ITV

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  • CNN scores with air travelers

    CNN scores with air travelers

    CNN International has another set of numbers to thump its chest about. The International Air Travelers survey (IATS Asia 7) – conducted by the European Data & Research Ltd (EDR) between March and April 2000 in the international departure/gate areas of ten major airports in Sydney, Melbourne, Manila, Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Seoul, Singapore and Taipei – has revealed that CNN reaches more than twice the number of international air travelers than its nearest rival the Beeb.

    The survey shows that CNNI reaches 37 per cent of international air travelers on a weekly basis as against BBC World’s 19 per cent and CNBC Asia’s 15.4 per cent. IATS Asia 7 also confirmed that CNN International reaches 50 per cent of all senior business executives surveyed, the CNN press release states.

    “This is a very positive result for CNN International. (It) endorse(s) our investment in regionalisation, which has meant a significant amount of extra spending to increase the localized content available to our viewers, ” says CNN International managing editor, Asia Pacific Bill Baggitt.

  • Discovery most watched channel in Asia among movers & shakers: Pax survey

    Discovery most watched channel in Asia among movers & shakers: Pax survey

    MUMBAI: Discovery is the number one regional cable and satellite channel in Asia for the ninth consecutive year for past month, past week and yesterday viewership, according to the latest quarterly Pan-Asian Cross Media Study (Pax) conducted by Synovate.

    The survey is conducted across eleven key markets including India, Bangkok, Hong Kong and Singapore. It measures the media habits of Asia’s wealthiest urban individuals aged 25-64 covering a universe of 14 million viewers.

    In the survey, Discovery takes the lead position as the most watched regional TV channel amongst Business Decision Makers (BDMs), Professional, Manager, Executive, Business Men (PMEBs) and high net worth individuals. The channel also reaches 30 per cent of the top management viewers on a weekly basis.

    In addition, Discovery attracts the most viewers during primetime amongst all regional channels, has the highest frequent viewers and catches the most audience from 12 pm to 6 am.

    Discovery Asia senior VP marketing and communications Kevin Dickie said, “These results attest to the value cable subscribers place on Discovery Channel, recognising it as a network that continues to deliver high quality real-world entertainment for the ninth consecutive year.

    “We are committed to provide the most compelling factual and lifestyle content that appeals to our target audience, and remain a strong proposition for both our affiliate partners and advertisers.”From a network perspective, Discovery Channel, Animal Planet and Discovery Travel & Living have increased Discovery Networks Asia’s share of the market by 2.7 per cent , with each channel increasing reach by two per cent in tracked markets. Moreover, all three channels rank within the top 10 amongst high net worth individuals, females and frequent viewers.