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Tag: Bangla show

  • Colors Bangla deploy 360-marketing campaign for new show ‘Pherari Mon’

    Colors Bangla deploy 360-marketing campaign for new show ‘Pherari Mon’

    Mumbai: Colors Bangla has announced to bring a new show, Pherari Mon, which will go on air from 7 November at 6:30 p.m. 

    Pherari Mon boasts of an ensemble cast featuring Bidipta Roy, Arindam Ganguly, Swagata Mukherjee, and Debraj Mukherjee.

    Taking up the baton of reaching audiences in every corner of Bengal, the channel has deployed a 360-degree integrated marketing campaign incorporating different mediums and touchpoints.

    The new serial features a love story between two opposite people, one of whom is a very influential person and always uses his power to get everything in life. The other one has a strong persona and uses her intelligence to win situations in life. The show will chronicle the lives of two contrasting personalities and what happens when fate connects them.

    Tulsi, an intelligent girl, is a fighter and has strong principles in life. Since childhood, she has been a character of strong integrity and has always stood up for what is right. Agni, on the other hand, is arrogant and comes from a very powerful background. He has always used his power to get things in life. He is used to getting everything in life so easily that he doesn’t have a sense of what is right or wrong. Both Tulsi and Agni meet in college and are at loggerheads with each other. While they belong to different backgrounds and ideologies, will Tulsi and Agni be able to discover love after being bound together by the institution called marriage? As their lives intermingle and fate brings them together, how they navigate through their differences in ideologies will form the crux of the show. The show has conflicts, drama, bittersweet moments, and finally romance.

    Bipul Patra plays the role of Agni who was last seen playing the titular role in Jai Jagannath and Sudipta Roy will be essaying the role of Tulsi in Pherari Mon. 

    Speaking on the launch of the new show, Colors Bangla business head Sagnik Ghosh said, “The story of our new show Pherari Mon chronicles the journey of two individuals who are like different pieces of the same puzzle. Having launched a variety of unique fiction shows like Indrani, Tumpa Autowali, Canning er Minu, we are thrilled to add to our robust line up, a new unusual romantic drama Pherari Mon where the female protagonist finds out a new and subtle way of protesting against injustice. The show will have myriad emotions and as the story progresses, we see two individuals mature in their relationship.”

  • Colors Bangla to air new show ‘Indrani’ starting 18 July

    Colors Bangla to air new show ‘Indrani’ starting 18 July

    Mumbai: Colors Bangla has announced a new show Indrani that depicts an unconventional romance between an older woman with a younger man. Produced by Shashi Sumeet, special partner Dear Lotteries, Indrani will go on air from 18 July every day at 8 p.m on the channel.

    The show features Ankita Chakraborty and Rahul Ganguly playing the lead roles. It also boasts of a stellar starcast including Soma Chakraborty, Bikash Bhowmick, Sambhabi, Sumanta Mukherjee and Arijit Chowdhury amongst others.

    Colors Bangla business head Sagnik Ghosh said, “We have always strived to create narratives that are very different and fresh in comparison to what our audience gets from other channels. In our society, even today, for a man to fall in love with a woman who is older than him comes with its own set of challenges. Our new show Indrani not only highlights that but also etches a beautiful and unconventional love story of Aditya who takes the brave step of shattering the prejudices by falling in love with a woman who is much older than him. I am glad to bring in such an impactful concept and I am sure that the show will make a place for itself in the hearts and minds of viewers. “

    The channel has planned a robust marketing campaign for the launch of the show across television, radio, and print. It will also involve high-impact properties in multi-system operator (MSO) networks and activate social media through interest-based targeting, enabling content engagement with the core Bangla general entertainment channel (BGEC) audience. There will also be multiple on-ground engagement activities, along with artist integration, to amplify the concept and drive in the show’s key messaging.