ITV

Tag: Bani- Ishq Da Kalma

  • Hindi GECs lend colour to Holi celebrations

    Hindi GECs lend colour to Holi celebrations

    MUMBAI: Squirt coloured water on your friends and dear ones or smear their faces with Gulaal… anything goes for it’s that time of the year when you can say, “Bura na maano, holi hai”.

    With the festival of colours just round the corner, Hindi GECs are going hammer and tongs to jump into the Holi revelry. Kick-starting the celebrations will be Colors’ ‘Beintehaan Jazbaat Ke Rang’ on 15 March from 7.30 to 9pm. The show will bring together protagonists of Colors’ many shows such as Bani- Ishq Da Kalma, Uttaran, Balika Vadhu, Beintehaan and Rangarasiya. Among a slew of performances, Sunny Leone, who stars in Balaji Motion Pictures’ upcoming Ragini MMS 2, will be seen shaking a leg to the films hit number, Baby Doll.

    Zee TV will air a three-hour special titled Zee ‘Holi Mahotsav- Ladakpan ke suhaane’ rang on 16 March at 6pm and 17 March at 4pm. The Sapne Suhane Ladakpan Ke team will invite other Zee artistes to celebrate Holi in the Benares style while audiences will be given a sneak peek into celebrations in other states of the country including UP, Punjab and Rajasthan. Hasya kavi Surendra Sharma will grace the event that will also witness performances by on-screen couples such as Jodha-Akbar and Zoya-Asad.

    Says Zee TV programming head Namit Sharma: “This year, the Holi Mahotsav on Zee will be a celebration of the sheer diversity of content we offer as a broadcaster. The grand revelry with colors will be in Benares where the Sapne Suhane Ladakpan Ke family invites artistes of all our other primetime shows to join in. Showcasing the various styles in which Holi is celebrated across different Indian states, we’ll have beautiful acts that represent the country’s vibrant cultural canvas.”

    As for Star Plus, the channel is all set for a waterless Holi on 17 March at 12.30pm with ‘Masti Gulal Ki’, a two-hour-long celebration highlighting the importance of conserving water while keeping the fun element intact. Produced by Frames Productions, the show will be hosted by real-life couple Jennifer Winget and Karan Singh Grover with Ritvik and Asha, Ravi and Sargun, Sanjeeda Sheikh, Digangna Suryavanshi (Veera), Sayantani Ghosh, MJ 5 and Krushna Abhishek joining in the celebrations.

    Star Plus SVP and programming strategy Nikhil Madhok says: “Star Plus’s initiative of a waterless, environment-friendly Holi is in perfect sync with our core philosophy of Nayi Soch. Holi this year coincides with World Water Day, so the message becomes even more relevant. Masti Gulal ki will show how Holi can be great fun even without the use of water. It will be a really entertaining event.”

    According to Frames Productions founder Hemant Ruprell, it took almost three weeks to put together the show. “It is a message. We are heading toward summer and with the kind of drought in so many parts of India, we thought we would do it differently this time and send out a message to people that celebration of Holi is about colors and not necessarily asking for 20-25 water tankers. We wanted to go waterless, but wanted to make it as colorful and dynamic,” he says. “Unlike others, we have done a proper stage event for Holi and not in a fictionalized manner.”

    Star Plus’ sister channel, Life OK, will telecast ‘Holi Hain… Life OK Hain’ on 17 March at 8 pm. Bharti Singh and Karan Kundra will be the hosts while Savdhaan India presenters Sushant Singh and Pratyusha Banerjee will join in the festivities and talk about women’s safety on the occasion of Holi.

    Vibhav Roy and Parvati Sehgal (Gustakh Dil) will showcase fun acts, while Gaurav Bajaj and Sukirti Kandpal ( Kaisa Ye Ishq Hai)) will recreate romance on the small screen. The star performer will be Yo Yo Honey Singh and the music will get a comic tadka as Yo Yo Honey Singh and Bharti Singh slug it out in a Punjabi versus Bhojpuri rap.

    On Sony Entertainment Television, there will be Holi integrations on three shows – Ekk Nayi Pehchaan, Boogie Woogie and CID.

    During the 16 March episode of Boogie Woogie, along with performances by the top six contestants, hosts Sargun and Rakshit will perform on the song Balam Pichkari from Yeh Jawaani Hai Deewani. They will be later joined by the judges and there will be performances on songs like Holi Khele Raghuveera from Baghban and Do me a favour let’s play Holi from Waqt-The Race Against Time.

    Ek Nayi Pehchaan will see the entire Modi family gather under one roof to celebrate the festival on 17 and 18 March. As for CID, there will be a special one-hour episode on 17 March at 9 pm, replacing the two daily soaps, Nandini and Jee Le Zara.

    Sony Entertainment Television SVP head-marketing Gaurav Seth says: “A lot of the channels use these special days for topical value and obviously, cultural festivals hold a big place in the Indian family. Viewers like to see their favourite characters mirroring their own lives. It is good for us to have those special events.”

    As for Sony’s sister channel, Sab, this year, it will celebrate a Bollywood-style Holi with all of its actors on 17 March at 9pm. ‘Sab Ki Filmy Holi’ will ensure that viewers shake a leg alongside as they watch it with their family.

    The lovable small screen couple, Daya and Jetha, will anchor the show that will see performances by Daya – Jetha, Taarak – Anjali, Bhide – Madhavi, BabitaIyer, Indu-Mukundi, Koel-Ghotak, Jeannie-Juju, Bagha-Bavri, Chukku-Lily and Machli-Kapi. While gags by Aamir Ali, Sayantani, Kamya Punjabi, Kiku Sharda and Rajesh Thakur will tickle the viewers’ funny bone.

    On-screen celebration of festivals such as holi help these channels make a stronger connect with their audiences.
  • Hindi GECs gear up for Women’s Day

    Hindi GECs gear up for Women’s Day

    MUMBAI: This Women’s Day, television is pulling out all stops to celebrate womanhood. As a tribute to the fairer sex, Hindi general entertainment channels (GECs) will run special tracks on some of their popular female-oriented shows.

    As part of its new series, No More Kamzor, Star Plus will honor women who’ve refused to let society defeat their indomitable spirit, empowering others of their ilk through their stories of triumph.

    None other than Vidya Balan, who is the epitome of the strong, modern woman, will host the show that will also see issue-centric performances by the likes of Lauren Gotleib, Sayantani Ghosh and Shakti Mohan, among others.

    Balan will interact with women who dared to bring about a change while sharing with the audience valuable information (guidelines, laws and help lines) during the course of their stories, the aim being to create awareness and empower women.

    “When Star Plus approached me to be part of this show, I didn't have to think twice because as a woman, this is very close to my heart. It is truly an honor for me to be a part of this event, which will inform, empower and inspire millions of women across our country. What better way than this to celebrate womanhood on Women’s day?” said Balan about her participation in the show.

    Not just Star Plus, its sister channel, Life OK, too, will be airing women fight back specials as part of Women’s Day celebrations with Pratyusha Banerjee as host.

    Not to be left behind in the race to woo women, Zee TV will air Stree Samman special at 7pm. The one-hour show will see Neha Marda aka Urmi of Doli Armaanon Ki taking viewers through a journey where protagonists of Zee TV’s different shows will protest injustice against women, sending out a strong message of naari shakti and women's equality and liberation. Some hard-hitting scenes picturized on Zee TV’s leading ladies will be featured on the show; be it Urmi speaking up against eve teasing, Kamla Bai protesting the demolition of her chawl, Gunjan busting a Bihari gang of thugs or Jodha Bai fighting for justice for the slaves in Emperor Akbar’s harem.

    Coming to Colors, with women-oriented shows like Baalika Vadhu and Uttaran already in its kitty, the channel will showcase how Baalika Vadhu’s main protagonist, Anandi, fights for women’s rights along with her sister-in-law, Sanchi. The duo will be seen helping a woman called Avanti in a small village near Jaitsar, even turning to a women’s rights association for help. In addition, the 8 March episode of Bani-Ishq Da Kalma will feature the mother-son bond where the son, in order to make his mother feel better, will prepare a special breakfast for all the ladies of the house, especially his mother.

    Sphere Origins producer Sunjoy Waddhwa who produces Baalika Vadhu believes that women are more superior species than men. “Women’s day is very important, because when we are talking about Baalika Vadhu, we are per say talking about women. In our show, we have shown women’s journey starting from childhood. I think in our show, women’s day has a very big significance because the topic and the issue which we had taken five years back and what we are showing right now is all related to women. The stories are connected to women and what they have gone through and as Baalika Vadhu, how it affects women.”

    As for Sony Entertainment Television, it will air a women’s day special on its dance reality show, Boogie Woogie Kids Championship, where the small fatakas will dedicate the entire episode to all the women they respect and admire.

    For instance, one of the contestants, Abhishek, will dedicate his performance to his mother and perform a stunning dance on the song O naadan Parindey, followed by him humming a few lines of the song Maa from the movie Taare Zameen Par.

     About a whole lot of brands looking to celebrate women this Women’s Day, one media planner says: “There are brands which are targeting to be present on Women’s Day. It helps them to probably improve their presence and therefore better revenues for channels. I am sure they are looking for opportunities which can be leveraged and made bigger.”

    While another planner says that channels witness a 10-15 per cent hike in their revenues during special occasions like Holi, Women’s Day and Valentine’s Day. “Channels which have a special line-up, earn some extra bucks, but by and large, regular programming does not see a huge shift,” he adds on condition of anonymity.