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Tag: Balaji Telefilms

  • Mr Panchal continues to help Star Bharat top Hindi GECs across genre

    Mr Panchal continues to help Star Bharat top Hindi GECs across genre

    BENGALURU: Of late, the Optimystic Entertainment-produced comedy sitcom Kya Haal Mr Panchal has been among the top-five Hindi GEC programmes during primetime. Last week, (week 49 of 2017) its broadcaster, Star India’s renamed free-to-air (FTA) Hindi GEC, Star Bharat, found itself topping Hindi GECs in the top-10 channels across genres charts, just below the perennial across genres topper, the Sun Network’s flagship Tamil GEC Sun TV. In week 50 (Saturday, 9 December 2017 to Friday, 15 December 2017) also, Star Bharat was ranked second in Broadcast Audience Research Council’s (BARC) top-10 channels across genre: All India (U+R): 2+ Individuals list. The list leader was Sun TV in week 50 of 2017. Kya Haal Mr Panchal was among BARC’s top-five Hindi GECs in the Hindi-speaking market (HSM) (Urban + Rural) NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals list and the HSM (Rural) list.

    Seven Hindi GECs and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC made it to BARC’s top-10 channels across genres list in week 50 of 2017. From the networks’ perspective, three channels from Star India, two channels each from the Sony Pictures Network India (SPN), Sun Network and Zee Entertainment Enterprises Limited (Zeel) respectively and one channel from Network18 (Viacom18) comprised the top-10 channels across genres.  Of these channels, six were pay TV channels and four were FTA.

    Sun TV held onto its normal first rank in BARC’s top-10 channels across genre list for week 50 of 2017 with 1,024.516 million weekly impressions, lower than the previous week’s 1,052.240 million weekly
    impressions. As has also been the norm, all the top-five programmes in the Tamil market – Tamil Nadu/ Puducherry (U+R): NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals were from Sun TV. As mentioned above Star Bharat was at its last week’s rank of second in the across genres list with 690.538 million weekly impressions, lower than the previous week’s 733.533 million weekly impressions.

    Network 18’s (Viacom 18) flagship Hindi GEC Colors climbed a rank to third place in week 50 of 2017 with 648.788 million weekly impressions, also lower than the previous week’s 673.554 million weekly impressions. Colors also led BARC’s top 10 Hindi GEC channels in the HSM (Urban): NCCS All : 2+ Individuals market. Zeel’s FTA channel Zee Anmol also climbed a rank to fourth place in week 50 of 2017 from the previous week’s fifth rank with 646.612 million weekly impressions. The channel had garnered 613.455 million weekly impressions in the previous week. The DJ’s Creative Unit produced Indian serial dramaKaala Teeka was among BARC’s top five Hindi GEC programmes in the HSM (Rural): NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals market.

    Zee Anmol’s older sibling and Zeel’s flagship Hindi GEC Zee TV slipped two ranks in week 50 of 2017 to fifth rank from the previous week’s third rank. The channel’s viewership slipped to 612.024 million weekly impressions as compared to the previous week’s 679.282 million weekly impressions. The Balaji Telefilm’s produced Kumkum Bhagya and its spinoff Kundali Bhagya continued to lead the top five Hindi GEC programmes in the HSM (urban+rural) and HSM (urban) markets during primetime in terms of weekly ratings.

    SPN’s Hindi movies channel climbed two ranks to sixth place in week 50 of 2017 with 599.399 million weekly impressions as compared to the previous week’s 528.872 million weekly impressions. Hindi feature films (HFF) Baahubali the Beginning and DJ were among the top-five programmes in the Hindi movies genre HSM (U+R) and HSM (U): NCCS All : 2+ Individuals. Also, HFF Kanchana was among the top-five programmes in the HSM urban market.

    Star India’s flagship channel Star Plus was ranked seventh in week 50 of 2017 with higher ratings with 563.412 million weekly impressions as compared to 536.017 million weekly impressions in week 49 of 2017 (rank eight in week 49). The Balaji Telefilms produced Indian family soap Ye Hai Mohabbatein was among the top-five Hindi GEC programmes during primetime in the HSM urban market.

    The Sun Network’s flagship Telugu GEC Gemini entered the top-10 channels list across genres in week 50 of 2017 with 562.485 million weekly impressions at eighth rank. The channel topped BARC’s top-five Telugu channels list in Andhra Pradesh/ Telangana (U+R): NCCS All : 2+ Individuals markets. Telugu feature film Dhruva on Gemini topped the top-five Telugu programmes list in the AP/ Telangana (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals market.

    SPN’s women-oriented FTA Hindi GEC slipped three ranks to ninth place with 552.968 million weekly impressions as compared to the previous week’s 611.051 million weekly impressions. Balveer and Tarak Mehta ka Ooltah Chashmah on Sony Pal were among the top-five Hindi GEC programmes during primetime in the HSM urban market.

    Star India’s FTA Hindi GEC Star Utsav also dropped three ranks to tenth place in the top-10 channels across genre list in week 50 of 2017 with 526.123 million weekly impressions.

    Also read:

    Panchal helps Star Bharat top Hindi GECs across genres

    Kumkum Bhagya boosts Zee TV viewership across genres

  • Four Star India channels among top 10 channels across genres

    Four Star India channels among top 10 channels across genres

    BENGALURU: Four channels from the Star India network made it to the Broadcast Audience Research Council (BARC) weekly list of top 10 channels across genres (all India (U+R) : 2+ Individuals) for week 47 of 2017 (Saturday, 18 November 2017 to Friday, 24 November 2017). They were: The recently renamed and re-launched free to air (FTA) Hindi GEC Star Bharat, the network’s acquired flagship Telugu GEC Star Maa, Star India’s flagship Hindi GEC Star Plus and another FTA Hindi GEC Star Utsav. Like the last two weeks (weeks 45 and 46 of 2017), Kya Haal Mr. Paanchal on Star Bharat found a place amongst BARC’s weekly top five Hindi GECs during primetime (1800 – 2330 hrs) : 2+ Individuals list in the HSM (U+R) market.

    Seven Hindi GEC channels, of which four are FTA and one channel each from the Hindi Movies, Tamil GEC and Telugu GEC space made it to the top 10 channels across genre list for week 47 of 2017. From the networks’ perspective, four channels from Star India; two channels each from Zee Entertainment Enterprises Limited (Zeel) and Sony Pictures Network India (SPN); and one channel each from the Sun Network and Network 18 made up the top 10 channels across list for the week under review.

    The Sun Network’s flagship Tamil GEC Sun TV comfortably led the across genres list, far ahead of the pack, with 1026.854 million weekly impressions. Quite obviously, Sun TV also led BARC’s top five Tamil channels in the Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals market. As has become a norm, all the five programmes in BARC’s top five Tamil channels during primetime (1800 – 2330 hrs) : 2+ Individuals were from Sun TV.

    Zeel’s flagship Hindi GEC Zee TV was second in the across genres list for week 47 of 2017 with 700.720 million weekly impressions. Three programmes on Zee TV – both the Ektaa Kapoor led Balaji Telefilms productions – Kumkum Bhagya and its spinoff Kundali Bhagya and the Rajshri Productions produced Piya Albela, were among BARC’s weekly top five Hindi GEC – HSM (U+R) programmes list during primetime. Both the Bhagya shows were among the top programmes in the Hindi GEC – HSM (U) market during the period under review.

    Zee TV’s Hindi GEC FTA sibling Zee Anmol was at third rank in the top 10 programmes across genres list for the week under review with 662.757 million weekly impressions. Zee Anmol topped BARC’s weekly list of top 10 channels in the HSM (U+R) and HSM (R) market. Two programmes on Zee Anmol – the Sphere Origins-produced Ganga and Grazing Goat Pictures-produced Jamai Raja on Zee Anmol were among the top five programmes in the Hindi GEC (R) market for week 47 of 2017.

    Network 18’s flagship Hindi GEC Colors was ranked fourth in week 47 of 2017 with 638.174 million weekly impressions. Colors topped BARC’s top 10 channels list in the HSM (U) market. The Mahesh Bhatt – Gurudev Bhalla Productions produced Udaan was among the top five programmes in the Hindi GEC – HSM (U) market during primetime.

    Star Bharat, with 638.152 million weekly impressions, was fifth in the weekly top 10 channels across genres list followed by SPN’s women-focused Hindi FTA Sony Pal, with 584.135 million weekly impressions, was ranked sixth in week 47 of 2017. India’s longest running sitcom Taarak Mehta Ka Ooltah Chashmah was among the top five programmes in the Hindi GEC – HSM (U+R) and Hindi GEC – HSM (R) markets during primetime. The Optimystix Entertainment-produced Baal Veer on Sony Pal was also among the top five programmes in the Hindi GEC – HSM (R) market.

    SPN’s Hindi movies channel Sony Max was at seventh rank in week 47 of 2017 with 579.031 million weekly impressions. Hindi feature films DJ in the HSM (U+R), (R) and (U) markets NCCS All : 2+ Individuals and The Return of Rebel in the HSM (R) and (U) markets; and 3 Idiots in the HSM (U) markets were among the top five programmes lists.

    Star Maa was at eighth rank in week 47 of 2017 with 552.043 million weekly impressions. Needless to say, the channel topped BARC’s top five Telugu channels in the AP/ Telangana (U+R): NCCS All : 2+ Individuals markets during the week. Karthika Deepam on Star Maa was among the top 5 Telugu programmes during primetime list in the week under review.

    Star Plus was ranked ninth in week 47 of 2017 in BARC’s weekly list of top 10 channels across genres with 524.336 million weekly impressions. The Balaji Telefilms-produced soap opera Ye Hai Mohabbatein found a place among the top five programmes in the Hindi GEC – HSM (U) market list. Star Utsav was ranked tenth in the list with 510.229 million weekly impressions.

  • ALTBalaji’s Nachiket Pantvaidya promoted to Balaji group COO

    ALTBalaji’s Nachiket Pantvaidya promoted to Balaji group COO

    BENGALURU: Nachiket Pantvaidya’s success with Balaji Telefilms’ OTT platform ALTBalaji has led to his elevation as Balaji Group COO. He will continue to remain CEO of ALTBalaji.

    Commenting on the appointment Balaji Telefilms managing director Shobha Kapoor said, “Nachiket joined ALTBalaji nearly two years ago and has successfully created a strong and valuable B2C brand at ALTBalaji. He brings strong leadership and management skills and will now work closely with the television and movies business to help transform the company as we now work to reach Indians globally across multiple screen formats. We wish Nachiket the very best and look forward to bringing together all our collective strengths and expertise to create value for our shareholders.”

    Pantvaidya joined ALTBalaji in 2015. The Balaji OTT platform soon climbed to new heights after its launch in April 2017.

    Balaji Telefilms claims that ALTBalaji has been ranked as the third best video streaming app by revenue in the latest App Annie survey. The company claims that the app has been downloaded 8.9 million times and that it is available globally and on all the leading OS.

  • Highest rated Hindi GEC primetime programmes in rural India

    Highest rated Hindi GEC primetime programmes in rural India

    BENGALURU: In an earlier paper, we have discussed the highest rated Hindi GEC programmes in the Hindi Speaking Markets (HSM) – this included the urban and rural HSM markets, based on the weekly viewership ratings of the top 5 primetime programmes published by Broadcast Audience Research Council of Indi (BARC) during the first 39 weeks of 2017.

    It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of programmes. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list. Hence the actual ratings could be higher.

    As is common knowledge, rural viewership preferences are different from urban, BARC’s data for the top 5 Hindi GEC primetime (1830 to 2130 hours) NCCS HSM (U+R): 2+ individuals is not homogenous across markets. There is lumpiness, preferences vary within the urban as well rural audiences depending upon geography. While in the overall HSM markets Kumkum Bhagya on Zee TV was the most watched programme during the first 39 weeks of 2017, followed by Naagin 2 on Colors, rural HSM markets preferred the Supernatural to the family drama – Naagin 2 was the most watched programme in the Hindi HSM rural market during the 28 weeks it was there in the top 5 primetime programmes in the HSM rural market list in the first 39 weeks of 2017. The programme scored 184.395 million impressions during the 28 weeks in the top 5 programmes in the rural market list.

    Nagin 2 was followed by the Akshay Kumar – Ashwini Yardi – Meenakshi Sagar produced family drama Jamai Raja on Zee Anmol as the second watched programme during the 27 weeks it was present in the top 5 programmes in the rural market list with a score of 165.376 million impressions in the first 39 weeks of 2017.

    Optimystix Entertainment’s children’s Superhero series Baal Veer scored the third highest ratings of 162.266 million impressions during the 31 weeks it was in the top 5 programmes list in the first 39 weeks of 2017. The show earned these ratings on Sony Pictures Network India Private Limited (SPN) women focused Hindi GEC Sony Pal. Also on Sony Pal was the sitcom Tarak Mehta Ka Ooltah Chashma at fourth place with 102.036 million impressions during the 20 of the first 39 weeks of 2017 that it was on the top five programmes list.

    Zee TV’s Balaji Telfilms Limited produced KumkumBhagya was the fifth most watched programme with 88.325 million impressions during the 17 of the first 39 weeks of 2017 when it was in the top 5 HSM – rural market list. Please refer to the figure below.

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    Unlike their urban brethren, rural India does not prefer reality television if one were to go by BARC data for top 5 primetime programmes in the HSM rural market.

    public://f2_6.jpg

    Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards.

  • Kumkum, Naagin, Amul Sa Re Ga among highly rated Hindi GEC primetime progs

    Kumkum, Naagin, Amul Sa Re Ga among highly rated Hindi GEC primetime progs

    BENGALURU: Hindi GEC rules ad rates in general, unless of course one talks of special cricketing events such as the two odd month long Indian Premier League (IPL) or international cricket. Two internationally backed private limited networks hold rights to most of the sports events – whether their own events or of those that they have paid the billions of rupees for.

    So which are the most watched programmes in Hindi GEC during primetime? What are the genres that Hindi GEC (U+R) audiences prefer?

    Hindi GEC (U+R)

    According to Broadcast Audience Research Council of India (BARC) weekly lists for top 5 Hindi GEC programmes during Prime Times (1800 to 2330 hours, HSM (U+R) : NCCS All : Prime Time (1800 – 2330 hrs) for weeks 1 to 39 of 2017, there are two Hindi GEC dramas that stand out far above the rest of the pack. Both are productions by the Ektaa Kapoor led Balaji Telefilms Limited (Balaji Telefilms). One is a family drama loosely based on Jane Austin’s novel Sense and Sensibility and the other is the second season of a Supernatural soap. Next is a homegrown season of a reality or musical talent show that commenced in 1995 and came up with various combinations of performers from different age groups. The current edition of the show is the twenty fifth one.

    It must be noted that the ratings (impressions) mentioned for the programmes in this paper may not represent the actual ratings during the first 39 weeks of programmes. The ratings in the paper are a sum of the ratings garnered by a programme only when it has appeared in BARC’s top 5 programmes list. Hence the actual ratings could be higher.

    The family drama Kumkum Bhagya premiered on 15 April 2014 as a daily soap on Zee Entertainment Enterprises Limited (Zeel) flagship Hindi GEC Zee TV. The show is the most watched Hindi GEC soap in 2017 until week 39 (Saturday, 23 September 2017 to Friday, 29 September 2017) on the same channel during primetime in terms of viewership. Kumkum Bhagya has garnered 420.486 million impressions until week 39 during its first run time of 2100 to 2130 hours during the first 39 weeks of 2017.It has been present in BARC’s top 5 Hindi GEC programmes list during all the 39 weeks of 2017 that have elapsed so far.

    The Supernatural soap Naagin 2 airs at the 2000 hours primetime slot on Network 18’s flagship Hindi GEC Colors. The show has garnered a phenomenal 279.149 million impressions during the 25 weeks that it has featured in the top 5 Hindi GEC programmes in the first 39 weeks of 2017 on Colors. The show is also aired on Network 18’s free-to-air (FTA) Hindi GEC Rishtey and it has earned 137.559 million impressions during the 14 weeks that it was present the top 5 prgrammes list in the first 39 weeks of 2017.

    The musical reality show Sa Re Ga Ma Pa was first aired on International Labour Day (and Maharashtra Day) on 1 May 1995 with Indian singer Sonu Nigam as the host on Zee TV. Since then there have been multiple variants to the show that include Sa Re Ga Ma Pa Challenge, Sa Re Ga Ma Pa Ek Main aur Ek Tu, Sa Re Ga Ma Pa Little Champs, Sa Re Ga Ma Pa Challenge USA and Sa Re Ga Ma Pa Mega Challenge. The current version of the show is the twenty fifth edition overall as mentioned above, and the second season of Sa Re Ga Ma Pa Little Champs that has singer Aditya Narayan as the show host. The show has Indian dairy major Amul as the title sponsor. Amul Sa Re Ga Ma Pa Little Champs has garnered 243.84 million impressions during the 25 weeks that it was among the top 5 channels list in the first 39 weeks 0f 2017.

    Please refer to the figure below for the top 5 Hindi GEC (U+R) Primetime Programmes during the first 39 weeks of 2017.

    public://11111111111111_2.jpg

    Among the top 5 Hindi primetime programmes based on analysis of BARC data for weeks 1 to 39 of 2017 – HSM (U+R), three are from Zee TV. Besides the two programmes mentioned above, the third one is the spinoff of Kumkum Bhagya, also by Balaji Telefilms, which premiered on 12 July 2017. The programme has been among the top 5 Hindi GEC programmes right from the very first week of launch. It has scored 124.122 million impressions right from the 12 weeks that it has appeared in the top 5 programmes list.

    Yeh Rishta Kya Kehlata Hai, a family drama created by Director’s Kut Productions, premiered on 9 January 2009 on Star India’s flagship Hindi GEC Star Plus. The soap was the fourth most programme which scored 150.722 million impressions during the 16 weeks that it was in the top 5 programmes list in the first 39 weeks of 2017.

    Here below is the viewership of genres during primetime of the first 39 weeks of 2017

    public://222222222222_1.jpg

    Soaps include all sub-genres such as family drama, comedy drama, sitcoms, mythology drama, supernatural drama. Reality includes music, dance, shows such as Fear Factor, Kaun Banega Crorepati, Bigg Boss, etc. Comedy includes shows such as The Kapil Sharma show, etc., Awards means award shows such as Star Screen Awards.

  • Zeel channels continue to rule Hindi GEC in steady across genres’ list

    Zeel channels continue to rule Hindi GEC in steady across genres’ list

    BENGALURU: The channels present in the top 10 channels Across Genres list for week 38 of 2017 (Saturday, 16 September 2017 to Friday, 22 September 2017) by Broadcast Audience Research Council of India (BARC) remained the same as in week 37 of 2017. There were small movements lower down in order with some channels moving up and some moving down the ranks in week 38 as compared to week 37.

    Once again, in what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 38 of 2017,with improved ratings as compared to the previous week. Zeel’s flagship Hindi GEC Zee TV was at second place behind the Sun Network’s flagship Tamil GEC Sun TV. At third place was Zeel’s FTA Hindi GEC Zee Anmol. Like in the previous week, the Balaji Telefilms produced Kumkum Bhagya and its spinoff Kumkum Kundali (Kumkums’) continued to contribute to Zee TV’s ratings in the overall Hindi GEC market (U+R).It was the Grazing Goat Pictures Pvt. Ltd produced soap Jamai Raja in the Hindi GEC rural markets that have helped Zee Anmol bolster its ratings. Both the Kumkums’ have also helped Zee TV gain ratings in the Hindi GEC urban markets.

    Seven Hindi GEC channels, two Telugu GEC channels and one Tamil channel made up BARC’s weekly list of top 10 channels across genre All India (U+R): 2+ Individuals list for week 38 of 2017. From the network’s perspective, three channels from Star India, two channels from Zeel, Sun Network and Sony Pictures Network India (SPN) each and one channel from Network 18 or Viacom 18 comprised the top 10 channels across genres list for week 38 of 2017.

    As mentioned above, Sun TV ruled the across genre list in week 38 of 2017 with 1,033.729 million weekly impressions followed by Zee TV with 717.655 million weekly impressions. Zee Anmol was at third place with 701.571 million weekly impressions followed by the Star Network’s flagship Hindi GEC Star Plus with 596.472 million weekly impressions as compared to last week’s 635.67 million weekly impressions, at fourth place.

    Star India’s newly renamed and FTA Hindi GEC channel Star Bharat was at fifth place in week 37 of 2017 with 594.202 million weekly impressions followed by Viacom 18’s flagship Hindi GEC Colors at sixth place with 592.831 weekly impressions, higher than the 571.014 million weekly impressions of week 37 of 2017. Once again led by the viewership of the Kaun Banega Crorepati, SPN’s flagship Hindi GEC Sony Entertainment Television was at seventh place with 547.79 million weekly impressions.

    Sun Network’s flagship Telugu GEC with 540.683 million weekly impressions was at eighth place as compared to the tenth place in week 37.  Star India’s flagship Telugu GEC Star Maa was at eighth place in the weekly top 10 channels across genre list with 537.934 million weekly impressions  at ninth place followed by SPN’s women focused Hindi GEC Sony Pal with 527.803 million weekly impressions completed the top 10 channels across genre list at tenth place in week 37 of 2017.

    Please refer to the figure below:

    public://Untitled-2_16.jpg

     

  • Zeel channels continue to rule across genres

    Zeel channels continue to rule across genres

    BENGALURU: In what seems to have become almost normal over the last few weeks, Zee Entertainment Enterprises Limited (Zeel) channels Zee TV and Zee Anmol continued their Hindi GEC supremacy in the weekly top 10 channels across genres list for week 37 of 2017. Broadcast Audience Research Council of India (BARC) data for week 37 of 2017 (Saturday, 9 September 2017 to Friday, 15 September 2017) show Zeel’s flagship Hindi GEC Zee TV at second place behind the Sun Network’s flagship Tamil GEC Sun TV. At third place is Zeel’s FTA Hindi GEC Zee Anmol. While the Balaji Telefilms produced Kumkum Bhagya and its spinoff Kumkum Kundali (Kumkums’) along with Sa Re Ga Ma Pa Little Champs continue to contribute to Zee TV’s ratings in the overall Hindi GEC market (U+R), it is the Grazing Goat Pictures Pvt. Ltd produced soap Jamai Raja in the Hindi GEC rural markets that have helped Zee Anmol bolster its ratings. Both the Kumkums’ have also helped Zee TV gain ratings in the Hindi GEC rural markets. And Kumkum Bhagya and Sa Re Ga Ma Pa Little Champs in the Hindi GEC urban markets have also helped Zee TV in the ratings battle.

    Seven Hindi GEC channels, two Telugu GEC channels and one Tamil channel made up BARC’s weekly list of top 10 channels across genre All India (U+R): 2+ Individuals list for week 37 of 2017. From the network’s perspective, three channels from Star India, two channels from Zeel, Sun Network and Sony Pictures Network India (SPN) each and one channel from Network 18 or Viacom 18 comprised the top 10 channels across genres list for week 37 of 2017.

    As mentioned above and as has also been the norm, Sun TV ruled the across genre list in week 37 of 2017 with 1,008.79 million weekly impressions followed by Zee TV with 675.658 million weekly impressions. Zee Anmol was at third place with 673.992 million weekly impressions followed by the Star Network’s flagship Hindi GEC Star Plus with 635.67 million weekly impressions at fourth place.

    Star India’s newly renamed and FTA Hindi GEC channel Star Bharat was at fifth place in week 37 of 2017 with 617.819 million weekly impressions followed by Viacom 18’s flagship Hindi GEC Colors at sixth place with 571.014 million weekly impressions. Led the viewership of the Kaun Banega Crorepati, SPN’s flagship Hindi GEC Sony Entertainment Television was at seventh place with 558.178 million weekly impressions.

    Star India’s flagship Telugu GEC Star Maa was at eighth place in the weekly top 10 channels across genre list with 534.463 million weekly impressions followed by SPN’s women focused Hindi GEC Sony Pal with 532.615 million weekly impressions. Sun Network’s flagship Telugu GEC with 520.117 completed the top 10 channels across genre list at tenth place in week 37 of 2017.

    Please refer to the figure below:

    public://Untitled-2_15.jpg

  • MIB minister Smriti Irani orders review of DD prime time auction process

    MIB minister Smriti Irani orders review of DD prime time auction process

    NEW DELHI: Doordarshan has put on hold the prime time slots auctioned to Ektaa Kapoor-managed Balaji Telefilms and Saaibaba Telefilms following instructions from the ministry of information and broadcasting (MIB).

    Doordarshan sources told Indiantelevision.com that the action was taken after a directive from the office of the MIB secretary in mid-August, just before two of the slotted programmes were slated to go on air on DD National.

    The sources, who did not want to be identified, said the new MIB minister Smriti Irani had decided to review the whole process and take a fresh look at the concept of auctioning slots for prime time in Doordarshan.

    Prime time auctions were held as part of the pubcaster’s efforts to infuse some breath of fresh air in the programming lineup of its main channel and also earn additional revenue in the process.

    Balaji Telefilms bagged four slots and Saaibaba Telefilms pocketed two slots as a result of Doordarshan’s prime time slot auction, although financial details are not known.

    Bag Films and Media of Delhi, which had also been shortlisted, had failed to bag any slot as its bids were lower than those by the other two bidders.

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  • Kumar Mangalam Birla charges into content creation, hires TV vet Sameer Nair

    MUMBAI: Sameer “Sam” Nair has made it a habit to go where many  a man has gone before and failed. The only difference: he has made what he has been charged with a success.

    Now, the former Star TV COO and former Balaji Telefilms group CEO, is headed to the $43 billion Aditya Birla group to revive chairman Kumar Mangalam Birla’s long harboured ambitions to chew away a piece of the fast growing Indian entertainment business through his company Applause Entertainment.

    Earlier, attempts by Birla under Applause were abject financial failures, though the company churned out films such as the Amitabh Bachchan-starrer Black and Dev.

    The reason: Birla did not have a strong platform 10 years ago, and attempts to create for cinema and television were challenging. However, with the upcoming Idea-Vodafone giant (around 400 million subs when the two merge by 2018) under his belt, he won’t be facing that challenge in his fresh attempt to build the entertainment side of his business. Additionally, he has  Sam who has a track record of turning around struggling entertainment companies.  Finally,  global platforms such as Amazon, Netflix and Hotstar will be another window of opportunity for revived entity.

    Thus, Kumar Mangalam has kept aside an initial  investment  war chest of  Rs 2-3 billion this time around.

    Sam  and Applause will be focused on creating premium drama series, in multiple genres and languages (Tamil, Hindi and Telugu) in the shorter format with seasons to feed the new emerging audience which is currently gorging on shows such as House of Cards and Game of Thrones. The idea, according to Sam is to work with content producers in the established studio structure to roll out the first batch of shows rather quickly in the next six months. Around 20-30 series  across romance, drama, crime and thriller genres will be delivered over the next 18 months.

    Dropping data prices on mobile and increased consumption of video while on the move are factors which will fuel the explosion in content in India going forward, points out Sam.  Content, he says,  has to play catch-up with technology.

    Also Read :

    ALTBalaji is essentially everything that Balaji on TV is not: Sameer Nair

    Just 11% video viewership is on OTT: Akamai’s Reddy

    Synergy between quality content & branding workable in digital space, feel industry experts