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Tag: Balaji Telefilms Ltd

  • Ekta Kapoor distances herself from Altt after Centre bans OTT app for obscene content

    Ekta Kapoor distances herself from Altt after Centre bans OTT app for obscene content

    MUMBAI: Ekta Kapoor on Saturday issued a sharp clarification, asserting she has no links with Altt—the OTT platform recently blacklisted by the Ministry of Information and Broadcasting for streaming “obscene and vulgar content.” 

    The Centre earlier this week banned 25 websites and apps, including Altt, Ullu, Desiflix and Big Shots, citing repeated violations of The Indecent Representation of Women (Prohibition) Act, Section 67 of the IT Act, and Section 292 of the Indian Penal Code. The ministry said the banned platforms hosted content with “sexual innuendos” and “long portions of sexually explicit scenes involving nudity,” crossing the threshold into pornographic territory. 

    In a detailed statement, Kapoor clarified that although she runs Balaji Telefilms, she has had no role at Altt since June 2021. “Contrary to reports, I am not associated in any capacity whatsoever with Altt I stepped down from any involvement over three years ago,” she stated.  

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by EktaaRkapoor (@ektarkapoor)

    She further added that Altt is now operated by Balaji Telefilms Ltd, following the merger of ALT Digital Media Entertainment Ltd.—earlier its wholly owned subsidiary—approved by the National Company Law Tribunal. The merger officially came into effect on  20 June  2025. 

    “Balaji Telefilms Ltd, listed on the BSE and NSE, is a professionally managed media company and fully compliant with all applicable laws. It continues to uphold the highest standards of corporate governance,” the statement read. 
    Kapoor’s comments come amid a media frenzy linking her to the now-banned Altt. “Any insinuation contrary to the above facts is strongly denied. The media is requested to report accurately,” she concluded.

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  • Content queen Ekta Kapoor inks storytelling deal with global streamer Netflix

    Content queen Ekta Kapoor inks storytelling deal with global streamer Netflix

    MUMBAI: One’s a streaming juggernaut. The other, a serial storyteller. Together, they’re set to write India’s next big entertainment chapter, one frame at a time.

    In a move that could reshape the contours of desi drama for global screens, Netflix and Ekta Kapoor’s Balaji Telefilms Ltd. have inked a long-term creative partnership to co-create a diverse range of stories across formats and genres. The collaboration marks a major milestone for both powerhouses uniting Netflix’s premium production muscle with Kapoor’s cultural storytelling instinct.

    With hits like Kathal, Pagglait, Jaane Jaan, and Dolly Kitty Aur Woh Chamakte Sitare already under their belt, the duo’s past collaborations have blended mass appeal with narrative nuance. But this new deal isn’t just a sequel, it’s a universe-expanding reboot.

    Netflix India vice-president of content Monika Shergill summed up Ekta’s impact best. She elaborated: “Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes and this  collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey.” 

    Now, with this partnership, Kapoor’s flair for emotionally resonant, rooted tales is set to stream straight into the hearts (and queues) of Netflix’s 300 million-plus subscribers across 190 countries.

    For Kapoor, this tie-up isn’t just business, it’s a mission. Says she: “At Balaji Telefilms, storytelling has always been at the heart of everything we do — whether through cinema, television, or digital platforms. Partnering with Netflix, the world’s leading storytelling platform known for its premium content and constant innovation, is a big moment for us. It allows us to bring powerful, culturally rooted, and emotionally resonant stories to a global audience. The beginning of this new collaboration marks an exciting new chapter where we continue to push creative boundaries and deliver content that entertains, inspires, and connects people everywhere.”

    The first untitled series from the slate is already in advanced development, and if history is any cue, Kapoor’s next wave of characters will likely live rent-free in the minds of audiences for years to come.

    With Netflix betting big on local stories with global resonance and Balaji armed with two decades of insight into what India loves to watch the new partnership promises not just eyeballs, but emotional buy-in. After all, when Balaji’s drama meets Netflix’s dynamism, expect nothing less than a streaming superhit.

  • White Rivers Media powers launch campaign for ‘Kehne Ko Humsafar Hain’ S2

    White Rivers Media powers launch campaign for ‘Kehne Ko Humsafar Hain’ S2

    MUMBAI: White Rivers Media helped ALT Balaji, the OTT platform from Balaji Telefilms Ltd, in successfully launching the second season of one of its marquee series Kehne Ko Humsafar Hain by creating a three-week long digital campaign ‘Will the heart ever be happy with what it has’,  for its promotions. The idea was to establish the show’s premise, where the audience could experience a heightened emotional relatability.

    The 360-degree campaign was inclusive of packaged as well as organic content, which pushed POVs of the characters to maximise social sentiments of audience w.r.t each during pre-buzz. With a concentrated approach, the campaign flowed towards the launch, while instigating an equitable conversation around dynamics of a complex relationship, aspirations of an emancipated woman, and life after divorce.

    White Rivers Media chief executive officer and co-founder Shrenik Gandhi said, “We’ve been associated with ALTBalaji since its inception. If a show comes from Ekta Kapoor, one knows it has to be about breaking records and much more! This campaign brings back the nostalgia of success we achieved for the brand with this marquee show’s first season. This one is even special because we broke through all pre-set benchmarks from the previous year. We are very happy with the positive response and look forward to a similar response for ALTBalaji’s power-packed line-up this year.”

    ALTBalaji senior vice president and head of marketing Divya Dixit said, "Ekta Kapoor undoubtedly understands the pulse of Indian OTT entertainment better than anyone else, and produces one blockbuster after another. Kehne Ko Humsafar Hain is very special to us as a concept, and so was this launch campaign for this second season. Right from the build-up of this campaign to the launch of the show and activity line-up, it has been a data-intensive and strategic call. It gives me immense pleasure to see that what was once up on our whiteboards is now at play on digital grounds with collaborative help from White Rivers Media. We are also grateful to our millions of subscribers for their support and we are glad it is winning hearts.”

    February being the month of love #GetLoveZoned being the social theme at ALTBalaji; the launch hit close to home with its matured take on love and relationships. The campaign has already hit 20 million views on social media itself in 2 weeks and is rearing to go forward. Netizens, influencers, and celebrities across the country have flooded all social and digital platforms with outpouring of love.

  • Balaji Telefilms to restructure its motion picture business

    Balaji Telefilms to restructure its motion picture business

    MUMBAI: It’s restructuring time at Balaji Telefilms Ltd (BTL). The company has informed the Bombay Stock Exchange that it has got the board approval to rejig some of the businesses its subsidiary companies Balaji Motion Pictures Ltd (BMPL) and Bolt Media Ltd (BML).

    BMPL does both, film production and distribution. The film production part of BMPL is being carved out and demerged with BTL, with the former being left with film distribution on its plate on which it will focus. Additionally, BTL is also being merged into BTL. BML was set up help BTL have a presence in non-fiction, reality and digital content a few years ago.

    BMPL reported a revenue of Rs 22.82 crore and it had a negative net worth of Rs 47.58 crore in the year to 31 March 2016. In the past year, the company produced films such as Udta Punjab, Kya Kool Hain Hum 3, Azhar, Great Grand Mastii, and A Flying Jatt. The films that are slated to be released under its banner over the next year include: the Kamal Hassan-directed Vishwaroopam II, the Ken Ghosh-directed XXX, the Mohit Suri-directed Half Girlfriend, and the Sashanka Ghosh directed Veera Di Wedding.

    BMPL had once been placed among the top five film production companies in India. BML had revenues of Rs 65 lakh in the same period with its net worth getting wiped out to the tune of Rs 1.74 crore.

    The entire transaction – not involving any cash flow – will not impact BTL’s share capital. However, BMPL’s equity will see a reduction. Axis Capital is advising to BTL with Shardul Amarchand Mangaldas acting as the legal advisor.

    BTL says it is resorting to this so as help streamline the group’s structure as BTL is also into production. The amalgamation and demerger will result in economies of scale, improve capital allocation, cost and operational efficiency, cash flows, and utilization of resources.

    Says BTL joint managing director Ekta Kapoor: “This will help us to focus more efficiently on our content genres and formats.” Adds BTL group CEO Sameer Nair: “We are committed to improving margins and profitability and consolidation of our operations is a step in that direction leading to a better value creation for our shareholders. This will also ensure more efficient use of our senior management’s bandwidth, thereby allowing more time to focus on ALT Digital, our digital foray, which is set to redefine the entertainment viewing experience of Indians in India and across the globe.”

    The restructuring proposal, however, awaits shareholder and other legal approvals.

  • Balaji Telefilms to restructure its motion picture business

    Balaji Telefilms to restructure its motion picture business

    MUMBAI: It’s restructuring time at Balaji Telefilms Ltd (BTL). The company has informed the Bombay Stock Exchange that it has got the board approval to rejig some of the businesses its subsidiary companies Balaji Motion Pictures Ltd (BMPL) and Bolt Media Ltd (BML).

    BMPL does both, film production and distribution. The film production part of BMPL is being carved out and demerged with BTL, with the former being left with film distribution on its plate on which it will focus. Additionally, BTL is also being merged into BTL. BML was set up help BTL have a presence in non-fiction, reality and digital content a few years ago.

    BMPL reported a revenue of Rs 22.82 crore and it had a negative net worth of Rs 47.58 crore in the year to 31 March 2016. In the past year, the company produced films such as Udta Punjab, Kya Kool Hain Hum 3, Azhar, Great Grand Mastii, and A Flying Jatt. The films that are slated to be released under its banner over the next year include: the Kamal Hassan-directed Vishwaroopam II, the Ken Ghosh-directed XXX, the Mohit Suri-directed Half Girlfriend, and the Sashanka Ghosh directed Veera Di Wedding.

    BMPL had once been placed among the top five film production companies in India. BML had revenues of Rs 65 lakh in the same period with its net worth getting wiped out to the tune of Rs 1.74 crore.

    The entire transaction – not involving any cash flow – will not impact BTL’s share capital. However, BMPL’s equity will see a reduction. Axis Capital is advising to BTL with Shardul Amarchand Mangaldas acting as the legal advisor.

    BTL says it is resorting to this so as help streamline the group’s structure as BTL is also into production. The amalgamation and demerger will result in economies of scale, improve capital allocation, cost and operational efficiency, cash flows, and utilization of resources.

    Says BTL joint managing director Ekta Kapoor: “This will help us to focus more efficiently on our content genres and formats.” Adds BTL group CEO Sameer Nair: “We are committed to improving margins and profitability and consolidation of our operations is a step in that direction leading to a better value creation for our shareholders. This will also ensure more efficient use of our senior management’s bandwidth, thereby allowing more time to focus on ALT Digital, our digital foray, which is set to redefine the entertainment viewing experience of Indians in India and across the globe.”

    The restructuring proposal, however, awaits shareholder and other legal approvals.

  • ‘K’ show rate hikes: Balaji expects 8% rise in turnover

    ‘K’ show rate hikes: Balaji expects 8% rise in turnover

    MUMBAI: Balaji Telefilms Ltd. is targeting a 7-8 per cent growth in turnover to around Rs 3.1 billion this fiscal on the back of a rate hike on four of their popular TV serials and an increase in programming hours.

    The investment in capital expenditure for the year is estimated at Rs 250-300 million. “We are adding two more studios this year. The capex is also towards equipments and sets,” a source in the company says.

    Of the four serials that will come up for an upward rate revision, three are expected from Star India and one from Zee Telefilms. Balaji makes a prime time show, Kasamh Se, for Zee TV.

    The paid up capital for Balaji’s wholly owned subsidary company at Sharjah will be Rs 40 million.

    The company is making a serial for ARY which will go on air by the first week of November. “The serial will air four days a week. If demand for our shows increase, we will invest in ramping up our facility. We don’t expect revenue inflows getting reflected this fiscal,” the source adds. The subsidiary company will produce serials aimed specifically at the Middle East market.

    Commissioned programming in the year is eexpected to increase by 7-8 per cent while exposure in the sponsored category will reduce. Revenue from the southern market is also estimated to reduce from Rs 320 million to Rs 200-250 million. Balaji has an exposure on the Sun Network channels.

    “The average revenue realisation per house will see a further rise this fiscal,” the source says. Balaji’s realisation per hour of commissioned shows rose from Rs 1.7 million to Rs 2.2 million for FY06.

    The company is adopting a cautious approach towards movie production. It will not be releasing any movie this year and is taking the co-production route for the next three films. “We are taking safer bets. There is no pressure on us to take risks. Our bottomline will stand even stronger this year,” the source says.

    Balaji Telefilms saw a robust growth in FY06 with topline increasing 43 per cent to Rs 2.8 billion. Net profit rose 44 per cent to Rs 594 million.