ITV

Tag: Bakra

  • 3,000 Fully Faltoo NFTs sold out within 48 hrs of launch: Viacom18

    3,000 Fully Faltoo NFTs sold out within 48 hrs of launch: Viacom18

    Mumbai: The maiden NFT drop of 3013 tokens, consisting of 3000 loot and 13 rare tokens from Fully Faltoo collection curated by Viacom18’s youth, music and English entertainment cluster, was an instant success amongst the cluster’s superfans and NFT collectors, globally.

    The range of 3000 NFTs from the loot category, priced at $10 for each token, was sold out in less than 48 hours of its launch. Precisely, 40 per cent of the loot was sold in the first 30 minutes and 80 per cent within 24 hours, announced the media company on Wednesday. 

    The loot category consisted of collectibles inspired by ‘Bakra urf GOAT’ also known as the only legendary ‘OG POI – Prankster of India,’ ‘Rangu The Champ’ – a more passionate character who gave up on his old and boring lifestyle to find out a whole new spark in himself by lighting up his inner dopamine receptors – playback singing, ‘Winging it aka Wing it like Wingnesh’ – a charming guy amongst the ladies who is a  pretty fly for an NFT guy and ‘Many Me’ is You – the wearer of many hats who pulls ’em off with a whole lot of sass.

    While the loot is completely sold out, the rare category on FullyFaltooNFT.com which consists of 13 static and animated NFTs is currently open for bidding that ends on 21 February.

    Fully Faltoo continues to stay invested in the NFT ecosystem and will explore the utility value of these NFTs giving the cluster an opportunity to deepen engagement with its superfans and collectors.

  • The market for NFTs cannot be restricted by demographics: Anshul Ailawadi

    The market for NFTs cannot be restricted by demographics: Anshul Ailawadi

    Mumbai:  Viacom18 YME (Youth, Music, and English Entertainment) cluster stepped into the fast-emerging NFT-verse in January with the extension of its ‘FullyFaltoo’ franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace that will launch its diverse range of digital collectibles. These exclusive collectibles will also have creations inspired by pop culture properties like ‘Roadies’ and ‘Bakra’.

    “The move was spurred by the thought that we have a really rich legacy of edgy and unique artwork that has played a key part in the life of most of our consumers. Taking this association a step further, how can we give them a chance to own it?” says Viacom18 head- youth, music, and English entertainment Anshul Ailawadi.

    The marketplace fullyfaltoonft.com is powered and facilitated by NFT ecosystem technology framework GuardianLink.io.

    Commenting on the partnership as well as the relevance of NFTs for iconic youth brands like MTV, Vh1, and Comedy Central in India, GuardianLink.io co-founder, and chairman Keyur Patel shares, “MTV resonates with GenZ at all three levels – brand, art, and emotions. With its understanding of the youth and a great legacy of popular art, MTV is poised for success in the NFTverse. I see this as the coming together of some of the most interesting creative assets by an interesting brand in an interesting space!”

    ‘NFT’ what?

    Non Fungible Token (NFT), essentially blockchain-certified digital art, is a rare, and unique asset deemed as a ‘collectible’. It appreciates over time in value as it is traded or auctioned.

    The technology involves three aspects. First is the basic tech that can be scaled to facilitate global participation in the NFT auction. Secondly, so as to make the process more inclusive, multiple payment gateways like credit/debit cards, UPI, and crypto are to be enabled. The third and specific aspect is that of ensuring the security of minting, transferring, and storing NFTs. This secures the NFTs against theft and forgery. Guardian’s high-impact NFTs are protected by its Anti.RIP technology and legitimacy protocol explained Patel.

    Just the way all talk about ‘Non Fungible Tokens’ starts with demystifying this apparently loaded term, Viacom18’s campaign around its NFT debut, too, begins with educating the audience about the basics.  

    “Aimed at both the brand loyalists as well as fence-sitters, our communication has a lot of explanatory stuff around what are NFTs, and how to engage with/trade them. Basically, the first phase of the campaign will be more about ‘trust building’, whereas, the subsequent phases will delve into technicalities like the risks and opportunities involved,” says Ailawadi.

    Even though heavily focused online, there’s also an on-air component to the promotions. Additionally, Viacom18 is targeting online spaces and communities such as Reddit and Discord that have audiences engaging in lively conversations around NFTs.

    Takers all across

    Ailawadi believes that the crypto revolution is spread across the country, and the market for NFTs, therefore, cannot be restricted by demographics. “We are clear about the fact that our brand loyalists will be the first set of adopters. They are present all over India, in the metros as well as in towns like Kochi and Chandigarh that are not tier1. ‘Fence sitters’ who understand that there is a legitimate offering backed by an iconic brand out there, will come next.” he asserts.

    Needless to say, the audience for NFT has a younger skew. However, refraining from generalising, Ailawadi adds, “there are risks associated with NFTs, so people who either do not understand or do not have an appetite for them should think before engaging with them.”

    While the digital natives have had a predominantly virtual mode of expression, interaction, and existence at large, when it comes to NFTs, the question that’s being asked is whether they would also like to own something unique virtually?   

    In this regard, Patel shares an insight stemming from the origins of the phenomenon. “Basically, NFTs got their momentum from the GenZ gamers who collect goods in the virtual space through in-game purchases. With the coming of NFTs, they realised that they can now have authentic stuff for their game that can not only be bought and stored but is also tradable. That’s when this whole thing picked up.”

    Why NFTs

    Non Fungible Tokens became a phenomenon last year when the digital artist known as Beeple sold an NFT of his art for $69million through an auction at Christie’s. That was the defining moment for the world of digital art. NFTs could make brands and celebs.

    What was yesterday just another digital fad for the uninitiated, is today a rare collectible for the loyalists and buffs, and it has the potential of evolving into a ‘utility’ or ‘asset’, sooner than anticipated. Giving an analogy, Patel observes that NFTs will be in the same space as a 140-character tweet which fetches nearly Rs four million today.

    Commenting further on the current and future value of NFTs, Aliwadi remarks, “Many of us had a predilection for collectibles like postal stamps, coins, or tazos in our younger days. While we always had the chance to collect and trade, the opportunity to authenticate and showcase them was limited. Collecting NFTs is the digital equivalent of philately or numismatic, which takes care of these two pain points as well. NFTs can be authenticated by virtue of having a digital signature, and once you are on a marketplace or prominently displaying them on social media platforms, the world will surely notice.”

    That’s about the current value of NFTs, but going forward the possibilities are enormous. “Imagine having a chance to attend MTV Supersonic backstage with an MTV NFT. That’s some time away though! We’ll eventually be there,” reckons Ailawadi. 

  • Droom OBV won’t let you become a ‘bakra’

    Droom OBV won’t let you become a ‘bakra’

    MUMBAI: Three animated videos continue Droom’s sustained media blitz to establish OBV as the de-facto industry standard for used vehicle pricing.

    Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But, what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips?

    This unique proposition offered by Orange Book Value (OBV), Droom’s proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand’s sharp tagline, ‘Resale ka MRP’. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV’s web and mobile platforms till date.

    Droom founder & CEO Sandeep Aggarwal said said, “These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or ‘bakra’, out of consumers, and helps in ending the debate on ‘used gaadi’ rates!”

    The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending Rs 25 crore on the marketing to reach users.

    Team Contract Advertising stated, “OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a ‘bakra’ out of you. That’s the simple idea behind this campaign.”

    The OBV films are available online here:

    What: https://goo.gl/ZPD12L

    Why: https://goo.gl/nMpMPt

    How: https://goo.gl/1hBhd3

    With Orange Book Value (OBV), you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.

  • Droom OBV won’t let you become a ‘bakra’

    Droom OBV won’t let you become a ‘bakra’

    MUMBAI: Three animated videos continue Droom’s sustained media blitz to establish OBV as the de-facto industry standard for used vehicle pricing.

    Buying or selling a pre-owned vehicle can be a big hassle, especially when it comes to the pricing. But, what if consumers could get a fair price of a vehicle within 10 seconds, right at their fingertips?

    This unique proposition offered by Orange Book Value (OBV), Droom’s proprietary algorithmic pricing engine, is what the recently-launched TVC campaign highlights. With three quirky animated videos, the latest TVCs from Droom underline why OBV is the perfect tool that empowers consumers and helps them in ascertaining the fair market value of any used vehicle within seconds. The importance of OBV as a benchmark price when buying or selling used vehicles is driven home with the brand’s sharp tagline, ‘Resale ka MRP’. This ease of usage and trust factor has driven great user traction, and has seen nearly 90 million pricing queries generated through OBV’s web and mobile platforms till date.

    Droom founder & CEO Sandeep Aggarwal said said, “These ads highlight how OBV empowers consumers when making used vehicle transactions. By generating the fair market value of any used vehicle within 10 seconds, OBV ensures that no one can make a fool, or ‘bakra’, out of consumers, and helps in ending the debate on ‘used gaadi’ rates!”

    The three videos feature an animated lion which explains to viewers how OBV works, what its value proposition is, and why users should choose OBV to get an unbiased, independent and data-driven price for pre-owned vehicles. With the videos, already having received a great viewer reception online, the TVC campaign will allow Droom to reach out to even more consumers and educate them on the benefits of OBV. The company is spending Rs 25 crore on the marketing to reach users.

    Team Contract Advertising stated, “OBV makes valuation of used cars so simple, quick and objective that a deal can be reached within seconds. So, nobody can make a ‘bakra’ out of you. That’s the simple idea behind this campaign.”

    The OBV films are available online here:

    What: https://goo.gl/ZPD12L

    Why: https://goo.gl/nMpMPt

    How: https://goo.gl/1hBhd3

    With Orange Book Value (OBV), you never have to pull a number from hat or guess a used vehicle pricing but a scientific way to know the fair market value. Droom has taken a completely innovative and disruptive approach to build trust and pricing advantages for buyers.

  • MTV ‘Bakra’ 2.0 is called MTV ‘Jhand Ho Gayi Sabki’

    MTV ‘Bakra’ 2.0 is called MTV ‘Jhand Ho Gayi Sabki’

    MUMBAI: Remember Cyrus Broacha playing pranks on MTV Bakra?  The 90s popular show is being revived for the Gen Y on the lines of Ashton Kutcher’s MTV Punk’d, called MTV Jhand Ho Gayi Sabki.

     

    MTV and Balaji Motion Pictures have teamed up to launch a prank-based reality series which will be hosted by young actors and co-conspirators, Siddharth Gupta and Ashish Juneja. The show will see celebrities pull tummy-hurting funny pranks on each other.

     

    MTV India programming head Vikas Gupta says, “Our aim at MTV has always been to entertain the audience by presenting new and exciting content. MTV Jhand Hogi Sabki is just another step towards that. The show will present fun and amusing pranks pulled by Bollywood celebrities on their friends from the film industry. It is always interesting to know how celebrities react to certain situations and this show will capture just that! I am sure the youth will have a fun time watching the show.”

     

    Having shot the series at various locales including movie sets with hand-held cameras, red-light cameras, CCTV cameras and range cameras; the footage, thus obtained, will give the audience first look into the “prankee’s” reaction to the prank. According to Gupta, the series is being used as a prototype to make way for further new content.

     

    Gupta adds, “When we first released the sneak peek of Shraddha Kapoor being pranked on youtube, it crossed 4.2 million views in less than 24 hours. Not only did that take us by utter surprise, but we are now optimistic about the series’ potential and its reach to the wide technologically advanced youth.”

     

    On why did MTV decide to re-launch MTV Bakra now, and without the legendary Cyrus Broacha, Gupta opines, “We wanted to revive Bakra for a long time, but somehow the timing just didn’t seem right. But now, with Ekta’s new film, Kuku Mathur ki Jhand Ho Gayi, it felt like we now have a base to revive an MTV classic. We specifically didn’t want to aim at the big celebrities as host, but the actors that MTV’s target audience i.e., 13-25 years can easily recognise. However, if and when the series does grow as popular as we hope it to be, we most certainly will try and rope in as many big guest stars as we can.”

     

    MTV Jhand Hogi Sabki is a five-part half hour series that will replace the current season of MTV Roadies XI and will telecast every Saturday starting at 7 pm from 24 May.

     

    The show is conceptualised in association with Balaji Motion Pictures’ upcoming movie Kuku Mathur Ki Toh Jhand Ho Gayi and will see celebrities such as Varun Dhawan, Siddharth Malhotra, Anu Malik and Ekta Kapoor spinning their evil plans to prank friends and colleagues.

     

    The show will be supported by 360 degree marketing campaign and will be promoted across all social media platforms of the channel, in association with its title sponsors, Liberty Footwear and Adiction.