Tag: Baldeep Singh

  • PubNation: Decoding the future of print & digital industry

    PubNation: Decoding the future of print & digital industry

    NEW DELHI: The print industry is at a Rubicon moment; the process of digitalisation has opened up new avenues of information dissemination and advertising, although concurrently, there is room for newsprint to flourish. While convergence still remains at the core of it, the aftershocks of the Covid2019 crisis could entirely upend this fragile equilibrium.

    To discuss the new form of print media, its relevance as an advertising medium, the content that will define print publications in future, and technology that will shape the copies of tomorrow, Indiantelevision.com will host PubNation 2020 (print & digital), in partnership with Quintyoe Technologies and Gamezop, on 9-10 December. 

    The two-day virtual conference will have industry leaders discussing a host of topics, including how they dealt with the pandemic, the current and future scenario of ad rates on print, programmatic advertising, subscription growth, and the role of influencers.

    The panellists who will be speaking at Pubnation 2020 (Print & Digital) are Punjab Kesari group of newspapers director Abhijay Chopra, Dentsu Impact president Amit Wadhwa, BBC Global News SVP – commercial development for Asia & ANZ Alistair Mcewan, The Washington Post director – global agency partnerships Baldeep Singh, Moneycontrol editor Binoy Prabhakar, Gamezop co-founder Gaurav Agarwal, Mirror Now managing editor Vinay Tewari, among others. 

    For more information and registration, visit here (https://www.indiantelevision.com/pubnation/index.html). 

  • GroupM & Kantar bring Wunderman’s Zipline to India, partner MobileWalla & Zapr

    GroupM & Kantar bring Wunderman’s Zipline to India, partner MobileWalla & Zapr

    MUMBAI: Wunderman Data Services, a leading global data and analytics company, has announced its continued expansion with the launch of data activation platform, Zipline, in India. In partnership with WPP’s GroupM and Kantar, regional clients and marketers now have easier access to the data assets, insights and expert media targeting that can transform their ability to connect and interact with their consumers.

    Through Zipline’s centralized data activation tools and the ability to integrate their own first-party data with multiple data sources, brands can build highly targeted audience segments to connect with their ideal customers across any channel.

    Partnerships with MobileWalla, the largest consumer intelligence platform, and Zapr Media Labs, India’s largest media consumption repository, expand this targetable universe by bringing marketers a growing list of rich data assets, which are all available directly within Zipline’s Public Data Marketplace. Together, these companies are able to provide dynamic mobile audience data across demographic, behavioral and location intelligence categories.

    “India is a strong market for our near and long term growth, and we’re particularly excited to be working with MobileWalla and Zapr Media Labs as we enter in to the region,” said Baldeep Singh, Country Manager, India at Wunderman Data Services. “These partnerships will play an integral role in making unique audience segments available to marketers throughout their campaigns.”

    “We are thrilled to partner with an industry leader such as Wunderman Data Services and are excited to leverage the Zipline platform, which delivers world-class data activation capabilities for marketers in India,” added Anindya Datta, Chief Executive Officer for MobileWalla.

    “The addition of MobileWalla and Zapr Media Labs in India furthers our ambition to help our clients combine their first-party data with unique data assets so they are better able to connect with their consumers in the moments that matter most,” said Jason Dodge, Managing Director, Global Markets for Wunderman Data Services.