ITV

Tag: Bani

  • From Aamir Khan to Junaid Khan – New Excelsior Mukta A2 cinemas connects two generations

    From Aamir Khan to Junaid Khan – New Excelsior Mukta A2 cinemas connects two generations

    UMBAI: Mumbai’s legendary New Excelsior Mukta A2 Cinemas set the stage for the highly anticipated trailer launch of Loveyapa, a film that is already making waves with its captivating title song and intriguing trailer.
    The grand theatre, celebrated for its historic legacy and grandeur, provided the perfect backdrop for an evening filled with nostalgia and excitement. 

    Known for its massive screen and impressive seating capacity of 596, New Excelsior Mukta A2 Cinemas holds a special place in Indian cinemas history, having hosted the premiere of Aamir Khan’s debut film Qayamat Se Qayamat Tak in 1988. This symbolic connection added a layer of significance to the event as Loveyapa marks the theatrical debut of Aamir Khan’s son, Junaid Khan.

    The trailer was unveiled in front of an enthusiastic audience of over 300 special guests, including members of the media, influencers, and students. Attendees were treated to a first look at the chemistry between Junaid Khan and Khushi Kapoor, who star in the film. The relatable themes of trust, relationships, and the challenges of modern love resonated deeply with the young crowd.

    Loveyapa tells the story of Gucchi and Bani, a young couple whose relationship is tested when Bani’s father challenges them to swap phones to prove their trust. As secrets are uncovered, the couple’s faith in each other faces its ultimate trial.

    Adding to the fun and engaging atmosphere of the evening, a unique collaboration with Burger King saw all attendees served a special Loveyapa combo, enhancing the event’s casual and relatable vibe.

    Phantom Studios CEO Srishti Behl shared her thoughts on the choice of venue: “When planning the trailer launch, we sought a location that was both historic and iconic—something that bridged the past and the future. New Excelsior, with its incredible legacy and its connection to Aamir Khan’s debut, felt like the perfect setting to introduce Loveyapa.”

    Mukta A2 Cinemas CEO Satwik Lele added: “From hosting the premiere of Qayamat Se Qayamat Tak to unveiling the trailer of Loveyapa, it feels like a full-circle moment. We can’t wait to showcase this film on our big screens.
    ”
    Produced by Phantom Studios and AGS Entertainment, Loveyapa is set to hit theatres on 7 February 2025.

  • Spuul joins hands with IndiaCast

    Spuul joins hands with IndiaCast

    MUMBAI: Spuul, an online streaming service for Indian cinema and television shows has joined hands with IndiaCast, a Viacom18 and TV18 venture, to offer shows from Colors, MTV India and the ETV bouquet of channels to its subscribers.

    The deal allows Spuul to showcase hits like Comedy Nights with Kapil, Balika Vadhu, Uttaran, Sanskaar, Bani, Madhubala and Sasural Simar Ka from Colors and Timeout with Imam and Webbed from MTV India.

    Reaffirming Spuul’s brand promise of providing premium entertainment anytime, anywhere, Spuul CEO India Prakash Ramchandani said, “Colors and MTV are leading channels across the general entertainment and youth space in the Indian television market. By bringing shows of Colors, MTV India and ETV channels to our platform, we plan to give our users an instant and continued access to their favourite shows at their convenience. This association with IndiaCast only highlights our proposition of providing entertainment on the go.”

    Spuul users can now have unrestricted access to shows of Colors, MTV India and ETV channel on their PCs, iOS and Android smart phones and tablets.

    IndiaCast Media Distribution group CEO Anuj Gandhi said, “Spuul makes popular Indian entertainment content available on internet-connected devices through its platform. We are pleased to partner with Spuul to offer consumers our premium TV content and movies at their convenience, anytime, anywhere.”

    Spuul has consistently been expanding its content offering by partnering with leading entertainment houses. The platform also has popular shows from Star Plus like Mahabharat, Yeh Rishta Kya Kehlata Hai among others along with a premium library of movies, evergreen TV shows and the latest blockbusters.

  • Colors bets big with 24 premier on 4 Oct

    Colors bets big with 24 premier on 4 Oct

    MUMBAI: It’s raining shows on Colors. The channel has ambitions to retain its audiences and lure new ones with its slew of new show launches which it hopes will send its TVTs on an expansion mode. Just as Jhalak Dikhhla Jaa ended, in came Bigg Boss and, on 4 October, the international thriller 24 is set to premier on the Viacom18 general entertainment channel.

    The weekend slot of Friday and Saturday at 10 pm is what it has been given. This means that Uttaran and Bani will now have just 4 episodes a week and Comedy Nights with Kapil will be cut down to just once a week, that is Sunday, which could be disappointing for comedy lovers who have made it a hit. But Colors’ management says they don’t have a choice. “We have a problem of plenty. So shows need to be dropped to accommodate them,” says Colors CEO Raj Nayak.

    Safari Storme is said to have paid around Rs 16-18 crore to be the presenting sponsor. Next – part of the Videocon group – has been signed on as one of the associate sponsors. As per sources, the show has been created at 20 times the cost of a normal fiction show making it Colors’ biggest fiction property.

    Nayak says that the channel has mastered the art of monetizing big properties. That the show may run into losses is also expected but hopes are that it may just click with the audience. They believe it should get TVTs equivalent to TRPs totting between 2.8 to 3.

    The show has big plans on the digital front. Keeping the peg as ‘Race against time’ which is what 24 is all about, all activities undertaken revolve around it ranging from contests which play on the word ’24’. “The concepts will be time-bound,” says Colors digital head Vivek Srivastava.

    On social media, special behind-the-scenes, exclusive pictures, chats and possibly a hangout with Anil Kapoor are all in the line up to build the buzz around the show. Special emphasis is being given to build characters on social media and digital platforms to get fans to continue to stay connected with them. “We don’t have the luxury of 100 episodes to establish a character here,” says Srivastava.

    Although the views that a show gets through digital is much less compared to television, online activity helps generate conversations. The Colors Facebook page annually gets about 150 million views. However, it is very important since it helps them create brand bearers through normal people. An announcement on the application is expected soon, which Srivastava says is going to be very unusual. On the day of launch, a 15-minute preview is expected to be played before the actual telecast of the first episode.

    Made like a movie and treated like one as well. That’s the channel’s mantra to market this big property. The first phase includes visits to HSM (Hindi Speaking Markets) where Kapoor will interact with lay viewers, media and opinion leaders. Visits to Jaipur, Delhi and Patna have already been wrapped up successfully while more are in the pipeline. Integrations on Bigg Boss and Kapil and a few other fiction shows such as Madhubala are also to be expected in the coming days.

    Someone switching on the radio will soon hear something about 24 every 24 minutes on almost all FM channels including the big boys 98.3FM Mirchi and Red FM 93.5. Trailers have been planned to air on over 60 channels including news, regional and music. Print advertisements are planned to appear near the launch date in all leading editions of newspapers such as Times of India, Dainik Jagran.

    Theatres have already started playing promos during Madras Cafe and Grand Masti and the soon-to-premier Besharam is next in line. “We have something innovative planned in the outdoor space,” says Colors marketing director Rajesh Iyer.

    Speaking about the unusual timing for the show weekend programming (nonfiction) head Manisha Sharma says that it cuts out pressure from Comedy Nights with Kapil since comedy writing is not an easy task. 24 will take one episode’s place for three months after which Kapil will be back to two episodes per week. “The time slot is perfect because people who go to office can come home and watch it,” says Nayak.

    Plans are already afoot for the second season, even though the first season is yet to go on air. Now that’s what we call advance booking!