ITV

Tag: bandbudh aur budbak

  • Warner Bros Discovery unveils its festive kids show lineup

    Warner Bros Discovery unveils its festive kids show lineup

    Mumbai: Warner Bros Discovery’s kids’ channels – Cartoon Network, POGO, and Discovery Kids – are ready to enhance your celebrations with a lineup of festive fun. Expect new episodes, movie specials, and adventures featuring favorite characters like Little Singham, Chhota Bheem, Jay Jagannath, and the return of Bandbudh Aur Budbak with all-new episodes. Don’t miss the mischievous Titoo, whose pranks will fill your screens with laughter.

    This Diwali, Cartoon Network will air brand new episodes of ‘Bandbudh Aur Budbak’ starting 28 October, airing Monday to Friday at 7 pm, with repeats at 11 am. Join Budhdeb and Badrinath as they bring school-time chaos.

    POGO invites viewers to a week-long event from 28 October to 3 November at 9:30 am, featuring episodes of ‘Jay Jagannath,’ which follows Lord Jagannath, reincarnated as a child named Jagan. Fans can also catch part two of ‘Do Ka Dum,’ where Little Singham’s friendship with Chhota Bheem is tested by the villain Ahankaar. Additionally, the ‘Little Singham 2D Tele Feature: Samudra Kaal se Sangaram’ sees Little Singham confront the evil Samudra Kaal, while part three of ‘Chhota Bheem Andhakarmay Ka Chakravyuh’ takes viewers on a magical journey linked to a dark prophecy. Rounding out the lineup is ‘Little Singham Big Picture: Teen Kaal ka Dhamaal,’ a three-part special where Little Singham faces a mysterious figure erasing his past victories.

    Discovery Kids invites young audiences to enjoy new episodes of Titoo airing Monday to Friday at 12:30 pm and 7:30 pm. Join Warner Bros. Discovery’s channels for thrilling and heartwarming programming that adds joy to your Diwali festivities.

  • Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%

    Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%

    Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14, India Urban) more than double the average 8229 GTVTs* garnered by the channel in the preceding 3 weeks. The reach for Discovery Kids has grown from 8.5 Million to 10 Million, while TSV has almost doubled from 28 minutes to 52 minutes*.

    Speaking on the occasion, Discovery Communications India, Head – Discovery Kids, Uttam Pal Singh said, “Our insight that everyone loves naughty kids is proving to be correct with the success of Bandbudh aur Budbak.  In just 5 days, this show has helped us in delivering historic high GTVTs– the number will go up further once full 7 days of Bandbudh aur Budbak data is captured next week. We hope that love for the characters grows further in the coming weeks. This success has given us a good platform to launch Little Singham in April later this year.”

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    Bandbudh aur Budbak follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but luck always seem to be on their side and they manage to escape scot-free.

  • Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

    Catch the Superr Heropanti of bandbudh aur budbak only on Discovery Kids

    MUMBAI: Discovery Kids, the leading animation channel from Discovery Communications India, has launched its new series Bandbudh aur Budbak from 12th February. The show follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but luck always seem to be on their side and they manage to escape scot-free.

    Speaking on the occasion, Discovery Communications India, Head – Discovery Kids, Uttam Pal Singh said, “Everyone loves a naughty kid. Our endeavor is to become the home to naughtiest superheroes who will charm the kids across the country with their Supperr Heropanti! The launch of Bandbudh aur Budbak is a crucial first step in this direction; the introduction of Little Singham will complete the revamp of Discovery Kids later this year.”

    Discovery Kids will showcase 156 episodes of Bandbudh aur Budback. The channel recently announced that it has commissioned Reliance Animation to produce a new disruptive original Indian animation series ‘Little Singham’, inspired by ‘Singham’, India’s most successful supercop brand and one of the biggest Bollywood blockbusters of all time. Targeted at kids in the age-group 5-11 years old, ‘Little Singham’ will make its debut on TV in April 2018 on the completely revamped Discovery Kids channel. Little Singham, India’s youngest supercop, will have the intro line – ‘Police ki wardi, Sher ka Damm, Naam hai mera – Little Singham!’

     Catch all the naughtiness and fun with Bandbudh and Budbak only on Discovery Kids from 12th February 2018 onwards.

  • ZeeQ undergoes major revamp; sees 35 per cent revenue growth

    ZeeQ undergoes major revamp; sees 35 per cent revenue growth

    MUMBAI: Taking a step towards fostering curiosity amongst children through fun and entertainment, Indian media conglomerate Zee Entertainment Enterprises Ltd (Zeel) forayed into kids television in 2012 with the launch of ZeeQ.

     

    The aim was to gain a foothold in a genre that was mostly dominated by foreign networks like Disney, Nickelodeon and Turner at that point of time. Zeel MD and CEO Punit Goenka during the launch mentioned that ZeeQ is an effort towards children learning in a safe environment.

     

    Now, three years since launch, the channel has undergone a major revamp. Kids is number three priority genre in Indian television and has high viewership not only among children but parents as well. Keeping this factor in mind, the channel has launched new programmes targeting SEC ABC 4-14 years.

     

    Additionally, the channel has been on an upward swing as it witnessed a 35 per cent revenue growth quarter-to-quarter basis.

     

    Now with summer kicking in, the time is just right to engage with the TG. Beginning 13 April, the channel launched a slew of 14 new shows across comedy, action and art and craft.

     

    When queried by Indiantelevision.com on the reason behind the revamp, ZeeQ brand and communications head Ashwin Sashital explains that like every other kids channel, its focus is on providing entertaining content during summer vacations. As per the trend, kids also prefer to view local content, he informs.

     

    Going the local way, ZeeQ launched two locally animated comedy shows – Bandbudh Aur Budbak and Pyaar Mohabat Happy Lucky along with a locally produced DIY show – The Art Room.

     

    To support the locally produced shows, the channel has a host of licensed properties like Burka Avenger, Shakimaan, He-Man, Sarah and Duckand Dino Paws to name a few.

     

    Barring two shows – Dinosaur Train and Zou, the entire content on the channel will be new. ZeeQ will launch new episodes of these shows, which are working well for them. Sashital says, “With the new high-concept shows on board, the ethos of the channel still stays healthy entertainment for the kids. We have designed shows where  parents can trust their kids to watch without supervision. For example, shows like The Art Room, which engages the kids in the art and craft genre and Burka Avenger, which addresses girl education etc. These programmes lay emphasis on knowledge, values and life skills in a very engaging way.”

     

    Unlike some players, who take feedback from their TG before a revamp exercise, ZeeQ did trend analysis based on TAM research data.

     

    While on the one hand, weekdays will be filled with new shows, weekends will be more for catch up stacked episodes and movies. Sashital says, “We have additional seasons of most of the shows and we will take a call depending on the response as to when they will launch.”

     

    To gain traction for its new shows, the channel has launched an extensive marketing campaign, which will be spread over a period of three months in the Hindi Speaking Market (HSM). The channel has started the rebranding with an extensive TV campaign on Zee network and other select channels.

     

    As part of the audience outreach programme, ZeeQ will organise on-ground activities and school contact programmes etc. based on the new shows. The channel is partnering with leading media houses for focused above the line (ATL) and below the line (BTL) promotional activities.

     

    “Activation plays a very critical part in engaging with kids. Summer workshops, school contact programs and mall activations are our key areas for promoting the shows and channels. About 60 per cent of our marketing budget is skewed towards activation,” concludes Sashital.