ITV

Tag: Balaji Motion Pictures

  • Balaji Motion Pictures ropes in Aman Gill as the new CEO

    Balaji Motion Pictures ropes in Aman Gill as the new CEO

    MUMBAI- Balaji Telefilms Limited has roped in Aman Gill as the CEO of Balaji Motion Pictures. Gill, in his new role, will assume all responsibilities spanning film development ranging from creative, production, marketing, distribution, syndication and will have all division heads report directly to him. He will take up the new position from early December 2015.

    Talking about the new appointment, Balaji Telefilms Ltd. group CEO Sameer Nair asserted, “Aman brilliantly balances creativity with commerce and is most deserving of this position and role. He has vast experience in developing, producing, marketing, distributing and syndicating films in the past with various studios and has worked closely with talent in the agency business”.

    Aman will be serving out his notice period with Junglee Pictures in the interim, where he was the chief content officer since June 2014. In his tenure the company successfully released two of the most critically and commercially acclaimed films of the year Dil Dhadkane Do and Talvar. Gill has also setup in the past, the film talent and literary business at CAA-KWAN from June 2012 to June 2014. He also headed the acquisition and domestic distribution functions at Viacom 18 Motion Pictures.

    Gill started his career with Applause Entertainment, where he was AVP Content. Here he earned his first film credit as an executive producer for Sanjay Leela Bhansali’s critically acclaimed film Black.

    “Aman is a wonderful addition to the management bandwidth we’re building at Balaji. Several exciting projects are already in the pipeline over the next few months, which are in various stages of production and we also plan to scale up our movie business in the coming years. With several very interesting initiatives underway, I believe Aman is the ideal professional to lead the charge”, said Balaji TelefilmsLimited joint managing director Ekta Kapoor.

    Speaking about his new hiring Gill added, “I’m honored that Ekta and Sameer have entrusted me with this responsibility and position. I look forward to work together with a highly talented team to further the formidable brand that Balaji Motion Pictures has built over the years and take it to greater heights.

  • Balaji Motion Pictures to release Azharuddin’s biopic in Dolby Atmos

    Balaji Motion Pictures to release Azharuddin’s biopic in Dolby Atmos

    MUMBAI: Keeping pace with evolving technologies, Balaji Telefilms will be releasing several of its films in Dolby Atmos, which is Dolby’s new surround sound technology.

     

    The first movie to release in Dolby Atmos will be ‘Azhar’, which is cricketer Md. Azharuddin’s biopic.

     

    Dolby Atmos gives filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre, including overhead, to create the most engaging cinema experience ever.

     

    Balaji Motion Pictures joint managing director Ekta Kapoor said, “With so many projects coming from our stable, our aim is to deliver films that entertain while enhancing every moviegoer’s experience. We want to serve our audiences with cutting-edge content that is supported by the finest audio quality, which is why we have decided to mix and release our forthcoming movies with Dolby Atmos. We are very excited to collaborate with Dolby to deliver the next generation of entertainment experience to our fans with Azhar being first of the many movies to release in Dolby Atmos.”

     

    Dolby Laboratories India and south east Asia senior regional director ANZ Pankaj Kedia added, “Dolby is excited to work with Balaji Motion Pictures, one of the leading production houses in the Indian cinema industry. With the range of upcoming Dolby Atmos titles, we are confident that cinematic storytelling will be taken to a new level.”

     

  • Relativity – B4U ties up with Balaji Motion Pictures

    Relativity – B4U ties up with Balaji Motion Pictures

    MUMBAI: Relativity – B4U, a joint venture established earlier this year, announced an association with Balaji Motion Pictures to produce three films, with the first being the Hindi remake of The Best of Me. The cast for the Hindi adaptation of the film is yet to be announced.

     

    Announcing the agreement, Relativity-B4U CEO Ishan Saksena said, “Balaji has been producing hugely successful films over the last few years. This coupled with their undisputed TV content leadership makes Balaji an automatic choice for us to tie in. This three film co-production, a natural step in our progression provides a platform to bring the best of Relativity’s intellectual property, production skills, and unique monetising strategies to India, and partner with Balaji whose strengths in this area are unsurpassed.”

     

    Commenting on the new deal, Balaji Telefilms Group CEO Sameer Nair said, “B4U has always been at the helm for delivering Bollywood content in India and internationally. This association with Relativity-B4U allows both our organizations’ synergies to be maximised and allows us to create engaging successful content for Indian audiences. We feel that this co-production deal plays to our mutual strengths and will give Indian audiences uniquely creative filmed content.”

     

    Adding to the same, Balaji Telefilms joint managing director and creative director Ekta Kapoor revealed, “The co-production tie-up also brings us unprecedented access to Relativity’s catalogue past and future and allows for the films to be re-imagined for India. Relativity boasts of an exciting array of films and a creative collaboration with Relativity is something that excites all of us at Balaji.”

     

    “The agreement brings great strength to Relativity’s existing catalogue of content, and we believe that this is a unique blueprint that further bridges two great filmmaking industries — Hollywood and Bollywood,” added Relativity CEO Ryan Kavanaugh.

     

    Relativity – B4U also recently premiered its first distribution venture The Best of Me, at the first South Asian premiere of a Hollywood film in the company of its lead actors Michelle Monaghan and James Marsden, and Director Michael Hoffman.

  • Balaji Telefilms Q1-2015 PAT triples

    Balaji Telefilms Q1-2015 PAT triples

    MUMBAI: Balaji Telefilms Limited (Balaji) reported triple the (2.9 times) consolidated PAT at Rs 10.56 crore in the quarter ended June 2014 (Q1-2015) as compared to Rs 3.62 crore during the previous quarter ended June 2013 (Q1-2014) and versus loss of Rs 27.36 crore in the preceding quarter ending March 2014 (Q4-2014).

     

    Consolidated PAT expanded on the steep increase in revenue from operations which rose 61 per cent to Rs 135.34 crore against Rs 84.03 crore in Q1-2014, and was almost same as revenue from operations in the preceding quarter Q4-2014.

     

    Three major segments contribute to Balaji’s revenue – Commissioned Programmes, Sponsored Programmes and Films. While the revenue from films for the company stood at Rs 89.33 crore, 44 per cent more than Rs 61.65 crore in Q1-2014, the revenue from commissioned programmes was Rs 46 crore in Q1-2015 as against Rs 22.77 crore in Q1-2014 and Rs 39.86 crore in Q4-2014. The profit made by the film segment was 23 per cent down to Rs 26.06 crores y-o-y.

     

    Revenue from Sponsored Programs in Q1-2015 was nil.

     

    EBITDA for the company was in positive at Rs 14.71 crore as against negative in the preceding quarter (Q4-2014) at Rs 5.01 crore.

     

     Let us look at the other numbers reported by the company.

     

    The company’s total expenditure rose 35 per cent in Q1-2015 to Rs 123.49 crore as compared to Rs 91.33 crore in Q1-2014 and 13 per cent as against Rs 109 crore in Q4-2014.

     

    Cost of production/acquisition and telecast fees contribute 44 per cent to the Balaji’s total expense, while marketing and distribution expense was 14 per cent of the total expenditure. The Cost of production/acquisition and telecast fees fell 19 per cent to Rs 55.49 crore in Q1-2015 versus Rs 69.26 crore in Q1-2014 and Rs 52.73 in Q4-2014.

     

    Balaji’s expenditure for marketing and distribution fell 27 per cent in Q1-2015 to Rs 18.07 crore as against Rs 24.96 crore in Q1-2014 and Rs 20.30 crore in Q4-2014

     

    Finance costs for Q1-2015 have been drastically reduced by the company to Rs 0.02 cr as compared to Rs 1.37 crore last quarter (Q4-2014)

     
    Let us look at Balaji’s subsidiary companies.

     

    Balaji Motion Pictures Limited (BMPL), a subsidiary of Balaji posted a profit growth of 147 per cent at Rs 8.84 crore versus Rs 3.57 crore in Q1-2014. Revenue for BMPL stood at Rs 89.39 crore, 44 per cent more than Rs 61.66 crore

     

    BMPL released three movies in the current quarter, among which ‘Ek Villain’ crossed the 100 crore mark.

     

    Bolt Media Limited (BML), another subsidiary of Balaji, reported a loss of Rs 0.25 crore versus loss of Rs 0.22 crore in Q1-2014. Revenue of the company increased to Rs 2.5 crore from Rs 0.83 crore in Q1-2015.

     

    Cost of Production/Acquisition and Telecast Fees for BMPL and BML was at Rs 74.88 crore and Rs 2.45 crore respectively in Q1-2015.

     

    BML is commissioning serials such as “Dharma-Kshetra” (26 episodes) and “Rakht” (10 episodes) for EPIC Television Networks Private Limited (Expected launch by Q2 of FY15).

     

    Click for financial release

    Click for investors report

  • 20 years of Balaji Telefilms’ dominance

    20 years of Balaji Telefilms’ dominance

    MUMBAI: “My company works on two principles. One, nothing is bigger than the programme, not even the company. Two, if you believe in me and really want to share my goal and vision, please join me; else don’t show me your face. I have never told this to anybody before, but seriously, the company needs an attitude. No company which does not have an attitude can ever be successful,” are the words of the woman who turned the small screen into big!

     

    India’s largest fiction TV producer Balaji Telefilms which  redefined  Indian television and made Ekta Kapoor a household name can be credited for the satellite boom in the country as well. 

     

    Like many of her counterparts, she too started her career very young. From being just yesteryear’s superstar Jeetendra’s daughter, today Ekta Kapoor is the woman who rules the hearts and the minds of many. She started off at 17 and since then, has loved, eaten and slept only television. Always thinking about concepts, casting, styling, selecting technicians, shooting and scheduling, marketing and acquiring the new skills required to succeed.

     

    Set up in 1994, the powerhouse has completed 20 years of entertainment. It all started with a comedy show on Zee TV, ‘Hum Paanch’, in 1995 and today it has an array of shows to its name.

     

    Satellite television began in the early nineties with the launch of Zee TV, followed by Sony Entertainment Television later in the decade and finally Star Plus as the millenium ended. It wouldn’t be unreasonable to say her TV shows have played a pivotal role in each one of their successes at some time or the other. Even the latest major entrant Colors – from Viacom18 – is relying on her new show Meri Aashiqui Tum Se Hi to give it an injection of TRPs. One after the other, the production house has created blockbusters on the small screen. ‘Kyunki Saas Bhi Kabhi Bahu Thi’ and ‘Kahaani Ghar Ghar Ki’ made everyone switch on to Star Plus every night from 10pm to 11 pm; people cried and laughed with the characters. So much so that the death of the character Mihir Virani on ‘Kyunki Saas Bhi Kabhi Bahu Thi’ lead to fan protest marches to bring back him back. The shows also garnered unheard of TRPs for eight long years.

      

    Then, came another slew of superhit drama series  like ‘Kabhi Souten Kabhie Saheli’ (Star Plus), ‘Kutumb’ (Sony), ‘Kuch Jhuki Palkein’ (Sony) and ‘Kohi Apna Sa’ (Zee), ‘Kahin To Hoga’ (Star Plus), ‘Kasautii Zindagi Kay’ (Star Plus), ‘Kkusum’ (Sony) which took the company miles ahead from its competitors.

     

    Some of the company’s on-going popular shows like ‘Jodha Akbar’ (Zee TV) ‘Bade Acche Lagte Hai’ (Sony), ‘Pavitra Rishta’ (Zee TV), ‘Ye Hain Mohobbatein’ (Star Plus), and ‘Kumkum Bhagya’ (Zee TV) hold strong in their time band.

     

    Balaji, which possesses 23 modern sets and 37 editing suites in India, also helped enhance the primetime slot on GECs.

     

    The company has produced more than 15,000 hours of television content since its inception, including content in Hindi, Tamil, Telegu, Kannada and Malayalam.

     

    Filmy business

     

    If television dominance wasn’t enough, the company soon entered the Indian motion picture business in 2002.  

     

    Till 2009, the company through its wholly-owned subsidiary, Balaji Motion Pictures, had produced and/or acquired 12 films, including hits like Bhool Bhulaiyaa and Sarkar Raj.

     

    It set trends here as well when it co-produced and distributed India’s premiere digital film Love, Sex aur Dhokha, released in March 2010 under its ALT Entertainment banner. The film emerged as a sleeper hit receiving critical and commercial acclaim from audiences, worldwide.

     

    The company continued the LSD success story with its second production, Once Upon A Time In Mumbaai, which broke ground at the worldwide box office. Other films to its credit are Kuku Mathur Ki Jhand Ho Gayi, Main Tera Hero, Ragini MMS 2, Shaadi Ke Side Effects, Once Upon A Time In Mumbai Dobaara, Kya SuperKool Hai Hum, Dirty Picture and Shootout at Lokhandwala.

     

    With an impressive slate like that, she has earned Balaji a position amongst the major film studios in India.

     

    Other ventures

     

    But that hasn’t stopped her or the company from venturing into other spaces.

     

    Over the years, from a television content provider, Balaji Telefilms has evolved into a media conglomerate with organisational divisions responsible for television, motion pictures, internet and mobile.

     

    Being the largest player in the industry and after having creating larger-than-life characters, it understands the skill sets required to be successful.

     

    Balaji Telefilms took an initiative to bridge the gap between demand and supply of professionals/actors, by launching its ICE Institute of Creative Excellence. The institute trains tomorrows’ players by teaching them the various skills needed to make a career in the Media and Entertainment industry.

     

    What next for Ekta and Balaji? She is going back to her roots: television. For the past three to four years she has been absolutely focused on making Balaji a force in the film industry, leaving the running of the television productions to mother Shobha Kapoor, Tanusri Dasgupta, Ketan Gupta, among many other professionals. But just last month she was quite clear when she said: “I am a TV producer who works 24 *7. It’s just that I am focusing more on television as I am getting a chance to explore myself.”

    As one philosopher said: “Life is a journey, not a destination.”  And for Balaji and Ekta, it seems like a never ending dream journey.

     

  • MTV ‘Bakra’ 2.0 is called MTV ‘Jhand Ho Gayi Sabki’

    MTV ‘Bakra’ 2.0 is called MTV ‘Jhand Ho Gayi Sabki’

    MUMBAI: Remember Cyrus Broacha playing pranks on MTV Bakra?  The 90s popular show is being revived for the Gen Y on the lines of Ashton Kutcher’s MTV Punk’d, called MTV Jhand Ho Gayi Sabki.

     

    MTV and Balaji Motion Pictures have teamed up to launch a prank-based reality series which will be hosted by young actors and co-conspirators, Siddharth Gupta and Ashish Juneja. The show will see celebrities pull tummy-hurting funny pranks on each other.

     

    MTV India programming head Vikas Gupta says, “Our aim at MTV has always been to entertain the audience by presenting new and exciting content. MTV Jhand Hogi Sabki is just another step towards that. The show will present fun and amusing pranks pulled by Bollywood celebrities on their friends from the film industry. It is always interesting to know how celebrities react to certain situations and this show will capture just that! I am sure the youth will have a fun time watching the show.”

     

    Having shot the series at various locales including movie sets with hand-held cameras, red-light cameras, CCTV cameras and range cameras; the footage, thus obtained, will give the audience first look into the “prankee’s” reaction to the prank. According to Gupta, the series is being used as a prototype to make way for further new content.

     

    Gupta adds, “When we first released the sneak peek of Shraddha Kapoor being pranked on youtube, it crossed 4.2 million views in less than 24 hours. Not only did that take us by utter surprise, but we are now optimistic about the series’ potential and its reach to the wide technologically advanced youth.”

     

    On why did MTV decide to re-launch MTV Bakra now, and without the legendary Cyrus Broacha, Gupta opines, “We wanted to revive Bakra for a long time, but somehow the timing just didn’t seem right. But now, with Ekta’s new film, Kuku Mathur ki Jhand Ho Gayi, it felt like we now have a base to revive an MTV classic. We specifically didn’t want to aim at the big celebrities as host, but the actors that MTV’s target audience i.e., 13-25 years can easily recognise. However, if and when the series does grow as popular as we hope it to be, we most certainly will try and rope in as many big guest stars as we can.”

     

    MTV Jhand Hogi Sabki is a five-part half hour series that will replace the current season of MTV Roadies XI and will telecast every Saturday starting at 7 pm from 24 May.

     

    The show is conceptualised in association with Balaji Motion Pictures’ upcoming movie Kuku Mathur Ki Toh Jhand Ho Gayi and will see celebrities such as Varun Dhawan, Siddharth Malhotra, Anu Malik and Ekta Kapoor spinning their evil plans to prank friends and colleagues.

     

    The show will be supported by 360 degree marketing campaign and will be promoted across all social media platforms of the channel, in association with its title sponsors, Liberty Footwear and Adiction.

  • Reliance MediaWorks bags ‘Best Laboratory of the Year’ Award for ‘Mandrake Mandrake’

    Reliance MediaWorks bags ‘Best Laboratory of the Year’ Award for ‘Mandrake Mandrake’

    MUMBAI: The field of technology for visual enhancement of filmed content is rapidly evolving in India. A company that is constantly innovating itself and working towards an enhanced cinema viewing experience is Reliance MediaWorks – the media and techno-creative solutions provider and a part of the Reliance Group.

     

    Adding to its kitty of numerous awards and accolades is the recently achieved ‘Best Laboratory Award’ in the cinematography category for the film Mandrake! Mandrake!

     

    Produced by the National Film and TV Institute of India, the diploma film is the story of a young man, who transforms a rundown warehouse into an Aladdin’s cave through the fun and frolic of the moving image, where magic, mystery and adventure become possible. Reliance MediaWorks is solely responsible for the processing of this film.

     

    Reliance MediaWorks handled the colour correction, processing and printing of the entire film. Reliance MediaWorks CEO Venkatesh Roddam said, “Awards and recognition always feel good, because it is a validation of the commitment to the industry and hard work at Reliance MediaWorks.”

     

    Added Reliance MediaWorks president, post production services Krishna Shetty, “Among other honours, a national award feels even more special since it is the highest honour instituted by the government of India and thus, yes winning this award for the lab makes me really happy. That we have been winning this award several times over the last few years, is again a reinforcement of the quality, commitment and difference that we at Reliance MediaWorks make to the process of filmmaking through our consistent efforts. Yes it is the 16th award, and the third one in a row now. In the past as well, we have won this award for successive years, once for six years in a row.”

     

    The company that recently completed 400 films has revolutionised the way films are processed in India and has worked with production houses such as Dharma Productions, Yashraj Films, Balaji Motion Pictures, Red Chillies Entertainment, Disney and Sony Pictures amongst others. Its consistent effort has helped reduce the cost of films and increases the speed of overall production.

  • Farhan Akhtar turns jingle writer in ‘Shaadi Ke Side/Effects’

    Farhan Akhtar turns jingle writer in ‘Shaadi Ke Side/Effects’

    MUMBAI: Time and again Farhan Akhtar has caught the fancy of many fans interested in poetry with lyrical lines on the social networking sites. However, in his upcoming film, Shaadi Ke Side/Effects the actor-director-producer plays a struggling musician Sid who takes up the job of a jingle writer-composer to pay his bills.

     

    However, since Farhan loves music and his guitar, the role was special to Farhan and thus he gave a spin to the featured jingles.

     

    Director Saket Chaudhary and the brand team of Skore condoms, an in-film sponsor in Shaadi Ke Side/Effects whose jingle Farhan’s character in the film was supposed to sing in the film, were in for a pleasant surprise when Farhan added his own lines to the jingle. He included the line – ‘I love my mother-in-law!’ referring to Rati Agnihotri who plays Vidya’s mother in the film.

     

    While this part has now been edited out of the film, Producer Rangita Pritish Nandy says: “Watch out for it in the gag-reel at the end of the film!”

     

    She adds: “This was massively funny while we were shooting! The whole unit cracked up and we almost kept it in the film as well but then decided against it. But watch out for it in the gag-reel at the end of the film which also features the reprised version Tauba Mein Pyaar Karke Pachtaya now re-christened Tauba Mein Vyaah Karke Pachtaya!”

     

    Shaadi Ke Side/Effects, produced by Balaji Motion Pictures and Pritish Nandy Communications, releases on February 28, 2014.

  • Balaji Telefilms television segment reports PAT for Q3-2014

    Balaji Telefilms television segment reports PAT for Q3-2014

    BENGALURU: The blue eyed entity of the Indian media and entertainment industry Balaji Telefilms Limited (Balaji) Television content production segment reported a standalone PAT of Rs 1.66 crore for Q3-2014, more than double the Rs 0.80 crore for the immediate preceding quarter (Q2-2014), but a little less a third (33.5 per cent) of the Rs 4.94 crore which included a negative tax figure that added to the profit by Rs 1.18 crore during Q3-2013. 

     

    Television entertainment has been the foundation stone for Balaji Telefilms Limited (BTL). This segment saw a growth of 41.7 per cent in commissioned programming to 173 hours during Q3-2014 as compared to the 123 hours during the immediate trailing quarter and 18.5 per cent as compared to the 146 hours during Q3-2013. Revenue realised per hour dipped to Rs 21.18 lakh (100 lakh = 1 crore) for Q3-2014 from Rs 23.10 lakh during Q2-2014 and was 2.8 per cent lower than the Rs 21.79 lakh realised during Q3-2013. 

     

    With no movies released during the quarter, overall, the company reported a consolidated loss of Rs (-5.75) crore for Q3-2014, the sole contributor to the loss being its Motion Picture business ­ Balaji Motion Pictures Limited (BMPL), with a loss of Rs (- 7.56 crore). Four movies, from the movies under production, are likely to be released between February and April 2014 – Shaadi Ke Side Effects, Raagini MMS 2, Main Tera Hero and Kuku Mathur Ki Jhand Ho Gayi. This segment had contributed Rs 11.81 crore to the Rs 12.32 crore PAT reported by Balaji during Q2-2014. 

     

    Balaji’s third revenue segment – BOLT Media Limited (BOLT) returned a PAT of Rs 0.14 crore during Q3-2014 as compared to a loss of Rs (-0.32) crore for Q2-2014. 

     

    Let us look at the other results declared by Balaji Telefilms

     

    The company reported consolidated income from operations of Rs 43.22 crore for Q3-2014 as compared to the Rs 194.62 crore during the immediate trailing quarter and the Rs 46.6 crore reported for Q3-2013.  

     

    Increase in stock in trade by Rs 13.74 crore during Q3-2014 has seen total consolidated expenditure figures (on paper) dip to Rs 49.83 crore. During Q2-2014, decrease in stock in trade of Rs 93.77 crore had increased the total expenditure to Rs 185.09 crore during Q2-2014, while an increase in stock in trade of Rs 15.23 crore had reduced the total expenditure to Rs 40.88 crore during Q3-2013.

     

    Production cost for movies and serials during Q3-2014 at Rs 51.49 crore was six per cent less than the Rs 54.82 crore during Q2-2014, but 14.5 per cent higher than the Rs 44.96 crore during Q3-2013. Marketing  and distribution expense for Q3-2014 at Rs 1.09 crore was just a small fraction of the Rs 23.81 crore spent during Q2-2014 and two and a half times the Rs 0.5 crore spent during Q3-2013.

     

    Revenue from operations from Balaji’s Television content production segment was up 50 per cent at Rs 37.80 crore for Q3-2014 as compared to the Rs 25.25 crore during Q2-2014 and 16.4 per cent more than the Rs 32.48 crore during Q3-2014. Total Operating revenue from this segment was Rs 38.75 crore for Q3-2014, Rs 30.33 crore for Q2-2014 and Rs 33.32 crore for Q3-2013. 

     

    Cost of production for the television segment during Q3-2014 was up 23.6 per cent at Rs 31.19 crore as compared to the Rs 25.25 crore during Q2-2014 and 25.2 per cent higher than the Rs 24.92 crore during Q3-2013. 

     

    BMPL reported operating revenue of Rs 1.13 crore for Q3-2013 as compared to the Rs 165.05 crore for Q2-2014 and Rs 13.25 crore during Q3-2013. BMPL’s expenditure for Q3-2014 was Rs 8.72 crore for Q3-2014, Rs 172.4 crore during Q2-2014 and Rs 29.73 crore during Q3-2013. As mentioned above this segment has reported a loss of Rs (-7.56 crore) during Q3-2014. 

     

    Balaji says that Production cost for this segment comprises of old films inventory amortisation, marketing and distribution expenses of future releases. Balaji’s two releases during the second quarter of 2014 – Lootera and Once upon a Time in Mumbai Dobaara were declared ‘Average’ and ‘Flop’ respectively at the Box Office. 

     

    BOLT reported revenue of Rs 3.37 crore and a total expenditure of Rs 3.33 crore during Q3-2014.

     

    Click below for:-

    Balaji Telefilms Financials

    Balaji Telefilms Investor Presentation

  • Shaadi Ke Side Effects trailer launched with Krissh 3

    Shaadi Ke Side Effects trailer launched with Krissh 3

    MUMBAI: While watching Krissh 3, the audiences may get a double treat as the first look trailer of Balaji Motion Pictures and Pritish Nandy Communications’ Shaadi Ke Side Effects will be attached with Krrish 3!

     

    The movie stars Farhan Akhtar and Vidya Balan and the theatrical trailer of the film, directed by Saket Chaudhary ,was screened amid a packed house yesterday, with audience laughing off their seats, courtesy an innovative “Battle of the Sexes” themed event. The highlight being a spirited debate between the leads of the shaadicom (aka shaadi comedy) Farhan Akhtar and Vidya Balan who play Sid and Trisha in the film.

     

    Balaji CEO Alpana Mishra, says, “To have the trailer of our film Shaadi Ke Side Effects attached to one of the most anticipated films of the year, Krrish 3 is fantastic. With Krrish 3’s massive release of 4000 plus screens we are sure to garner major eyeballs and reach the widest audience.”

     

    Talking about the film, producer Pritish Nandy says, “My belief is that Shaadi Ke Side Effects has the ability to be 2014’s most exciting film. It is wild, wicked and wonderfully entertaining. Mars VS Venus at its best.”

    The film will release worldwide on February 28, 2014.