ITV

Tag: Bangalore

  • NBA names Rajesh Sethi Managing director of NBA INDIA

    NBA names Rajesh Sethi Managing director of NBA INDIA

    MUMBAI: The National Basketball Association (NBA) today named Rajesh Sethi, an accomplished media and technology executive with more than 20 years of experience in leading and managing global brands, as Managing Director of NBA India.  Sethi, who begins with the NBA on Sept. 12, will report to NBA Deputy Commissioner and Chief Operating Officer Mark Tatum.

    As Managing Director of NBA India, Sethi will oversee the league’s basketball and business development initiatives in India and will be supported by the region’s senior leadership team. 

    Most recently, Sethi was with the Essel Group, a leading business conglomerate in India, where he held various leadership roles with the group’s entities, including SITI Networks, Zee Entertainment and Ten Sports.  Since 2017, he has been the Chief Business Transformation Officer of SITI Networks, one of India’s leading cable television systems operators, and he spearheaded the creation of multiple new offerings for SITI Networks’ consumers.

    Prior to SITI Networks, Sethi was the CEO of Distribution and Sports Business at Zee Entertainment, a major Indian media company.  Additionally, he was the CEO of Ten Sports, a subsidiary of Zee Entertainment, where he oversaw the global sports broadcasters’ sports channels. 

    Earlier in his career, Sethi was the CEO and Region Director for South East Asia of Allianz Global, a specialty insurance provider, and held executive roles with General Electric in India and Tata Motors.

    “Rajesh’s extensive experience in the media and broadcast industry combined with his leadership and management abilities make him the ideal person to lead our efforts in India,” said Tatum.  “We look forward to working with Rajesh to help take basketball and the NBA to new heights in India at a time when the game has never been more popular across the country.”

    “I am thrilled to join the NBA at such an exciting time,” said Sethi.  “The league has done a wonderful job of growing its presence in India, and I look forward to working with all our partners and colleagues here as we explore new ways to increase basketball participation and engagement.” 

    Sethi holds a Professional Diploma from All India Management Association in New Delhi, a Post-Graduate Diploma in Management from Bharatiya Vidya Bhavan in New Delhi, and a Bachelor of Mechanical Engineering from University of Bangalore.

  • Sony BBC Earth launches second edition of ‘feel alive hours’ in schools across India

    Sony BBC Earth launches second edition of ‘feel alive hours’ in schools across India

    MUMBAI: After the astounding success of its first edition of ‘feel alive hours’, Sony BBC Earth, India’s premium factual entertainment channel, has brought back its exclusive on-ground property that aims to make students feel alive. Phase 2 of this differentiated experiential marketing activity will cover 200 schools across 4 cities – Mumbai, Delhi, Bangalore and Kolkata – and help students reconnect with nature amidst their busy schedule.

    The especially curated, insightful, educative and entertaining sessions encourage children to participate in fun science experiments, watch mind blowing, never seen before content on science, wildlife and adventure and win prizes. The channel is also installing a unique ‘Feel Alive Zone’ in each school. This zone is flooded with images and facts from some of the landmark shows like Planet Earth II, Blue Planet II, Dynasties, etc as a reminder for children to co-exist with nature.

    An idea born from a BBC Research about how being connected to nature makes one happy, the ‘feel alive hours’ received a phenomenal response during its 1st phase, from both, students and teachers.

    Sony BBC Earth urges everyone to be a part of the ‘feel alive hours’ initiative and help bridge the gap between urban lifestyle and the natural world. To nominate schools, give a missed call on 92230 92230.

  • AXN brings double treat for ‘Sherlock’ fans with restaurant hopping and binge watching

    MUMBAI: It is Benedict Cumberbatch’s aka Sherlock Holmes’ birthday month. And to celebrate the birthday of the man who plays the most iconic detective on screen Sherlock Holmes, AXN has taken an unconventional route for its fans. In addition to showing all Sherlock episodes back-to-back for the first time, the channel will host a unique restaurant crawl across 5 premium venues in 5 cities – Mumbai, Gurgaon, Bangalore, Pune and Kolkata.  

    To be a part of this premium restaurant crawl, one can register on AXN’s Facebook page by answering questions around their favourite Sherlock character. At the crawl, participants get to play detectives! Each venue will be linked to a Sherlock character that the participants will have to look for. Upon finding the ‘cos-player’, they need to answer a simple Sherlock-related question correctly, click a selfie with the character and upload it on Facebook to avail free drinks and starters. One also needs to get a stamp from the cosplayers to be eligible to win some cool merchandise at the final venue.

    Sherlock restaurant Crawl is AXN’s perfect gift to celebrate Benedict’s birthday as Sherlokians will get to party and relive Sherlock moments, the Sherlock way!

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    The channel will also air all four seasons of the show along with Abominable Bride, July 24 onwards every Monday to Friday, from 10PM to 12AM. Watching Benedict’s finest work ‘Sherlock Holmes’ for his birthday is the best treat for all you Sherlockians out there. So are you all ready to be part of the biggest birthday bash?

  • Fortinet deploys over 500 WiFi locations across Mumbai

    MUMBAI: Fortinet, a leader in high-performance cybersecurity solutions, has announced that the Maharashtra Information Technology Corporation (MITC) has selected Fortinet to provide wireless Internet access to the citizens of Mumbai, India.

    Fortinet’s access points provide WiFi Internet access for the public in Mumbai and are deployed in more than 500 locations across the city for the Mumbai WiFi project. The WiFi network is also planned to be used for smart transportation in the near future. This deployment is part of the state government’s digital empowerment program, and Fortinet beat several other enterprise wireless providers to win the deal. Fortinet is uniquely able to support the technical implementation of this project with its wireless R&D center in Bangalore.

    In the first phase of the Mumbai WiFi project, the Maharashtra Government has deployed a combination of Fortinet indoor and outdoor access points with omnidirectional antennas, wireless controllers, and a wireless manager to provide simplified deployment and scaling, voice mobility, and the high performance needs required.

    Digital Empowerment of Mumbai

    Mumbai is home to 20.5 million people and is the commercial capital and the largest city in India. The Government of Maharashtra launched the Mumbai WiFi project to cover all major areas in the city with public WiFi hotspots to ensure that government services are available online to its citizens. Later this year, the WiFi network will also be used for smart parking and smart transportation, by providing real-time updates on the routes and available capacity of various modes of public transport in the city. The introduction of WiFi hotspots in Mumbai expands on the government’s vision of making Maharashtra the country’s first digital state.

    Fortinet Secure Access Solution

    Securing public communications over WiFi, such as personal information, financial transactions, and mobile device data sharing, involves much more than simply managing network access control. As organizations change the way they deploy access networks, connect devices, and the number and types of network-connected wireless devices and mobile applications grows exponentially, IT leaders must deal with the difficult task of balancing the requirements of network security with the flexibility to onboard a growing number and diversity of clients.

    Users want fast WiFi and a smooth experience across wired or wireless networks and IT leaders need reduced complexity of network management, application management, and device management. Typical WiFi solutions cannot satisfactorily address these requirements. Fortinet’s Secure Access solution delivers three WLAN deployment options to meet the different WLAN requirements of today’s enterprises. In addition to WLAN services, our complete secure access portfolio also provides the most flexible security with end-to-end enforcement enabled by the Fortinet Security Fabric.

    Maharashtra’s principal secretary – information technology Vijay Kumar Gautam says: “With the Mumbai WiFi project, our goal was to cover all major areas in the city with public WiFi in order to make important government services available online. Because of the hyper-connected nature of our public infrastructure today, an ambitious project like this requires technology that can scale and be flexible to enable more users, devices, and applications over time.”

    Fortinet SVP – products and solutions John Maddison says: “BYOD and the Internet of Things (IoT) are creating new attack vectors that put critical assets within public or private networks at risk. As more users, devices, and applications are added to WiFi networks, organizations need secure, enterprise-class WiFi that can deliver a superior experience for all users. Secure access needs to extend consistent security policies to the very edge of the network where most vulnerabilities target. Security cannot happen at the expense of high-availability, speed and density of coverage which are all must-haves in a public WiFi network.”

  • Rentomojo hires Dentsu Webchutney digital

    Rentomojo hires Dentsu Webchutney digital

    MUMBAI: In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo – founded by Geetansh Bamania – has signed Dentsu Webchutney to shape its digital agenda.

    Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs. Innovation being at the core for both companies – Rentomojo in its very concept, and for Dentsu Webchutney, through its path-breaking campaigns – this seems to be a formidable match.

    “Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” says Rentomojo founder Geetansh Bamania.

    “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counter-intuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space,” said Dentsu Webchutney Bangalore SVP Gautam Reghunath.

    “We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one – ready to roll good, effective ideas when they strike,” Reghunath added.

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has offices in New Delhi, Mumbai and Bengaluru and manages clients such as Flipkart, Airtel, PAYBACK, Red Bull, and Quikr.

  • Rentomojo hires Dentsu Webchutney digital

    Rentomojo hires Dentsu Webchutney digital

    MUMBAI: In its rapid path to becoming a platform where you can subscribe to furniture and appliances for a period of your choice, Rentomojo – founded by Geetansh Bamania – has signed Dentsu Webchutney to shape its digital agenda.

    Dentsu Webchutney’s Bangalore team will now take this unique approach of ownership to the urban, young, working junta and their mandate includes social media, digital content, video, and acquisition programs. Innovation being at the core for both companies – Rentomojo in its very concept, and for Dentsu Webchutney, through its path-breaking campaigns – this seems to be a formidable match.

    “Rentomojo is building a category and in this process, connecting with our audience & engagement is the prime objective,” says Rentomojo founder Geetansh Bamania.

    “Rentomojo and the growing rental economy excite us a lot. Consumer behaviour in this category is very counter-intuitive from the typical consumption culture and the concept of owning one’s own. We’re thrilled at the opportunity to helping establish Rentomojo as a key player in the space,” said Dentsu Webchutney Bangalore SVP Gautam Reghunath.

    “We have great admiration for Geetansh and his team’s vision and in a space as short-lived as digital, we’re two teams now working as one – ready to roll good, effective ideas when they strike,” Reghunath added.

    Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has offices in New Delhi, Mumbai and Bengaluru and manages clients such as Flipkart, Airtel, PAYBACK, Red Bull, and Quikr.

  • TV to command Rs 25 cr of Droom’s 100 cr marketing budget

    TV to command Rs 25 cr of Droom’s 100 cr marketing budget

    MUMBAI: India’s online automobile transactional marketplace Droom is launching a mega promotional campaign with a budget of Rs 100 cr. The new campaign is being launched for television, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. The entire campaign is designed to drive traffic and increase consumer awareness and to enhance the sense of pride amongst Indian consumers when it comes to buying a pre-owned vehicle.

    Droom, which has reported more than 700% year-on-year revenue, plans to adopt an aggressive performance-linked marketing approach which will see country-wide spread of the advertisements. Automobiles, being a big-ticket item, have a significant gestation period which may last from a minimum one month to a year.

    Commenting on the king-size marketing budget, Droom CEO and founder Sandeep Aggarwal said, “Buying a used vehicle is still shrouded in great doubt for many Indian consumers. This year, through our marketing efforts, we hope to instil a sense of pride in the buyers when they purchase a pre-owned automobile. Our focus completely lies in implementing high Return-On-investment promotion options. Furthermore, the 360-degree marketing initiatives will also help us achieve our goal of reaching an annualized GMV of INR 3000 crore by the end of 2016 and INR 5-7,000 crore by the end of 2017 by enhancing consumer tendency to look at the benefits of purchasing their dream vehicles through us.”

    Keeping this trend in mind along with the upcoming festive season when the propensity to purchase vehicles is the highest, Droom will be rolling out the marketing initiatives well in advance. Of the total 100cr budget, INR 25 crore has been allocated to TV, outdoor, print and radio advertising and other ATL activities. Considering the huge market available digitally, a further INR 25 crore has been assigned to digital promotional activities such as Search Engine optimization, online ads etc. With the festive season in the offing, deals and discounts would also feature significantly in the marketing budget allocation.

    Droom’s marketing campaign would be a round-the-year process with periods of heightened activity. Catering to seven different cities including Delhi NCR, Bangalore, Pune, Ahmedabad and Mumbai, Droom envisions INR 100 crore budget as the minimum threshold, rather than the maximum value allocation, and plans to raise the industry standards of marketing expenditure through its upcoming brand building activities.

  • TV to command Rs 25 cr of Droom’s 100 cr marketing budget

    TV to command Rs 25 cr of Droom’s 100 cr marketing budget

    MUMBAI: India’s online automobile transactional marketplace Droom is launching a mega promotional campaign with a budget of Rs 100 cr. The new campaign is being launched for television, YouTube, print, digital and social media and will also be seen outdoors on billboards and external installations. The entire campaign is designed to drive traffic and increase consumer awareness and to enhance the sense of pride amongst Indian consumers when it comes to buying a pre-owned vehicle.

    Droom, which has reported more than 700% year-on-year revenue, plans to adopt an aggressive performance-linked marketing approach which will see country-wide spread of the advertisements. Automobiles, being a big-ticket item, have a significant gestation period which may last from a minimum one month to a year.

    Commenting on the king-size marketing budget, Droom CEO and founder Sandeep Aggarwal said, “Buying a used vehicle is still shrouded in great doubt for many Indian consumers. This year, through our marketing efforts, we hope to instil a sense of pride in the buyers when they purchase a pre-owned automobile. Our focus completely lies in implementing high Return-On-investment promotion options. Furthermore, the 360-degree marketing initiatives will also help us achieve our goal of reaching an annualized GMV of INR 3000 crore by the end of 2016 and INR 5-7,000 crore by the end of 2017 by enhancing consumer tendency to look at the benefits of purchasing their dream vehicles through us.”

    Keeping this trend in mind along with the upcoming festive season when the propensity to purchase vehicles is the highest, Droom will be rolling out the marketing initiatives well in advance. Of the total 100cr budget, INR 25 crore has been allocated to TV, outdoor, print and radio advertising and other ATL activities. Considering the huge market available digitally, a further INR 25 crore has been assigned to digital promotional activities such as Search Engine optimization, online ads etc. With the festive season in the offing, deals and discounts would also feature significantly in the marketing budget allocation.

    Droom’s marketing campaign would be a round-the-year process with periods of heightened activity. Catering to seven different cities including Delhi NCR, Bangalore, Pune, Ahmedabad and Mumbai, Droom envisions INR 100 crore budget as the minimum threshold, rather than the maximum value allocation, and plans to raise the industry standards of marketing expenditure through its upcoming brand building activities.