I want a space where I can unwind, cook, and share memorable moments with family and friends. As a chef, my kitchen is my sanctuary and guests always expect that when they’re invited, I will be the one cooking for them, so I need a kitchen that’s both functional and impressive.”

    Hem said, “Working with Chef Kunal was an absolute delight! When he first approached me, I had a fan moment, and it really made a tough day better Kunal’s passion for cooking and hospitality is infectious. I’m excited to show him properties that fit his vision.”

    Million Dollar Listing India, produced by Banijay Asia and licensed by NBCUniversal Formats, a division of Universal International Studios within Universal Studio Group, brings the acclaimed global franchise to India, delivering intense negotiations, strategic manoeuvring, and shocking revelations. As a two-time Emmy-nominated hit, Million Dollar Listing India offers an unparalleled glimpse into the exclusive world of luxury properties, where India’s top realtors navigate the cutthroat market and push the boundaries of success.

    Tune in on Friday at 8 pm to watch Million Dollar Listing India exclusively on Sony Liv.

  • Banijay Asia brings NBCUniversal’s ‘Monk’ to India on Disney+ Hotstar

    Banijay Asia brings NBCUniversal’s ‘Monk’ to India on Disney+ Hotstar

    Mumbai : Banijay Asia announced the Indian adaptation of NBCUniversal’s iconic detective series Monk.

    The adaptation will revolve around Adrian Monk, a detective with obsessive-compulsive disorder and his assistants Sharona Fleming and Natalie Teeger. Monk works with the San Francisco Police Department in solving unconventional cases while investigating his wife’s unsolved murder. The plot also explores the main characters’ personal lives and struggles.

    The Indian adaptation of the series is already in production and will stream exclusively on Disney+ Hotstar and Hulu. This marks the first Asian adaptation of the format and the second worldwide, following the Turkish version. Monk originally aired on USA Network in the United States and is licensed globally by NBCUniversal Formats, which is part of Universal International Studios, a division of Universal Studio Group.

    Banijay Asia & Endemol Shine India founder & group CEO Deepak Dhar said “We are incredibly excited to partner with NBCUniversal Formats to adapt Monk for the Indian audiences. The original series has set a new benchmark for character-driven mysteries, and we believe our adaptation will resonate similarly. With a stellar cast in place, we are confident about doing justice to the iconic characters. The production has been progressing seamlessly, and we look forward to showcasing this exciting project on Disney+ Hotstar, thus taking our long and fruitful association one step ahead, as we continue to bring high-quality and engaging content to Indian audiences together.”

    Disney+ Hotstar (Hindi) business head HSM and content head, Sumanta Bose shared his excitement about the collaboration, stating, “We are thrilled to partner with Banijay Asia and NBCUniversal Formats to bring this award-winning series to the Indian audience. Monk is an exciting fit for our platform, with its captivating mix of humor, mystery, and emotional depth. We have attempted to make this adaptation feel rooted and Indian, and thus uniquely fresh for our audiences including those who may have seen the original.”

    NBCUniversal Formats SVP, Format sales & production, Ana Langenberg added, “It’s wonderful to see Monk finding a home with Indian audiences. The show’s charm has connected with viewers around the world, and with trusted partners like Banijay Asia & Disney+ Hotstar, we know this adaptation will capture the heart of the original while embracing a new cultural backdrop. We’re eager to see this beloved series brought to life in India.

  • Million Dollar Listing India premieres 25 October on Sony LIV

    Million Dollar Listing India premieres 25 October on Sony LIV

    Mumbai: Sony LIV is set to captivate viewers with the Indian edition of the two-time Emmy-nominated series Million Dollar Listing, premiering on 25 October 2024. Produced by Banijay Asia, the show offers an exclusive look into the thrilling world of luxury real estate in India, showcasing six charismatic realtors who strike multi-million-dollar deals and navigate cutthroat competition. The series, licensed by NBCUniversal Formats, promises to reveal India’s most sought-after properties and the vibrant market dynamics across its trendiest locations.  

    Meet the realtors of Million Dollar Listing India:  

    Ankush Sayal – A trailblazer with a talent for selling high-value properties, Ankush aims to transform India’s unorganized real estate industry into a well-structured sector. With roots in a real estate family, he’s determined to expand beyond traditional boundaries, setting his sights on global growth.  

    Hem Batra – Known as South Delhi’s luxury real estate expert, Hem’s impressive sales record and ability to navigate complex transactions make him the go-to realtor for high-profile clients. His social media showcases stunning properties and provides a glimpse into the world of high-powered deals.  

    Navdeep Khanuja – Dubbed the “King of Real Estate in Gurgaon,” Navdeep’s extensive network and expertise set him apart. He effortlessly unlocks exclusive properties for elite clientele, living up to his reputation as a trendsetter in Gurgaon’s real estate scene.  

    Karuna Gidwani – From cabin crew to real estate, Karuna’s journey has been anything but conventional. Her remarkable versatility has solidified her position as a top luxury real estate expert in Gurgaon, where she achieves phenomenal results.  

    Deepti Mallik – A force in the traditionally male-dominated industry, Deepti revitalized her family business after earning a master’s degree in hospitality and entrepreneurship in Switzerland. Her innovative strategies have transformed the company, and her videos shed light on trending real estate developments.  

    Prajesh Bhatia – The youngest of the group, 24-year-old Prajesh is shaking up the Gurgaon and Central Delhi markets. Guided by the mantra “Innovate, adapt, and dominate,” he uses his age and social media savvy to connect with clients and showcase luxury properties.  

    Sony LIV’s latest series is poised to bring a fresh, aspirational look at India’s real estate sector, highlighting the hustle, high-stakes deals, and intense competition that define the industry. Million Dollar Listing India promises to be an immersive experience, taking viewers on a journey through some of the country’s most luxurious properties.  

    Tags: Million Dollar Listing India, Sony LIV Series, Luxury Real Estate, Banijay Asia, High-Stakes Deals, Ankush Sayal, Navdeep Khanuja, Deepti Mallik, Indian Realtors, Real Estate Competition