Tag: Bangalore

  • ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital.

    UrbanClap has operations in major metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad. It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories. Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

    ZenithOptimedia MD Hari Krishnan says, “The digital medium has re-wired the relationship between consumers and localised service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

    UrbanClap co-founder Varun Khaitan added, “We started this company with the vision of making localised services accessible to the Indian consumer, in view of a fragmented and unorganised industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further. We look forward to a rewarding partnership with them.”

  • ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital.

    UrbanClap has operations in major metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad. It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories. Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

    ZenithOptimedia MD Hari Krishnan says, “The digital medium has re-wired the relationship between consumers and localised service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

    UrbanClap co-founder Varun Khaitan added, “We started this company with the vision of making localised services accessible to the Indian consumer, in view of a fragmented and unorganised industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further. We look forward to a rewarding partnership with them.”

  • Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    NEW DELHI: With the New Year, Monster.com is set to redefine the age-old connotation of Monday blues with the launch of #ThankGodItsMonday ad campaign in Gurgaon, Mumbai and Bangalore.

     

    The campaign encourages the idea of loving what you do; each day, every day.

     

    The four-week long campaign started on 11 January, making the travel time to office exciting for office goers and young entrepreneurs in Gurgaon. The Rapid Metro was wrapped in Monster’s signature purple colour and the commuters were accompanied by the Monster Mascot – Trump. As part of the campaign, commuters also shared selfies with the Trump along with their story of why they love what they do. Every week, the winner with most creative caption and selfie are given one Kindle.

     

    Monster.com MD (India, Middle East, Southeast Asia, Hong Kong) Sanja Modi said, “With this is campaign we want to conquer the general feeling to hate Monday because it brings the start of the work week. To understand better, we asked people if they enjoyed going to work on Mondays after a fun filled weekend and more than 65 per cent said that they drag themselves to work on a Monday. ”

     

    In Mumbai and Bangalore, select corporate parks saw Monster purple in their premises, with office goers and young entrepreneurs participating in the selfie contest, clicking pictures with Monster Trump. To make their Mondays special, office goers and young entrepreneurs were shuttled in luxury sedans from select stations and were dropped to their offices within a 5 kms radius in Gurgaon and Bangalore.

     

    Modi added, “It’s time to change the way one feels about Mondays because there are millions of jobs giving millions of reasons to love Mondays. This will only happen if people really love what they do and when their work gives them the drive to start the work week – Monday on a positive note. So find better with Monster and experience a ‘different Monday’. Time to embrace #ThankGodItsMonday.”

  • Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    Monster.com releases new ‘Thank God It’s Monday’ ad campaign

    NEW DELHI: With the New Year, Monster.com is set to redefine the age-old connotation of Monday blues with the launch of #ThankGodItsMonday ad campaign in Gurgaon, Mumbai and Bangalore.

     

    The campaign encourages the idea of loving what you do; each day, every day.

     

    The four-week long campaign started on 11 January, making the travel time to office exciting for office goers and young entrepreneurs in Gurgaon. The Rapid Metro was wrapped in Monster’s signature purple colour and the commuters were accompanied by the Monster Mascot – Trump. As part of the campaign, commuters also shared selfies with the Trump along with their story of why they love what they do. Every week, the winner with most creative caption and selfie are given one Kindle.

     

    Monster.com MD (India, Middle East, Southeast Asia, Hong Kong) Sanja Modi said, “With this is campaign we want to conquer the general feeling to hate Monday because it brings the start of the work week. To understand better, we asked people if they enjoyed going to work on Mondays after a fun filled weekend and more than 65 per cent said that they drag themselves to work on a Monday. ”

     

    In Mumbai and Bangalore, select corporate parks saw Monster purple in their premises, with office goers and young entrepreneurs participating in the selfie contest, clicking pictures with Monster Trump. To make their Mondays special, office goers and young entrepreneurs were shuttled in luxury sedans from select stations and were dropped to their offices within a 5 kms radius in Gurgaon and Bangalore.

     

    Modi added, “It’s time to change the way one feels about Mondays because there are millions of jobs giving millions of reasons to love Mondays. This will only happen if people really love what they do and when their work gives them the drive to start the work week – Monday on a positive note. So find better with Monster and experience a ‘different Monday’. Time to embrace #ThankGodItsMonday.”

  • Sony Pix to air Spider-Man movie marathon

    Sony Pix to air Spider-Man movie marathon

    MUMBAI:  Apart from the telecast, Sony PIX has also arranged to bring a copy of Daily Bugle a fictional New York City tabloid newspaper from the Spider-Man world to India. This is the original copy of the newspaper used in the movie Spider-Man 3 and PIX is going to make it available for viewing across multiple cities in India. Through this one in a million opportunity, the newspaper will be making its round across Hard Rock Café outlets in Mumbai, New Delhi, Bangalore and Hyderabad starting 15 January 2016.

     

     The channel will also air five Spider-Man movies back to back on 26 January 2016 starting 10 am onwards to 9:30 pm.

     

    This Marvel Superhero created by Stan Lee, is one of world’s most beloved superhero. Each of his adventures has left its audiences AMAZED for over 50 years. Catch him beset with troubles in his failing personal life, fight a strange black entity, solve his parent’s mysterious death and save New York City that’s under siege by the Oscorp.

     

     A robust marketing plan has been put in place to promote the Pixathon with special focus on social media. Apart from an exciting contest, where in winners can win exclusive Spider-Man merchandises, PIX will do an all India tour with the original ‘Daily Bugle’ engaging with fans and followers of Spider-Man. The Sony Pictures Networks will be utilised to the fullest to promote the Pixathon.

     

     If you have missed any of the Spider-Man series or need to add the rush and excitement of Spider-Man, then Sony PIX gives you an opportunity to relive the Spiderman magic all day long this republic day. 

  • Sony Pix to air Spider-Man movie marathon

    Sony Pix to air Spider-Man movie marathon

    MUMBAI:  Apart from the telecast, Sony PIX has also arranged to bring a copy of Daily Bugle a fictional New York City tabloid newspaper from the Spider-Man world to India. This is the original copy of the newspaper used in the movie Spider-Man 3 and PIX is going to make it available for viewing across multiple cities in India. Through this one in a million opportunity, the newspaper will be making its round across Hard Rock Café outlets in Mumbai, New Delhi, Bangalore and Hyderabad starting 15 January 2016.

     

     The channel will also air five Spider-Man movies back to back on 26 January 2016 starting 10 am onwards to 9:30 pm.

     

    This Marvel Superhero created by Stan Lee, is one of world’s most beloved superhero. Each of his adventures has left its audiences AMAZED for over 50 years. Catch him beset with troubles in his failing personal life, fight a strange black entity, solve his parent’s mysterious death and save New York City that’s under siege by the Oscorp.

     

     A robust marketing plan has been put in place to promote the Pixathon with special focus on social media. Apart from an exciting contest, where in winners can win exclusive Spider-Man merchandises, PIX will do an all India tour with the original ‘Daily Bugle’ engaging with fans and followers of Spider-Man. The Sony Pictures Networks will be utilised to the fullest to promote the Pixathon.

     

     If you have missed any of the Spider-Man series or need to add the rush and excitement of Spider-Man, then Sony PIX gives you an opportunity to relive the Spiderman magic all day long this republic day. 

  • Zee Kannada spruces up weekends with new seasons of two non-fiction shows

    Zee Kannada spruces up weekends with new seasons of two non-fiction shows

    MUMBAI: Come 26 December, Zee Kannada is all set to bring back two of its popular weekend non-fiction shows namely Sa Re Ga Ma Pa season 11 and Weekend with Ramesh season 2. 

     

    Sa Re Ga Ma Pa Season 11 saw approximately 8500 people between the age group 18-80 taking part in the auditions, out of which 30 best singers were selected from Udupi, Shivamogga, Gadag, Mysore, Yadgir, Bellary, Bangalore and various other places of Karnataka.

     

    Mentoring and channelising this talent will be the judges namely singer Vijay Prakash, composer Arjun Janya and Rajesh Krishnan. To add glamour and fun, Anushree will continue as the host of this season too. 

     

    In Weekend with Ramesh Season -2, actor – director Ramesh Arvind will take the centre stage and will narrate real life stories of reel life stars. The show will unravel what happens behind the scenes as well as showcase celebs and their lives. Arvind will take the audience on an inside journey with the celebrities through all walks of their lives.

     

    While Sa Re Ga Ma Pa will be aired at 7.30 pm, Weekend with Ramesh will be aired at 9 pm on Saturday and Sunday.

  • TDSAT directs Canara Star to settle disputes with Star India

    TDSAT directs Canara Star to settle disputes with Star India

    NEW DELHI: Bangalore’s Canara Star has been asked by the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) to intimate Star India whether it admits the SMS reports submitted by the broadcaster for the period 2014 to January 2015.

     

    The common order by the Tribunal on three petitions including one by Star India against Canara Star claiming recovery dues of about Rs 3 crore pertaining to the MSO’s operations in Digital Addressable System (DAS) area of Bangalore said this was subject to the two parties failing to arrive at a final settlement.

     

    Listing the matter for 14 January, 2016 the Tribunal also asked Canara to produce its bank statements and materials to show payments made by it towards invoices raised by Star India based on Canara’s SMS reports.

     

    Canara, which has allegedly sold off its business to another MSO called All Digital, will produce its deed of transfer of establishment to All Digital, which was made a party in the petition filed by Star India.

     

    The other two petitions are by Canara Star challenging disconnection notices issues by Star India for analogue areas of Kumta and Bhatkal.

     

    Star India counsels Kunal Tandon and Arjun Natarajan produced the SMS reports on the basis of which it had billed Canara Star.

     

    Star India argued that Canara cannot withhold payments to it for invoices, which were raised by the broadcaster on the basis of Canara Star’s SMS reports.

     

    Canara Star’s counsel Jayant Mehta asked for one final opportunity to settle the disputes.

     

    All the three matters had been before the mediator from early August till mid November but no settlement could be arrived at.