ITV

Tag: Bangalore

  • 7 screens, 6 cities, 1300 tickets catch the biggest blockbuster of 2016 – ‘The Angry Birds Movie’ on pix premiere nights

    7 screens, 6 cities, 1300 tickets catch the biggest blockbuster of 2016 – ‘The Angry Birds Movie’ on pix premiere nights

    MUMBAI: Do you fancy winning tickets to the premiere of one of the most awaited movieand be a part of its special screening before its release? Sony PIX, India’s premium Hollywood movie and blockbuster channel gives you once in a lifetime opportunity to dazzle the ‘Green’ carpet and feellike a celebrity with PIX PREMIERE NIGHTS. 

    Gear up for the biggest amazement and be part of the theatrical preview of ‘The Angry Birds Movie’. On Thursday, 26th May.  PIX will host the movie premiere for 1300 PIX fansacross 6 cities and 7 theatre screens one day before its official release date, an experiencethat is unmatchable.  

    Sony PIX will amplify its association with the movie and run a 15 Days contest from May 7th to 21st on the channel’s Facebook page https://www.facebook.com/SonyPIX as well as on air. The channel will have over 1300 tickets up for grabs for this exclusive PIX PREMIERE NIGHT. The contest winners across Mumbai, Delhi, Gurgaon, Bangalore, Hyderabad and Kochi will be gratified with couple invites to the premiere and also get to click pictures with the movie memorabilia. 

    PIX PREMIERE NIGHTS, a unique proposition for the viewers to exclusively watch the premiere of the latest Hollywood movies before their theatrical release in India is not just a movie show, but a complete Premiere experience hosted by PIX. Sony PIX has previously hosted PIX Premiere Nights for Spectre (2015), Expendables 3, The Hunger Games, Mockingjay, Fantastic Four, Robocop (2014), and The Amazing Spider Man 2 (2015), among others.

  • 7 screens, 6 cities, 1300 tickets catch the biggest blockbuster of 2016 – ‘The Angry Birds Movie’ on pix premiere nights

    7 screens, 6 cities, 1300 tickets catch the biggest blockbuster of 2016 – ‘The Angry Birds Movie’ on pix premiere nights

    MUMBAI: Do you fancy winning tickets to the premiere of one of the most awaited movieand be a part of its special screening before its release? Sony PIX, India’s premium Hollywood movie and blockbuster channel gives you once in a lifetime opportunity to dazzle the ‘Green’ carpet and feellike a celebrity with PIX PREMIERE NIGHTS. 

    Gear up for the biggest amazement and be part of the theatrical preview of ‘The Angry Birds Movie’. On Thursday, 26th May.  PIX will host the movie premiere for 1300 PIX fansacross 6 cities and 7 theatre screens one day before its official release date, an experiencethat is unmatchable.  

    Sony PIX will amplify its association with the movie and run a 15 Days contest from May 7th to 21st on the channel’s Facebook page https://www.facebook.com/SonyPIX as well as on air. The channel will have over 1300 tickets up for grabs for this exclusive PIX PREMIERE NIGHT. The contest winners across Mumbai, Delhi, Gurgaon, Bangalore, Hyderabad and Kochi will be gratified with couple invites to the premiere and also get to click pictures with the movie memorabilia. 

    PIX PREMIERE NIGHTS, a unique proposition for the viewers to exclusively watch the premiere of the latest Hollywood movies before their theatrical release in India is not just a movie show, but a complete Premiere experience hosted by PIX. Sony PIX has previously hosted PIX Premiere Nights for Spectre (2015), Expendables 3, The Hunger Games, Mockingjay, Fantastic Four, Robocop (2014), and The Amazing Spider Man 2 (2015), among others.

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    Marvel’s Avengers: Age Of Ultron assembles all superheroes to make Star Movies the one

    MUMBAI: This April, Star Movies showcased the television premiere of Marvel’s Avengers: Age of Ultron breaking numerous records and making it the biggest premiere that the category has seen in the last 5 years. With the strong message of ‘Assemble All Against One’ the channel aimed to create a simple yet a hard-hitting communication campaign that was amplified across mediums including outdoor, radio, print, digital, on-ground, trade and the full strength of the Star Network.

    The campaign thought was perfectly in sync with the theme of the film where the iconic Avengers like Iron Man, Captain America, Thor and Hulk assembled to defeat the super villain Ultron. Similarly Star Movies assembled various media platforms to create a truly 360° marketing campaign. The first superhero of the campaign was the robust on-air promotion across 30 channels on the Star Network, which garnered an unrivaled reach for the premiere. Print emerged as the next superhero as it amplified the reach with front page advertisements across leading dailies in the north, west and south. Large format outdoor sites could also be seen across Mumbai, Delhi NCR, Bangalore, Trivandrum, Calicut, Cochin and Hyderabad.

    Through their extensive marketing, the channel earned extraordinary success for the premiere with BARC data indicating that the film was the highest rated premiere in the last year. It was also the top rated program in the English Movies category with all 4 airings of the movies being featured in the prestigious top 10 movies of the week list.

    Thanks to the success of the Avengers premiere, Star Movies has emerged as the leader with a whopping 32% market share.

    In the last 12 months, the top three premieres (Marvel’s Avengers: Age of Ultron, Dawn of the Planet of the Apes, Guardians of the Galaxy) in the English Movie category was aired on none other than Star Movies. With the unparalleled success of Marvel’s Avengers: Age of Ultron, Star Movies continues to exceed expectations as it maintains its stance as the home to the biggest premieres in the country.

     

  • Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. 

     For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. 

    These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

    Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

    These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.

  • Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. 

     For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. 

    These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

    Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

    These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.

  • Star World Premiere HD’s marketing push for Game of Thrones season 6

    Star World Premiere HD’s marketing push for Game of Thrones season 6

    MUMBAI: Star World Premiere HD premiered Game of Thrones on 26 April. The channel kick-started its campaign with extensive on-air promotions and the network’s reach. The promotions are carried across Hindi and English general entertainment channels as well as sports and infotainment.  

    The buzz only increased as the launch day appeared with countdowns across the network till the very last minute. But the buck did not stop here. The channel spread the excitement not just to its viewers but also to trade partners with a whole week of exciting on-ground activations across 8 media agencies in Bangalore, Mumbai and Delhi. The employees of these agencies experienced virtual sword fighting, traded character cards, were welcomed by a violinist playing the title track at the entrance in the morning and much more.  This 6-day long activity was a lead-in to the premiere of Game of Thrones season 6, comprising of 6 different experiences curated around the Game of Thrones theme. In fact, participation benchmarks were crossed and beyond averaging over 70 per cent as the employees participated with much anticipation and gusto.

    Game of Thrones fans are extremely active on the digital platforms, and it was only fitting that the channel went all out online. Star World Premiere HD decided to own Tuesdays as GoT Tuesdays and launched the Amazon Fanlords activity on Twitter. Starting 4 weeks prior to the show launch, every Tuesday, Twitter users could engage in contests, activities and win exclusive Game of Thrones merchandise as they became the Amazon Fanlords. The contest garnered 15 million (1.5 crore) estimated impressions on an average, every Tuesday. The Tuesday to Tuesday activity successfully commenced on 29 March and will go on till the show’s season 6 comes to an end.

    The marketing approach was taken a notch higher as the launch approached. On Twitter, Star World Premiere HD initiated the one-of-a-kind Flock to Unlock movement on 25 April to bring together fans of the show in a distinctive manner. Fans were encouraged to tweet to unlock a Game of Thrones musical promo that would be released for the first time in India. The activity garnered 74 million (7.4 crore) estimated impressions and was trending nationally for several hours claims the channel. On the launch day, GoT Tuesdays gained the highest momentum as Amazon Fanlords was not only expanded to a day-long contest online but continued on air during the episode. Viewers could answer questions during the episode itself too, to win the most exclusive Game of Thrones merchandises. The activity helped garner 107 million (10.7 crore) estimated impressions.

    Star World Premiere HD brought the world of ice and fire to Mumbai, Delhi and Bangalore with a distinctive on-ground crusade for its fans. The channel took its fans by surprise by positioning gothic Game of Thrones themed guards across popular locations near the Bandra Worli Sea Link and Carter road, Bandra in Mumbai, DLF Saket in Delhi and Forum Koramangla in Bangalore on the premiere day in the morning and evening. Some of the unsuspecting fans even received customized Game of Thrones merchandise from the guards specially made available by Star World Premiere HD.

    The Game of Thrones launch was celebrated all day long by Game of Thrones fans not only outside, but within the Star India office as well as a violinist played the iconic Game of Thrones soundtrack for all Star employees, Iive!  Not only that, Game of Thrones fans were also given a chance to enter the realm of Game of Thrones and join the hall of faces through an elaborate photo-op set-up.

    The show has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. E-commerce giant Amazon has come on board as Presenting sponsors, Maruti Suzuki Baleno is a ‘driven by’ sponsor and London Dairy and Ola Micro are ‘powered by’ sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors.

    The ultimate television series created by D.B. Weiss and David Benioff, is not only a remarkable show with an impressive 9.4 IMDB rating but is also the most talked about show around the globe and on social media. In fact, the previous seasons of the series went on to win an astounding 190 awards and 511 nominations which includes prestigious awards like the Golden Globes, Emmys, Critic’s Choice, British Academy Television Awards, Screen Actors Guild and People’s Choice.

  • Star World Premiere HD’s marketing push for Game of Thrones season 6

    Star World Premiere HD’s marketing push for Game of Thrones season 6

    MUMBAI: Star World Premiere HD premiered Game of Thrones on 26 April. The channel kick-started its campaign with extensive on-air promotions and the network’s reach. The promotions are carried across Hindi and English general entertainment channels as well as sports and infotainment.  

    The buzz only increased as the launch day appeared with countdowns across the network till the very last minute. But the buck did not stop here. The channel spread the excitement not just to its viewers but also to trade partners with a whole week of exciting on-ground activations across 8 media agencies in Bangalore, Mumbai and Delhi. The employees of these agencies experienced virtual sword fighting, traded character cards, were welcomed by a violinist playing the title track at the entrance in the morning and much more.  This 6-day long activity was a lead-in to the premiere of Game of Thrones season 6, comprising of 6 different experiences curated around the Game of Thrones theme. In fact, participation benchmarks were crossed and beyond averaging over 70 per cent as the employees participated with much anticipation and gusto.

    Game of Thrones fans are extremely active on the digital platforms, and it was only fitting that the channel went all out online. Star World Premiere HD decided to own Tuesdays as GoT Tuesdays and launched the Amazon Fanlords activity on Twitter. Starting 4 weeks prior to the show launch, every Tuesday, Twitter users could engage in contests, activities and win exclusive Game of Thrones merchandise as they became the Amazon Fanlords. The contest garnered 15 million (1.5 crore) estimated impressions on an average, every Tuesday. The Tuesday to Tuesday activity successfully commenced on 29 March and will go on till the show’s season 6 comes to an end.

    The marketing approach was taken a notch higher as the launch approached. On Twitter, Star World Premiere HD initiated the one-of-a-kind Flock to Unlock movement on 25 April to bring together fans of the show in a distinctive manner. Fans were encouraged to tweet to unlock a Game of Thrones musical promo that would be released for the first time in India. The activity garnered 74 million (7.4 crore) estimated impressions and was trending nationally for several hours claims the channel. On the launch day, GoT Tuesdays gained the highest momentum as Amazon Fanlords was not only expanded to a day-long contest online but continued on air during the episode. Viewers could answer questions during the episode itself too, to win the most exclusive Game of Thrones merchandises. The activity helped garner 107 million (10.7 crore) estimated impressions.

    Star World Premiere HD brought the world of ice and fire to Mumbai, Delhi and Bangalore with a distinctive on-ground crusade for its fans. The channel took its fans by surprise by positioning gothic Game of Thrones themed guards across popular locations near the Bandra Worli Sea Link and Carter road, Bandra in Mumbai, DLF Saket in Delhi and Forum Koramangla in Bangalore on the premiere day in the morning and evening. Some of the unsuspecting fans even received customized Game of Thrones merchandise from the guards specially made available by Star World Premiere HD.

    The Game of Thrones launch was celebrated all day long by Game of Thrones fans not only outside, but within the Star India office as well as a violinist played the iconic Game of Thrones soundtrack for all Star employees, Iive!  Not only that, Game of Thrones fans were also given a chance to enter the realm of Game of Thrones and join the hall of faces through an elaborate photo-op set-up.

    The show has managed to lure viewers and attract advertisers alike with a roster of big brands associating with it. E-commerce giant Amazon has come on board as Presenting sponsors, Maruti Suzuki Baleno is a ‘driven by’ sponsor and London Dairy and Ola Micro are ‘powered by’ sponsors. Additionally other brands that have come on board are Housing.com, Matrix and Motorola as partners and Essilor, Yamaha, Himalaya and Sunny Lite as associate sponsors.

    The ultimate television series created by D.B. Weiss and David Benioff, is not only a remarkable show with an impressive 9.4 IMDB rating but is also the most talked about show around the globe and on social media. In fact, the previous seasons of the series went on to win an astounding 190 awards and 511 nominations which includes prestigious awards like the Golden Globes, Emmys, Critic’s Choice, British Academy Television Awards, Screen Actors Guild and People’s Choice.

  • UpGrad partners with LetsVenture to educate Angel investors for India

    UpGrad partners with LetsVenture to educate Angel investors for India

    MUMBAI: Online education platform UpGrad led by Ronnie Screwvala and Mayank Kumar and LetsVenture have designed a four to six weeks Angel Investment Programme of a mixture of interactive content and lectures from the world’s leading Angel Investors as well as high-end offline meet-ups for networking opportunities.

    The aim is to give individuals hoping to become investors an unmatched access to the startup ecosystem of the country.

    Due to the significant growth of investment opportunities in the Indian Startup ecosystem, LetsVenture expects more than 4,000 new Angel Investors to join their investment network over the next year. The joint online programme between UpGrad and LetsVenture aims to reach over 2,500 individuals over the next two years.

    “Our programme is designed to satisfy the increasing demands of individuals to be educated in the area of Angel Investing, driven by the strong growth in the entrepreneurial ecosystem in India and great developments in the funding landscape. LetsVenture has had huge impact on the positive development in the country and we are extremely excited to partner up with them to educate the next set of investors”, said UpGrad co founder Ronnie Screwvala.

    “Ever since we started LetsVenture, we have seen a significant demand of new Angel Investors to get trained and educated in some of the key areas of Angel Investing. We have done smaller training workshops throughout the years, but we want to make this available to the many more individuals who want to step into this exciting field of investments. We want to make angel investing more accessible to investors living outside of Mumbai, Delhi and Bangalore. That is why we have partnered with UpGrad to create a first-class programme for the next generation of Angel Investors”, said LetsVenture Co founder and CEO Shanti Mohan.

    “There is keen and strongly growing interest in investing in early stage start-ups. UpGrad & LetsVenture are strongly aligned in their vision to further strengthen and nurture India’s most promising ecosystem of startups and investors and build a global hub of thought-leadership in the area”, said UpGrad Co-founder and MD Mayank Kumar.

    The programme slated to commence in the second quarter of 2016 in India will also be launched in select international markets to give international investors access to the entrepreneurial ecosystem in India and in the respective country.

  • UpGrad partners with LetsVenture to educate Angel investors for India

    UpGrad partners with LetsVenture to educate Angel investors for India

    MUMBAI: Online education platform UpGrad led by Ronnie Screwvala and Mayank Kumar and LetsVenture have designed a four to six weeks Angel Investment Programme of a mixture of interactive content and lectures from the world’s leading Angel Investors as well as high-end offline meet-ups for networking opportunities.

    The aim is to give individuals hoping to become investors an unmatched access to the startup ecosystem of the country.

    Due to the significant growth of investment opportunities in the Indian Startup ecosystem, LetsVenture expects more than 4,000 new Angel Investors to join their investment network over the next year. The joint online programme between UpGrad and LetsVenture aims to reach over 2,500 individuals over the next two years.

    “Our programme is designed to satisfy the increasing demands of individuals to be educated in the area of Angel Investing, driven by the strong growth in the entrepreneurial ecosystem in India and great developments in the funding landscape. LetsVenture has had huge impact on the positive development in the country and we are extremely excited to partner up with them to educate the next set of investors”, said UpGrad co founder Ronnie Screwvala.

    “Ever since we started LetsVenture, we have seen a significant demand of new Angel Investors to get trained and educated in some of the key areas of Angel Investing. We have done smaller training workshops throughout the years, but we want to make this available to the many more individuals who want to step into this exciting field of investments. We want to make angel investing more accessible to investors living outside of Mumbai, Delhi and Bangalore. That is why we have partnered with UpGrad to create a first-class programme for the next generation of Angel Investors”, said LetsVenture Co founder and CEO Shanti Mohan.

    “There is keen and strongly growing interest in investing in early stage start-ups. UpGrad & LetsVenture are strongly aligned in their vision to further strengthen and nurture India’s most promising ecosystem of startups and investors and build a global hub of thought-leadership in the area”, said UpGrad Co-founder and MD Mayank Kumar.

    The programme slated to commence in the second quarter of 2016 in India will also be launched in select international markets to give international investors access to the entrepreneurial ecosystem in India and in the respective country.