Tag: Bangalore

  • Dish TV unveils two new and exciting Diwali bonanza offers

    Dish TV unveils two new and exciting Diwali bonanza offers

    NEW DELHI: As the country readies to celebrate Diwali, Asia’s largest direct-to-home network Dish TV has announced the launch of two special offers: the first on a Rs 1,500 cash back on purchase of a Dish TV set top box and a Ultimate Combo Offer that will encourage purchase of high definition boxes.

    This year, Dish TV will provide whopping a Rs 1,500 cash back on purchase of any Dish TV set top box. This offer is applicable on the purchase of either Standard Definition (SD) or High Definition (HD) boxes. In addition to this offer, Dish TV has also announced the Ultimate Combo Offer that will help consumers earn a free standard definition box with the purchase of every high definition box.

    The Ultimate Combo Offer will also give away a substantial discount on monthly recharge besides the free second set top box. Through this offer, we plan to address the needs of multi television household with this terrific cost effective solution. Customers can avail only one of these offers at a time.

    Consumer sentiments are buoyant during the festive season and they tend to splurge more. Keeping in the mind the festive fervor, Dish TV plans to cash in on this opportunity with attractive consumer promotion offer.

    On this occasion, Dish TV COO Salil Kapoor said, “Diwali is a very important festival and is celebrated with great fervor and enthusiasm in all parts of the country. Dish TV always strives to introduce innovative offers and schemes for its consumers. It is this customer centric approach that has made us the country’s largest DTH service operator. We, at Dish TV, wanted to further strengthen and reach the core of our Indian audience. We have launched these festive bonanza offers to engage with our customers and deepen our reach even further.”

    Both the Diwali bonanza offers will be effective from 18 October. Both these offers will be available in larger cities like Delhi, Mumbai, Kolkata, Madras. Agra, Ahmedabad, Allahabad, Amritsar, Aurangabad, Bangalore, Bhopal, Chandigarh, Coimbatore, Faridabad, Ghaziabad, Howrah, Hyderabad, Indore, Jabalpur, Jaipur, Jodhpur, Kalyan-Dombivli, Kanpur, Lucknow, Ludhiana, Meerut, Mysore, Nagpur, Nasik, Navi Mumbai, Patna, Pimpri- Chinchwad, Pune, Rajkot, Ranchi, Sholapur, Srinagar, Surat, Thane, Vadodara, Varanasi and Visakhapatnam.

  • India Just Suited Up!

    India Just Suited Up!

    MUMBAI: Comedy Central, India’s preferred laughter destination is known to engage its audience with not only clutter breaking content but also with promotion ideas that attract all English entertainment viewers. Keeping up with the excitement around the most awaited show on English television, Comedy Central welcomed Suits Season 3 with a bang on October 7, 2013. The channel promoted the show through a 360 degree marketing campaign labeled ‘Everybody is getting into SUITS!’

    As party of the overall marketing campaign, a massive on-ground activity was planned leading up to the show. Starting October 4th, groups dressed in slick suits were seen across places ranging from prominent landmarks like heritage properties, metro stations and famous streets to the most, Oddest of places like, libraries, malls & sea facing promenades in Bangalore, Kolkata, Mumbai & Delhi. The activity was a huge success, generating buzz & direct integrations with more than one lakh people

    Apart from the on ground promotion, the channel also tied up with multiple BTL partners to innovatively amplify the Suits communication. The channel tied up with India’s leading dry cleaners Pressto & dry cleaned suits were returned to customers with SUITS messages on them. Promotion in Gold’s Gym’s involved funny captions in the men’s locker rooms about how Men looked compared to Harvey Specter, while women were cockily urged to control themselves with a live size poster of him in their washrooms!

    Promotion partners also included Café Coffee Day outlets, Crossword bookstores, Big Cinemas, Cocoberry, Bookmyshow.com, moneycontrol.com, In.com & mydala.com. To add reach, the campaign also involved Print, Outdoor & heavy digital & Radio promotion across all major cities in the country. The channel also focused on trade marketing with promotions across all major advertising sites both in & outside leading media agencies in Delhi & Mumbai.

    To top off the entire marketing effort, Comedy Central also engaged fans and media personnel to enter in a contest with winners getting a chance to LIVE THE HARVEY LIFE with a 2N/3D day stay at Taj lake Palace in Udaipur, with a Jaguar car service, gourmet food & spa sessions that will make winners feel like the character & get a first hand taste of good life & larger than life persona!

    Commenting on the premier of Suits Season 3, Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt. Ltd, says, “Comedy Central has always been an innovative brand when it comes down to finding ways to market our shows & reach out to viewers. Here, we have taken a very simple yet powerful idea like “Everybody is getting into Suits” and pushed it to the next level by actually getting everyone in India to wear Suits. I am very happy with the response that we have got from fans, with a number of people turning out in suits & expressing their love for the show”

    The channel has become a one stop destination, catering to viewers with witty humor and great comedy through its day long line up of shows. Staying true to its philosophy, this October it takes the wit & energy up another notch!

    Garnier Men presents Suits Season3 Powered by Micromax on Comedy Central. Mon- Thu 10PM

    Promotion partners also included Café Coffee Day outlets, Crossword bookstores, Big Cinemas, Cocoberry, Bookmyshow.com, moneycontrol.com, In.com & mydala.com. To add reach, the campaign also involved Print, Outdoor & heavy digital & Radio promotion across all major cities in the country. The channel also focused on trade marketing with promotions across all major advertising sites both in & outside leading media agencies in Delhi & Mumbai.

    To top off the entire marketing effort, Comedy Central also engaged fans and media personnel to enter in a contest with winners getting a chance to LIVE THE HARVEY LIFE with a 2N/3D day stay at Taj lake Palace in Udaipur, with a Jaguar car service, gourmet food & spa sessions that will make winners feel like the character & get a first hand taste of good life & larger than life persona!

    Commenting on the premier of Suits Season 3, Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt. Ltd, says, “Comedy Central has always been an innovative brand when it comes down to finding ways to market our shows & reach out to viewers. Here, we have taken a very simple yet powerful idea like “Everybody is getting into Suits” and pushed it to the next level by actually getting everyone in India to wear Suits. I am very happy with the response that we have got from fans, with a number of people turning out in suits & expressing their love for the show”

    The channel has become a one stop destination, catering to viewers with witty humor and great comedy through its day long line up of shows. Staying true to its philosophy, this October it takes the wit & energy up another notch!

    Garnier Men presents Suits Season3 Powered by Micromax on Comedy Central. Mon- Thu 10PM

  • Manish Tewari does not endorse internet policing

    Manish Tewari does not endorse internet policing

    NEW DELHI: Information and Broadcasting (I&B) minister Manish Tewari feels that those who insist on privacy and the right to use new media on the internet should understand that while the government does not favour policing, the users themselves have to show a certain sense of responsibility while going on the social space.

     

    Speaking on freedom of expression in the internet age at a function here last night, Tewari said that there is a need to draw a line between policing and freedom of speech and expression adding that the right to online privacy and anonymity should come with accountability. He also defended the government for policing of online content that it deemed “defamatory”.

     

    The minister also feels that there should be agreed global rules of engagements in this new media space to prevent misuse.

     

    “We do not believe there should be a regulation or policing of the internet but common rules of engagement need to emerge in the new media space also because it is a virtual civilisation which has its own dynamics,” said Tewari

     

    He referred to the recent riots in Muzaffarnagar where he claimed that a video posted on YouTube had flared up the entire incident. He also referred to the mass exodus from Bangalore of people hailing from the northeast from southern states last year after rumours of attack on them spread.

     

    The rules of engagement are important because hardware responsible for dissemination of information over the Internet may not be under the control of a state at whom it is targeted. He said this as he noted that the cyber world has the potential to inflict destruction though it enables grassroots democratisation.

     

    He sought the views of stakeholders on the role that a government can play when people fan violence through new media.

  • Empowered Committee recommends re-drafting of Cinematograph Act 1952

    NEW DELHI: The empowered Committee under the chairmanship of retired Punjab and High Court Chief Justice Mukul Mudgal has submitted a fresh draft of the Cinematograph Act 1952 to incorporate its recommendations related to certification of films and piracy issues.

    In its report submitted to Information and Broadcasting Minister Manish Tewari today, the Committee has also dealt with issues such as advisory panels, guidelines for certification and issues such as portrayal of women, obscenity and communal disharmony, classification of Films and jurisdiction of the Film Certification Appellate Tribunal (FCAT).

    The Committee also gave its views on advisory panels in different parts of the country to the Central Board of Film Certification; apart from ways to deal with video piracy.

    A thorough review of the Cinematograph Act has also been undertaken in the light of developments over the last six decades.

    The Censorship Guidelines were last amended on 6 December 1991. The Board presently consists of non-official members and a chairman (all of whom are appointed by Central Government) and functions with headquarters at Mumbai. It has nine Regional offices/Advisory Panels, one each at Mumbai, Kolkata, Chennai, Bangalore, Thiruvananthapuram, Hyderabad, New Delhi, Cuttack and Guwahati. The Regional Offices are assisted in the examination of  films by Advisory Panels. The members of the panels are nominated by Central Government by drawing people from different walks of life for a period of two years. 

    The committee was constituted by the Ministry on 4 February 2013 and held several meetings during its eight-month tenure with various stakeholders. These meetings were held in Chennai, Delhi, Mumbai and Kolkata. Eminent persons connected with the film sector were invited by the Committee to present their views. The Committee also held discussions with members and officials of CBFC, officials of the Animal Welfare Board of India, Chairperson of BCCC, representatives of the Film Federation of India, the Films and Television Producers Guild of India and the Multiplex Association of India.

    Other members of the Committee are former I and B Secretary Uday Kumar Varma; FCAT Chairman Lalit Bhasin; former CBFC Chairperson Sharmila Tagore; eminent film lyricist Javed Akhtar; CBFC Chairperson Leela Samson; South Indian Film Chamber of Commerce Secretary and former Film Federation of India President L Suresh; Supreme Court advocate Ms Rameeza Hakim, and I and B Joint Secretary (Films) Raghvendra Singh who was the member convener.  

  • No Talkies brings out maximum Deewangi in media agencies

    No Talkies brings out maximum Deewangi in media agencies

    MUMBAI: SONY MAX, the premium Hindi movies and special events channel which recently launched its latest initiative“NO TALKIES”-India’s first National Dumb Charades competition for Media Agencies across Mumbai, Delhi and Bangalore, has received an overwhelming response. The activity had its first ever regional rounds in Delhi on 18th September, followed by Bangalore on the 19th and Mumbai on 25th September. The media agencies who had enthusiastically registered for the initiative were waiting to get on stage and put their best foot forward.

     

    Five teams have qualified for the finale of NO TALKIES. Delhi MAXUS had a clean sweep by clearing the regional round with 2 winning teams namely ‘Engineers’ & ‘MAXUS ke Deewane’. From Bangalore, ‘Thakur ke Aadmi’ from MAXUS qualified for the deciding round. The teams which performed the best in the Mumbai regional round were ‘Eena Meena Deeka’ and ‘MEC Fimly Deewane’ from Mindshare and MEC respectively.

     

    The preliminary rounds of the activity witnessed team participation from top media agencies across Mindshare, Maxus, MEC, Motivator, Lodestar, Madision, Starcom, Lintas, OMD, MPG amongst others in the three cities.

     

    Witnessing the passion of the participants, Vaishali Sharma, VP Marketing, MAX commented, “We are overwhelmed to see the enthusiasm with which media agencies have connected and participated in ‘NO TALKIES’. Everyone has a little bit of filmy deewanapan in their life and ‘NO TALKIES’ has given them the perfect avenue to showcase it. We look forward to an even more successful finale in Mumbai.”

    The top 5 teams are now sharpening their acting skills to clinch the title of being crowned as the winner of ‘NO TALKIES’on 1st October at Blue Frog, Mumbai. It’s going to be a perfect recipe of a delightful & entertaining evening.

  • KTM hosted successful version of Orange Day in Delhi

    KTM hosted successful version of Orange Day in Delhi

    KTM, the European Racing Legend, conducted the third successful version of “Orange day” for customers in Delhi. The “Orange day” is conceptualized to make the customer experience the racing genes of the KTM 200 Duke. It gives the KTM owner an experience of performance of 200 Duke and also an opportunity to interact with the fellow KTM 200 Duke owners on a race track.

     

    With more than 230 world championship titles in the various categories, including the consecutive 12 prestigious Dakar rally titles, racing is integral part of brand KTM. The racing philosophy is demonstrated in the way the bikes are designed. By using light but high strength alloy components, KTM bikes have one of the best power to weight ratio in its class.

     

    The “Orange Day” was organized at Parking Area, Near ATC Tower, Cargo Stand Indira Gandhi International Airport, Terminal 2 Road, New Delhi. The Orange Day started at 06:00PM with the riders registering themselves for the racing. A classroom session was organized by a racing expert on the basics of racing and how to extract the most out of the KTM 200 Duke. This was followed up by a demonstration on the track and then the final race. Podium finishers were awarded and the event ended with a breath taking “stunt show” on KTM 200 Duke.

     

    All the KTM owners and Non-KTM motorcycle enthusiasts in the city were invited to participate in the Orange Day. Besides all the action on the track there was service-camps, stalls for KTM Powerwear and Powerparts, refreshments, music and a general ambience of fun and camaraderie.

     

    Another highlight of the show was the showcase of Superbike 1190RC8-R, 350 SX-f and recently Launched 390 Duke. Also the keys were handed over to the first few customers of KTM 390 Duke.

     

    Speaking at the occasion, Mr. Ishwinder Singh Khurana, DGM- Probiking, Bajaj Auto Ltd. said “The KTM brand has its roots in racing and we want KTM owners to experience the thrills that a KTM bike can provide on a race track.  Orange days are being conducted in every major city and will keep on growing in scale in the next few months. KTM is a an exclusive premium brand and we are keen to ensure we provide KTM customers an experience that is uniquely KTM”

     

    Till now KTM has organized “Orange Day” at Pune, Mumbai, Bangalore, Hyderabad, Ahmedabad, Noida, Chennai, Vadodara, Jaipur, Kochi and now in Delhi .More KTM “Orange Days” would be organized in other Metro towns of India.

  • Bangalore Ad Club’s Big Bang Awards tonight

    Bangalore Ad Club’s Big Bang Awards tonight

    BENGALURU: The countdown for many an ad agency has already commenced. The Ad Club of Bangalore’s Big Bang Awards function will be held tonight at the Jaya Mahal Palace Hotel in the garden city.

    The Ad Club Bangalore has started many new categories over the past few years, including Health Care, Digital, PR and Mobile advertising. Recognising the ever growing media options, the ad club has a separate set of media awards which have become extremely popular. It has also instituted awards for young achievers, creative persons under 30, etc. to recognise and nurture their creative abilities and to offer them a platform to showcase their talent.

    The Ad Club Bangalore has roped in Bangalore Mirror as the lead partner; Suvarna Plus as the regional TV partner, Fever 104 FM as the official radio partner; Getty Images as the Image partner; Kinetic as the OOH partner; Suvarna News 24×7 as the news channel partner; Netcore as the mobile marketing partner; Inox as the multiplex partner; Ebeam as the LED display partner; and DNA as the event partner.

    In keeping with the global trend, the Bangalore Ad Club has tied-up with Global Best Awards, US to make the Big Bang awards online from this year.

  • Ascendas announces new CEO for India Operations

    Ascendas announces new CEO for India Operations

    BANGLORE :Leading business space solutions provider, Ascendas is pleased to announce the appointment of Mr Lee Fu Nyap as Chief Executive Officer of Ascendas India Operations, effective 1 October 2013. Mr Lee, who is currently Assistant CEO of Ascendas India operations, will succeed Mr Thomas Teo, who is relocating to Ascendas’ headquarters in Singapore to assume his role as Chief Real Estate Development Officer.

     

    Mr Lee has served Ascendas for more than 15 years and has been based in India for the past 8 years in various senior leadership roles.

     

    Mr Lee is familiar with India and has played a crucial role in establishing Ascendas’ landmark project International Tech Park Chennai. He had also contributed significantly towards managing Ascendas’ portfolios in India and will be driving the organisation’s expansion plans in the country.

     

    Commenting on Mr. Lee’s appointment, Mr. Jonathan Yap, Assistant Group CEO, Overseas Funds and India said, “India is among Ascendas’ largest market overseas and we are happy that Fu Nyap is stepping up to lead India Operations. Fu Nyap’s deep seated industry experience and understanding of the Indian market is critical in growing Ascendas India and navigating it through the challenges and opportunities ahead. We thank Thomas for his contribution and are glad that his experience in India will be useful in his new role at the Group level.”

     

    Ascendas is close to completing over two decades of operations in India. From initially just 69 acres in Bangalore, Ascendas currently has over 1,500 acres of development spread across six cities in India. With 7 operational IT parks catering to over 330 clients and 77,000 skilled professionals, Ascendas is now also focusing on developing integrated projects with sector specific SEZs, commercial, residential and supporting social amenities in Chennai and Gurgaon.

     

    Profile of Mr Lee Fu Nyap – CEO, India Operations (Effective October 1, 2013)

     

    Mr Lee Fu Nyap rejoined the Ascendas Group in 2005, and is CEO – India Operations. Mr Lee has about twenty years of regional real estate experience in valuation, investment, operation, development and portfolio asset management. Mr Lee has in-depth knowledge and experience in developing and managing business in India, China, Indonesia, Malaysia, Phillipines, Thailand and Singapore, where he spearheaded some of the flagship projects of Ascendas.

     

    Other than Ascendas Group, Mr Lee has worked with Keppel Land International Pte Ltd where he was instrumental in setting up two residential projects in Bangalore and with Inland Revenue Authority of Singapore where he conducted valuation exercise for property tax purpose.

     

    Mr Lee’s involvement with India dates back to the early days of International Tech Park Bangalore in 1994 and has also played a crucial role in establishing Ascendas’ International Tech Park Chennai.

     

    Mr Lee holds a Bachelor of Science in Estate Management (Honours) from the National University of Singapore and a Masters degree in Business Administration from Leicester University.

    Mr Lee is based out of the Ascendas India HQ in Bangalore.

  • P C Chandra Jewellers appoints Hasleen Kaur, Former Femina Miss India Earth 2011 as their new brand ambassador

    P C Chandra Jewellers appoints Hasleen Kaur, Former Femina Miss India Earth 2011 as their new brand ambassador

    KOLKATA: P C Chandra Jewellers, one of the largest jewellery houses from Eastern India today announced Hasleen Kaur, former Femina Miss India Earth 2011 as their new brand ambassador. Hasleen Kaur will follow in the footsteps of previous emerging beauties like Deepika Padukone, Yami Gautam who were once a face of the brand and then later went on to become celebrated Bollywood beauty queens.

     

    The company is also soon to announce its new TVC with the newly appointed brand ambassador. Conceptualized by Bates CHI & Partners, the new campaign depicts a heavenly wedding, glamorous and grand against a regal backdrop; a dream wedding that is completed by the resplendent jewellery from PC Chandra Jewellers. The film, being the primary medium, is scripted and shot at in the mesmerizing palaces in Udaipur to recreate such a wedding in a palace by the lake.

     

    Speaking on the occasion, U.K.Chandra, M.D., P.C. Chandra Jewellers said, “P C Chandra Jewellers have had a history of recognizing emerging talents. Such has been the case with our earlier brand ambassadors. Hasleen embodies on one hand, the modern, young & independent woman of today and a loving daughter, a graceful bride and a nurturing lover on the other.”

     

    Former Femina Miss India Earth and the new P C Chandra Jewellers Brand Ambassador Hasleen Kaur shared her excitement on the brand association, “P C Chandra Jewellers, is a fine blend of modern and traditional designs. It is an iconic jewellery brand with a strong presence in Eastern India. I’m overwhelmed to partner with them at this juncture of my career and to represent the brand across India.”
    The group, which has 23 stores spread over Bengal, Delhi, Bangalore & Bhubaneswar, is targeting newer geographic regions in the coming years.

  • Radio City Super Singer returns with Season V

    Radio City Super Singer returns with Season V

    MUMBAI: FM Bole Toh Radio City is back with Season 5 of Radio City Super Singer across India. Taking off from the super success last year, this time Radio City Super Singer assumes a scale larger than ever before.The winner gets felicitated with a prize money of Rs. 1 Lakh and a break with popular music directors across India. The mega talent hunt rolled out carpets on the 8th of September, across India.

    Radio City Super Singer is one of the biggest celebrations of music on an FM radio platform. For the first time, Radio City introduces a WAP site, where participants can upload their audio clips through a simple log-in (http://myradiocity.in) from any mobile phone. Other than this, interested contestants can avail of any of the traditional avenues of auditioning. They can either come and audition at our studios or upload / record voice clips on the Super Singer Tab on our Facebook page. The other options include the on-ground auditions (malls & colleges) & IVRS.

    The auditions are followed by short listing a few contestants who have an edge over the others. Rough edges will be polished off, as the shortlisted few get trained by musical geniuses. The final five across each city will fight it out for the title of ‘Radio City Super Singer’.

    Speaking about Radio City Super Singer, Ms. Apurva Purohit, CEO, Radio City 91.1 FM, says, “Radio City Super Singer started as an experiment & was the first ever talent hunt by a radio station. Through the years it has grown in stature & size to carve a niche & become one of the most awaited engagement activities. Last year we had over 80000 enthusiastic singers across the country registering & auditioning with us. The aim has always been to discover the amazing singing talent from across the country and provide a platform that befits the talent. By the sheer number of touch points we create, we reach out to people like no other property does. Moreover, this is the only singing talent hunt show in India that runs in 5 languages (Hindi, Telugu, Tamil, Kannada & Marathi) at the same time. The overwhelming success of the previous years not only justifies our aim but also makes us want to scale newer heights.”

    Radio City Super Singer has emerged as an incubator of talent through the years, bringing India’s latent talent to the limelight. This year, our winners get a head-start in the music industry, with the opportunity to work with eminent music directors across India. Additionally, they get featured on ‘Freedom Hour’ – an hour dedicated to unplugged music on Radio City. Radio City Super Singer wraps up on the last week of September.

    Radio City Super Singer pits singers of contemporary music across a cross-section of genres, to compete against each other.. Through the years, the talent hunt has carved out a fan-base of its own. This time, it just gets bigger and better.

    Stay tuned to Radio City 91.1 FM to get more updates on Radio city Super Singer, This year the hunt for the best voice takes place across Mumbai, Delhi, Bangalore, Chennai, Lucknow, Hyderabad, Pune, Jaipur, Baroda, Surat, Ahmednagar, Nagpur, Vizag, Coimbatore. Also log on to www.facebook.com/radiocityindia.